📌 Core Information
🔹 Job Title: Senior Manager of Outreach and Marketing
🔹 Company: Marigold Health
🔹 Location: Boston, MA
🔹 Job Type: Full-time
🔹 Category: Healthcare
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (up to 50% travel)
🚀 Job Overview
Key aspects of this role include:
- Leading and coordinating outreach teams across Massachusetts and Delaware
- Developing and implementing outreach and marketing strategies to drive enrollment and engagement
- Collaborating with cross-functional teams to align strategies and goals
- Monitoring and reporting on outreach and marketing KPIs
- Ensuring compliance with privacy and regulatory standards
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a strong focus on team leadership and community engagement.
📋 Key Responsibilities
✅ Team Leadership & Regional Coordination: Supervise and support Outreach Specialists and Regional Outreach Managers, provide coaching and development opportunities, align outreach strategies with territory-specific client and community needs.
✅ Outreach & Enrollment Strategy: Lead implementation of outreach initiatives, explore and pilot new tactics or channels, support team in organizing community events and engagement programs.
✅ Marketing Execution & Brand Alignment: Execute corporate and regional marketing campaigns, ensure messaging and outreach materials reflect brand values and support program goals, use campaign performance data to iterate on content, targeting, and tactics.
✅ Partnership & Cross-Functional Collaboration: Coordinate with the Business Development team, maintain strong relationships with key stakeholders at client sites, represent member and community feedback in internal strategy conversations.
✅ Onboarding & Engagement Optimization: Partner with operations and clinical operations to refine the member onboarding journey, analyze post-enrollment engagement data, recommend strategies to increase member activation and long-term program participation.
✅ Performance Monitoring & Budget Oversight: Track and report on outreach and marketing KPIs, assist in managing budgets and resource allocation for regional marketing and outreach efforts, ensure outreach activities comply with privacy and regulatory standards.
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on execution, with a focus on driving enrollment, engagement, and community partnerships.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, public health, social work, or a related field—or equivalent experience.
Experience: At least 5 years of experience in community outreach, marketing, or a related function; experience in behavioral health or recovery services is a plus.
Required Skills:
- Experience as a Certified Peer or in the Peers recovery space, peer certification is a big plus
- Demonstrated success managing cross-regional teams with a focus on mentorship and accountability
- Comfortable traveling ~50% of the time across MA & DE
- Experience collaborating across departments and with external partners to align strategies and goals
- Strong written and verbal communication skills, including public speaking and content development
- Skilled in data analysis and using performance metrics to inform strategy
Preferred Skills:
- Experience in the behavioral health or recovery services industry
- Fluency in Spanish or other languages spoken in the target communities
ASSUMPTION: Candidates with experience in behavioral health or recovery services, as well as those fluent in languages spoken in the target communities, may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 a year
Benefits:
- Equity in the company
- 20 days PTO + 9 sick days
- 8 paid holidays + 2 floating holidays
- 65% company-paid health insurance for dependents
- Healthcare & dependent care FSAs
- 401(k) access
- $250 quarterly wellness stipend
Working Hours: Full-time, salaried exempt position with up to 50% travel
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Boston area. Benefits are comprehensive and competitive for a company of this size.
📌 Applicant Insights
🔍 Company Context
Industry: Marigold Health operates in the mental health care industry, focusing on behavioral health and substance use support through peer-based recovery programs.
Company Size: Marigold Health is a small company with 11-50 employees, which may offer a more intimate work environment and opportunities for growth.
Founded: Marigold Health was founded in 2017, making it a relatively young company with a strong focus on innovation and growth.
Company Description:
- Marigold Health engages underserved behavioral health and substance use patients with chat-based peer support groups
- The company uses AI to scale the efforts of existing clinicians and is currently live at select sites
- Marigold Health is hiring for various positions and encourages applicants to visit their careers page for more information
Company Specialties:
- Natural Language Processing
- Patient Engagement
- Behavioral Health
- Digital Health
- Peer Support
- Recovery Coaching
- Recovery
- and Multiple Pathways
Company Website: http://www.marigoldhealth.com
ASSUMPTION: Marigold Health is a mission-driven company focused on improving access to behavioral health and substance use support through innovative technology and peer-based recovery programs.
📊 Role Analysis
Career Level: This role is a senior management position, requiring significant experience and leadership skills.
Reporting Structure: The Senior Manager of Outreach and Marketing reports directly to the Director of Operations.
Work Arrangement: This is a hybrid role with up to 50% travel, requiring flexibility and adaptability to work both independently and collaboratively across multiple regions.
Growth Opportunities:
- As a small and growing company, Marigold Health may offer opportunities for career advancement and professional development
- This role may lead to increased responsibilities or a broader scope as the company expands its reach and services
- Candidates with strong performance and a demonstrated ability to lead and grow teams may be well-positioned for future leadership opportunities
ASSUMPTION: Given the company's size and growth potential, candidates with a strong entrepreneurial spirit and a desire to make a significant impact may find this role particularly appealing.
🌍 Location & Work Environment
Office Type: Marigold Health has a physical office in Boston, MA, but this role is a hybrid position with up to 50% travel.
Office Location(s): 2 Ave de Lafayette, Boston, MA 02111, US
Geographic Context:
- Boston, MA, is a vibrant and diverse city with a strong focus on healthcare, technology, and innovation
- The cost of living in Boston is relatively high compared to other cities in the United States
- Massachusetts has a robust public transportation system, making it easy to commute to and from the office
Work Schedule: This role requires a flexible work schedule, with up to 50% travel and potential evening and weekend work to attend events and meetings.
