Senior Manager of Lifecycle Marketing (Hybrid)
Homebase
Full-time
On-site
Toronto, Ontario, Canada
🎯 CRM & Loyalty Marketing
📌 Core Information
🔹 Job Title: Senior Manager of Lifecycle Marketing (Hybrid)
🔹 Company: Homebase
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: 🎯 CRM & Loyalty Marketing
---
📌 Essential Job Details
🚀 Job Overview
As the Senior Manager of Lifecycle Marketing, you will lead the development and execution of data-driven, multi-channel marketing strategies that drive customer engagement, retention, and growth for Homebase. Working collaboratively with cross-functional teams, you will craft and operationalize compelling campaigns to resonate with Homebase's small and medium-sized business (SMB) audience.
ASSUMPTION: The role is focused on lifecycle marketing, which encompasses strategies to acquire, engage, and retain customers throughout their journey with the company. The position requires expertise in marketing automation, CRM, and data analysis to optimize the customer experience.
---
📋 Key Responsibilities
✅ Develop and execute a comprehensive lifecycle marketing strategy aligned with Homebase's product adoption and customer retention goals.
✅ Identify key customer segments and design targeted, personalized campaigns across the customer journey - from onboarding to upsell/cross-sell, engagement, and retention.
✅ Lead the creation and management of multi-channel campaigns, including email, in-app messaging, push notifications, and SMS.
✅ Collaborate with Product Marketing to ensure consistent messaging and integration of product adoption initiatives into lifecycle campaigns.
✅ Utilize data and analytics to monitor campaign performance, track key metrics, and derive actionable insights to continuously improve.
✅ Partner with cross-functional teams, including Creative, Product, Customer Success, and Sales, to deliver seamless customer experiences.
✅ Mentor and manage a team for lifecycle marketing and marketing operations, ensuring high performance and professional development.
ASSUMPTION: The role requires a strategic and collaborative approach to lifecycle marketing, with a focus on driving customer engagement, retention, and growth through data-driven campaign management and cross-functional teamwork.
---
🎯 Required Qualifications
Education: Not specified
Experience: 7+ years of experience in lifecycle, retention, or digital marketing, preferably within a SaaS environment
Skills:
- Proven track record in designing and executing multi-channel marketing campaigns that drive customer engagement and retention
- Expertise in marketing automation and CRM platforms (e.g., Iterable, Braze, HubSpot, Marketo, Salesforce)
- Strong analytical skills to derive actionable insights from customer data and campaign performance metrics
- Technical expertise in experimentation, A/B testing, customer segmentation, and personalization strategies
- Exceptional strategic thinking and project management skills
- Excellent written and verbal communication abilities
- Collaborative mindset with the ability to work effectively across teams
- Self-starter with a strong sense of ownership and accountability
ASSUMPTION: The role requires a seasoned marketing professional with extensive experience in the SaaS/technology industry, particularly in the areas of lifecycle marketing, customer retention, and marketing automation.
---
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Stock options + TFSA/RRSP with 4% company match
- Comprehensive medical, dental, and vision coverage for you and your dependents
- Flex time off + company holidays + designated focus periods
- Maternity/Parental Leave EI top-up support offered (after 6 months of service)
- Work From Anywhere Month + meeting-free weeks yearly
- Life insurance + short/long-term disability coverage
- Meals provided, team offsites, and Customer Days
Industry Comparison: The compensation and benefits package appears to be competitive for a senior-level marketing role in the Toronto tech/SaaS industry.
ASSUMPTION: The benefits provided are typical for a mid-to-large-sized technology company in Toronto, Canada, and the overall package is likely in line with industry standards for a senior-level marketing position.
---
📌 Applicant Insights
🔍 Company Context
Industry Position: Homebase is the leader in small business team management, providing a comprehensive platform for employee scheduling, time tracking, payroll, HR, and more.
Company Size: Homebase has a significant presence, with over 100,000 small businesses relying on its services.
Company Stage: Homebase is a well-established, growth-stage technology company backed by leading venture investors.
ASSUMPTION: Homebase is a prominent player in the small business management software industry, serving a large and growing customer base. As a well-funded, venture-backed company, it is likely in a strong position for continued growth and innovation.
---
📊 Role Analysis
Career Level: Senior
Reporting Structure: The Senior Manager of Lifecycle Marketing will likely report to a Marketing Director or Head of Marketing.
Team Size/Composition: The role involves managing a team of marketing professionals, indicating a larger marketing department.
