📌 Core Information
🔹 Job Title: Senior Manager of Integrated Marketing
🔹 Company: Sleep Doctor
🔹 Location: Remote (Seattle, WA)
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Remote (with Seattle office option)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing campaigns across paid, owned, and earned channels
- Collaborating cross-functionally with creative, media, content, product, and ecommerce teams
- Managing project timelines, workflows, and campaign calendars
- Analyzing campaign performance and driving continuous improvement
ASSUMPTION: This role requires a strategic thinker with strong operational rigor and creative instinct, capable of managing multiple workstreams and stakeholders in a dynamic organization.
📋 Key Responsibilities
✅ Lead the creation and execution of 360° integrated marketing campaigns for paid media, product launches, brand initiatives, and seasonal activations
✅ Collaborate cross-functionally to deliver unified messaging across paid, owned, and earned channels
✅ Serve as the internal lead for campaign planning, helping translate brand and business objectives into actionable briefs and timelines
✅ Stay ahead of cultural trends, competitor campaigns, and market shifts to inform strategic direction and identify new opportunities
✅ Oversee day-to-day execution of campaigns, ensuring delivery on time and on brand
✅ Manage internal workflows and campaign calendars to coordinate multi-channel launches and initiatives
✅ Track KPIs and performance metrics in partnership with analytics to evaluate campaign effectiveness and drive continuous improvement
✅ Proactively advocate for marketing needs within broader company initiatives and roadmaps, ensuring integrated marketing has a seat at the table early in planning processes
✅ Facilitate alignment through strategic planning sessions, cross-team working groups, and campaign kickoff meetings, translating diverse inputs into cohesive campaign strategies
✅ Represent the voice of the customer and brand internally, helping shape product roadmaps, content priorities, and promotional strategies that reflect evolving consumer insights
ASSUMPTION: This role involves a high degree of collaboration and stakeholder management, requiring strong interpersonal, written, and verbal communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of experience in brand or integrated marketing roles, preferably in consumer products, wellness, health, or retail
Required Skills:
- Proven success in developing and executing multi-channel campaigns across paid, owned, and earned media
- Strong analytical orientation; proven ability to use data to inform decisions and optimize campaign performance
- Exceptional project management skills with the ability to drive large-scale initiatives from concept to execution
- Highly collaborative with strong interpersonal, written, and verbal communication skills
- Experience working with agencies and managing external partners
- Proficiency in performance marketing tools such as Google Ads, Meta Ads Manager, Google Analytics (GA4), Rockerbox and campaign planning tools like Asana or Notion
- Actively uses AI-powered tools for some or all core workstreams such as creative testing, budget optimization, workflow efficiency, etc.
Preferred Skills:
- Experience in the wellness or health industry
- Fluency in Spanish or another language
ASSUMPTION: Candidates with experience in consumer products, wellness, health, or retail industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $150,000 USD per year. Final compensation is subject to the candidate’s specific qualifications and location, as well as the needs of the company.
Benefits:
- Medical, vision, and dental insurance (100% of employee premiums covered)
- 401(k) plan with fully matching contributions up to 3% of salary and 50% matching from 3% to 5% of salary
- Company-paid life insurance policy
- Voluntary pet insurance policy
- Paid time off in accordance with the company’s policies
- Commuter benefits for Seattle-based employees
Working Hours: Full-time, with a hybrid work arrangement (5 office days per week for Seattle-based employees)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final compensation may vary based on the candidate's qualifications and the company's needs.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services. The wellness industry is projected to reach $9.9 trillion by 2027, with a growing focus on sleep health and wellness.
Company Size: 51-200 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.
Founded: 2008. Sleep Doctor has been empowering consumers to better understand their sleep and improve their well-being for over 17 years.
Company Description:
- Sleep Doctor is a sleep health company on a mission to help an increasingly tired world live healthier, happier, and thriving lives through the revitalizing power of sleep.
- The company meticulously creates and curates scientifically backed direct-to-consumer sleep product essentials that solve sleep challenges and improve well-being.
- Sleep Doctor empowers millions of consumers annually to better understand the science of their sleep, make informed product decisions, and build health-transforming sleep habits.
