📌 Core Information
🔹 Job Title: Senior Manager of Performance Marketing
🔹 Company: Carta
🔹 Location: New York, New York
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: 2025-04-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Setting winning strategies for paid media across all segments
- Optimizing channel efficacy and improving ROAS
- Architecting predictable and efficient pipeline
- Fostering a culture of innovation and driving team excellence
- Standardizing paid media planning, budgeting, and reporting
ASSUMPTION: This role requires a strategic and analytical thinker who can distill complex marketing concepts and performance insights for an executive audience.
📋 Key Responsibilities
✅ Set winning strategies for paid media across all segments
✅ Optimize channel efficacy and improve ROAS
✅ Architect predictable and efficient pipeline
✅ Foster a culture of innovation and drive team excellence
✅ Standardize paid media planning, budgeting, and reporting
✅ Mentor and manage a high performing team of data-driven, experience-obsessed, detail-oriented marketers
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams within Carta.
🎯 Required Qualifications
Education: Bachelor's degree required
Experience: 7-10 years of experience in B2B demand generation and/or performance marketing with at least 3 years experience leading a demand gen function
Required Skills:
- Strategic and analytical thinking
- Fluency in ad platforms and networks (e.g., Google Ads, Google Display Network, GA4)
- Familiarity with marketing automation and attribution tools (Marketo Measure, Bizible, Salesforce)
- Experience using data visualization tools to craft narratives (e.g., Looker, Tableau, etc.)
- Comfortable with ABM Platforms and DSPs (e.g., 6Sense, Demandbase, ZoomInfo MarketingOS)
Preferred Skills:
- SaaS experience across SMB, Mid-Market, and Enterprise segments
- Understanding of the latest in marketing mix modeling and predictive analytics
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the job and the company's primary language.
💰 Compensation & Benefits
Salary Range: $174,000 - $218,000 in San Francisco, CA and New York, NY. Final offers may vary based on geography, candidate experience, and expertise.
Benefits:
- Equity for all full-time roles
- Exceptional benefits
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is for the specific locations mentioned and may differ for other locations. The final offer may also vary based on the candidate's experience and expertise.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on private equity and venture capital markets
Company Size: 1,001-5,000 employees. This size allows for significant growth opportunities and diverse teams but may also have more structured processes compared to smaller companies.
Founded: Carta was founded in 2012 and has since grown to become a leading provider of software solutions for private markets.
Company Description:
- Carta develops purpose-built software that transforms traditional accounting into a powerful growth engine.
- Through a connected ecosystem of tools, Carta links together key players in private equity and venture – from investors and LPs to their portfolio companies.
- Carta has been recognized on various lists, including Fortune's Best Large Workplaces in Financial Services and Insurance, Forbes' list of the World's Best Cloud Companies, Fast Company's Most Innovative list, and Inc.'s Fastest-Growing Private Companies list.
Company Specialties:
- Cap Table Management
- Equity Management
- 409A Valuations
- FAS123R/ASC 718 Reports
- Private Markets
- Public Markets
- Founders
- Compensation
- Stock Option Exercising
- Tender offers
Company Website: http://www.carta.com
ASSUMPTION: Carta's focus on private markets and growth makes it an attractive option for candidates interested in a dynamic and innovative work environment.
📊 Role Analysis
Career Level: This role is a senior management position, reporting directly to the Director of Demand Generation. It offers significant growth opportunities and the chance to make a substantial impact on the company's marketing efforts.
Reporting Structure: The Senior Manager of Performance Marketing will report directly to the Director of Demand Generation and will manage a team of data-driven, experience-obsessed, detail-oriented marketers.
Work Arrangement: This role is on-site, with the primary office location in New York, New York. However, Carta also has offices in other locations, and some flexibility may be available for the right candidate.
Growth Opportunities:
- Potential to grow within the marketing department or explore other areas of the business
- Opportunity to work with a diverse range of teams and stakeholders, fostering a well-rounded skill set
- Chance to make a significant impact on the company's marketing efforts and contribute to its overall success
ASSUMPTION: Given Carta's growth and success, there are likely numerous opportunities for professional development and advancement within the company.
🌍 Location & Work Environment
Office Type: The primary office for this role is in New York, New York, with a modern and collaborative work environment.
