Senior Manager, Marketing - Sparkling Flavours

📌 Core Information

🔹 Job Title: Senior Manager, Marketing - Sparkling Flavours

🔹 Company: The Coca-Cola Company

🔹 Location: Singapore, Philippines, Indonesia, Thailand

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing plans for the Sparkling Flavours category across multiple countries.
• Leading cross-functional project teams to deliver business objectives.
• Collaborating with global and local teams to ensure consistent brand messaging and execution.
• Driving innovation and digital transformation in marketing strategies.
• Managing project budgets and ensuring effective use of resources.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to balance global brand direction with local market insights.

📋 Key Responsibilities

✅ Develop and implement short- and mid-term business plans for the Sparkling Flavours category, focusing on brand growth targets.

✅ Lead projects or specific components of larger global/regional projects, ensuring successful execution and delivery of targets.

✅ Champion the understanding and adoption of the company's experience-led marketing transformation on the Fanta brand, identifying inspiration and best practices both within and outside the company.

✅ Lead NPD projects from end to end, from concept development to commercialization.

✅ Develop programs, secure required DME budget, and manage budget effectively to execute brand plans. Collaborate with global teams, agencies, and local country teams to ensure the scaling and implementation of global/regional direction into local execution while identifying local insights to drive local relevance.

ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder collaboration skills to deliver results across multiple projects and teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred but not required.

Experience: 5-7 years of brand management or marketing experience, with a strong background in project and budget management. Innovation experience a plus.

Required Skills:

• Ability to handle multiple, diverse topics and projects simultaneously.
• Brand equity, marketing concepts, and evaluation skills.
• Marketing operating strategies and collaboration/stakeholder management.
• Strong financial acumen and business analytics.

Preferred Skills:

• Market research techniques and brand research experience.
• Ability to manage complex projects across multiple disciplines and stakeholders.
• Inspiring and developing others.

ASSUMPTION: Successful candidates will have a proven track record in brand management, strong leadership skills, and the ability to thrive in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (Estimated, based on industry standards for mid-senior level marketing roles in Singapore and the Asia Pacific region)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance.
• Retirement savings plan with company match.
• Generous time-off policy, including vacation, sick leave, and holidays.
• Employee discounts on Coca-Cola products and merchandise.
• Opportunities for professional development and career growth within a global organization.

Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:30 PM (with a 30-minute lunch break) with flexibility for project needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits package is competitive and designed to attract and retain top talent in the marketing industry.

📌 Applicant Insights

🔍 Company Context

Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a focus on non-alcoholic beverages. The company is a total beverage company, offering a portfolio of sparkling soft drink brands, water, sports, coffee, tea, juice, value-added dairy, and plant-based beverage brands.

Company Size: The Coca-Cola Company has over 10,000 employees globally, with a presence in more than 200 countries and territories. The company's size allows for extensive resources and opportunities for career growth while maintaining a connected and collaborative work environment.

Founded: The Coca-Cola Company was founded in 1886 and has since grown into one of the world's most iconic and recognized brands.

Company Description:

• The Coca-Cola Company's purpose is to refresh the world and make a difference, focusing on sustainability, community impact, and positive change.
• The company's portfolio includes billion-dollar brands such as Coca-Cola, Sprite, Fanta, Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, and Ayataka.
• The Coca-Cola Company seeks to positively impact people's lives, communities, and the planet through water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions across its value chain.

Company Specialties:

• Beverages

Company Website: www.coca-colacompany.com

ASSUMPTION: The Coca-Cola Company's extensive global presence, iconic brands, and commitment to sustainability make it an attractive employer for marketing professionals seeking to make a significant impact in the industry.

📊 Role Analysis

Career Level: Mid-Senior Level (5-10 years of experience)

Reporting Structure: The Senior Manager, Marketing - Sparkling Flavours role reports directly to the Group Marketing Director.

Work Arrangement: This role is on-site, with the primary office location in Singapore. However, the role may require travel to other countries in the Asia Pacific region, such as the Philippines, Indonesia, and Thailand, as needed.

