📌 Core Information
🔹 Job Title: Senior Manager, Marketing Web Strategy
🔹 Company: Peloton
🔹 Location: New York, New York
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-11
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing Peloton’s web experience to enhance brand perception, engagement, product education, and conversion.
- Leading the web strategy for onepeloton.com and associated international websites, ensuring cohesive execution across various marketing initiatives.
- Collaborating with cross-functional teams to prioritize web initiatives and ensure cohesion in execution.
- Conducting regular performance analysis and sharing insights with marketing peers and leadership.
- Promoting user needs and purchase barriers when crafting web solutions and future testing.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to influence cross-functional partners in a matrixed organization.
📋 Key Responsibilities
✅ Lead and run the web strategy and optimization of onepeloton.com and associated market-specific international websites in partnership with eComm and Organic Discovery teams.
✅ Develop and direct a strategic vision for the homepage and other marketing-led public webpages, including consumer journey and information/messaging architecture to meet marketing’s objectives.
✅ Connect the dots across Brand, Product Marketing, Integrated Marketing, and Growth Marketing to prioritize web initiatives and ensure cohesion in execution.
✅ Develop a quarterly learning agenda and test roadmap that aligns with your vision and the objectives, crafting hypotheses based on web performance, standard methodologies, and test outcomes.
✅ Advocate for your vision, learning agenda, key performance indicators, and roadmap with the eComm team to ensure tests are prioritized.
✅ Write corresponding test briefs for Creative and eComm teams.
✅ Track and share out comprehensive performance analysis across traffic, engagement, and conversion with Marketing peers and leadership on a regular basis.
✅ Deeply understand Peloton’s current target audience and promote their needs and purchase barriers when crafting web solutions and future testing.
✅ Develop web strategy and recommendations for markets with different levels of maturity.
ASSUMPTION: This role involves a high degree of strategic planning, data analysis, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 7+ years of marketing strategy experience in web marketing, brand architecture, and/or product marketing roles; experience working for a subscription company a plus.
Required Skills:
- Consistent track record of achieving results through web experimentation, conversion rate optimization, and deep understanding of the user funnel.
- Outstanding brief-writing skills.
- Effective interpersonal and communication skills with ability to influence cross-functional partners.
- Analytical approach and ability to identify data-informed insights.
- Familiarity with web analytics tools such as Optimizely, Amplitude, and Google Analytics.
- Excellent project management skills with attention to detail and organization.
- Flexible mentality; comfortable operating in a fluid environment.
Preferred Skills:
- Experience working in a subscription-based company.
- Fluency in additional languages.
ASSUMPTION: Candidates should have a strong background in marketing strategy, with a focus on web marketing and brand architecture. Familiarity with web analytics tools is essential for this role.
💰 Compensation & Benefits
Salary Range: $168,745 - $227,805 USD per year (based on Peloton's provided range)
Benefits:
- Medical, dental, and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement, and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance
Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for hybrid work arrangement.
ASSUMPTION: The provided salary range is based on Peloton's headquarters location in New York City. Benefits are comprehensive and include health, wellness, and financial perks.
📌 Applicant Insights
🔍 Company Context
Industry: Peloton operates in the Wellness and Fitness Services industry, focusing on connected fitness and interactive workouts.
Company Size: Peloton has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Peloton was founded in 2011, with a mission to make fitness accessible, effective, and convenient for everyone.
Company Description:
- Peloton brings together the best equipment, software, content, and instructors to create immersive fitness experiences.
- The company offers a wide range of products, including Peloton Bike, Bike+, Tread, Row, Guide, and App, catering to diverse fitness preferences and needs.
- Peloton fosters a social and inclusive community, with Members across the US, UK, Canada, Germany, and Australia.
Company Specialties:
- Fitness
- Networked fitness
- Android
- Cycling
- Hardware
- Software
- Video Production
- Retail
- Supply Chain
Company Website: http://www.onepeloton.com
ASSUMPTION: Peloton is a well-established company in the fitness industry, known for its innovative hardware, distinctive software, and exclusive content.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and cross-functional collaboration.
Reporting Structure: The Senior Manager, Marketing Web Strategy reports directly to the Director of Performance Creative and works closely with various teams across Peloton, including eComm, Marketing Analytics, Media, Brand Marketing, SEO, Creative, Product Marketing, and Legal.
Work Arrangement: This role follows a hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- As Peloton continues to expand, there may be opportunities for the incumbent to grow into a more senior role or take on additional responsibilities.
- With a wide range of departments and functions within the company, there are opportunities for career progression and lateral moves.
