📌 Core Information
🔹 Job Title: Senior Manager of Brand Ads Partnerships
🔹 Company: GoTo Group
🔹 Location: Jakarta, Indonesia
🔹 Job Type: Permanent
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and managing the Brand Ads Partnerships team to achieve business growth objectives
- Curating attractive products and promotions for customers while driving brand growth on the platform
- Negotiating brand-funded promotions and leading marketing collaborations
- Delivering actionable insights to optimize business economics
- Building and maintaining strategic relationships with top national and international brands and leading agencies
ASSUMPTION: This role requires a high level of strategic thinking, negotiation skills, and understanding of both the advertising industry and the eCommerce platform.
📋 Key Responsibilities
✅ Lead and manage the Brand Ads Partnerships team to achieve business growth objectives
✅ Identify and curate compelling products and promotions that resonate with the customer base
✅ Lead negotiations with brand partners to secure attractive terms and maximize value
✅ Provide actionable insights and recommendations based on campaign performance and customer behavior
✅ Build and maintain strategic relationships with top national, international brands, and leading agencies
✅ Collaborate cross-functionally with internal teams to ensure alignment and success
✅ Stay ahead of industry trends to continuously innovate and improve advertising offerings
✅ Serve as a bridge between business needs and advertising technology solutions to ensure best-in-class service delivery
ASSUMPTION: This role involves a significant amount of stakeholder management, both internally and externally, requiring strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in a relevant field
Experience: 8+ years of partnership experience, preferably in advertising, agencies, FMCG, eCommerce, or the technology industry
Required Skills:
- Proven track record of managing large brand accounts and driving business growth
- Strong negotiation, communication, and relationship management skills
- Solid experience with advertising technology and data-driven marketing solutions
- Passion for building and scaling new business initiatives in a fast-paced environment
- Highly organized with a keen eye for detail and strategic thinking
Preferred Skills:
- Good network with leading agencies, FMCG & non-FMCG brands team
ASSUMPTION: Candidates with a strong background in advertising or FMCG, along with a proven track record in partnership management, will be best suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is IDR 30,000,000 - 45,000,000 per year (based on industry standards for a senior manager role in Jakarta).
Benefits:
- Health insurance
- Retirement plan
- Employee discounts
- Performance-based bonuses
Working Hours: Full-time, with flexible hours and the option to work remotely occasionally
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: GoTo Group is a leading technology company in Indonesia, offering on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.
Company Size: GoTo Group has over 10,000 employees, providing a large and diverse work environment.
Founded: GoTo Group was founded in 2010, with a history of growth and innovation in the Indonesian technology industry.
Company Description:
- GoTo Group combines on-demand and financial services through the Gojek and GoTo Financial brands
- It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem
- GoTo Group's mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business
Company Specialties:
- On-demand services
- Financial services
- Technology and innovation
Company Website: https://www.gotocompany.com/
ASSUMPTION: GoTo Group's large size and diverse offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior manager level, with significant responsibility for driving business growth and managing a team.
Reporting Structure: The Senior Manager of Brand Ads Partnerships will report directly to the Vice President of Brand Partnerships and will oversee the Brand Ads Partnerships team.
Work Arrangement: This role is primarily on-site, with occasional remote work options available.
Growth Opportunities:
- Potential to grow into a leadership role within the Brand Partnerships team or across other departments within GoTo Group
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Exposure to a diverse range of brands and industries, providing a broad skillset and knowledge base
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the business and develop their career within the company.
🌍 Location & Work Environment
Office Type: GoTo Group's headquarters is located in Jakarta, Indonesia, with a modern and collaborative work environment.
Office Location(s): Jakarta, Indonesia
Geographic Context:
- Jakarta is the capital and largest city of Indonesia, with a population of over 10 million people
- The city is known for its vibrant culture, diverse cuisine, and rich history
- Jakarta offers a mix of urban and natural environments, with beaches, parks, and cultural attractions nearby
Work Schedule: The work schedule is typically Monday to Friday, with flexible hours and the option to work remotely occasionally.
ASSUMPTION: The work environment at GoTo Group is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- In-depth interview with the hiring manager and team members
- Final interview with the Vice President of Brand Partnerships
Key Assessment Areas:
- Candidates' understanding of the advertising industry and eCommerce platform
- Negotiation skills and ability to build strategic relationships
- Leadership and team management capabilities
- Strategic thinking and problem-solving skills
Application Tips:
- Highlight relevant experience in advertising, FMCG, or eCommerce, and provide specific examples of successful partnerships and negotiations
- Tailor your resume and cover letter to emphasize your fit for the role and the company
- Prepare for behavioral and situational interview questions that focus on your problem-solving, leadership, and communication skills
ATS Keywords: Brand Partnerships, Negotiation, Relationship Management, Advertising Technology, Data-Driven Marketing, Business Growth, Strategic Thinking, Communication, Collaboration, FMCG, eCommerce, Agency Experience, Customer Insights, Product Promotions, Market Trends, Team Leadership
ASSUMPTION: The interview process at GoTo Group is comprehensive and designed to assess candidates' skills and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- CRM software (e.g., Salesforce, HubSpot)
- Advertising technology platforms (e.g., Google Ads, Facebook Ads)
ASSUMPTION: The tools and technologies used in this role are standard for the advertising industry and can be learned or adapted to by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Empower Progress
- Customer Obsessed
- One Team, One Dream
- Never Stop Learning
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and innovative
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about building strategic relationships and driving business growth?
- Do you have a strong understanding of the advertising industry and eCommerce platform?
ASSUMPTION: Candidates who are a strong cultural fit for GoTo Group will be passionate about the company's mission, values, and work style, and will be eager to contribute to its continued success.
⚠️ Potential Challenges
- Managing a team in a fast-paced, dynamic environment
- Building and maintaining strategic relationships with top national and international brands and leading agencies
- Staying ahead of industry trends and continuously innovating advertising offerings
- Balancing the needs of internal stakeholders with those of external partners
ASSUMPTION: These challenges can be overcome by a strong candidate with relevant experience, a strategic mindset, and excellent communication and interpersonal skills.
📈 Similar Roles Comparison
- This role is similar to a Senior Manager of Brand Partnerships in other companies, but may have a broader scope and more responsibility due to GoTo Group's large size and diverse offerings
- Compared to other roles in the advertising industry, this role places a strong emphasis on data-driven marketing and eCommerce
- Career paths for this role may include progression into leadership roles within the Brand Partnerships team or across other departments within GoTo Group
ASSUMPTION: Candidates should research similar roles in other companies and consider how their skills and experience may translate to this specific opportunity at GoTo Group.
📝 Sample Projects
- Developing and executing a strategic partnership with a major international brand to drive customer acquisition and revenue growth
- Negotiating a brand-funded promotion with a leading FMCG company to increase brand visibility and customer engagement
- Analyzing campaign performance data to identify trends and optimize business economics
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives that a Senior Manager of Brand Ads Partnerships might work on, but may not be exhaustive or representative of every task or responsibility associated with the role.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does the Brand Ads Partnerships team collaborate with other departments within GoTo Group?
- What opportunities are there for growth and development within the Brand Partnerships team or across the company?
- How does GoTo Group support its employees in staying ahead of industry trends and continuously learning and developing their skills?
- What is the company's approach to work-life balance, and how does it support employees in achieving this?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company, and to help candidates assess their fit for the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interview questions by researching the company, the role, and the advertising industry
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