Growth Opportunities: The senior nature of the position suggests potential for career advancement within the marketing or broader business leadership function.
ASSUMPTION: This is a senior-level marketing role with direct reports, indicating a well-established marketing function and opportunities for professional development and growth within the organization.
---
🌍 Location & Work Environment
Office Type: Hybrid, with 3 days of remote work (Monday, Thursday, Friday) and 2 collaborative office days (Tuesday, Wednesday).
Geographic Context: Toronto is a major tech hub in Canada, known for its vibrant startup ecosystem and highly skilled talent pool.
Work Schedule: The hybrid work model with designated remote and office days is a common arrangement in the technology industry.
Regional Considerations: Toronto is a diverse, cosmopolitan city with a high cost of living, but also offers a strong quality of life and access to top talent.
ASSUMPTION: The hybrid work model and location in Toronto's thriving tech scene are attractive features that may appeal to marketing professionals seeking a balance of flexibility and collaboration.
---
💼 Interview & Application Insights
Typical Process: The interview process is likely to include an initial phone/video screen with the Talent Acquisition team, a technical interview, and meetings with the Hiring Manager and Leadership team. Professional references and a background check may also be required.
Key Assessment Areas: Employers will likely evaluate the candidate's strategic marketing expertise, data-driven decision-making, campaign management skills, cross-functional collaboration, and team leadership abilities.
Application Tips: Applicants should tailor their resumes to highlight their experience in lifecycle marketing, marketing automation, and customer retention within a SaaS or technology environment. Demonstrating a data-driven, analytical approach and a track record of successful multi-channel campaigns will be important.
ATS Keywords: Some key terms to include in applications are "lifecycle marketing," "customer retention," "marketing automation," "CRM," "data analysis," "campaign management," and "team leadership."
ASSUMPTION: The interview process and application requirements are standard for a senior-level marketing role in the technology industry, focusing on the candidate's relevant skills, experience, and ability to drive business impact.
---
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Iterable, Braze, HubSpot, Marketo, Salesforce)
- Customer relationship management (CRM) systems
- Data analytics and experimentation tools (e.g., Amplitude, Mixpanel)
- Email marketing, push notifications, in-app messaging, and SMS platforms
ASSUMPTION: The listed tools and technologies are commonly used in lifecycle marketing and customer engagement roles within the SaaS/technology industry.
---
👔 Cultural Fit Considerations
Company Values: Homebase values diversity, equity, and inclusion, fostering a welcoming environment for all employees. The company also prioritizes innovation, customer focus, and a high-performing, collaborative culture.
Work Style: The role requires a self-starter with a strong sense of ownership and accountability, who can thrive in a fast-paced, SaaS environment and work effectively across cross-functional teams.
Self-Assessment: Applicants should consider whether they are comfortable with a hybrid work model, enjoy data-driven marketing, and have a passion for driving customer engagement and retention.
ASSUMPTION: Homebase's culture emphasizes diversity, innovation, and teamwork, which may appeal to marketing professionals who are adaptable, analytical, and customer-centric.
---
⚠️ Potential Challenges
The Senior Manager of Lifecycle Marketing role may involve managing a significant workload, with responsibility for developing and executing multi-channel campaigns, driving cross-functional collaboration, and leading a team. The fast-paced, data-driven nature of the work may also require exceptional analytical and project management skills to ensure continuous improvement.
ASSUMPTION: While the role provides opportunities for growth and impact, the scope of responsibilities and the need to balance multiple priorities may present challenges that applicants should consider.
---
📈 Similar Roles Comparison
This Senior Manager of Lifecycle Marketing role is similar to other senior-level marketing positions focused on customer engagement, retention, and growth, such as Customer Marketing Manager, Retention Marketing Manager, or Director of CRM/Loyalty Marketing. These roles typically involve developing and implementing strategic marketing initiatives to drive customer lifetime value and business outcomes. The key differentiator for this position is the specific emphasis on lifecycle marketing within a SaaS/technology environment.
ASSUMPTION: The core responsibilities and skill requirements for this role are consistent with other senior-level marketing positions in the technology industry, with a particular focus on lifecycle management.