Office Location(s): 1 World Trade Center, 81st Floor, New York, New York 10007, US
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous amenities and attractions
- The office is located in the heart of the Financial District, providing easy access to public transportation and various dining and entertainment options
- New York City has a competitive job market, with many opportunities for professional growth and development
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for the right candidate
ASSUMPTION: While the role is on-site, Carta may consider flexible work arrangements for exceptional candidates, depending on the company's policies and the candidate's needs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the talent acquisition team
- In-depth behavioral and skills-based interview with the hiring manager and/or team members
- Final interview with the Director of Demand Generation or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven approach to marketing
- Leadership and team management abilities
- Communication and collaboration skills
- Industry knowledge and familiarity with relevant marketing tools and platforms
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with paid media, demand generation, and team management
- Demonstrate your understanding of the latest trends and best practices in performance marketing
- Showcase your ability to work collaboratively and cross-functionally with various teams
ATS Keywords: Performance Marketing, Demand Generation, Paid Media, Strategy, Optimization, Pipeline, Innovation, Team Management, Marketing Automation, Ad Platforms, Data Visualization, ABM, SaaS, Predictive Analytics
ASSUMPTION: Carta's application process may include assessments or case studies to evaluate candidates' skills and fit for the role.
🛠️ Tools & Technologies
- Ad platforms and networks (e.g., Google Ads, Google Display Network, GA4)
- Marketing automation and attribution tools (Marketo Measure, Bizible, Salesforce)
- Data visualization tools (Looker, Tableau, etc.)
- ABM Platforms and DSPs (e.g., 6Sense, Demandbase, ZoomInfo MarketingOS)
- Carta's proprietary tools and platforms
ASSUMPTION: The specific tools and technologies used may evolve over time as Carta continues to innovate and improve its marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Helpful: Cartans go out of their way to help others, both internally and externally
- Relentless: Cartans are driven and persistent in their pursuit of excellence
- Unconventional: Cartans challenge the status quo and think outside the box to drive innovation
- Kind: Cartans treat others with kindness, respect, and empathy
Work Style:
- Collaborative: Cartans work closely with one another and across teams to achieve common goals
- Data-driven: Cartans make decisions based on data and analytics, continuously testing and optimizing their approaches
- Agile: Cartans are adaptable and responsive to change, embracing a growth mindset
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and analytics to inform your marketing strategies?
- Do you enjoy collaborating with diverse teams and stakeholders to drive results?
- Are you passionate about challenging the status quo and driving innovation in your field?
- Do you embody Carta's core values of helpfulness, relentlessness, unconventional thinking, and kindness?
ASSUMPTION: Carta's culture is fast-paced, collaborative, and data-driven, with a strong emphasis on innovation and continuous improvement.
⚠️ Potential Challenges
- The role may require working with large datasets and complex marketing tools, which can be challenging for candidates without the necessary skills or experience
- The fast-paced nature of the role and the company may present challenges for candidates who prefer a more structured or predictable work environment
- The competitive job market in New York City may make it challenging to attract and retain top talent
- The role may require occasional travel to other Carta offices or industry events, which can be disruptive to personal schedules and routines
ASSUMPTION: While these challenges exist, Carta's strong company culture, competitive compensation and benefits package, and opportunities for professional growth and development make it an attractive option for the right candidate.
📈 Similar Roles Comparison
- Compared to other demand generation or performance marketing roles, this position offers a unique opportunity to work with a cutting-edge software company focused on private markets
- Carta's focus on data-driven decision-making and continuous innovation sets it apart from more traditional marketing roles
- This role offers significant growth opportunities and the chance to make a substantial impact on the company's marketing efforts, making it an attractive option for ambitious and driven candidates
ASSUMPTION: While there may be similarities to other roles in the industry, Carta's unique focus on private markets and its data-driven approach to marketing make it a distinct and attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a multi-channel, full-funnel media plan to drive demand for Carta's fund administration platform
- Optimizing paid media channels to improve ROAS and drive more efficient pipeline
- Architecting a predictable and efficient pipeline strategy to offset seasonality and market factors
- Fostering a culture of innovation within the marketing team by deploying high-potential pilots and scaling the most promising outcomes
ASSUMPTION: These sample projects illustrate the strategic and analytical thinking required for this role, as well as the opportunity to drive meaningful impact on Carta's marketing efforts.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Demand Generation department?
- How does Carta support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Carta measure the success of its marketing efforts, and how will my performance be evaluated in this role?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success at Carta.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching Carta's company culture, values, and recent news
- Follow up with the hiring manager or talent acquisition team after your interviews to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
