Senior Manager, Media Buyer

📌 Core Information

🔹 Job Title: Senior Manager, Media Buyer

🔹 Company: Charlotte Tilbury

🔹 Location: New York City, New York, United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing & Advertising

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Managing full funnel media buying and bidding strategies to drive US brand awareness
• Developing and implementing audience segmentation strategies
• Integrating data clean rooms to ensure clear separation of new audiences
• Collaborating with cross-functional teams to deliver media assets on time and on budget
• Driving sales through affiliate partnerships and advocacy teams

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Manage full funnel media buying and bidding strategies to drive overall US brand awareness

✅ Develop and implement audience segmentation strategies

✅ Integrate data clean rooms to ensure clear separation of new audiences to Charlotte Tilbury

✅ Manage budget within KPIs (CPM, ROAS driven)

✅ Lead direct advertising agreements and uphold contractual terms

✅ Ensure delivery of agreed number of tier 1 programs per year with ecommerce partner

✅ Drive sales with affiliates/partnerships team, working in close collaboration with US advocacy team

✅ Responsible for keyword mining to ensure all relevant sponsored ads are reactive to consumer demand

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6+ years of experience in digital marketplace media landscape, with a proven track record of driving sales and managing budgets

Required Skills:

• Proven experience in media planning and buying
• Strong analytical skills and data-driven approach
• Excellent communication and negotiation skills
• Ability to manage cross-functional teams and lead strategic initiatives
• Familiarity with ecommerce vendor platforms

Preferred Skills:

• Experience with data clean rooms
• Fluency in Spanish

ASSUMPTION: Candidates with experience in the beauty industry or ecommerce may have an advantage.

💰 Compensation & Benefits

Salary Range: $150,000 - $160,000 per year (AI-estimated, based on role, experience level, and location)

Benefits:

• Generous staff discount to use on all products
• Access to Tilbury Treats – rewards platform with savings and discounts
• Medical, dental, and vision benefits
• Commuter benefits (pre-tax)
• Flex spending account (FSA)
• Employee assistance program (EAP)
• 401(k) with company match
• Paid time off (PTO) and birthday PTO

Working Hours: Full-time, with flexible hours and remote work options

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Charlotte Tilbury operates in the competitive personal care product manufacturing industry, focusing on beauty, skincare, and cosmetics.

Company Size: With 1,001-5,000 employees, Charlotte Tilbury is a mid-sized company that offers ample opportunities for growth and collaboration.

Founded: 2013, in London, UK

Company Description:

• Founded by British makeup artist and entrepreneur Charlotte Tilbury MBE
• Empowers people to be the most beautiful version of themselves
• Offers an easy-to-use, easy-to-choose, easy-to-gift range of products
• Operates in over 50 markets globally

Company Specialties:

• Beauty and makeup products
• Skincare and anti-aging treatments
• Innovative retail and product launches

Company Website: http://www.charlottetilbury.com

ASSUMPTION: Charlotte Tilbury's focus on empowering individuals and its global presence may appeal to candidates seeking a meaningful and international work environment.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Global Marketing Director and may manage a team of media planners and buyers.

Work Arrangement: Hybrid (remote and on-site) with flexible hours

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Chance to work on global campaigns and collaborate with international teams
• Opportunity to develop skills in data analysis, strategic planning, and team management

ASSUMPTION: This role offers significant growth potential for candidates eager to take on more responsibilities and advance their careers.

🌍 Location & Work Environment

Office Type: Hybrid (remote and on-site) with offices in New York City, London, Shanghai, and Hong Kong

Office Location(s): 8 Surrey Street, London, WC2R 2ND, GB; Lafayette Street, New York, US; 17/F, Crystal Galleria, 68 Yuyuan Road, Jing’an Shanghai, Shanghai, CN; 10/F, Lee Garden Five, 18 Hysan Avenue, Causeway Bay, Hong Kong, HK

Geographic Context:

• New York City offers a vibrant and diverse cultural scene
• Charlotte Tilbury's global presence allows for international collaboration and travel opportunities
• The company's offices are located in major cities with established beauty and fashion industries

Work Schedule: Full-time, with flexible hours and remote work options

ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to manage their time effectively when working remotely.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• Interview with the hiring manager or a panel of interviewers
• Final interview with the Global Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Media planning and buying expertise
• Analytical and problem-solving skills
• Communication and negotiation abilities
• Cultural fit and alignment with Charlotte Tilbury's values

Application Tips:

• Highlight relevant experience and achievements in media planning and buying
• Tailor your resume and cover letter to emphasize your fit with Charlotte Tilbury's mission and values
• Prepare examples of successful media campaigns you've managed and the results you achieved
• Research Charlotte Tilbury's products, target audience, and competitors to demonstrate your understanding of the industry

ATS Keywords: Media planning, media buying, digital marketplace, ecommerce, audience segmentation, data clean rooms, budget management, cross-functional teams, strategic initiatives

ASSUMPTION: Charlotte Tilbury's application process may vary depending on the role and the candidate's experience level.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads
• Data clean rooms (e.g., Amazon, Google, or third-party platforms)
• Budget management tools (e.g., Asana, Trello, or Microsoft Excel)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)

ASSUMPTION: Candidates should be comfortable using industry-standard media planning and buying tools, as well as collaboration and communication platforms.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Innovation
• Collaboration
• Excellence
• Integrity

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and goal-oriented

Self-Assessment Questions:

• How do you embody Charlotte Tilbury's mission to empower people to be the most beautiful version of themselves in your daily work?
• Describe a time when you had to adapt to a significant change in a media campaign or strategy. How did you handle it, and what was the outcome?
• How do you balance data-driven decision-making with creative problem-solving in your media planning and buying strategies?

ASSUMPTION: Candidates should be able to demonstrate their alignment with Charlotte Tilbury's values and work style preferences during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced and ever-changing media landscape
• Collaborating with cross-functional teams across different time zones and cultures
• Balancing the need for data-driven decision-making with creative problem-solving

ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them.

📈 Similar Roles Comparison

• Unlike traditional media buying roles, this position requires a strong focus on data-driven decision-making and audience segmentation
• Charlotte Tilbury's global presence offers unique opportunities for international collaboration and travel
• This role may provide more growth opportunities and autonomy than similar roles in larger organizations

ASSUMPTION: Candidates should consider how this role's unique aspects align with their career goals and preferences.

📝 Sample Projects

• Developing and implementing a new audience segmentation strategy to improve campaign performance
• Managing a multi-million-dollar media budget to drive brand awareness and sales growth
• Collaborating with cross-functional teams to deliver media assets on time and on budget for a major product launch

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges this role may involve.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Charlotte Tilbury?
• What are the biggest challenges facing the media buying team currently, and how can this role help address them?
• How does Charlotte Tilbury support the professional development and growth of its employees?
• What is the expected timeline for ramping up in this role, and what resources will be available to help with the onboarding process?
• How does Charlotte Tilbury approach diversity, equity, and inclusion in its hiring and workplace practices?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful media campaigns you've managed and the results you achieved
• Research Charlotte Tilbury's products, target audience, and competitors to demonstrate your understanding of the industry
• Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.