ASSUMPTION: This role offers growth opportunities through internal promotions, role expansion, or lateral moves within the organization.
🌍 Location & Work Environment
Office Type: Peloton's headquarters is located in New York City, with a modern and collaborative work environment.
Office Location(s): 441 9th Ave, New York, NY 10001, US
Geographic Context:
- New York City is a major urban center with a diverse population and a thriving job market.
- The city offers a wide range of cultural, entertainment, and dining options.
- New York City has a humid subtropical climate, with warm summers and cold winters.
Work Schedule: The work schedule for this role is typically Monday through Friday, with flexibility for hybrid work arrangement.
ASSUMPTION: Working in New York City offers a dynamic and fast-paced work environment, with access to a wide range of cultural and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final interview with the hiring manager
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and interpersonal skills
- Cultural fit and alignment with Peloton's values
- Technical proficiency in web analytics tools and marketing strategies
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of Peloton's business and target audience in your application materials.
- Prepare for behavioral and situational interview questions that focus on your strategic thinking, problem-solving, and communication skills.
- Research Peloton's company culture and values to ensure a strong cultural fit.
ATS Keywords: Marketing strategy, web marketing, brand architecture, product marketing, web experimentation, conversion rate optimization, user funnel, brief-writing, interpersonal skills, analytical skills, project management, web analytics tools, cross-functional collaboration, hybrid work arrangement
ASSUMPTION: Peloton's interview process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on behavioral and technical competencies.
🛠️ Tools & Technologies
- Optimizely
- Amplitude
- Google Analytics
- Peloton's proprietary analytics and testing tools
- Project management software (e.g., Asana, JIRA, or Trello)
- Microsoft Office Suite
ASSUMPTION: Familiarity with web analytics tools and project management software is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Find your push. Find your power.
- We are one peloton.
- We are inclusive.
- We are innovative.
- We are authentic.
- We are connected.
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and dynamic
- Results-oriented and goal-focused
- Adaptable and flexible
Self-Assessment Questions:
- How do you align with Peloton's value of 'Find your push. Find your power.' in your approach to work and personal growth?
- How comfortable are you working in a hybrid work arrangement, balancing on-site and remote work?
- How do you ensure that your work style complements Peloton's collaborative and data-driven culture?
ASSUMPTION: Peloton values candidates who are passionate about fitness, innovative, and committed to fostering a collaborative and inclusive work environment.
⚠️ Potential Challenges
- Balancing the needs of various stakeholders, including marketing teams, eComm, and Legal, when developing web strategy and initiatives.
- Managing a high volume of testing and analysis, ensuring prioritization and efficient execution.
- Adapting to a dynamic and fast-paced work environment, with shifting priorities and market demands.
- Navigating a hybrid work arrangement, balancing on-site and remote work effectively.
- Working in a highly competitive fitness industry, with a focus on continuous innovation and improvement.
ASSUMPTION: This role presents unique challenges related to stakeholder management, prioritization, adaptability, and industry competition.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on web strategy, experimentation, and data-driven decision-making.
- In the fitness industry, Peloton is known for its innovative approach to connected fitness and interactive workouts, setting it apart from traditional gyms and fitness centers.
- Career progression in this role may involve moving into a more senior marketing leadership position or transitioning into a related function, such as eComm or product management.
ASSUMPTION: This role offers a unique blend of marketing strategy, web optimization, and data analysis, with opportunities for career growth and lateral moves within the organization.
📝 Sample Projects
- Developing and executing a comprehensive web testing roadmap to improve user engagement and conversion on onepeloton.com.
- Collaborating with cross-functional teams to optimize the homepage and other marketing-led public webpages, enhancing brand perception and product education.
- Analyzing user behavior data to identify trends and inform web strategy and initiatives, improving the overall user experience.
ASSUMPTION: These sample projects reflect the strategic, analytical, and collaborative nature of the Senior Manager, Marketing Web Strategy role.
❓ Key Questions to Ask During Interview
- Can you describe the typical web testing process and how it integrates with the overall marketing strategy?
- How does the Marketing Web Strategy team collaborate with other departments, such as eComm and Legal, to ensure cohesive execution of web initiatives?
- What are the most significant challenges facing the web team, and how can this role help address them?
- How does Peloton support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) used to measure the success of web strategy and initiatives, and how are they tracked and reported?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the broader marketing landscape, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your strategic thinking, analytical skills, and marketing expertise.
- Prepare for behavioral and technical interview questions that focus on your strategic thinking, problem-solving, and communication skills.
- Research Peloton's company culture and values to ensure a strong cultural fit.
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