---
📝 Sample Projects
- Conducting a comprehensive customer segmentation analysis to identify high-value target audiences and develop personalized campaign strategies
- Designing and executing a multi-channel onboarding campaign to improve product adoption and initial engagement for new customers
- Implementing a lifecycle marketing automation program to streamline and optimize customer communication touchpoints
- Collaborating with the Product team to integrate product updates and new feature launches into retention-focused campaigns
- Leading A/B testing and optimization initiatives to continuously improve the performance of email, push, and in-app messaging campaigns
- Developing a customer loyalty program to incentivize repeat business and upsell/cross-sell opportunities
ASSUMPTION: These sample projects are representative of the types of initiatives a Senior Manager of Lifecycle Marketing would be responsible for based on the stated job responsibilities.
---
❓ Key Questions to Ask During Interview
1. Can you provide more details about the current state of Homebase's lifecycle marketing efforts and the key initiatives you're looking to prioritize in this role?
2. How does the lifecycle marketing team collaborate with other departments, such as Product, Customer Success, and Sales, to deliver a cohesive customer experience?
3. What are the most important metrics and KPIs that you use to measure the success of lifecycle marketing campaigns, and how do you approach continuous optimization?
4. Can you share examples of successful campaigns or projects that have had a significant impact on customer engagement and retention?
5. What training and professional development opportunities are available to help the lifecycle marketing team stay up-to-date with the latest tools, technologies, and best practices?
6. How does Homebase's hybrid work model work in practice, and what strategies does the company employ to maintain collaboration and culture across remote and in-office teams?
ASSUMPTION: These questions are designed to help applicants better understand the specific responsibilities of the role, the company's lifecycle marketing strategy, the level of cross-functional collaboration, the performance metrics and optimization approach, relevant professional development opportunities, and the practical implementation of the hybrid work model.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To pursue this opportunity effectively, applicants should:
1. Carefully review the job description and requirements to ensure they meet the qualifications.
2. Tailor their resume and cover letter to highlight their relevant experience in lifecycle marketing, customer retention, and marketing automation within a SaaS or technology environment.
3. Optimize their application for applicant tracking systems (ATS) by incorporating the relevant keywords identified in the "ATS Keywords" section.
4. Prepare thoughtful questions to ask during the interview process, as suggested in the "Key Questions to Ask During Interview" section, to demonstrate their interest and fit for the role.
5. Research Homebase's company culture, values, and industry position to assess their alignment with the organization and its goals.
6. Be prepared to discuss their data-driven approach to marketing, experience in cross-functional collaboration, and passion for driving customer engagement and retention.
By following these steps, applicants can position themselves as strong candidates for the Senior Manager of Lifecycle Marketing role at Homebase.
🔹 Job Title: Senior Manager of Lifecycle Marketing (Hybrid)
🔹 Company: Homebase
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: 🎯 CRM & Loyalty Marketing
---
📌 Essential Job Details
🚀 Job Overview
As the Senior Manager of Lifecycle Marketing, you will lead the development and execution of data-driven, multi-channel marketing strategies that drive customer engagement, retention, and growth for Homebase. Working collaboratively with cross-functional teams, you will craft and operationalize compelling campaigns to resonate with Homebase's small and medium-sized business (SMB) audience.
ASSUMPTION: The role is focused on lifecycle marketing, which encompasses strategies to acquire, engage, and retain customers throughout their journey with the company. The position requires expertise in marketing automation, CRM, and data analysis to optimize the customer experience.
---
📋 Key Responsibilities
✅ Develop and execute a comprehensive lifecycle marketing strategy aligned with Homebase's product adoption and customer retention goals.
✅ Identify key customer segments and design targeted, personalized campaigns across the customer journey - from onboarding to upsell/cross-sell, engagement, and retention.
✅ Lead the creation and management of multi-channel campaigns, including email, in-app messaging, push notifications, and SMS.
✅ Collaborate with Product Marketing to ensure consistent messaging and integration of product adoption initiatives into lifecycle campaigns.
✅ Utilize data and analytics to monitor campaign performance, track key metrics, and derive actionable insights to continuously improve.
✅ Partner with cross-functional teams, including Creative, Product, Customer Success, and Sales, to deliver seamless customer experiences.
✅ Mentor and manage a team for lifecycle marketing and marketing operations, ensuring high performance and professional development.
ASSUMPTION: The role requires a strategic and collaborative approach to lifecycle marketing, with a focus on driving customer engagement, retention, and growth through data-driven campaign management and cross-functional teamwork.
