Senior Manager of Brand Management

📌 Core Information

🔹 Job Title: Senior Manager of Brand Management

🔹 Company: Keller Executive Search

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Remote

🔹 Category: Brand Management, Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand strategies to enhance market positioning and drive brand loyalty
• Collaborating with cross-functional teams to create cohesive branding materials and messaging
• Conducting market research to understand consumer perceptions and identify brand opportunities
• Monitoring industry trends and competitive landscape to inform branding strategies

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed.

📋 Key Responsibilities

✅ Develop and implement brand strategies that elevate brand awareness and customer engagement

✅ Collaborate with marketing, product development, and sales teams to create cohesive branding materials and messaging

✅ Lead market research initiatives to understand consumer perceptions and identify brand opportunities

✅ Monitor industry trends and competitive landscape to inform branding strategies

✅ Manage brand budgets and oversee the allocation of resources for branding campaigns

✅ Develop and maintain brand guidelines to ensure consistency across all platforms

✅ Track and analyze brand performance metrics, providing insights for continuous improvement

✅ Mentor and guide team members on brand management best practices

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA preferred

Experience: 8+ years of experience in brand management, marketing, or a related field

Required Skills:

• Proven experience in developing and executing successful brand strategies
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Excellent communication and interpersonal skills, capable of influencing stakeholders at all levels
• Demonstrated ability to lead teams and manage cross-functional projects
• Solid understanding of digital marketing channels and brand-building techniques
• Creative thinker with a passion for brand storytelling and consumer engagement

Preferred Skills:

• Fluency in Spanish (for effective communication with local teams and stakeholders)

ASSUMPTION: Given the remote nature of the role, candidates with experience working remotely or managing remote teams are preferred.

💰 Compensation & Benefits

Salary Range: $1,520,000 - $2,120,000 USD (based on industry standards for a senior brand management role in Mexico City)

Benefits:

• Generous PTO and flexible hours
• Top-tier Medical, Dental, and Vision coverage
• Dynamic, inclusive workplace culture with opportunities for career advancement
• Exciting team-building activities and a modern office equipped with premium coffee

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services (specifically, executive recruitment and leadership advisory)

Company Size: Small (11-50 employees), offering a close-knit, collaborative work environment

Founded: Keller Executive Search was founded in 2006, with a focus on connecting exceptional senior leaders with prominent brands and organizations worldwide

Company Description:

• Keller is a global leadership advisory firm offering a comprehensive suite of services, including Executive Search, Board Services, Transition Planning, Leadership Growth and Development, and Organizational Health
• The company helps clients navigate complex leadership challenges and cultivate thriving organizational cultures by identifying and developing transformational leaders
• Keller's consultants operate from principal business centers across the globe, bringing a wealth of industry and functional expertise to every engagement

Company Specialties:

• Executive Search
• Headhunting
• CEO Succession Planning
• C-Level Recruitment
• Business Consulting and Services

Company Website: www.kellerexecutivesearch.com

ASSUMPTION: As a small company, Keller Executive Search offers a more personal and agile work environment, with opportunities for close collaboration with senior leadership.

📊 Role Analysis

Career Level: Senior Manager, reporting directly to the Head of Brand Management or a similar executive role

Reporting Structure: This role may oversee junior brand managers, marketing coordinators, or other brand-related team members

Work Arrangement: Fully remote, with the possibility of occasional on-site meetings or events

Growth Opportunities:

• Potential advancement to a Director or Vice President of Brand Management role
• Expansion of responsibilities to include additional regions or brands
• Opportunities to mentor and develop junior team members, fostering a culture of growth and learning

ASSUMPTION: Given the company's focus on leadership development, there may be opportunities for career growth and professional development within the organization.