ASSUMPTION: Candidates should be comfortable with frequent travel and a flexible work schedule, as well as the ability to work independently and collaboratively across multiple regions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the Director of Operations and other team members
- Final interview with the CEO or another senior leader
- Background check and reference check
Key Assessment Areas:
- Cultural fit and alignment with Marigold Health's mission and values
- Leadership and team management skills
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
- Data analysis and performance metrics
Application Tips:
- Tailor your resume and cover letter to highlight your experience in community outreach, marketing, and team management
- Demonstrate your understanding of Marigold Health's mission and how your skills and experience align with the role's requirements
- Prepare examples of your leadership and strategic thinking skills, as well as your ability to analyze and interpret data
- Be ready to discuss your experience with behavioral health or recovery services and your comfort with frequent travel
ATS Keywords: Community Outreach, Marketing, Team Leadership, Data Analysis, Public Speaking, Content Development, Cross-Functional Collaboration, Mentorship, Engagement Optimization, Performance Monitoring, Budget Oversight, Enrollment Strategy, Brand Alignment, Relationship Management, Event Organization, Strategic Planning, Behavioral Health, Recovery Services, Peer Support
ASSUMPTION: Marigold Health uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Mailchimp, Hootsuite)
- Data analysis and visualization tools (e.g., Excel, Tableau)
ASSUMPTION: Candidates should be comfortable using common office software, CRM, and marketing automation tools, as well as data analysis and visualization tools to inform their strategies and decisions.
👔 Cultural Fit Considerations
Company Values:
- Compassion: Marigold Health prioritizes empathy and understanding in its approach to supporting individuals with behavioral health and substance use challenges
- Innovation: The company embraces technology and data-driven insights to improve access to care and support
- Collaboration: Marigold Health fosters a culture of teamwork and partnership, both internally and with external stakeholders
Work Style:
- Flexible and adaptable, with a willingness to travel and work independently across multiple regions
- Strong communication and presentation skills, with the ability to engage and influence diverse stakeholders
- Data-driven and strategic, with a focus on performance metrics and continuous improvement
Self-Assessment Questions:
- Do I have a strong commitment to Marigold Health's mission and values, particularly compassion and innovation?
- Am I comfortable with frequent travel and a flexible work schedule, with the ability to work independently and collaboratively across multiple regions?
- Do I have strong leadership and team management skills, with a proven track record of driving enrollment, engagement, and community partnerships?
- Am I comfortable using data analysis and performance metrics to inform my strategies and decisions, with a focus on continuous improvement?
ASSUMPTION: Candidates who are passionate about Marigold Health's mission and values, comfortable with frequent travel and a flexible work schedule, and skilled in leadership, team management, and data analysis are likely to be a strong fit for this role.
⚠️ Potential Challenges
- Managing a remote and distributed team, with the need to balance autonomy and accountability
- Navigating the unique challenges and complexities of the behavioral health and recovery services industry
- Adapting to a fast-panging and evolving work environment, with a focus on innovation and growth
- Balancing the demands of strategic planning and hands-on execution, with a strong focus on driving enrollment, engagement, and community partnerships
ASSUMPTION: Candidates should be comfortable with the challenges and demands of managing a remote and distributed team, navigating the complexities of the behavioral health and recovery services industry, and balancing strategic planning and hands-on execution.
📈 Similar Roles Comparison
- Compared to other marketing and outreach roles, this position places a stronger emphasis on team leadership, regional coordination, and community engagement
- In the behavioral health and recovery services industry, this role may require a deeper understanding of the unique challenges and complexities faced by individuals with substance use and mental health challenges
- Career-wise, this role may serve as a stepping stone to more senior leadership positions within Marigold Health or other organizations in the behavioral health and recovery services industry
ASSUMPTION: Candidates should consider the unique demands and requirements of this role compared to other marketing and outreach positions, as well as the potential career growth opportunities within Marigold Health and the broader behavioral health and recovery services industry.
📝 Sample Projects
- Developing and implementing a regional marketing campaign to drive enrollment and engagement in a specific territory
- Organizing and executing a community event or workshop to strengthen partnerships and drive outreach in a target community
- Analyzing post-enrollment engagement data to identify barriers to member retention and recommending strategies to increase member activation and long-term program participation
ASSUMPTION: These sample projects illustrate the strategic planning, team management, and data analysis skills required for success in this role, as well as the need to balance enrollment, engagement, and community partnerships.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits into the broader organizational strategy?
- How does Marigold Health support the professional development and growth of its employees, particularly in this role?
- Can you provide examples of how Marigold Health has adapted to the unique challenges and complexities of the behavioral health and recovery services industry?
- How does Marigold Health measure and track the success of its outreach and marketing initiatives, and how can I contribute to this process?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how can I best prepare for these challenges?
ASSUMPTION: These interview questions demonstrate a candidate's interest in the team dynamics, professional development opportunities, industry-specific challenges, performance metrics, and short-term priorities for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in community outreach, marketing, and team management, as well as your understanding of Marigold Health's mission and values
- Prepare examples of your leadership and strategic thinking skills, as well as your ability to analyze and interpret data
- Be ready to discuss your experience with behavioral health or recovery services and your comfort with frequent travel
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
