📌 Core Information
🔹 Job Title: Senior Manager Online Marketing – SEA (m/w/d)
🔹 Company: Thalia Bücher GmbH
🔹 Location: Münster, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time
🔹 Category: Retail
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving SEA activities and optimizing performance marketing campaigns
- Developing and implementing SEA strategies for national and international brands
- Analyzing performance reports and identifying growth opportunities
- Collaborating with cross-functional teams and external partners
- Staying updated on industry trends and innovations
ASSUMPTION: This role requires a strategic and analytical mindset, with a strong focus on data-driven decision making. The ideal candidate will have a proven track record in SEA and a passion for driving results in a dynamic eCommerce environment.
📋 Key Responsibilities
✅ Develop and implement SEA strategies for Google Ads (Search, Shopping, App) and Microsoft Advertising campaigns for national and international brands
✅ Analyze and report on campaign performance, identify optimization measures, and benchmark against industry standards
✅ Collaborate with the SEA and online marketing team, as well as other departments and external partners
✅ Stay informed about industry trends and develop innovative SEA approaches
✅ Manage product data feeds in the feed management tool, in collaboration with other marketing and sales channels and stakeholders
✅ Oversee tracking themes and ensure the technical setup of campaigns
ASSUMPTION: The role requires a high level of self-motivation, initiative, and flexibility, as well as strong analytical and problem-solving skills. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with cross-functional teams.
🎯 Required Qualifications
Education: A successfully completed degree in business, computer science, or a related field
Experience: At least 3 years of experience in SEA within B2C eCommerce or an agency environment
Required Skills:
- Proven expertise in search engine marketing
- Proficiency with SEA tools such as Google Ads, Microsoft Advertising, and Google Analytics
- Strong analytical skills and a data-driven mindset
- Excellent communication and collaboration skills
- Familiarity with bid management (SA360) or feed management (ProductsUp) tools is a plus
Preferred Skills:
- Experience with eCommerce KPIs and a solid understanding of the eCommerce landscape
- Fluency in German and English
ASSUMPTION: The ideal candidate will have a strong academic background, with a focus on business, computer science, or a related field. They will also have a proven track record in SEA and a passion for driving results in a dynamic eCommerce environment.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for a mid-senior level role in the retail sector in Germany)
Benefits:
- Gestaltungsspielraum: Verwirkliche deine Ideen und gestalte aktiv die Zukunft von Thalia mit.
- Persönliches Wachstum: Profitiere von diversen Weiterbildungsangeboten und individuellen Karrierewegen.
- Sinnstiftende Arbeit: Dein Einsatz hat direkten Einfluss auf unsere Kultur und Werte.
- Agiles Arbeiten und moderne Unternehmenskultur: Arbeite flexibel und eigenverantwortlich in einem offenen, dynamischen Umfeld.
- Teamspirit: Erlebe Zusammenarbeit und gegenseitige Unterstützung auf allen Ebenen.
- Vielfalt und Offenheit: Wir schätzen unterschiedliche Perspektiven und fördern Diversität.
- Treiber des Wandels: Gestalte als Teil von #TeamThalia mit uns die Transformation unseres Unternehmens.
Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level role in the retail sector in Germany. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically book and media retail
Company Size: Medium-sized company with 501-1,000 employees
Founded: 1918, with a rich history and a strong focus on books and stories
Company Description:
- Thalia believes in a world where content matters and strives to make it easy for people to find and discover stories that enrich their lives.
- The company offers a wide range of books, eBooks, and audiobooks, both online and in its over 500 physical stores across Europe.
- Thalia is committed to fostering a diverse and inclusive work environment, where everyone can bring their unique perspectives and contribute to the company's success.
Company Specialties:
- Buchhandel (Book trade)
- Einzelhandel (Retail)
- eReading (eBooks)
- and lesen (audiobooks)
Company Website: http://www.thalia.at
ASSUMPTION: Thalia is a well-established company in the book and media retail industry, with a strong focus on providing customers with easy access to a wide range of content. The company values diversity, inclusion, and collaboration, and offers a range of benefits and growth opportunities for its employees.