Company Specialties:
- Sleep health and wellness
- Direct-to-consumer products
- Educational content and resources
Company Website: sleepdoctor.com
ASSUMPTION: Sleep Doctor's focus on sleep health and wellness positions it well for growth in the expanding wellness industry.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers opportunities for growth and leadership within the marketing department.
Reporting Structure: Reports directly to the SVP of Marketing and may oversee junior marketing team members or external agencies.
Work Arrangement: Hybrid. This role offers flexibility with remote work options and a hybrid work arrangement for Seattle-based employees.
Growth Opportunities:
- Potential to advance to a director or vice president role within the marketing department
- Opportunities to lead and mentor junior marketing team members
- Chance to gain experience working with external agencies and partners
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their leadership and management skills.
🌍 Location & Work Environment
Office Type: Hybrid. The Seattle office is open five days a week, with remote work options available.
Office Location(s): 1414 NE 42nd St, Suite 400, Seattle, Washington 98105, US
Geographic Context:
- Seattle is a vibrant and growing city with a strong tech industry and a focus on wellness and outdoor activities
- The Pacific Northwest region is known for its natural beauty and outdoor recreation opportunities
- Seattle has a moderate cost of living compared to other major US cities
Work Schedule: Full-time, with a hybrid work arrangement (5 office days per week for Seattle-based employees)
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between remote work and in-person collaboration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral interview with the marketing team
- Final interview with the SVP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Campaign strategy and development
- Project management and execution
- Cross-functional collaboration and stakeholder alignment
- Data analysis and performance optimization
Application Tips:
- Highlight relevant marketing campaign experience and achievements
- Demonstrate strong analytical skills and data-driven decision-making
- Showcase exceptional project management skills and the ability to manage multiple workstreams
- Tailor your resume and cover letter to emphasize your fit for this role and the company's mission
ATS Keywords: Integrated marketing, campaign strategy, project management, cross-functional collaboration, data analysis, performance optimization, stakeholder alignment, marketing team leadership
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, operational rigor, and creative instinct, as well as their ability to manage multiple workstreams and stakeholders.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads Manager
- Google Analytics (GA4)
- Rockerbox
- Asana or Notion
- AI-powered tools for creative testing, budget optimization, and workflow efficiency
ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their familiarity with them during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Expert-driven, audience-first experience
- Rapid, sustainable growth
- Bold answers and big questions
- Inclusive and collaborative work environment
Work Style:
- Hybrid work arrangement with a focus on in-person collaboration
- Data-driven decision-making and continuous improvement
- Celebration of wins and team successes
Self-Assessment Questions:
- Do you thrive in a collaborative, data-driven work environment?
- Are you comfortable working in a hybrid setting, balancing remote work and in-person collaboration?
- Do you enjoy celebrating team successes and contributing to a positive work culture?
ASSUMPTION: Candidates who align with Sleep Doctor's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple workstreams and stakeholders in a dynamic organization
- Balancing remote work and in-person collaboration in a hybrid work arrangement
- Keeping up with cultural trends, competitor campaigns, and market shifts
- Adapting to a growing and evolving wellness industry
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on integrated marketing campaigns for a sleep health company
- Similar roles in other wellness or health companies may have a broader focus on brand marketing or specific channel management
- Career progression in this role may involve advancing to a director or vice president role within the marketing department
ASSUMPTION: This role offers a unique opportunity to specialize in integrated marketing for a growing wellness company.
📝 Sample Projects
- Developing and executing a multi-channel campaign for a new product launch, driving brand awareness and sales
- Collaborating with the content team to create a series of blog posts and social media content around a trending wellness topic
- Analyzing campaign performance data to optimize future marketing efforts and drive continuous improvement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits into it?
- How does the company support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing department in the coming year, and how can this role help address them?
- How does the company measure the success of its integrated marketing campaigns, and what KPIs are most important?
- What is the company's approach to work-life balance, and how does this role fit into that?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing campaign experience and achievements
- Prepare for behavioral interview questions that focus on your campaign strategy, project management, and stakeholder alignment skills
- Research Sleep Doctor's mission, values, and company culture to demonstrate your fit for the role and the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