Growth Opportunities:

• Potential career progression to a Director or Vice President of Marketing role within the Sparkling Flavours category or other beverage categories.
• Opportunities to gain global experience and work on cross-functional projects with teams from various regions and departments.
• Access to professional development resources and training programs to enhance skills and advance career growth.

ASSUMPTION: The Senior Manager, Marketing - Sparkling Flavours role offers a unique opportunity for marketing professionals to gain valuable experience in a global organization, working on iconic brands and driving business growth in a dynamic and competitive industry.

🌍 Location & Work Environment

Office Type: The Coca-Cola Company's Singapore office is a modern, collaborative workspace with open-plan seating, meeting rooms, and breakout areas. The office is designed to foster creativity, innovation, and teamwork.

Office Location(s): Singapore, Philippines, Indonesia, Thailand

Geographic Context:

• Singapore: A bustling, multicultural city-state with a strong economy, high standard of living, and excellent job opportunities. It is known for its cleanliness, safety, and efficient public transportation system.
• Philippines: A tropical archipelago with a diverse culture, rich history, and a growing economy. The country offers a mix of urban and rural environments, with Manila as its capital city.
• Indonesia: The largest island country in Southeast Asia, with a diverse landscape, rich culture, and a rapidly growing economy. Jakarta is the capital city and the main hub for business and commerce.
• Thailand: A tropical country with a rich history, vibrant culture, and a strong tourism industry. Bangkok is the capital city and the main center for business and finance.

Work Schedule: The work schedule for this role is Monday - Friday, 9:00 AM - 5:30 PM (with a 30-minute lunch break), with flexibility for project needs. The role may require occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: The diverse geographic context of this role offers marketing professionals the opportunity to gain experience working in multiple countries and cultures, enhancing their global perspective and skill set.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening with the HR department to assess cultural fit and basic qualifications.
• In-depth behavioral and situational interviews with the hiring manager and other team members to evaluate problem-solving skills, leadership potential, and cultural fit.
• Final round interviews, which may include case studies or presentations, to assess the candidate's strategic thinking and ability to deliver results in a dynamic environment.
• Background and reference checks before extending an offer.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Leadership potential and ability to manage cross-functional teams.
• Cultural fit and alignment with the company's values and mission.
• Marketing expertise and industry knowledge.
• Adaptability and resilience in a fast-paced, dynamic environment.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience, skills, and achievements that match the required qualifications for this role.
• Prepare for behavioral and situational interview questions by using the STAR method (Situation, Task, Action, Result) to structure your responses.
• Research the company, its mission, and values to demonstrate your understanding and enthusiasm for the role and organization.
• Prepare a portfolio or examples of your work, if applicable, to showcase your marketing skills and accomplishments.
• Follow up with the hiring manager or HR representative after your interview to express your interest in the role and reiterate your qualifications.

ATS Keywords: Marketing strategy, brand management, project management, stakeholder collaboration, digital transformation, innovation, leadership, global brand, local market insights, marketing concepts, business analytics, budget management, cross-functional teams, global/regional projects, NPD, consumer engagement, recruitment, experience-led marketing

ASSUMPTION: The application process for the Senior Manager, Marketing - Sparkling Flavours role is competitive, and candidates should be prepared to demonstrate their skills, experience, and cultural fit throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Marketing automation and CRM platforms (e.g., Salesforce, Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management software (e.g., Asana, Trello, Jira)
• Data visualization tools (e.g., Tableau, Power BI)
• Market research and analytics tools (e.g., Google Analytics, SurveyMonkey, Qualtrics)

ASSUMPTION: The tools and technologies listed are commonly used in marketing roles and may vary depending on the specific needs and preferences of the organization. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Leadership: Inspire and empower others to achieve exceptional results.
• Collaboration: Work together to achieve common goals and drive success.
• Integrity: Act with honesty, fairness, and transparency in all aspects of work.
• Accountability: Take ownership and responsibility for delivering results and driving positive change.
• Passion: Demonstrate enthusiasm, commitment, and a genuine desire to make a difference.