🌍 Location & Work Environment

Office Type: Remote (with occasional on-site meetings or events)

Office Location(s): Mexico City, Ciudad de México, Mexico

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene, diverse neighborhoods, and a mix of historical and modern architecture
• The city is known for its rich history, delicious food, and lively nightlife
• Mexico City has a subtropical highland climate, with mild winters and warm summers

Work Schedule: Full-time (40 hours/week) with flexible scheduling to accommodate different time zones and work arrangements

ASSUMPTION: As a remote role, candidates should be comfortable working independently and managing their time effectively in a virtual environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with a recruiter
• In-depth interviews with hiring managers or senior team members
• Final interview with the Head of Brand Management or another senior executive

Key Assessment Areas:

• Brand strategy development and execution
• Cross-functional team collaboration and leadership
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your brand management experience and accomplishments
• Include specific examples of successful brand campaigns or initiatives you've led
• Demonstrate your understanding of the company's mission and values, and explain how your skills and experience align with their goals

ATS Keywords: Brand Management, Brand Strategy, Marketing, Cross-Functional Teams, Leadership, Analytics, Communication, Mexico City

ASSUMPTION: As a small company, the interview process may be more personalized and less structured than larger organizations, allowing for more in-depth conversations about the role and the candidate's fit within the team.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Brand management software (e.g., Brandfolder, Frontify, Bynder)
• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all interactions
• Collaboration: Working together to achieve common goals and drive success
• Expertise: Leveraging deep knowledge and experience to deliver exceptional results
• Innovation: Embracing creativity and continuous learning to stay ahead of industry trends
• Diversity, Equity, and Inclusion: Fostering a culture that values and promotes diversity, equity, and inclusion

Work Style:

• Agile and adaptable, with a focus on continuous improvement
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Data-driven and analytical, with a focus on using data to inform decision-making
• Results-oriented, with a focus on achieving measurable outcomes and driving business impact

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative work environment that values creativity and innovation?
• Are you comfortable working independently and managing your time effectively in a remote setting?
• Do you have a proven track record of developing and executing successful brand strategies that drive business impact?
• Are you passionate about fostering a culture of diversity, equity, and inclusion within your team and the broader organization?

ASSUMPTION: As a small company, Keller Executive Search places a strong emphasis on cultural fit and values-driven decision-making in its hiring process.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent communication and collaboration across different time zones
• Balancing strategic planning and hands-on execution, with a focus on both long-term vision and day-to-day tasks
• Adapting to a fast-paced, dynamic work environment with a focus on continuous improvement and innovation
• Navigating the unique cultural and business landscape of Mexico City and the broader Mexican market

ASSUMPTION: Given the remote nature of the role and the company's focus on continuous improvement, candidates should be comfortable working in a dynamic, fast-paced environment and adaptable to change.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager position, but with a greater emphasis on strategic planning and team leadership
• Unlike traditional brand management roles, this position may require a broader range of skills and experience, including a strong analytical mindset and a proven track record of driving business impact
• Career progression in this role may follow a path towards a Director or Vice President of Brand Management, with opportunities to expand responsibilities and oversee additional brands or regions

ASSUMPTION: As a senior-level role within a small company, this position offers a unique blend of strategic planning, hands-on execution, and team leadership, with opportunities for career growth and development.

📝 Sample Projects

• Developing and implementing a comprehensive brand strategy for a new product launch, including market research, competitive analysis, and cross-functional team collaboration
• Conducting a brand audit and rebranding initiative for an established organization, including updates to brand guidelines, visual identity, and messaging framework
• Managing a team of brand managers and marketing coordinators to execute a series of high-impact brand campaigns, driving measurable results and enhancing brand awareness

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Senior Manager of Brand Management might undertake, but the specific projects and priorities will vary depending on the organization's unique needs and goals.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the brand management function, and how this role fits into that strategy?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does the company support the professional development and growth of its brand management team members?
• What is the company's approach to cross-functional collaboration, and how does this role interact with other departments and stakeholders?
• How does the company foster a culture of diversity, equity, and inclusion, and what role does this position play in promoting those values?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Remote Senior Manager of Brand Management in Mexico City at Keller Executive Search
• Tailor your resume and cover letter to highlight your brand management experience and accomplishments, with a focus on strategic planning, team leadership, and driving business impact
• Prepare for interviews by researching the company's mission, values, and brand, and be ready to discuss your alignment with their goals and culture
• If selected for an interview, be prepared to present a portfolio of your brand management work, including successful campaigns, brand guidelines, and other relevant materials
• Follow up with the hiring manager or recruiter within one week of your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.