📌 Core Information
🔹 Job Title: Senior Manager, Media Activation (Paid Search)
🔹 Company: Real Chemistry
🔹 Location: New York, Boston, Chicago, Carmel, San Francisco (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 3-5+ years
🔹 Remote Status: Hybrid (2 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Leadership of paid search programs, including strategy, execution, and goal achievement
- Collaboration with account planning and analytics teams to understand clients' business objectives and media goals
- Relationship building with search community, vendors, and clients
- Staying current on industry trends and tool updates
- Contribution to corporate initiatives, automation projects, and process changes
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects and stakeholders.
📋 Key Responsibilities
✅ Lead the day-to-day supervision of client paid search programs, including:
- Strategic approaches and bid recommendations
- Execution details, budgets, and accounting
- Overall goal achievement and campaign performance analytics
✅ Develop positive relationships with search community, vendors, and clients
✅ Understand clients' products, marketing objectives, and digital goals, presenting to clients regularly
✅ Stay current on tool updates and industry trends
✅ Think creatively, develop tools, and innovate to improve efficiencies and advance the practice
✅ Collaborate with internal teams and clients to support strategic solutions
ASSUMPION: This role involves a mix of strategic planning, tactical execution, and stakeholder management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 3-5+ years of campaign management experience in SEM platforms
Required Skills:
- Proven experience in paid search and SEM platforms
- Strong communication and client management skills
- Ability to work in technical platforms and bid management tools
- Understanding of strategy in the service of different KPIs
Preferred Skills:
- Experience working in the healthcare vertical
- Fluency in additional languages
ASSUMPTION: A background in healthcare is beneficial but not required, as training will be provided.
💰 Compensation & Benefits
Salary Range: $75,000 - $95,000 per year
Benefits:
- Medical, dental, and vision plans
- Generous 401k match
- Flexible PTO
- Student loan debt contributions
- Mental wellness coaching and support
- Access to online classes with LinkedIn Learning
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels.
📌 Applicant Insights
🔍 Company Context
Industry: Real Chemistry operates in the Advertising Services industry, focusing on integrated communications, advertising, and performance marketing.
Company Size: Real Chemistry is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for collaboration and growth.
Founded: Real Chemistry was founded in 2000 and has since grown to become a leading healthcare marketing and communications agency.
Company Description:
- Real Chemistry drives the commercial success of healthcare companies by creating AI-powered, idea-driven healthcare experiences with the customer at the center.
- The company brings together experts from a wide range of disciplines to collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be.
- Real Chemistry works with top 30 pharma and biotech companies, offering a unique model that better reflects how people experience healthcare.
Company Specialties:
- Integrated Communications
- Advertising
- Clinical Trial Engagement
- Value-Based Care Consulting
- Influencer Marketing
- Health Technologies
- Performance Marketing
- Patient Community Engagement
- Medical Communications
- Branding
- Integrated Intelligence
- Media & Marketing
- and Insights
Company Website: www.realchemistry.com
ASSUMPTION: Real Chemistry's unique model and focus on collaboration make it an attractive place to work for those seeking a dynamic and innovative environment.
📊 Role Analysis
Career Level: This role is at the senior manager level, offering opportunities for strategic decision-making and team leadership.
Reporting Structure: The Senior Manager, Media Activation (Paid Search) reports directly to the Director of Media Activation.
Work Arrangement: This role is hybrid, with employees expected to attend the office two days per week. The remaining days can be worked remotely.
Growth Opportunities:
- Potential to expand into other channels and take on additional responsibilities
- possibility to move into a director role as the team grows
- Chance to work on high-profile clients and impact the healthcare industry
ASSUMPTION: This role offers significant growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Real Chemistry has offices in New York, Boston, Chicago, Carmel, and San Francisco, with a hybrid work arrangement.
Office Location(s): 199 Water St, New York, NY 10038, US; London, GB; Chicago, IL, US; Boston, MA, US; San Francisco, CA, US
Geographic Context:
- New York: A bustling city with a vibrant advertising industry and numerous cultural attractions
- Boston: A historic city known for its education and healthcare sectors, offering a high quality of life
- Chicago: A major Midwestern city with a diverse economy and a thriving arts scene
- Carmel: A small city in Indiana, offering a more laid-back pace of life
- San Francisco: A tech hub with a diverse population and a strong job market
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available.
ASSUMPTION: The hybrid work arrangement provides flexibility while still encouraging in-person collaboration and learning.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with the team
- Final interview with the director
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Technical proficiency in paid search and SEM platforms
- Communication and client management skills
- Cultural fit and alignment with Real Chemistry's mission and values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on paid search and SEM campaigns
- Prepare for behavioral and technical interview questions by reviewing the job description and researching Real Chemistry's mission and values
- Showcase your understanding of the healthcare industry and Real Chemistry's unique approach
ATS Keywords: Paid Search, SEM, Campaign Management, Strategic Planning, Client Management, Healthcare Marketing, Advertising Services, Performance Marketing
ASSUMPTION: Tailoring your application to Real Chemistry's unique culture and mission will help you stand out to hiring managers.
🛠️ Tools & Technologies
- Google AdWords
- Bing Ads
- Microsoft Ads
- Doubleclick Search
- Kenshoo
- Adobe
- Floodlight
- SEMrush
- AdCenter
- AdGooroo
ASSUMPTION: Familiarity with these tools is required, and candidates should be comfortable working in technical platforms.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Innovation
- Excellence
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous learning and improvement
- Results-driven and accountable
Self-Assessment Questions:
- How do you align with Real Chemistry's values, particularly 'Integrity' and 'Collaboration'?
- How comfortable are you working in a hybrid environment, balancing remote work and in-office collaboration?
- How do you approach continuous learning and staying current with industry trends and tools?
ASSUMPTION: Candidates should be comfortable working in a dynamic, collaborative environment and be open to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with industry trends and tool updates
- Balancing strategic planning and tactical execution
- Working in a hybrid environment, balancing remote work and in-office collaboration
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Compared to other senior manager roles in media activation, this role offers a unique focus on the healthcare industry and a strong emphasis on collaboration and innovation.
- In the broader advertising services industry, Real Chemistry stands out for its integrated approach and focus on AI-powered, idea-driven healthcare experiences.
- Career progression in this role may involve expanding into other channels or taking on additional responsibilities, rather than moving up the traditional management hierarchy.
ASSUMPTION: This role offers a unique blend of strategic decision-making, team leadership, and industry-specific expertise.
📝 Sample Projects
- Developing and executing a strategic paid search campaign for a new pharmaceutical product launch
- Optimizing an existing campaign to improve CPA and increase impression share
- Collaborating with cross-functional teams to create an integrated marketing campaign, including paid search, social media, and programmatic components
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and results-driven nature of the role.
❓ Key Questions to Ask During Interview
- How does Real Chemistry support the growth and development of its employees?
- What are the biggest challenges facing the team currently, and how can this role help address them?
- How does Real Chemistry foster a culture of innovation and continuous learning?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Real Chemistry measure the success of its media activation campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you make an informed decision about your fit with the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and achievements in paid search and SEM campaigns
- Prepare a cover letter that demonstrates your understanding of Real Chemistry's mission and values
- If applicable, prepare examples of your work or portfolio to showcase your skills and accomplishments
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
