📌 Core Information
🔹 Job Title: Senior Manager, Omni Channel Shopper Marketing
🔹 Company: CONA Services
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Regular Employee FT Salaried
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days/week in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing growth strategies with national retail customers
- Driving beverage sales and enhancing profitability
- Managing customer programs and digital marketing initiatives
- Leading a team of 4 direct reports
- Collaborating with internal and external stakeholders
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to balance multiple projects and priorities.
📋 Key Responsibilities
✅ Lead the Omni channel Shopper Marketing team to develop industry leading retail shopper marketing strategies
✅ Coach and develop direct reports on brief writing, customized program development, marketing strategy, and creative execution
✅ Lead the implementation and execution of overall retail marketing strategy for Canada
✅ Manage marketing spend in accordance with program budgets
✅ Lead the development of our retail media network investments strategy
✅ Lead the coordination of marketing campaigns between our partners at Coca Cola, and our customer teams
✅ Contribute to the long-term and short-term planning of the retail strategy, consumer missions, and marketing plans
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent combination of education and experience
Experience: 5+ years in shopper marketing function, preferably in fast-moving consumer packaged goods (FMCPG)
Required Skills:
- Proven leadership skills and influencing ability
- Proven working experience in digital marketing, particularly within the CPG industry
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Ability to work in a fast-paced, dynamic environment
Preferred Skills:
- Bilingual (French/English)
- Retail experience (e.g., Loblaw, Walmart, Sobeys, Metro, Costco, Gas and Convenience)
ASSUMPTION: Candidates with experience in the CPG industry and a strong understanding of retail environments will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $150,000 CAD per year (based on industry standards for a Senior Manager role in Toronto)
Benefits:
- Competitive health, dental, and vision plans
- Retirement savings plan with company match
- Employee assistance program
- Tuition reimbursement
- Employee discounts on Coca-Cola products
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: CONA Services operates within the IT Services and IT Consulting industry, supporting North American Coca-Cola Bottlers with business process and IT services.
Company Size: CONA Services has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: 2016, with a focus on providing advantaged business process and IT services to its members.
Company Description:
- CONA Services is a partnership that provides IT solutions and services to North American Coca-Cola Bottlers
- The company aims to provide a superior customer experience and digital business innovations for its members
- CONA Services operates with a mission to support those who sell Coca-Cola products every day
Company Specialties:
- Information Technology
- Beverage Industry Solutions
- Business Process Management
- Customer Solutions
- Manufacturing Solutions
Company Website: http://www.conaservices.com
ASSUMPTION: CONA Services' focus on supporting Coca-Cola Bottlers allows for a unique blend of IT and beverage industry expertise within the company.
📊 Role Analysis
Career Level: This role is a senior management position, offering significant responsibility and the opportunity to drive strategic initiatives.
Reporting Structure: The Senior Manager reports directly to the Director, Shopper Marketing, and oversees a team of 4 direct reports.
Work Arrangement: This role is a hybrid position, requiring 3 days per week in the office (preferred) and offering the flexibility to work from home for the remaining days.
Growth Opportunities:
- Potential to advance to a Director or higher-level role within the company
- Opportunities to expand knowledge and skills in both the IT and beverage industries
- Chance to work on high-impact projects with significant business impact
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in a dynamic and evolving industry.
🌍 Location & Work Environment
Office Type: The primary office is located in Toronto, with additional offices in Richmond, Calgary, and Montreal.
Office Location(s): 10 10th St NE, Atlanta, Georgia 30309, US (headquarters)
Geographic Context:
- Toronto offers a diverse and vibrant urban environment with a strong job market and cultural scene
- The city has a humid continental climate, with warm, humid summers and cold, snowy winters
- Toronto is the capital of the province of Ontario and the most populous city in Canada
Work Schedule: Full-time, with flexible work-from-home options and a hybrid work arrangement.
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, catering to different work preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Director, Shopper Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Digital marketing and retail expertise
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in shopper marketing, digital marketing, and retail environments
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on leadership, problem-solving, and strategic thinking
- Research CONA Services and the Coca-Cola industry to demonstrate your understanding of the business
ATS Keywords: Shopper Marketing, Digital Marketing, Retail Strategy, Program Development, Consumer Insights, Budget Management, Collaboration, Coaching, Creative Execution, Marketing Strategy, Relationship Management, Data Analysis, Retail Media, Brand Management, Strategic Partnerships
ASSUMPTION: CONA Services uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Adobe Analytics)
- Project management software (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Respect
- Excellence
- Collaboration
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong analytical mindset and a data-driven approach to decision-making?
- Are you adaptable and responsive to change?
ASSUMPTION: Candidates who align with CONA Services' company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing the needs of internal and external stakeholders
- Adapting to a fast-paced and dynamic work environment
- Working with a diverse and geographically dispersed team
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager position but focuses specifically on shopper marketing and retail environments
- In the CPG industry, this role is comparable to a Senior Manager, Shopper Marketing or Retail Marketing position
- Career progression from this role could lead to a Director or higher-level position within the company
ASSUMPTION: This role offers a unique blend of marketing, retail, and IT expertise, making it distinct from other senior marketing positions.
📝 Sample Projects
- Developing and executing a retail media network investments strategy
- Managing a marketing campaign for a new product launch in collaboration with Coca-Cola and customer teams
- Conducting a consumer insights analysis to inform retail strategy and marketing plans
ASSUMPTION: These projects are representative of the types of initiatives the Senior Manager, Omni Channel Shopper Marketing may be responsible for in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for CONA Services and its members?
- What are the key priorities for this role in the first 90 days?
- How does CONA Services support the growth and development of its employees?
- What are the most challenging aspects of this role, and how have previous incumbents addressed them?
- How does CONA Services collaborate with its members and external partners to drive success?
ASSUMPTION: These questions can help candidates better understand the role, the company, and the team dynamics, allowing them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for the interview by researching CONA Services, the Coca-Cola industry, and the required qualifications for this role
- Follow up with the Talent Acquisition team within one week of submitting your application to confirm receipt
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
