📌 Core Information
🔹 Job Title: Senior Manager, Omni Channel Shopper Marketing
🔹 Company: CONA Services
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Regular Employee FT Salaried
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days/week in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing growth strategies for beverage solutions across Canada
- Leading a team of 4 direct reports in developing industry-leading retail shopper marketing strategies
- Managing marketing spend and ensuring strong return on investment
- Collaborating with internal and external stakeholders to develop insight-driven marketing programs
- Contributing to long-term and short-term planning of retail strategy, consumer missions, and marketing plans
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and collaboration to drive value and increase beverage sales across various retail channels and digital platforms.
📋 Key Responsibilities
✅ Lead the Omni channel Shopper Marketing team to develop industry-leading retail shopper marketing strategies across all large and small store formats
✅ Coach and develop direct reports on brief writing, customized program development, marketing strategy, and creative execution
✅ Lead the implementation and execution of overall retail marketing strategy for Canada, collaborating with various internal and external stakeholders
✅ Manage marketing spend in accordance with program budgets and ensure strong return on investment of all marketing activities
✅ Lead the development of our retail media network investments strategy
✅ Lead the coordination of marketing campaigns between our partners at Coca Cola and our customer teams
✅ Contribute to the long-term and short-term planning of the retail strategy, consumer missions, and marketing plans, utilizing data-driven consumer insights.
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on execution to drive marketing success across multiple channels.
🎯 Required Qualifications
Education: Bachelor's degree or the equivalent combination of education and experience required
Experience: 5+ years of experience in shopper marketing function, preferably in marketing in fast-moving consumer packaged goods (FMCPG)
Required Skills:
- Proven strong leadership skills and influencing ability
- Proven working experience in digital marketing, particularly within the CPG industry
- Retail experience preferred (e.g., Loblaw, Walmart, Sobeys, Metro, Costco, Gas and Convenience)
Preferred Skills:
- Bilingual (preferred but not mandatory)
ASSUMPTION: Candidates should have a strong background in shopper marketing, digital marketing, and leadership to excel in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 CAD per year (Based on industry standards for a Senior Manager role in Toronto with 5-10 years of experience)
Benefits:
- Competitive benefits package
- 401(k) or pension plan
- Health, dental, and vision insurance
- Employee assistance program
- Paid time off (vacation, sick leave, holidays)
Working Hours: Full-time, 40 hours per week. Flexible work arrangement with 3 days per week in the office.
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Toronto. Benefits may vary based on individual eligibility and company policies.
📌 Applicant Insights
🔍 Company Context
Industry: CONA Services is a part of the Coca-Cola system, focusing on providing IT services and solutions to North American bottlers. The company operates in the IT Services and IT Consulting industry.
Company Size: CONA Services has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth.
Founded: CONA Services was founded in 2016, making it a relatively new company with a focus on innovation and digital transformation.
Company Description:
- CONA Services is an independently owned business that provides IT services and solutions to North American Coca-Cola bottlers.
- The company aims to provide advantaged business process and IT services to its members at the right costs to support those who are selling Coke every day.
- CONA Services is committed to creating a diverse and inclusive workforce with several programs, policies, and resources in place to support its people.
Company Specialties:
- Information Technology
- Beverage Industry Solutions
- Business Process Management
- Customer Solutions
- Manufacturing Solutions
Company Website: www.conaservices.com
ASSUMPTION: CONA Services is a dynamic and growing company that offers opportunities for professional development and career growth within the IT and beverage industry.
📊 Role Analysis
Career Level: This role is a senior management position, requiring a high level of experience, expertise, and leadership.
Reporting Structure: The Senior Manager, Omni Channel Shopper Marketing, reports directly to the Director, Shopper Marketing and oversees a team of 4 direct reports.
Work Arrangement: This role follows a hybrid work arrangement, with 3 days per week in the office and the remaining days working remotely.
Growth Opportunities:
- Potential career progression into a Director or higher-level role within the company or the broader Coca-Cola system.
- Opportunities to expand skills and expertise in digital marketing, retail strategy, and leadership.
- Chance to work on high-impact projects and campaigns that drive business results and enhance customer experiences.
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in shopper marketing, digital marketing, and leadership within the beverage industry.
🌍 Location & Work Environment
Office Type: The primary office location for this role is the Toronto King Street Office, with the option to work from any major hub (Richmond, Calgary, Montreal) or work from home.
Office Location(s): Toronto King Street Office, Richmond, Calgary, Montreal
Geographic Context:
- The Toronto office is located in the heart of downtown Toronto, offering easy access to public transportation, restaurants, and cultural attractions.
- Richmond, Calgary, and Montreal are major cities with vibrant business communities and diverse cultural scenes.
- Working remotely provides flexibility and the opportunity to work from various locations across Canada.
Work Schedule: Full-time, 40 hours per week, with a flexible work arrangement that allows for remote work and in-office collaboration.
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round interview with the hiring manager or panel
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Digital marketing and retail strategy expertise
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in shopper marketing, digital marketing, and leadership.
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments.
- Research CONA Services and the broader Coca-Cola system to demonstrate your understanding of the company and its mission.
ATS Keywords: Shopper Marketing, Digital Marketing, Retail Strategy, Leadership, Team Management, Consumer Insights, Marketing Strategy, Creative Execution, Retail Media, Collaboration, Influencing, Bilingual
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and technical skills in shopper marketing and digital marketing.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud, Salesforce)
- Retail-specific software and platforms (e.g., Nielsen, IRI, dunnhumby)
ASSUMPTION: Candidates should have experience with relevant marketing, project management, and retail-specific tools to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Collaboration and teamwork
- Innovation and continuous improvement
- Integrity and accountability
- Diversity, equity, and inclusion
Work Style:
- Strategic and forward-thinking
- Data-driven and analytical
- Collaborative and inclusive
- Adaptable and responsive to change
- Results-oriented and focused on delivering impact
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you comfortable working with data and analytics to inform strategic decisions?
- Do you have strong leadership and team management skills?
- Are you adaptable and responsive to change in a fast-paced environment?
ASSUMPTION: Candidates who align with CONA Services' company values and work style are more likely to succeed in this role and contribute to the company's mission and culture.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Balancing strategic thinking with hands-on execution
- Adapting to a dynamic and evolving retail landscape
- Working with limited resources and budget constraints
ASSUMPTION: Candidates should be prepared to navigate these challenges and demonstrate their ability to thrive in a fast-paced and dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on omni-channel shopper marketing strategy and execution across Canada.
- Similar roles in the industry may focus on specific retail channels or geographic regions, but this role requires a broader and more integrated approach.
- Career progression in this role could lead to opportunities in senior leadership or management within the broader Coca-Cola system.
ASSUMPTION: Candidates should understand the unique aspects of this role and how it compares to similar positions in the industry to ensure a strong fit.
📝 Sample Projects
- Developing and executing a cross-channel marketing campaign to drive beverage sales during a major sporting event
- Conducting consumer research and analysis to inform retail strategy and marketing plans
- Managing and optimizing retail media network investments to maximize return on investment
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, requiring candidates to balance data-driven decision-making with creative problem-solving.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Shopper Marketing department?
- How does CONA Services support the growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does CONA Services approach collaboration and knowledge-sharing across different departments and locations?
- What are the most significant challenges facing the retail and beverage industry, and how does this role address them?
ASSUMPTION: These interview questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in shopper marketing, digital marketing, and leadership.
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments.
- Research CONA Services and the broader Coca-Cola system to demonstrate your understanding of the company and its mission.
- Follow up with the hiring manager or HR one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