Work Style:

• Strategic: Focus on long-term goals and objectives, balancing global brand direction with local market insights.
• Collaborative: Work effectively with cross-functional teams, stakeholders, and external partners to deliver results.
• Adaptable: Embrace change and adapt to new situations, tools, and technologies as needed.
• Data-driven: Use data and analytics to inform decision-making, measure performance, and optimize marketing strategies.
• Innovative: Continuously seek new ideas, trends, and best practices to drive marketing excellence.

Self-Assessment Questions:

• How do your leadership style and approach align with the company's values, particularly in inspiring and empowering others to achieve exceptional results?
• Describe a situation where you had to collaborate with diverse stakeholders to achieve a common goal. What was the outcome, and what did you learn from the experience?
• How do you stay up-to-date with industry trends and best practices, and how have you applied this knowledge to drive marketing success in previous roles?

ASSUMPTION: The cultural fit considerations for the Senior Manager, Marketing - Sparkling Flavours role require candidates to demonstrate strong leadership, collaboration, and adaptability skills, as well as a passion for driving marketing excellence and innovation in a dynamic and competitive industry.

⚠️ Potential Challenges

• The role may require frequent travel to other countries in the Asia Pacific region, which can be challenging for candidates with family or personal commitments.
• The fast-paced and dynamic nature of the role may present challenges for candidates who prefer a more structured or predictable work environment.
• The competitive nature of the beverage industry may require candidates to work long hours or weekends to meet project deadlines or respond to market changes.
• The role may involve managing a diverse team with varying levels of experience and cultural backgrounds, which can present unique challenges in communication, collaboration, and leadership.

ASSUMPTION: The potential challenges listed are common to marketing roles in global organizations, and candidates should be prepared to address these challenges proactively and effectively throughout their tenure.

📈 Similar Roles Comparison

• Compared to other marketing roles in the beverage industry, this role offers a unique opportunity to work on iconic global brands and drive business growth in a dynamic and competitive market.
• The beverage industry is characterized by intense competition, rapid market changes, and a strong focus on innovation and digital transformation. This role requires candidates to stay up-to-date with industry trends and best practices to drive marketing success.
• Career progression in the beverage industry typically follows a path from brand management to marketing management, with opportunities for specialization in specific categories or functions. This role offers a clear path for career growth within the Sparkling Flavours category or other beverage categories.

ASSUMPTION: The comparison points listed highlight the unique aspects of the Senior Manager, Marketing - Sparkling Flavours role, emphasizing the opportunities for marketing professionals to gain valuable experience and drive business growth in a dynamic and competitive industry.

📝 Sample Projects

• Developing and executing a marketing campaign for a new flavor launch, from concept development to commercialization, including consumer research, market testing, and launch event planning.
• Collaborating with global and local teams to adapt global marketing strategies for local markets, ensuring consistent brand messaging and execution while identifying local insights to drive relevance and engagement.
• Leading a cross-functional team to develop and implement a digital transformation strategy for the Fanta brand, focusing on consumer engagement and recruitment through experience-led marketing.

ASSUMPTION: The sample projects listed provide a snapshot of the marketing strategies, campaigns, and initiatives that marketing professionals in this role may develop, execute, and manage to drive business growth and brand success.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to marketing innovation and digital transformation, and how this role contributes to driving these initiatives?
• How does the company support the professional development and career growth of marketing professionals in this role?
• Can you provide an example of a successful marketing campaign or initiative that the company has implemented, and how it aligned with the company's values and mission?
• How does the company foster a culture of collaboration and innovation, and what opportunities are there for candidates to contribute to this culture in this role?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and initiatives in this role, and how are they tracked and reported?

ASSUMPTION: The key questions to ask during the interview are designed to provide candidates with a comprehensive understanding of the role, the company's marketing strategies, and the opportunities for professional development and career growth within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://coke.wd1.myworkdayjobs.com/coca-cola-careers/job/Singapore---Singapore/Senior-Manager--Marketing---Sparkling-Flavours_R-122306-1
• Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements that match the required qualifications for this role.
• Prepare a portfolio or examples of your work, if applicable, to showcase your marketing skills and accomplishments.
• Follow up with the hiring manager or HR representative after your interview to express your interest in the role and reiterate your qualifications.
• If selected for the final round, be prepared to present a case study or marketing plan that demonstrates your strategic thinking, leadership, and problem-solving skills.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.