📌 Core Information
🔹 Job Title: Senior Manager, Marketing Services - Nordics and Baltics
🔹 Company: Visa
🔹 Location: Stockholm, Sweden
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving business growth and client consultation for Visa's Regional Marketing Services
- Developing and implementing marketing plans to support client needs and increase Visa Marketing revenue
- Collaborating with internal stakeholders, colleagues, and strategic relationships to ensure client satisfaction
- Leveraging Visa's iconic sponsorship platforms to achieve client and Visa's objectives
- Measuring, analyzing, and reporting marketing program performance and its impact on business results
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a client service mentality to succeed in the dynamic payments marketing environment.
📋 Key Responsibilities
✅ Lead data-driven marketing initiatives for Visa’s Regional portfolio to drive Visa purchase volume and overall client engagement
✅ Manage client relationships and execute integrated marketing campaigns across multiple channels
✅ Measure, analyze, and report marketing program performance and its impact on business results
✅ Develop, negotiate, and manage marketing contracts and Value Added Services Revenue forecast for key clients
✅ Manage marketing budgets and maintain financial discipline for all campaigns
ASSUMPTION: This role involves managing multiple projects and stakeholders, requiring strong organizational skills and the ability to prioritize competing needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in Marketing, Consulting, and strategic partnership development, with payments experience preferred
Required Skills:
- Strong business & financial acumen, critical thinking, and problem-solving skills
- Strong project management, planning, teamwork, relationship-building skills, and experience leading through influence
- Experience managing creative, experiential, media, and social/digital agency partners
- Excellent written and verbal communication skills
- Proficient in Microsoft products, including Excel, Word, and Outlook, with advanced level PowerPoint required
Preferred Skills:
- Experience in the payments industry
- Fluency in additional European languages
ASSUMPTION: Candidates with experience in the payments industry and additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on industry standards for a Senior Manager role in Stockholm)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) or pension plan with company match
- Generous time off and flexible work arrangements
- Employee discounts and perks
Working Hours: Full-time, with flexible hybrid work arrangements (expectation of days in office confirmed by hiring manager)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in Stockholm. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa has 10,001+ employees globally, with a significant presence in the Nordics and Baltics region.
Founded: Visa was founded in 1958 and has since grown into a publicly-traded company listed on the New York Stock Exchange (NYSE: V).
Company Description:
- Visa's purpose is to uplift everyone, everywhere by being the best way to pay and be paid.
- The company facilitates transactions between consumers, merchants, financial institutions, and government entities through its global payments network.
- Visa offers a range of products and services, including credit, debit, prepaid, and commercial payments, as well as value-added services such as fraud management, data analytics, and cybersecurity solutions.
Company Specialties:
- Global payments technology
- Digital payments innovation
- Cybersecurity and fraud management
- Data analytics and insights
Company Website: Visa Careers
ASSUMPTION: Visa's global presence and extensive experience in the payments industry provide a stable and innovative work environment for employees.
📊 Role Analysis
Career Level: Senior Manager roles typically involve strategic decision-making, team leadership, and cross-functional collaboration. This role is a significant step up from mid-level management positions and may lead to director-level or executive roles in the future.
Reporting Structure: The Senior Manager, Marketing Services - Nordics and Baltics will report directly to the Head of N&B Marketing Services and work closely with regional sales teams, product teams, and other internal stakeholders.
Work Arrangement: This is a hybrid position, with an expectation of days in the office confirmed by the hiring manager. The role requires on-site presence for client meetings, team collaboration, and strategic planning sessions.
Growth Opportunities:
- Expanding regional responsibilities and team leadership opportunities
- Cross-functional project work and exposure to other areas of the business
- Professional development and training opportunities through Visa's Learning & Development programs
ASSUMPTION: Visa's global presence and diverse business lines provide ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Visa's Stockholm office is a modern, collaborative workspace designed to foster innovation and creativity. The office is located in the heart of the city, offering easy access to public transportation and nearby amenities.
Office Location(s): Stockholm, Sweden
Geographic Context:
- Stockholm is the capital and largest city in Sweden, with a population of over 965,000 people.
- The city is known for its vibrant culture, rich history, and beautiful architecture, with numerous museums, galleries, and parks to explore.
- Stockholm offers a high quality of life, with excellent education, healthcare, and recreational opportunities.
Work Schedule: The standard workweek is Monday to Friday, with flexible hybrid work arrangements available. The role may require occasional travel to other Nordic and Baltic countries for client meetings and events.
ASSUMPTION: The hybrid work arrangement provides a good balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final interview with the Head of N&B Marketing Services
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Client management and negotiation skills
- Cultural fit and alignment with Visa's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your marketing strategies, campaign activations, and measurement approaches
- Research Visa's business and the Nordics and Baltics region to demonstrate your understanding of the market and the company
ATS Keywords: Marketing Services, Nordics, Baltics, Senior Manager, Client Management, Campaign Activation, Measurement, Strategic Thinking, Problem-Solving, Communication, Negotiation, Visa
ASSUMPTION: Visa's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
- Integrity
Work Style:
- Data-driven and strategic
- Collaborative and cross-functional
- Agile and adaptable
- Results-oriented and accountable
Self-Assessment Questions:
- How do you demonstrate Visa's customer-centric value in your approach to marketing?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you stay organized and prioritize competing needs or projects?
ASSUMPTION: Visa's company culture values diversity, inclusion, and collaboration, with a strong focus on customer-centricity and innovation.
⚠️ Potential Challenges
- Managing multiple client relationships and competing priorities
- Navigating a dynamic and evolving payments landscape
- Balancing on-site and remote work responsibilities
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to other Senior Manager, Marketing positions, but with a focus on the Nordics and Baltics region and Visa's unique business model
- Compared to other marketing roles, this position requires a strong understanding of the payments industry and Visa's products and services
- Career progression may involve moving into a director-level or executive role within Visa's marketing organization or exploring opportunities in other areas of the business
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on the Nordics and Baltics region and Visa's business model sets it apart.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive Visa card usage and engagement
- Conducting market research and analysis to identify trends and opportunities in the Nordics and Baltics region
- Negotiating and managing marketing contracts with regional clients and partners
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the Senior Manager, Marketing Services - Nordics and Baltics may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical client profile for this role and the key priorities for the first 90 days?
- How does this role collaborate with other teams within Visa, such as sales, product, and consulting?
- What are the most significant challenges facing the Nordics and Baltics region, and how can this role address them?
- How does Visa support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Visa's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Visa Careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing strategies, campaign activations, and measurement approaches
- Research Visa's business and the Nordics and Baltics region to demonstrate your understanding of the market and the company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