---
🎯 Required Qualifications
Education: Not specified
Experience: 7+ years of experience in lifecycle, retention, or digital marketing, preferably within a SaaS environment
Skills:
- Proven track record in designing and executing multi-channel marketing campaigns that drive customer engagement and retention
- Expertise in marketing automation and CRM platforms (e.g., Iterable, Braze, HubSpot, Marketo, Salesforce)
- Strong analytical skills to derive actionable insights from customer data and campaign performance metrics
- Technical expertise in experimentation, A/B testing, customer segmentation, and personalization strategies
- Exceptional strategic thinking and project management skills
- Excellent written and verbal communication abilities
- Collaborative mindset with the ability to work effectively across teams
- Self-starter with a strong sense of ownership and accountability
ASSUMPTION: The role requires a seasoned marketing professional with extensive experience in the SaaS/technology industry, particularly in the areas of lifecycle marketing, customer retention, and marketing automation.
---
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Stock options + TFSA/RRSP with 4% company match
- Comprehensive medical, dental, and vision coverage for you and your dependents
- Flex time off + company holidays + designated focus periods
- Maternity/Parental Leave EI top-up support offered (after 6 months of service)
- Work From Anywhere Month + meeting-free weeks yearly
- Life insurance + short/long-term disability coverage
- Meals provided, team offsites, and Customer Days
Industry Comparison: The compensation and benefits package appears to be competitive for a senior-level marketing role in the Toronto tech/SaaS industry.
ASSUMPTION: The benefits provided are typical for a mid-to-large-sized technology company in Toronto, Canada, and the overall package is likely in line with industry standards for a senior-level marketing position.
---
📌 Applicant Insights
🔍 Company Context
Industry Position: Homebase is the leader in small business team management, providing a comprehensive platform for employee scheduling, time tracking, payroll, HR, and more.
Company Size: Homebase has a significant presence, with over 100,000 small businesses relying on its services.
Company Stage: Homebase is a well-established, growth-stage technology company backed by leading venture investors.
ASSUMPTION: Homebase is a prominent player in the small business management software industry, serving a large and growing customer base. As a well-funded, venture-backed company, it is likely in a strong position for continued growth and innovation.
---
📊 Role Analysis
Career Level: Senior
Reporting Structure: The Senior Manager of Lifecycle Marketing will likely report to a Marketing Director or Head of Marketing.
Team Size/Composition: The role involves managing a team of marketing professionals, indicating a larger marketing department.
Growth Opportunities: The senior nature of the position suggests potential for career advancement within the marketing or broader business leadership function.
ASSUMPTION: This is a senior-level marketing role with direct reports, indicating a well-established marketing function and opportunities for professional development and growth within the organization.
---
🌍 Location & Work Environment
Office Type: Hybrid, with 3 days of remote work (Monday, Thursday, Friday) and 2 collaborative office days (Tuesday, Wednesday).
Geographic Context: Toronto is a major tech hub in Canada, known for its vibrant startup ecosystem and highly skilled talent pool.
Work Schedule: The hybrid work model with designated remote and office days is a common arrangement in the technology industry.
Regional Considerations: Toronto is a diverse, cosmopolitan city with a high cost of living, but also offers a strong quality of life and access to top talent.
ASSUMPTION: The hybrid work model and location in Toronto's thriving tech scene are attractive features that may appeal to marketing professionals seeking a balance of flexibility and collaboration.
---
💼 Interview & Application Insights
Typical Process: The interview process is likely to include an initial phone/video screen with the Talent Acquisition team, a technical interview, and meetings with the Hiring Manager and Leadership team. Professional references and a background check may also be required.
Key Assessment Areas: Employers will likely evaluate the candidate's strategic marketing expertise, data-driven decision-making, campaign management skills, cross-functional collaboration, and team leadership abilities.
Application Tips: Applicants should tailor their resumes to highlight their experience in lifecycle marketing, marketing automation, and customer retention within a SaaS or technology environment. Demonstrating a data-driven, analytical approach and a track record of successful multi-channel campaigns will be important.
ATS Keywords: Some key terms to include in applications are "lifecycle marketing," "customer retention," "marketing automation," "CRM," "data analysis," "campaign management," and "team leadership."
ASSUMPTION: The interview process and application requirements are standard for a senior-level marketing role in the technology industry, focusing on the candidate's relevant skills, experience, and ability to drive business impact.
---
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Iterable, Braze, HubSpot, Marketo, Salesforce)
- Customer relationship management (CRM) systems
- Data analytics and experimentation tools (e.g., Amplitude, Mixpanel)
- Email marketing, push notifications, in-app messaging, and SMS platforms
ASSUMPTION: The listed tools and technologies are commonly used in lifecycle marketing and customer engagement roles within the SaaS/technology industry.