📊 Role Analysis
Career Level: Mid-Senior level, with the opportunity for growth and career progression within the company
Reporting Structure: The role reports directly to the Head of Online Marketing and works closely with the SEA and online marketing team, as well as other departments and external partners
Work Arrangement: Full-time, with flexible working hours and the possibility of remote work
Growth Opportunities:
- Thalia offers diverse training and development opportunities to support employees' personal growth and career advancement
- The company encourages employees to take on new challenges and responsibilities, providing opportunities for career progression
- Thalia fosters a culture of innovation and continuous improvement, offering employees the chance to drive change and make a significant impact on the company's success
ASSUMPTION: The Senior Manager Online Marketing – SEA (m/w/d) role offers a unique opportunity for a mid-senior level professional to drive results and make a significant impact in a dynamic and growing eCommerce environment. The role provides a range of growth opportunities, both in terms of personal development and career progression.
🌍 Location & Work Environment
Office Type: Thalia's headquarters are located in Linz, Austria, with additional offices and bookstores across Europe
Office Location(s): Münster, North Rhine-Westphalia, Germany
Geographic Context:
- Münster is a vibrant city in western Germany, with a population of around 300,000 people
- The city is known for its rich history, beautiful architecture, and lively cultural scene
- Münster offers a high quality of life, with a strong focus on education, research, and innovation
Work Schedule: Full-time (40 hours per week), with flexible working hours and the possibility of remote work
ASSUMPTION: The Senior Manager Online Marketing – SEA (m/w/d) role is based in Thalia's office in Münster, Germany. The city offers a high quality of life and a vibrant cultural scene, providing an ideal environment for professionals looking to grow and develop their careers in the eCommerce sector.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the hiring manager and relevant team members
- Final interview with the Head of Online Marketing
Key Assessment Areas:
- Expertise in search engine marketing and SEA tools
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with Thalia's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your passion for driving results and making a significant impact in a dynamic eCommerce environment
- Showcase your ability to work collaboratively and drive innovation in a fast-paced, agile work environment
ATS Keywords: Search Engine Advertising, Google Ads, Microsoft Advertising, Google Analytics, Performance Marketing, Data Analysis, Campaign Optimization, Feed Management, Tracking Setup, B2C eCommerce, Analytical Skills, Problem Solving, Initiative, Flexibility, Communication, Team Collaboration
ASSUMPTION: The application process for the Senior Manager Online Marketing – SEA (m/w/d) role at Thalia involves a series of interviews, designed to assess the candidate's technical expertise, analytical skills, and cultural fit. Applicants should tailor their application materials to highlight their relevant experience and skills, and be prepared to demonstrate their ability to drive results and collaborate effectively in a dynamic eCommerce environment.
🛠️ Tools & Technologies
- Google Ads (Search, Shopping, App)
- Microsoft Advertising
- Google Analytics
- Bid management tools (e.g., SA360)
- Feed management tools (e.g., ProductsUp)
ASSUMPTION: The Senior Manager Online Marketing – SEA (m/w/d) role requires proficiency with a range of SEA tools, including Google Ads, Microsoft Advertising, and Google Analytics. Familiarity with bid management and feed management tools is also a plus.
👔 Cultural Fit Considerations
Company Values:
- Gestaltungsspielraum: Verwirkliche deine Ideen und gestalte aktiv die Zukunft von Thalia mit.
- Persönliches Wachstum: Profitiere von diversen Weiterbildungsangeboten und individuellen Karrierewegen.
- Sinnstiftende Arbeit: Dein Einsatz hat direkten Einfluss auf unsere Kultur und Werte.
- Agiles Arbeiten und moderne Unternehmenskultur: Arbeite flexibel und eigenverantwortlich in einem offenen, dynamischen Umfeld.
- Teamspirit: Erlebe Zusammenarbeit und gegenseitige Unterstützung auf allen Ebenen.
