- Job Title: Senior Manager, Outbound Product Marketing β MEA & APAC (Geo-focused)
- Company: Sprinklr
- Location: Bangalore, Karnataka, India
- Job Type: Full-time
- Category: Marketing
- Date Posted: May 6, 2025
π Job Overview
Key aspects of this role include:
- Developing and executing comprehensive go-to-market (GTM) plans tailored for MEA and APAC regions
- Establishing deep partnerships with regional sales teams to understand field challenges and opportunities
- Contributing to competitive intelligence initiatives and market analysis programs
- Supporting customer advisory board (CAB) meetings and creating compelling market perspectives for external communication
ASSUMPTION: This role requires a strategic mindset and the ability to balance both operational and tactical responsibilities. It also demands strong cross-functional collaboration and stakeholder management skills.
π Key Responsibilities
- Strategy & Market Analysis:
- Contribute to strategic and operational ideation for effective marketing of Sprinklrβs products and services
- Develop and execute comprehensive GTM plans tailored for MEA and APAC regions
- Contribute to competitive intelligence initiatives and market analysis programs by turning information into actionable insights
- Sales & Customer Engagement:
- Establish deep partnerships with regional sales teams to understand field challenges and opportunities
- Regularly participate in customer meetings and sales calls to gather first-hand market insights
- Create and iterate on sales plays based on direct feedback from field teams
- Develop and maintain relationships with key customers to understand their evolving needs
- Assist with win/loss analysis programs to improve GTM effectiveness continuously
- Sales Enablement Partnership:
- Collaborate with the sales enablement team to ensure product messaging and positioning are effectively delivered to sales teams in the region
- Provide market insights and competitive intelligence to inform sales enablement programs
- Work jointly with sales enablement to measure the effectiveness of GTM initiatives
- Support the sales enablement team in creating compelling customer-facing content adapted to the region
- Market Leadership & External Presence:
- Contribute to thought leadership in the region with content (e.g., blogs, articles) and supporting regional industry events
- Support CAB meetings in partnership with customer marketing
- Create compelling market perspectives and viewpoints for external communication
- Cross-functional Leadership:
- Partner with the product marketing center of excellence (CoE) to ensure consistent messaging and positioning
- Collaborate on customer research and feedback collection across regions
ASSUMPTION: This role requires a strong analytical mindset and the ability to translate field insights into actionable initiatives. It also demands excellent communication and presentation skills.
π― Required Qualifications
- Education:
- Bachelorβs degree or higher from a well-respected University, preferably with a focus on engineering, marketing, or business.
- Experience:
- 10+ years of product marketing experience with 5+ years in SaaS companies. Experience at global technology firms is a plus.
- Required Skills:
- Experience in competitive intelligence and market analysis
- Extensive experience working directly with enterprise sales teams
- History of successful collaboration with sales enablement organizations
- Strong analytical mindset with ability to translate field insights into actionable initiatives
- Excellence in cross-functional collaboration and stakeholder management
- Ability to influence and align multiple stakeholders across sales and product organizations
- Deep understanding of regional market dynamics and customer needs
- Excellent communication and presentation skills
- Deep understanding of the dynamics and decision-making processes of the marketing buying center (strongly preferred)
- Knowledge of enterprise software buying committees and multi-stakeholder sales processes
- Experience with Marketing/Social Listening/Advertising platforms and industry (required); Contact Center as a Service (CCaaS) industry (desired)
- Proven ability to build strong relationships with sales teams and customers
- Experience in partnering with sales enablement teams to drive go-to-market success
- Track record of using customer and sales feedback to drive program improvements
- Mastery of the English language (required); additional languages will be a plus
- Excellent writing skills in English and exemplary editorial skills with impeccable grammar
- Excellent content production skills, including quick turn-around and media content (e.g., quick tutorial/demo videos)
- Experience developing presentations for use internally and externally, including tradeshows or other industry events
- Excellent story-telling skills, capable of developing a cohesive and creative narrative that is easily understandable to the intended audiences.
- Process-oriented approach, with the ability to plan and execute projects cross-functionally and flexibility to adjust your approach when presented with new data or roadblocks
- Proactive, collaborative, organized, curious, problem solver with a βcan-doβ spirit and creative βthink-outside-the-boxβ attitude, adapting to an ever-changing and fast-paced environment
- Ability to manage multiple projects concurrently and meet deliverable deadlines
- Proficient in Microsoft Office 365 suite
- Flexibility to travel to customer meetings and tradeshows, as well as work non-standard hours (e.g., attend virtual tradeshows or meetings in a different continent/time zone)
- Preferred Skills:
- Knowledge of the dynamics and decision-making processes of the marketing buying center
- Experience with Marketing/Social Listening/Advertising platforms and industry
ASSUMPTION: This role requires a strong focus on execution and delivery, with a high degree of autonomy and accountability. It also demands a deep understanding of regional market dynamics and customer needs.
