📌 Core Information
🔹 Job Title: Senior Manager, Marketing (Spain)
🔹 Company: National Football League
🔹 Location: Madrid, Madrid, Spain
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (25% travel)
🚀 Job Overview
Key aspects of this role include:
- Overseeing marketing campaigns and initiatives in Spain
- Driving fan growth and engagement
- Collaborating with cross-functional teams
- Managing marketing strategies and KPIs
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles to drive results in the Spanish market.
📋 Key Responsibilities
✅ Planning, executing, and reporting on all Spain marketing campaigns and activities
✅ Managing and monitoring Spain marketing KPIs
✅ Supervising NFL Spain Social Media programming and channel strategy
✅ Collaborating with NFL Consumer Insights and D&A team to understand Spain fandom trends
✅ Supporting day-to-day operations and commercial initiatives
✅ Leading development of marketing creatives and brand approvals
✅ Managing marketing relationship with Spanish broadcast partners and leading NFL Game Pass, Fantasy, gaming products, and Database marketing initiatives
✅ Briefing and overseeing relationships with various local and global agencies
✅ Working with community team and international flag football team to develop fan growth opportunities
✅ Coordinating and relationship with NFL Media and NFL Films content centers
✅ Providing constructive feedback for contractual social commitments
✅ Managing marketing investment to secure budget accuracy and administration
✅ Supporting Global Market Program (GMP) marketing initiatives with all participating NFL clubs in Spain
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Degree educated (Administration, Commercial/Sales, Marketing/Digital, Finance, or related)
Experience: Minimum 7 years’ experience, including 3 years in a management role
Required Skills:
- Fluency in Spanish and English (both spoken and written)
- Proficient in Digital terms and innovation
- Proven creative problem-solving skills and a solutions-focused mindset
- Strong analytical skills with the ability to interpret insights and data to drive marketing strategies
- Strong communication, negotiation, leadership, and presentation skills
- Proficiency in using PowerPoint, Excel, and Word to develop presentations and budgets
- Multitasking skills and good time-management skills
- Passport (for international travel)
Preferred Skills:
- Sports/Entertainment Marketing experience (ideally knowledge of NFL)
- A strong team player, comfortable working collaboratively, virtually, and independently
- Deadline and results-driven, with strong organizational skills
- Ability to effectively manage multiple projects and assignments simultaneously, and communicate effectively to all stakeholders, both internally and externally
- Management of Seasonal marketing partners and potential interns/collaborators
ASSUMPTION: While not explicitly stated, having a background in sports or entertainment marketing, particularly with the NFL, would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Estimated, based on market research for similar roles in Spain)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on NFL merchandise and tickets
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours/week), with up to 25% travel
ASSUMPTION: The salary range is estimated based on market research for similar roles in Spain. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The National Football League (NFL) is the largest professional American football league in the United States. It is one of the most popular sports leagues in the world.
Company Size: The NFL has 32 teams and employs over 6,000 people worldwide.
Founded: The NFL was founded in 1920 and is headquartered in New York City, with additional offices in Inglewood, CA, Mt. Laurel, NJ, Atlanta, Washington DC, Chicago, London, Germany, China, Mexico, and Canada.
Company Description:
- The NFL is committed to building an inclusive work environment that reflects its incredible fan base.
- The NFL is the industry leader on a wide range of fronts, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the board.
- The NFL is expanding its presence in the Spanish market and seeks a Senior Manager of Marketing to drive growth and engagement within the Spanish fan base.
Company Specialties:
- Football
- Sports
- Digital Media
- Engineering
- Entertainment
- Media
- Marketing
- Community
- Technology
- Sponsorship
Company Website: http://www.nfl.com/
ASSUMPTION: The NFL's expansion into the Spanish market presents an exciting opportunity for the right candidate to make a significant impact on the organization's global growth.
📊 Role Analysis
Career Level: This role is a senior management position, reporting directly to the NFL Marketing Center of Excellence (COE) and working closely with several cross-functional teams.
Reporting Structure: The Senior Manager, Marketing (Spain) will report directly to the NFL Marketing Center of Excellence (COE) and will work closely with several cross-functional teams, including but not limited to: Club Business Development, Communications & PR, Consumer Products, Data & Analytics (D&A), Events, Media & Business, NFL Media and NFL Films production, Sponsorship, and the NFL Consumer Insights team.
Work Arrangement: This role requires an on-site presence at an NFL office or stadium location, with up to 25% travel.
Growth Opportunities:
- As the NFL continues to expand its presence in the Spanish market, there may be opportunities for the right candidate to grow into a more senior role within the organization.