- Vielfalt und Offenheit: Wir schätzen unterschiedliche Perspektiven und fördern Diversität.
- Treiber des Wandels: Gestalte als Teil von #TeamThalia mit uns die Transformation unseres Unternehmens.
Work Style:
- Collaborative and agile work environment
- Focus on data-driven decision making and continuous improvement
- Opportunities for growth and career progression
- Strong emphasis on diversity, inclusion, and work-life balance
Self-Assessment Questions:
- Do you align with Thalia's values and mission, and how do you embody them in your work?
- Are you comfortable working in a fast-paced, collaborative environment, and how do you thrive in such settings?
- How do you approach continuous learning and personal growth, and how have you applied these principles in your previous roles?
ASSUMPTION: The Senior Manager Online Marketing – SEA (m/w/d) role at Thalia requires a strong cultural fit with the company's values and mission. Candidates should be able to demonstrate their alignment with these principles and their ability to thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- The role requires a high level of self-motivation, initiative, and flexibility, as well as strong analytical and problem-solving skills
- The dynamic nature of the eCommerce sector may present challenges in terms of keeping up with industry trends and innovations
- The role may require occasional travel to Thalia's headquarters in Linz, Austria, or other offices across Europe
- The competitive nature of the retail sector may present challenges in terms of driving results and maintaining a strong market position
ASSUMPTION: The Senior Manager Online Marketing – SEA (m/w/d) role at Thalia offers a unique opportunity for a mid-senior level professional to drive results and make a significant impact in a dynamic and growing eCommerce environment. However, the role also presents a range of challenges, both in terms of the required skills and the competitive nature of the retail sector.
📈 Similar Roles Comparison
- The Senior Manager Online Marketing – SEA (m/w/d) role at Thalia is similar to other mid-senior level SEA manager roles in the eCommerce sector, but with a focus on the retail industry and a strong emphasis on driving results and innovation
- The role requires a strong understanding of eCommerce KPIs and a data-driven mindset, as well as proficiency with a range of SEA tools
- The career path for this role may include opportunities for growth and progression within Thalia, as well as the possibility of moving into a more senior or leadership position within the company
ASSUMPTION: The Senior Manager Online Marketing – SEA (m/w/d) role at Thalia is similar to other mid-senior level SEA manager roles in the eCommerce sector, but with a unique focus on the retail industry and a strong emphasis on driving results and innovation. The role offers a range of growth and progression opportunities, both within Thalia and in the broader eCommerce sector.
📝 Sample Projects
- Developing and implementing a comprehensive SEA strategy for a new international brand launch, including keyword research, ad copy creation, and landing page optimization
- Analyzing and optimizing the performance of an existing Google Ads campaign, with a focus on improving click-through rate, conversion rate, and return on ad spend
- Managing a team of junior SEA specialists, providing guidance and support on campaign setup, optimization, and reporting
ASSUMPTION: The Senior Manager Online Marketing – SEA (m/w/d) role at Thalia offers a range of opportunities for candidates to demonstrate their skills and expertise in a dynamic and growing eCommerce environment. The role may involve working on a variety of projects, from strategic planning and campaign development to team management and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the online marketing department, and how the SEA team fits into this structure?
- How does Thalia support the professional growth and development of its employees, and what opportunities are available for candidates in this role?
- What are the key priorities for the first 90 days in this role, and how can I contribute to driving results and making a significant impact?
- How does Thalia approach diversity, inclusion, and work-life balance, and what initiatives are in place to support employees in these areas?
- What are the biggest challenges facing the online marketing department and the SEA team in the coming months, and how can I contribute to addressing these challenges?
ASSUMPTION: The Senior Manager Online Marketing – SEA (m/w/d) role at Thalia offers a unique opportunity for a mid-senior level professional to drive results and make a significant impact in a dynamic and growing eCommerce environment. Candidates should use the interview process to gain a deep understanding of the company's culture, values, and priorities, as well as the specific challenges and opportunities presented by the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous work, demonstrating your expertise in SEA and your ability to drive results in a dynamic eCommerce environment
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
