📌 Core Information
🔹 Job Title: Senior/Manager, Marketing (Stellar Ace)
🔹 Company: SMRT Corporation Ltd
🔹 Location: Singapore
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
The Senior Manager, Marketing will lead the marketing team, overseeing the development and execution of comprehensive marketing strategies to enhance brand visibility, drive customer engagement, and contribute to Stellar Ace's overall growth. This role involves supporting pricing strategies, creative outputs, and mentoring the marketing team.
- Leadership and team management
- Strategic marketing planning and execution
- Pricing strategy development and support
- Cross-functional collaboration
- Budget management and expenditure control
- Data-driven decision making and analysis
- Partnership management and development
- Inventory asset review and management
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and data analysis skills to drive marketing success and support business growth.
📋 Key Responsibilities
✅ Develop and implement comprehensive marketing strategies aligned with the company's objectives.
✅ Work with in-house data team to support pricing strategies for the company's suite of offerings.
✅ Support Business Development and Data Team to conduct market research and analysis to identify trends, competitive landscape, and opportunities for growth.
✅ Mentor, guide, and lead the marketing team on end-to-end marketing deliverables, including marketing communications and trade marketing. Foster a collaborative and innovative work environment.
✅ Collaborate with cross-functional teams to ensure integrated and cohesive marketing efforts.
✅ Manage all budget/expenditure to follow the organization's procurement policies
✅ Ensure the CX strategies are aligned to the larger marketing and business goals and outcomes
✅ Data-centric overview of capabilities to analyze past performance of projects and campaigns to improve Return on Investment (ROI) in tangible and intangible ways
✅ Develop and maintain partnership agreements with selected key partners in advertising.
✅ Review the list of inventory assets in terms of relevance and sell-ability on a yearly basis and when there is significant change; work with Operations team to ensure that the classification and pricing is reflected accordingly
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a versatile skill set and strong adaptability.
🎯 Required Qualifications
Education: Bachelor's Degree in Business Management, Marketing, or a related field
Experience: Preferably 10 years of experience in marketing within B2B and B2C environments.
Required Skills:
- Strong commercial acumen with an ability to convert opportunities into business
- Excellent communication and presentation skills to present complex ideas to executive audiences who may not be technically trained
- Sharp analytical skills to work with data and figures
- Assertive, analytical, and able to work independently
- Strong client-facing and communication experience, both internal and external
- Experience with planning using quantitative techniques, campaign management, and supporting technologies
- Ability and willingness to hands-on execution role where required to support client needs and team development
- Relevant experience in the Media & Digital marketing industry, from an agency/client perspective in both the online to offline environment will be advantageous
- Creatively inclined in providing consultative and ideation for creative outputs.
- Data savvy with ability to use data analytics and insights to supplement business needs.
Preferred Skills:
- Experience in the urban transit services industry
- Fluency in multiple languages
ASSUMPTION: Candidates with a strong background in marketing, data analysis, and team leadership are well-suited for this role. Relevant industry experience is a plus.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing manager role in Singapore, the estimated salary range is SGD 120,000 - 180,000 per annum. This range may vary depending on the candidate's experience and qualifications.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic work environment
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications. The benefits package is competitive and may include health insurance, retirement plans, and other perks.
📌 Applicant Insights
🔍 Company Context
Industry: Urban Transit Services
Company Size: SMRT Corporation Ltd is a large public transport services provider with over 5,000 employees.
Founded: SMRT was established in 1983 as a statutory board under the Ministry of Transport. It was corporatized in 2016 and listed on the Singapore Exchange in 2018.
Company Description:
- SMRT is a leading public transport services provider in Singapore, operating the nation's dominant rail network and bus services.
- The company is committed to providing safe, reliable, and commuter-centric transport services, with a focus on enhancing lifestyles through vibrant transit destinations.
- SMRT's core values are encapsulated in the acronym R.I.S.E, which stands for Respect, Integrity, Safety, Service, and Excellence.
