Senior Manager of Brand

📌 Core Information

🔹 Job Title: Senior Manager of Brand

🔹 Company: Keller Executive Search

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Remote

🔹 Category: Brand Management

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive brand strategy
• Leading brand positioning initiatives through market research and competitive analysis
• Ensuring consistent brand messaging across all channels
• Collaborating with cross-functional teams to create cohesive brand experiences
• Managing and mentoring the brand team to promote a culture of creativity and high performance

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of brand management to drive brand equity and enhance the company's position in the executive recruitment market.

📋 Key Responsibilities

✅ Develop and implement a comprehensive brand strategy that aligns with organizational goals and enhances brand equity

✅ Lead brand positioning initiatives through market research, competitive analysis, and customer insights

✅ Ensure consistency in brand messaging across all channels, including digital, print, and in-person communications

✅ Collaborate with cross-functional teams including marketing, communications, and product development to create cohesive brand experiences

✅ Create and manage content that reinforces the brand narrative and engages target audiences effectively

✅ Analyze brand performance metrics and conduct regular assessments to inform strategy adjustments

✅ Foster strong relationships with external partners, including agencies and vendors, to amplify brand efforts

✅ Lead and mentor the brand team, promoting a culture of creativity and high performance

ASSUMPTION: The ideal candidate will have a proven track record in brand management, strong leadership skills, and the ability to work collaboratively in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Brand Management, or a related field; Master’s degree preferred

Experience: 7+ years of experience in brand management or marketing roles, with demonstrated success in a leadership position

Required Skills:

• Strong understanding of brand strategy development and execution, including integrated marketing campaigns
• Excellent communication and storytelling skills, with a keen ability to articulate and promote brand vision
• Proven experience in managing brand equity and positioning within competitive markets
• Strong analytical skills with the ability to interpret data and metrics to drive decision-making
• Creative mindset with experience in leading creative campaigns and initiatives
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously

Preferred Skills:

• Bilingual or multilingual skills (Spanish/English)
• Experience working in a remote or global team

ASSUMPTION: While not explicitly stated, proficiency in Spanish may be beneficial for this role due to the location and potential target audience.

💰 Compensation & Benefits

Salary Range: $2,560,000 - $3,520,000 USD per year

Benefits:

• Generous PTO
• Flexible hours
• Top-tier Medical, Dental, and Vision coverage
• Dynamic, inclusive workplace culture
• Exciting team-building activities and avenues for career advancement

Working Hours: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The salary range provided is in USD and is based on industry standards for a senior brand management role in a global organization.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services

Company Size: 11-50 employees

Founded: Not specified

Company Description:

• Keller is a global leadership advisory firm that connects exceptional senior leaders with prominent brands and organizations worldwide.
• The company offers a comprehensive suite of services including Executive Search, Board Services, Transition Planning, Leadership Growth and Development, and Organizational Health.
• Keller's team of experts collaborates to deliver unparalleled knowledge, insight, and results for a diverse range of clients, from major multinationals to emerging companies and nonprofit institutions.

Company Specialties:

• Executive Search
• Headhunting
• CEO Succession Planning
• C-Level Recruitment
• Business Consulting and Services

Company Website: www.kellerexecutivesearch.com

ASSUMPTION: As a global leadership advisory firm, Keller Executive Search works with a wide range of clients, making this role an excellent opportunity for a brand manager looking to gain experience in various industries.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: This role reports directly to the leadership team and oversees the brand team.

Work Arrangement: Fully Remote, with the option to work from any of the company's global offices.

Growth Opportunities:

• Potential career advancement within the company's global leadership team
• Opportunity to work on diverse brand projects across various industries
• Chance to mentor and develop junior brand team members

ASSUMPTION: Given the company's global presence and diverse client base, this role offers significant growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: Remote-first with global offices

Office Location(s): Americas Tower, 1177 6th Ave Tower, 5th Floor, New York, New York 10036, US; and other global offices

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, with a vibrant culture and a growing economy.
• The city is known for its rich history, diverse neighborhoods, and bustling nightlife.
• Mexico City is also a major hub for business and finance in Latin America.

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work from any of the company's global offices

ASSUMPTION: While the role is remote, the successful candidate may be expected to work during core business hours in the Americas time zones to facilitate collaboration with the global team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Behavioral and technical interviews with hiring managers
• Final interview with the leadership team

Key Assessment Areas:

• Brand strategy development and execution
• Leadership and team management skills
• Communication and storytelling abilities
• Analytical and problem-solving skills

Application Tips:

• Highlight relevant brand management experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and the company's mission
• Prepare examples of brand campaigns or initiatives you've led and their outcomes
• Research the company and its clients to show your familiarity with their work and industry

ATS Keywords: Brand strategy, brand management, leadership, communication, storytelling, analytics, team management, global brand, executive recruitment

ASSUMPTION: As a global leadership advisory firm, Keller Executive Search may use an Applicant Tracking System (ATS) to filter resumes based on relevant keywords. Including these keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Workspace
• Brand management software (e.g., Brandfolder, Frontify, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Analytics and reporting tools (e.g., Google Analytics, Tableau, or similar)

ASSUMPTION: While not explicitly stated, proficiency in industry-standard brand management, project management, and analytics tools is expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Collaboration
• Innovation
• Results-driven

Work Style:

• Dynamic and fast-paced environment
• Global team with diverse perspectives
• Strong focus on collaboration and cross-functional teamwork
• Data-driven decision-making

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working remotely with a global team?
• Do you have strong leadership skills and the ability to mentor and develop junior team members?
• Are you results-driven and able to make data-driven decisions?

ASSUMPTION: As a global leadership advisory firm, Keller Executive Search values candidates who are comfortable working in a dynamic, fast-paced environment and can thrive in a remote setting with a global team.

⚠️ Potential Challenges

• Managing a remote team across different time zones
• Balancing multiple projects and priorities
• Adapting to a fast-paced, ever-changing work environment
• Working with diverse clients and industries, each with its own unique brand requirements

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in this role.

📈 Similar Roles Comparison

• Unlike traditional brand management roles, this position focuses on the brand strategy for a global leadership advisory firm rather than a specific product or service.
• This role requires a strong understanding of the executive recruitment market and the ability to adapt brand strategy to various client needs.
• Career progression in this role may lead to opportunities in leadership, consulting, or executive search within the company.

ASSUMPTION: As a unique role within a specialized industry, this position offers a distinct set of challenges and opportunities compared to traditional brand management roles.

📝 Sample Projects

• Developing and implementing a comprehensive brand strategy for Keller Executive Search, including market research, competitive analysis, and customer insights
• Leading a rebranding initiative for a major client in the technology sector, including brand positioning, messaging, and visual identity
• Managing a global brand campaign for a multinational corporation, including cross-functional team collaboration, content creation, and performance analysis

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the global scope of the Senior Manager of Brand role at Keller Executive Search.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the Keller Executive Search brand and the vision for its future?
• How does this role collaborate with other departments, such as marketing, communications, and product development?
• What are the key priorities for this role in the first 90 days?
• How does Keller Executive Search support the growth and development of its employees?
• What is the company's approach to work-life balance for remote employees?

ASSUMPTION: Asking these questions can help you better understand the role, the company culture, and the expectations for this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your brand management experience and achievements
• Write a cover letter that demonstrates your understanding of the role and the company's mission
• Prepare examples of brand campaigns or initiatives you've led and their outcomes
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.