📌 Core Information
🔹 Job Title: Senior Manager of Content Strategy
🔹 Company: rePurpose Global
🔹 Location: New York, United States
🔹 Job Type: Full-Time Hybrid
🔹 Category: Environmental Services
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (New York, United States) with weekly in-office days
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling narratives and informative content across various platforms
- Utilizing storytelling techniques to engage audiences and communicate complex topics
- Setting and executing content marketing strategies tailored to promote awareness, engagement, and action
- Collaborating cross-functionally with internal stakeholders to align content initiatives with organizational goals
- Analyzing content performance metrics to optimize strategies and drive continuous improvement
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. The ideal candidate will have a deep understanding of sustainability and environmental issues and be able to translate complex topics into engaging and accessible content.
📋 Key Responsibilities
✅ Creating engaging content across mediums, including articles, SEO-optimizing blogs, brochures, product descriptions, websites, white papers, sales decks, proposals, special reports, and more
✅ Distilling our work through powerful storytelling to engage audiences and communicate complex topics in an accessible and compelling manner
✅ Raising the bar on rePurpose’s content quality through meticulous editing and proofreading processes
✅ Setting and executing content marketing strategies tailored to promote awareness, engagement, and action in the areas of sustainability and plastic action for various audiences
✅ Working closely with internal stakeholders, including marketing, sustainability, finance, and design teams, to align content initiatives with organizational goals and objectives
✅ Monitoring content performance metrics and leveraging insights to optimize content strategies and drive continuous improvement
ASSUMPTION: This role involves a high degree of autonomy and requires the ability to manage multiple projects and deadlines simultaneously. Strong organizational skills and the ability to work independently are essential for success in this role.
🎯 Required Qualifications
Education: A bachelor's degree in Marketing, Communications, Journalism, Environmental Science, Sustainability, or a related field is required. Advanced degrees or certifications in relevant areas are a plus.
Experience: Proven experience in B2B content marketing, preferably in the sustainability or environmental sector, with a strong portfolio showcasing expertise in creating articles, blogs, brochures, product descriptions, websites, white papers, and special reports.
Required Skills:
- Exceptional storytelling skills with the ability to craft narratives that captivate and inspire action, particularly in the context of sustainability and environmental issues
- Excellent copywriting skills to optimize content for resonating with diverse audiences and optimizing organic visibility and shareability
- Strong editing and proofreading skills with keen attention to detail, ensuring accuracy and consistency in written content
- Understanding of digital marketing principles and tactics, with the ability to integrate content into broader digital marketing strategies
Preferred Skills:
- Experience in managing agencies or supporting resources to deliver content pieces
- Fluency in additional languages
ASSUMPTION: Candidates with a strong portfolio demonstrating their ability to create engaging and thoughtful content marketing across mediums will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $130,000 - $140,000 a year
Benefits:
- Competitive compensation package based on skills and experience
- Performance-based incentives
- Employee benefits and wellness funds, including medical coverage, a wellness fund, learning opportunities, a laptop fund, and WeWork partnerships
Working Hours: Full-time, 40 hours per week, with weekly in-office days at our office at 1460 Broadway, New York City
ASSUMPTION: The salary range provided is flexible and will be customized based on the qualifications of the chosen candidate. Our compensation strategy takes into account various factors, including education, experience, knowledge, skills, abilities, internal equity, and market alignment.
📌 Applicant Insights
🔍 Company Context
Industry: rePurpose Global operates in the Environmental Services industry, focusing on combating the plastic waste crisis and supporting impactful environmental and social action.
Company Size: rePurpose Global has 51-200 employees, providing a mid-sized company environment that offers opportunities for growth and impact while maintaining a close-knit team dynamic.
Founded: Founded in 2016, rePurpose Global has established itself as the world’s leading Plastic Action Platform, bringing together brands, consumers, innovators, and policymakers to collectively combat the plastic waste crisis.
Company Description:
- rePurpose Global is dedicated to reducing waste, reviving lives, and restoring nature's balance through its pioneering solutions across the circular economy
- The organization has helped over 500 companies measure, reduce, and take action on their plastic footprints, while driving systems change on a global scale
- rePurpose Impact Projects have recovered over 30 million kilograms of plastic waste from the environment, protecting vulnerable coastal regions and positively impacting the lives of thousands of marginalized waste workers across the world
Company Specialties:
- Plastic waste reduction and recycling
- Circular economy solutions
- Sustainability consulting and impact projects
Company Website: repurpose.global
ASSUMPTION: rePurpose Global's mission-driven approach and commitment to sustainability make it an attractive workplace for candidates passionate about environmental issues and social impact.
📊 Role Analysis
Career Level: This role is a senior management position, requiring a high level of expertise and strategic thinking in content strategy and storytelling.
Reporting Structure: The Senior Manager of Content Strategy will report directly to the Chief Marketing Officer and work closely with various internal teams, including marketing, sustainability, finance, and design.
Work Arrangement: This role is hybrid, with weekly in-office days at our head office in New York City. rePurpose Global has a truly global team, with members across multiple locations worldwide.
Growth Opportunities:
- As a senior management role, this position offers opportunities for career growth and leadership development
- The organization's commitment to expansion and growth provides ample opportunities for professional advancement
- Working in a dynamic and evolving field, such as sustainability and environmental action, presents numerous learning and development opportunities
ASSUMPTION: Candidates with a strong desire to grow professionally and make a significant impact in the sustainability sector will find this role particularly appealing.