π° Compensation & Benefits
- Salary Range: INR 25,00,000 - 35,00,000 per annum (Based on experience and industry standards for similar roles in Bangalore)
- *Assumption:* Salary range estimated based on industry standards for similar roles in Bangalore, considering the required experience level and the company's size.
- Benefits:
- Health Plans: Comprehensive health plans for employees and dependents
- Well-being Programs: Daily meditation breaks, virtual fitness, and access to Headspace
- Financial Protection: Global and localized plans throughout the world for employees and their families
- Continuous Learning Opportunities: Access to LinkedIn Learning and other learning resources
- Working Hours: 40 hours per week, with flexibility to work non-standard hours and travel as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Bangalore. Actual compensation may vary based on the candidate's qualifications and experience.
π Applicant Insights
π Company Context
- Industry: Software Development
- Company Size: 1,001-5,000 employees
- Founded: 2009
- Company Description: Sprinklr was founded in 2009 to solve a big problem: enterprise-size complexity dividing brands from the customers they serve. Today, Sprinklr is a leading enterprise software company for all customer-facing functions. With native AI, the Sprinklr unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,900 valuable enterprises β global brands like Microsoft, P&G, Samsung and more than 60% of the Fortune 100.
- Company Specialties: Social Media Management, Customer Experience Management, and Enterprise Cloud Computing
π Role Analysis
- Career Level: Senior Manager
- Reporting Structure: Reports directly to the Senior Director of Outbound Product Marketing
- Work Arrangement: Full-time, with flexibility to work non-standard hours and travel as needed
- Growth Opportunities:
- Potential career progression into a Director or Vice President role within the product marketing function
- Opportunities to expand regional responsibilities or take on global leadership roles as the company continues to grow
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand regional responsibilities or take on global leadership roles as the company continues to grow.
π Location & Work Environment
- Office Type: Hybrid (with a physical office in Bangalore)
- Office Location: Bangalore, Karnataka, India
- Geographic Context: Bangalore is the capital of the Indian state of Karnataka and is the third most populous city in India. It is a major hub for the country's technology industry, with a thriving startup ecosystem and numerous multinational corporations.
- Work Schedule: 40 hours per week, with flexibility to work non-standard hours and travel as needed
ASSUMPTION: Bangalore offers a dynamic work environment with a strong focus on technology and innovation. The city's vibrant startup ecosystem and numerous multinational corporations provide ample opportunities for professional growth and networking.
πΌ Interview & Application Insights
- Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- In-depth behavioral interviews with cross-functional stakeholders
- Final round with senior leadership
- Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Communication and presentation skills
- Market analysis and competitive intelligence expertise
- Ability to work independently and manage multiple projects
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, cross-functional collaboration, and market analysis expertise
- Familiarize yourself with Sprinklr's products and industry trends to demonstrate your knowledge and enthusiasm for the role
ASSUMPTION: Sprinklr's ATS system may prioritize candidates with relevant industry experience, strong communication skills, and a proven track record in market analysis and competitive intelligence.
π οΈ Tools & Technologies
- Microsoft Office 365 suite
- Salesforce or other CRM platforms
- Marketing automation tools (e.g., Marketo, Pardot)
- Competitive intelligence tools (e.g., SimilarWeb, BuiltWith)
- Presentation software (e.g., PowerPoint, Google Slides)
- Video creation and editing tools (e.g., Camtasia, iMovie)
ASSUMPTION: Sprinklr may use various tools and technologies to support the role's responsibilities, including Microsoft Office 365 suite, salesforce or other CRM platforms, marketing automation tools, competitive intelligence tools, presentation software, and video creation and editing tools.
π Cultural Fit Considerations
- Company Values: Sprinklr's core values include customer obsession, innovation, collaboration, and accountability. The company seeks employees who are passionate about making customers happier and committed to driving innovation and growth.
- Work Style: Sprinklr's work environment is fast-paced, dynamic, and collaborative. The company values employees who are proactive, organized, and able to adapt to change in a rapidly evolving industry.
- Self-Assessment Questions:
- How do you align with Sprinklr's core values, particularly customer obsession and innovation?
- Describe a time when you had to adapt to a significant change in a project or work environment. How did you handle it, and what was the outcome?
- How do you approach building and maintaining strong relationships with stakeholders, both internally and externally?
ASSUMPTION: Sprinklr values employees who are passionate about making customers happier, committed to driving innovation and growth, and able to adapt to change in a rapidly evolving industry.
β οΈ Potential Challenges
- Role-specific Challenges:
- Managing multiple projects and priorities simultaneously
- Balancing operational and strategic responsibilities
- Working with diverse stakeholders across sales, marketing, and product functions
- Company-specific Challenges:
- Navigating a fast-paced, dynamic work environment with a strong focus on innovation and growth
- Adapting to changes in the market and competitive landscape
- Location-specific Challenges:
- Working with teams across different time zones and cultures
- Adapting to the unique work environment and cultural norms of Bangalore
ASSUMPTION: This role may present challenges in managing multiple projects and priorities, balancing operational and strategic responsibilities, and working with diverse stakeholders. Additionally, working in a fast-paced, dynamic environment and adapting to changes in the market and competitive landscape may present unique challenges.