Company Specialties:
- Rail operations and maintenance
- Bus services
- Taxi and private hire vehicle operations
- Cross-border connectivity
Company Website: http://www.smrt.com.sg
ASSUMPTION: SMRT's large size and diverse operations provide ample opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Senior Manager/Team Lead
Reporting Structure: The Senior Manager, Marketing will report directly to the Head of Marketing and will oversee the marketing team.
Work Arrangement: This is an on-site, full-time position with standard office hours and occasional overtime as needed.
Growth Opportunities:
- Progression to a director or head of marketing role within the organization
- Expansion into related fields, such as business development or strategic planning
- Cross-functional collaboration and project-based work that exposes the candidate to various aspects of the business
ASSUMPTION: This role offers significant growth potential within the marketing function and across the broader organization.
🌍 Location & Work Environment
Office Type: Modern, multi-story office building with dedicated workspace for marketing teams.
Office Location(s): Paya Lebar Quarter, Singapore
Geographic Context:
- Singapore is a global commerce hub with a multicultural environment and high quality of life.
- The Paya Lebar Quarter office is conveniently located near public transportation and offers various amenities nearby.
- Singapore has a tropical climate with high temperatures and humidity throughout the year.
Work Schedule: Standard office hours from Monday to Friday, with occasional overtime as needed to meet project deadlines.
ASSUMPTION: The modern office environment and convenient location provide a comfortable and productive work setting for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving
- Data analysis and interpretation
- Communication and presentation skills
- Leadership and team management
- Cultural fit and alignment with SMRT's core values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, data analysis skills, and leadership accomplishments.
- Prepare examples of marketing strategies you've developed and executed, as well as data-driven insights that have informed your decisions.
- Research SMRT's business and industry trends to demonstrate your understanding of the company and its competitive landscape.
ATS Keywords: Marketing strategy, data analysis, team leadership, client communication, market research, campaign management, creative ideation, budget management, cross-functional collaboration, commercial acumen, analytical skills, presentation skills, mentoring, pricing strategy, customer experience, digital marketing
ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, data analysis, communication, and leadership skills, as well as their cultural fit with SMRT's values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities within the marketing team.
👔 Cultural Fit Considerations
Company Values:
- Respect: Treat everyone with courtesy and consideration
- Integrity: Uphold the highest ethical standards in all actions
- Safety: Prioritize the safety of passengers, employees, and the public
- Service: Deliver excellent customer service and exceed expectations
- Excellence: Strive for continuous improvement and outstanding performance
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you embody SMRT's core values in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you approach mentoring and developing the skills of your team members?
ASSUMPTION: SMRT values candidates who demonstrate strong alignment with their core values and a collaborative, data-driven work style.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Balancing strategic planning with hands-on execution
- Adapting to a large, multi-faceted organization with diverse operations
- Working in a fast-paced, dynamic environment with tight deadlines
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Compared to marketing manager roles in other industries, this position may require more frequent hands-on execution and cross-functional collaboration.
- In the urban transit services industry, marketing efforts may focus more on customer experience and community engagement than in other sectors.
- Career progression in this role may involve expanding into related fields, such as business development or strategic planning, rather than moving directly into a chief marketing officer role.
ASSUMPTION: While this role shares similarities with marketing manager positions in other industries, its unique context within the urban transit services sector presents distinct opportunities and challenges.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to launch a new transit line or service
- Conducting market research and analysis to identify trends and opportunities in the urban transit services industry
- Collaborating with cross-functional teams to create integrated marketing campaigns that enhance customer experience and drive engagement
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of the role, as well as its focus on driving business growth and enhancing customer experience.
❓ Key Questions to Ask During Interview
- How does this role fit into the organization's overall marketing strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the marketing team, and how can this role address them?
- How does SMRT support the professional growth and development of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the marketing team collaborate with other departments, such as business development, data, and operations, to drive overall business success?
ASSUMPTION: These questions demonstrate the candidate's strategic thinking, curiosity, and commitment to driving business success through effective marketing efforts.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience, data analysis skills, and leadership accomplishments.
- Prepare examples of marketing strategies you've developed and executed, as well as data-driven insights that have informed your decisions.
- Research SMRT's business and industry trends to demonstrate your understanding of the company and its competitive landscape.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
