📌 Core Information
🔹 Job Title: Senior Manager of Marketing
🔹 Company: Turvo
🔹 Location: Dallas, TX
🔹 Job Type: Full Time
🔹 Category: Transportation, Logistics, Supply Chain and Storage
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing marketing efforts to drive sales and build brand awareness
- Developing marketing plans and approving campaigns
- Collaborating with management to align marketing efforts with company values
- Leading the marketing team and identifying guidelines for producing content
- Working cross-departmentally and with the executive team to build a strong brand
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing strategies to drive business growth.
📋 Key Responsibilities
✅ Review current marketing efforts and branding to improve upon them
✅ Analyze sales pipeline numbers in comparison to the marketing budget to find the profit margin and which campaigns were most effective
✅ Work with both the Sales and Marketing teams to develop successful strategies and campaigns that attract new customers and keep current clients
✅ Collaborate with other managers and the Chief Growth Officer to make high-level decisions regarding the budget and the direction of the company
✅ Create and maintain a successful brand and image that attracts customers to the product or service
✅ Develop marketing strategies for partnerships and new client announcements
✅ Prepare and review monthly, quarterly, and yearly budgets
✅ Assist with the recruitment, training, and onboarding of new staff
✅ Ensure tasks are delegated fairly among the Marketing team
ASSUMPTION: This role requires a hands-on approach to marketing, with a focus on data-driven decision making and strong leadership skills.
🎯 Required Qualifications
Education: BSc in Marketing, Branding, Business, PR, or a similar field (Master’s degree preferred)
Experience: 7-10 years of experience in SaaS, Logistics, and supply chain (preferred)
Required Skills:
- Excellent communication skills, both written and verbal
- Ability to lead groups and be decisive
- Collaborative skills to accept and incorporate ideas into strategies
- Time management and organization to meet strict deadlines
- Ability to recognize trends and stay ahead of them
- Knowledge and practical experience with SEO, digital marketing tools, and related software
Preferred Skills:
- Experience in a similar role within the logistics or supply chain industry
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in marketing, a proven track record in driving sales and brand awareness, and experience in the logistics or supply chain industry are preferred.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Marketing Manager role in Dallas, TX)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for meetings and events
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Turvo operates in the transportation, logistics, and supply chain industry, focusing on providing a collaborative Transportation Management System (TMS) application for supply chain management.
Company Size: Turvo is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.
Founded: Turvo was founded in 2014, with its headquarters in Dallas, Texas.
Company Description:
- Turvo provides a collaborative Transportation Management System (TMS) application designed specifically for the supply chain
- The technology unifies internal and external systems, providing one end-to-end solution that streamlines operations, enhances analytics, and automates business processes
- Turvo’s customers include some of the world’s largest Fortune 500 logistics service providers and shippers as well as small to mid-sized freight brokers
Company Specialties:
- Logistics and supply chain management
- Software development and integration
- Digital transformation and innovation
- Data science and analytics
- Collaboration and communication tools
Company Website: https://www.turvo.com/
ASSUMPTION: Turvo's focus on collaboration and technology makes it an attractive option for candidates interested in the logistics and supply chain industry.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the Chief Growth Officer and oversees the Marketing team
Work Arrangement: On-site, with some flexibility for remote work as needed
Growth Opportunities:
- Potential advancement to a Director or Vice President of Marketing role
- Expanding the Marketing team and taking on more strategic responsibilities
- Gaining experience in a fast-growing tech company within the logistics industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their leadership skills and make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 4514 Cole Ave Suite, Dallas, Texas 75205, US
Geographic Context:
- Dallas, Texas offers a vibrant business environment with a strong focus on technology and logistics
- The city provides numerous networking opportunities and a diverse talent pool
- Dallas has a relatively low cost of living compared to other major US cities
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for meetings and events
ASSUMPTION: The Dallas office provides a collaborative and dynamic work environment, with ample opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the Chief Growth Officer and/or other members of the executive team
- Presentation or case study preparation and presentation
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Marketing strategy and campaign development
- Leadership and team management skills
- Data-driven decision making and analytics
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively
- Research Turvo's products, services, and competition to demonstrate your industry knowledge and enthusiasm for the role
ATS Keywords: Marketing strategy, campaign development, leadership, team management, data-driven decision making, logistics, supply chain, SaaS, SEO, digital marketing
ASSUMPTION: Turvo's interview process is designed to assess candidates' marketing expertise, leadership skills, and cultural fit, with a focus on data-driven decision making and strategic thinking.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Search engine optimization (SEO) tools (e.g., Google Analytics, SEMrush)
- Social media management tools (e.g., Hootsuite, Buffer)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Candidates should have experience with marketing automation, CRM, SEO, and social media management tools, as well as proficiency in design and content creation software.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Customer focus
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you incorporate feedback and input from others into your marketing strategies?
- Can you describe a time when you had to pivot or change a marketing campaign due to new data or feedback?
- How do you balance the need for innovation with the need to maintain brand consistency?
ASSUMPTION: Turvo values candidates who are collaborative, innovative, and data-driven, with a strong focus on customer success and a willingness to adapt and learn.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Balancing short-term campaign needs with long-term strategic goals
- Keeping up with the fast-paced and ever-changing logistics and supply chain industry
- Maintaining a strong brand presence in a competitive market
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a data-driven approach to marketing.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of the logistics and supply chain industry
- This role offers the opportunity to work with a wide range of customers, from Fortune 500 companies to small freight brokers
- Compared to other senior marketing roles, this position offers significant growth potential within a fast-growing tech company
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and industry interests.
📝 Sample Projects
- Developing a comprehensive marketing plan to launch a new product or service
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Collaborating with the sales team to create co-marketing campaigns that drive revenue growth
ASSUMPTION: These projects demonstrate the strategic and data-driven nature of the role, as well as the importance of collaboration and communication with other departments.
❓ Key Questions to Ask During Interview
- How does Turvo differentiate itself from its competitors in the logistics and supply chain industry?
- Can you describe the company's approach to data-driven decision making and how it influences marketing strategies?
- How does the Marketing team collaborate with other departments, such as Sales and Product, to achieve company goals?
- What opportunities are there for professional growth and development within the Marketing team?
- How does Turvo support work-life balance for its employees?
ASSUMPTION: These questions help candidates better understand the company's culture, values, and approach to marketing, as well as the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively
- Research Turvo's products, services, and competition to demonstrate your industry knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