π Similar Roles Comparison
- How this role differs from related positions:
- This role focuses on go-to-market strategy and execution for specific regions (MEA and APAC), while related roles may have a broader or more global focus.
- This role requires a strong understanding of regional market dynamics and customer needs, while related roles may prioritize industry-specific context or global market trends.
- Industry-specific context:
- The software development industry is highly competitive and dynamic, with constant innovation and evolution in technology and customer expectations.
- Successful product marketing in this industry requires a deep understanding of both regional market dynamics and global industry trends.
- Career path comparison:
- This role offers a clear path for career progression into Director or Vice President roles within the product marketing function.
- Related roles may offer alternative career paths, such as transitioning into general management or taking on global leadership responsibilities.
ASSUMPTION: This role differs from related positions in its regional focus and requirement for a strong understanding of regional market dynamics and customer needs. The industry-specific context and career path comparison provide valuable insights for candidates considering this role.
π Sample Projects
- Project example 1 (specific to this role): Developing a comprehensive go-to-market plan for the MEA region, including market analysis, competitive landscape assessment, and tailored messaging and positioning for local customer needs.
- Project example 2 (specific to the industry): Conducting a competitive intelligence analysis to identify trends, gaps, and opportunities in the regional market for Sprinklr's unified customer experience management (Unified-CXM) platform.
- Project example 3 (specific to reported responsibilities): Collaborating with regional sales teams to create and iterate on sales plays based on direct feedback from field teams, ultimately improving win rates and market share in the APJI region.
ASSUMPTION: These sample projects illustrate the strategic and operational aspects of the role, highlighting the need for strong market analysis, competitive intelligence, and cross-functional collaboration skills.
β Key Questions to Ask During Interview
- Role-specific questions:
- How does this role fit into Sprinklr's overall product marketing strategy, and how will my work contribute to the company's growth and success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Sprinklr support the professional development and growth of its product marketing team members?
- Company-specific questions:
- How does Sprinklr differentiate itself from competitors in the unified customer experience management (Unified-CXM) platform market?
- What are the most significant challenges Sprinklr faces in the market, and how can this role help address them?
- Location-specific questions:
- How does Sprinklr's Bangalore office collaborate with other regional offices and the global headquarters?
- What are the unique cultural norms and work environment considerations for working in Bangalore?
- Growth and career development questions:
- What opportunities exist for career progression within the product marketing function at Sprinklr?
- How does Sprinklr support employees in developing their skills and advancing their careers?
ASSUMPTION: These key questions help candidates better understand the role's priorities, the company's growth strategy, and the opportunities for professional development and career advancement.
π Sample Projects
- Project example 1 (specific to this role): Developing a comprehensive go-to-market plan for the MEA region, including market analysis, competitive landscape assessment, and tailored messaging and positioning for local customer needs.
- Project example 2 (specific to the industry): Conducting a competitive intelligence analysis to identify trends, gaps, and opportunities in the regional market for Sprinklr's unified customer experience management (Unified-CXM) platform.
- Project example 3 (specific to reported responsibilities): Collaborating with regional sales teams to create and iterate on sales plays based on direct feedback from field teams, ultimately improving win rates and market share in the APJI region.
ASSUMPTION: These sample projects illustrate the strategic and operational aspects of the role, highlighting the need for strong market analysis, competitive intelligence, and cross-functional collaboration skills.
β Key Questions to Ask During Interview
- Role-specific questions:
- How does this role fit into Sprinklr's overall product marketing strategy, and how will my work contribute to the company's growth and success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Sprinklr support the professional development and growth of its product marketing team members?
- Company-specific questions:
- How does Sprinklr differentiate itself from competitors in the unified customer experience management (Unified-CXM) platform market?
- What are the most significant challenges Sprinklr faces in the market, and how can this role help address them?
- Location-specific questions:
- How does Sprinklr's Bangalore office collaborate with other regional offices and the global headquarters?
- What are the unique cultural norms and work environment considerations for working in Bangalore?
- Growth and career development questions:
- What opportunities exist for career progression within the product marketing function at Sprinklr?
- How does Sprinklr support employees in developing their skills and advancing their careers?
ASSUMPTION: These key questions help candidates better understand the role's priorities, the company's growth strategy, and the opportunities for professional development and career advancement.
π Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://sprinklr.wd1.myworkdayjobs.com/careers/job/111023-JOB).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, cross-functional collaboration, and market analysis expertise.
4. Familiarize yourself with Sprinklr's products and industry trends to demonstrate your knowledge and enthusiasm for the role.
5. Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