---
👔 Cultural Fit Considerations
Company Values: Homebase values diversity, equity, and inclusion, fostering a welcoming environment for all employees. The company also prioritizes innovation, customer focus, and a high-performing, collaborative culture.
Work Style: The role requires a self-starter with a strong sense of ownership and accountability, who can thrive in a fast-paced, SaaS environment and work effectively across cross-functional teams.
Self-Assessment: Applicants should consider whether they are comfortable with a hybrid work model, enjoy data-driven marketing, and have a passion for driving customer engagement and retention.
ASSUMPTION: Homebase's culture emphasizes diversity, innovation, and teamwork, which may appeal to marketing professionals who are adaptable, analytical, and customer-centric.
---
⚠️ Potential Challenges
The Senior Manager of Lifecycle Marketing role may involve managing a significant workload, with responsibility for developing and executing multi-channel campaigns, driving cross-functional collaboration, and leading a team. The fast-paced, data-driven nature of the work may also require exceptional analytical and project management skills to ensure continuous improvement.
ASSUMPTION: While the role provides opportunities for growth and impact, the scope of responsibilities and the need to balance multiple priorities may present challenges that applicants should consider.
---
📈 Similar Roles Comparison
This Senior Manager of Lifecycle Marketing role is similar to other senior-level marketing positions focused on customer engagement, retention, and growth, such as Customer Marketing Manager, Retention Marketing Manager, or Director of CRM/Loyalty Marketing. These roles typically involve developing and implementing strategic marketing initiatives to drive customer lifetime value and business outcomes. The key differentiator for this position is the specific emphasis on lifecycle marketing within a SaaS/technology environment.
ASSUMPTION: The core responsibilities and skill requirements for this role are consistent with other senior-level marketing positions in the technology industry, with a particular focus on lifecycle management.
---
📝 Sample Projects
- Conducting a comprehensive customer segmentation analysis to identify high-value target audiences and develop personalized campaign strategies
- Designing and executing a multi-channel onboarding campaign to improve product adoption and initial engagement for new customers
- Implementing a lifecycle marketing automation program to streamline and optimize customer communication touchpoints
- Collaborating with the Product team to integrate product updates and new feature launches into retention-focused campaigns
- Leading A/B testing and optimization initiatives to continuously improve the performance of email, push, and in-app messaging campaigns
- Developing a customer loyalty program to incentivize repeat business and upsell/cross-sell opportunities
ASSUMPTION: These sample projects are representative of the types of initiatives a Senior Manager of Lifecycle Marketing would be responsible for based on the stated job responsibilities.
---
❓ Key Questions to Ask During Interview
1. Can you provide more details about the current state of Homebase's lifecycle marketing efforts and the key initiatives you're looking to prioritize in this role?
2. How does the lifecycle marketing team collaborate with other departments, such as Product, Customer Success, and Sales, to deliver a cohesive customer experience?
3. What are the most important metrics and KPIs that you use to measure the success of lifecycle marketing campaigns, and how do you approach continuous optimization?
4. Can you share examples of successful campaigns or projects that have had a significant impact on customer engagement and retention?
5. What training and professional development opportunities are available to help the lifecycle marketing team stay up-to-date with the latest tools, technologies, and best practices?
6. How does Homebase's hybrid work model work in practice, and what strategies does the company employ to maintain collaboration and culture across remote and in-office teams?
ASSUMPTION: These questions are designed to help applicants better understand the specific responsibilities of the role, the company's lifecycle marketing strategy, the level of cross-functional collaboration, the performance metrics and optimization approach, relevant professional development opportunities, and the practical implementation of the hybrid work model.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To pursue this opportunity effectively, applicants should:
1. Carefully review the job description and requirements to ensure they meet the qualifications.
2. Tailor their resume and cover letter to highlight their relevant experience in lifecycle marketing, customer retention, and marketing automation within a SaaS or technology environment.
3. Optimize their application for applicant tracking systems (ATS) by incorporating the relevant keywords identified in the "ATS Keywords" section.
4. Prepare thoughtful questions to ask during the interview process, as suggested in the "Key Questions to Ask During Interview" section, to demonstrate their interest and fit for the role.
5. Research Homebase's company culture, values, and industry position to assess their alignment with the organization and its goals.
6. Be prepared to discuss their data-driven approach to marketing, experience in cross-functional collaboration, and passion for driving customer engagement and retention.
By following these steps, applicants can position themselves as strong candidates for the Senior Manager of Lifecycle Marketing role at Homebase.