📌 Core Information
🔹 Job Title: Senior Manager of Marketing
🔹 Company: Denver Broncos and Stadium Management Company
🔹 Location: Denver, Colorado
🔹 Job Type: On-site
🔹 Category: Spectator Sports
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing campaigns to grow and engage Broncos Country
- Collaborating across the organization to meet business and brand needs
- Leading and supporting direct reports
- Overseeing influencer, content creator, and event strategies
ASSUMPTION: This role requires a high level of collaboration, creativity, and analytical thinking to succeed in a dynamic sports environment.
📋 Key Responsibilities
✅ Create strategic vision and plans for growing fandom of key categories
✅ Oversee strategic marketing campaigns for key events and products
✅ Execute new fan engagement concepts to ensure brand relevancy and monetization opportunities
✅ Develop and execute influencer and content creator strategies
✅ Oversee out-of-market fan development and global markets program
✅ Lead and support direct reports
✅ Collaborate with cross-functional teams and external partners
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and adaptability to meet the demands of a fast-paced sports organization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6 years of experience in marketing, preferably focused on fan/customer growth, engagement, brand strategy, influencers, and/or product marketing
Required Skills:
- Proven track record of executing multi-channel marketing campaigns with scale and impact
- 3 years of experience planning and executing events
- Highly collaborative, self-starter, adaptable, and organized in fast-moving environments
- Deep understanding of changing media environment, emerging technologies, and platforms
- Excellent verbal and written communications skills
Preferred Skills:
- Previous experience developing and executing marketing strategy at a professional sports team, brand, or agency
- Fluency in Spanish
- Knowledge of the Denver Broncos and the NFL
ASSUMPTION: Candidates with experience in professional sports marketing or a related field will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $95,000 annually
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee discounts on Broncos merchandise and tickets
Working Hours: Full-time, with a flexible schedule including nights, weekends, holidays, and availability to work all Broncos home games. International travel may be required.
ASSUMPTION: The salary range provided is based on industry standards for a senior marketing role in the sports industry and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The Denver Broncos are a professional American football team based in Denver, Colorado. They compete in the National Football League (NFL) as a member of the American Football Conference (AFC) West division.
Company Size: The Denver Broncos and Stadium Management Company employ 51-200 people, providing a mid-sized organization structure with opportunities for collaboration and growth.
Founded: The Broncos were founded in 1960 and have a rich history, including three Super Bowl victories (1998, 1999, and 2016).
Company Description:
- Established in 1960 as an original franchise of the American Football League (AFL)
- Competes in the NFL as a member of the AFC West division
- Won three Super Bowl championships (1998, 1999, and 2016)
- Dedicated to community outreach, partnership activation, youth football, philanthropy, and player safety
Company Specialties:
- Professional football
- Community outreach
- Partnership activation
- Youth football
- Philanthropy
- Player safety
Company Website: denverbroncos.com
ASSUMPTION: The Denver Broncos organization is committed to fostering a diverse and inclusive work environment that reflects the values of the Broncos brand.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Vice President of Marketing.
Reporting Structure: The Senior Manager of Marketing will oversee a team of marketing professionals and collaborate with various departments, including social media, ticketing, sponsorship, and retail.
Work Arrangement: This is an on-site role, with a flexible schedule that may include nights, weekends, holidays, and availability to work all Broncos home games. International travel may be required.
Growth Opportunities:
- Potential to advance to a director or vice president role within the marketing department
- Opportunities to work on high-profile events and campaigns, gaining valuable experience and exposure
- Chance to develop leadership skills by managing and mentoring direct reports
ASSUMPTION: Success in this role may lead to increased responsibilities and career advancement opportunities within the organization.
🌍 Location & Work Environment
Office Type: The Broncos' headquarters is located in the Denver metropolitan area, with additional facilities at Empower Field at Mile High.
Office Location(s): 13655 East Broncos Parkway, Englewood, CO 80112, US
Geographic Context:
- Denver is the most populous city in Colorado, with a diverse economy and a thriving sports scene
- The Broncos' fan base extends throughout the Rocky Mountain region, the United States, and the world
- Denver offers a high quality of life, with numerous cultural attractions, outdoor recreation opportunities, and a vibrant food and drink scene
Work Schedule: Full-time, with a flexible schedule that may include nights, weekends, holidays, and availability to work all Broncos home games. International travel may be required.
ASSUMPTION: The work environment is fast-paced, dynamic, and collaborative, with a strong focus on teamwork and results-driven performance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Marketing strategy and campaign development
- Event planning and execution
- Collaboration and leadership skills
- Adaptability and problem-solving abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, campaign successes, and event management skills
- Prepare examples of your work, including marketing campaigns, event plans, and any relevant analytics or data-driven results
- Research the Denver Broncos organization, their marketing efforts, and recent campaigns to demonstrate your enthusiasm and understanding of the brand
ATS Keywords: Marketing strategy, campaign development, event planning, fan engagement, brand growth, influencer collaboration, content creation, leadership, collaboration, adaptability, problem-solving
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Twitter, Facebook, Instagram, TikTok)
- Event planning software (e.g., Eventbrite, Cvent)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Proficiency in relevant marketing and event planning tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Integrity
- Respect
- Excellence
- Accountability
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
- Committed to fostering a diverse, inclusive, and positive work environment
Self-Assessment Questions:
- Do you share the Broncos' core values, and how have you demonstrated them in your previous roles?
- How do you approach working with diverse teams and stakeholders, and can you provide an example of a successful collaboration?
- Describe a time when you had to adapt to a significant change or challenge in a marketing campaign or event. How did you handle it, and what was the outcome?
ASSUMPTION: Candidates who align with the Broncos' core values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in marketing strategies, event plans, or organizational priorities
- Balancing the needs of various stakeholders, including fans, partners, and internal teams
- Developing and executing marketing campaigns and events that resonate with diverse fan bases, both locally and globally
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses on growing and engaging a passionate fan base for a professional sports team
- This role requires a deep understanding of sports marketing, event planning, and fan engagement strategies specific to the NFL and the Broncos brand
- Career progression in this role may lead to opportunities in sports marketing, event management, or brand management within the Broncos organization or the broader sports industry
ASSUMPTION: Candidates with experience in professional sports marketing or a related field will have a competitive advantage in this role.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new Broncos merchandise line, targeting both local and international fans
- Planning and executing a Broncos-themed event for a major sponsor, featuring player appearances, giveaways, and interactive fan experiences
- Creating and implementing a social media strategy to engage Broncos fans during the offseason, focusing on behind-the-scenes content, player spotlights, and community initiatives
ASSUMPTION: These sample projects illustrate the diverse range of marketing and event planning responsibilities in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the overall organizational strategy?
- How does the Broncos organization support the professional development and growth of its employees, particularly in the marketing department?
- Can you provide an example of a successful marketing campaign or event that the Broncos have executed, and what made it particularly effective?
- How does the Broncos organization approach diversity, equity, and inclusion, both internally and in its marketing efforts?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and the organization, and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, campaign successes, and event management skills
- Prepare examples of your work, including marketing campaigns, event plans, and any relevant analytics or data-driven results
- Research the Denver Broncos organization, their marketing efforts, and recent campaigns to demonstrate your enthusiasm and understanding of the brand
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