🌍 Location & Work Environment
Office Type: rePurpose Global's head office is located in New York City, with a hybrid work arrangement that requires weekly in-office days.
Office Location(s): 1460 Broadway, New York, NY 10035, US
Geographic Context:
- New York City is a major global hub for sustainability and environmental initiatives, providing ample opportunities for networking and collaboration
- The city's diverse cultural landscape and vibrant arts scene contribute to a dynamic and engaging work environment
- rePurpose Global's head office is conveniently located in Midtown Manhattan, offering easy access to public transportation and various amenities
Work Schedule: Full-time, 40 hours per week, with weekly in-office days at our office at 1460 Broadway, New York City
ASSUMPTION: Candidates who enjoy working in a fast-paced, dynamic environment and thrive in a multicultural setting will find rePurpose Global's work environment particularly appealing.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Submission of a writing sample or portfolio demonstrating content creation and storytelling skills
- In-depth interviews with key stakeholders, including the Chief Marketing Officer and other senior team members
Key Assessment Areas:
- Candidates' ability to craft compelling narratives and engage audiences through storytelling
- Candidates' understanding of digital marketing principles and their ability to integrate content into broader marketing strategies
- Candidates' editing and proofreading skills, as well as their attention to detail
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in B2B content marketing and sustainability
- Prepare a strong writing sample or portfolio that demonstrates your ability to create engaging and thoughtful content marketing across mediums
- Research rePurpose Global's mission and values to ensure a strong cultural fit and demonstrate your enthusiasm for the organization's work
ATS Keywords: B2B content marketing, storytelling, sustainability, environmental issues, digital marketing, editing, proofreading, performance analysis, cross-functional collaboration
ASSUMPTION: rePurpose Global's interview process is designed to assess candidates' creativity, strategic thinking, and communication skills, as well as their cultural fit with the organization's mission and values.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, HubSpot)
- Design tools (e.g., Adobe Creative Suite, Canva)
- SEO optimization tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates with experience using relevant content creation, design, and project management tools will be highly competitive for this role.
👔 Cultural Fit Considerations
Company Values:
- Impact-driven: We are committed to making a meaningful difference in the world through our work
- Innovative: We embrace creativity and continuous learning to drive progress
- Collaborative: We foster a culture of teamwork and mutual respect
Work Style:
- Entrepreneurial: We encourage initiative and autonomy in our work
- Purpose-driven: We are passionate about our mission and committed to achieving our goals
- Adaptable: We are open to change and eager to learn from new experiences
Self-Assessment Questions:
- Do you have a proven track record of creating engaging and thoughtful content marketing across mediums?
- Are you passionate about sustainability and environmental issues, and eager to use your skills to make a positive impact?
- Do you thrive in a collaborative and purpose-driven environment, and are you committed to working together to achieve our mission?
ASSUMPTION: Candidates who align strongly with rePurpose Global's values and work style will be highly competitive for this role.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the sustainability sector may require candidates to adapt quickly to new information and changing priorities
- The need to balance multiple projects and deadlines may present challenges for candidates who struggle with time management or organization
- The requirement to work on-site in New York City may present challenges for candidates who prefer a fully remote or hybrid work arrangement
- The need to engage with diverse audiences, including consumers, brands, innovators, and policymakers, may require candidates to develop strong communication and interpersonal skills
ASSUMPTION: Candidates who are adaptable, organized, and committed to professional growth will be well-positioned to overcome these potential challenges.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on sustainability and environmental issues, as well as its commitment to driving systems change on a global scale
- rePurpose Global's unique approach to plastic waste reduction and recycling sets it apart from other organizations in the environmental services industry
- Candidates with experience in similar roles within the sustainability sector may find that this position offers unique opportunities for growth and impact
ASSUMPTION: Candidates with experience in similar roles within the sustainability sector will be highly competitive for this position.
📝 Sample Projects
- Developing a comprehensive content marketing strategy for a major brand looking to reduce its plastic footprint
- Creating a series of engaging blog posts and articles that educate consumers about the importance of sustainability and plastic action
- Collaborating with the design team to create visually appealing and informative brochures and product descriptions for rePurpose's Impact Projects
ASSUMPTION: Candidates with experience working on similar projects within the sustainability sector will be highly competitive for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role will fit into the broader organizational hierarchy?
- How does rePurpose Global approach collaboration and cross-functional teamwork, and what opportunities exist for growth and development within the organization?
- What are the most pressing challenges facing rePurpose Global in the coming years, and how can this role contribute to addressing them?
- How does rePurpose Global support the professional growth and development of its employees, and what opportunities exist for advancement within the organization?
- What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?
ASSUMPTION: Candidates who ask thoughtful and insightful questions during the interview process will demonstrate their interest in the role and their commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.lever.co/repurposeglobal/1bc97ee5-f153-4461-9fd1-91b04756f155
- Tailor your resume and cover letter to highlight your relevant experience in B2B content marketing and sustainability
- Prepare a strong writing sample or portfolio that demonstrates your ability to create engaging and thoughtful content marketing across mediums
- Research rePurpose Global's mission and values to ensure a strong cultural fit and demonstrate your enthusiasm for the organization's work
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