- This role provides the opportunity to work closely with various cross-functional teams, allowing for the development of a broad range of skills and experience.
- The NFL is committed to developing its employees and providing opportunities for professional growth and advancement.
ASSUMPTION: The right candidate for this role will have a strong track record of success in marketing, excellent leadership skills, and a deep understanding of the Spanish market.
🌍 Location & Work Environment
Office Type: The NFL's Madrid office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): The NFL's Madrid office is located in the heart of the city, providing easy access to public transportation and nearby amenities.
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people.
- Madrid is a major economic, cultural, and political center, with a diverse and vibrant arts scene, world-class museums, and a rich culinary tradition.
- The city is home to several professional sports teams, including Real Madrid and Atlético Madrid, and has a strong sports culture.
Work Schedule: The work schedule for this role is full-time (40 hours/week), with up to 25% travel required.
ASSUMPTION: The right candidate for this role will be comfortable working in a fast-paced, dynamic environment and be able to thrive in a multicultural setting.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- Behavioral and situational interview
- Case study or presentation
- Final round interview with key stakeholders
Key Assessment Areas:
- Marketing strategy and planning
- Leadership and team management skills
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with NFL core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Be prepared to discuss your experience with marketing campaigns, KPIs, and data-driven decision-making.
- Showcase your leadership and team management skills through examples of successful projects or initiatives you've led.
- Demonstrate your understanding of the Spanish market and the NFL's expansion plans in the region.
ATS Keywords: Marketing strategy, campaign planning, KPI management, leadership, team management, data-driven decision-making, Spanish market, NFL expansion
ASSUMPTION: The NFL's hiring process is designed to assess the candidate's fit for the role and the organization's culture. The interview process may vary depending on the specific needs of the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel, Word)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The right candidate for this role will have experience with a wide range of marketing tools and technologies and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
- Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
- Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
- Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
Work Style:
- The NFL values a proactive, can-do attitude and embraces grit, free from ego or entitlement.
- The NFL expects its employees to excel as relationship builders, with the ability to influence others.
- The NFL seeks eager learners, driven by passion rather than just ambition, and encompasses an incredible work ethic with an agile mindset.
Self-Assessment Questions:
- How do you embody the NFL's core values in your daily work?
- How do you handle working with diverse teams and stakeholders, both internally and externally?
- How do you approach setting and achieving ambitious goals, even in the face of adversity?
ASSUMPTION: The right candidate for this role will be a strong cultural fit with the NFL, embodying the organization's core values and work style.
⚠️ Potential Challenges
- The Spanish market may present unique cultural and linguistic challenges that require a nuanced approach to marketing.
- The role may require extensive travel, which can be demanding and may impact work-life balance.
- The NFL's expansion into the Spanish market is a significant undertaking, and the Senior Manager, Marketing (Spain) will face high expectations and pressure to deliver results.
- The role may require working with a wide range of stakeholders, both internally and externally, which can be complex and time-consuming.
ASSUMPTION: The right candidate for this role will be able to navigate these challenges effectively and thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on driving growth and engagement within the NFL fan base in the Spanish market.
- While there may be similarities with other marketing roles, the NFL's expansion into the Spanish market presents a unique opportunity for the right candidate to make a significant impact on the organization's global growth.
- This role offers the opportunity to work closely with various cross-functional teams, allowing for the development of a broad range of skills and experience.
ASSUMPTION: The right candidate for this role will have a strong understanding of the Spanish market and the unique challenges and opportunities it presents.
📝 Sample Projects
- Developing and executing a marketing campaign to drive fan engagement and attendance at an NFL game in Spain
- Collaborating with the NFL Consumer Insights team to conduct market research and identify trends in the Spanish fan base
- Working with the NFL Media and NFL Films production teams to create compelling content that resonates with Spanish-speaking fans
ASSUMPTION: The right candidate for this role will have experience with a wide range of marketing projects and be able to apply their skills and knowledge to the unique challenges and opportunities presented by the Spanish market.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for the NFL in Spain?
- What are the key challenges facing the NFL's expansion into the Spanish market, and how can this role help address them?
- What opportunities are there for professional growth and development within the organization?
- How does the NFL support its employees in balancing work and personal life?
ASSUMPTION: The right candidate for this role will be proactive and inquisitive, asking insightful questions to better understand the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on the Spanish market and the NFL's expansion plans in the region.
- Prepare for your interview by researching the NFL's marketing strategies and understanding the unique challenges and opportunities presented by the Spanish market.
- Be ready to discuss your experience with marketing campaigns, KPIs, and data-driven decision-making.
- Follow up with the hiring manager within one week of your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
