📌 Core Information
🔹 Job Title: Senior Manager, Owned Marketing (Fidelity.com)
🔹 Company: Fidelity Investments
🔹 Location: Smithfield, RI (with remote/hybrid flexibility)
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: Mid-Senior Level (8+ years of experience)
🔹 Remote Status: Hybrid (on-site every other week)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing Owned Channel strategies for Fidelity.com
- Collaborating with cross-functional teams to drive business results and enhance customer experience
- Leveraging customer insights, channel best practices, and test/learn results to improve communications
- Managing and coordinating marketing campaigns and Owned Channel initiatives
- Working in a fast-paced, highly matrixed environment with multiple priorities
ASSUMPTION: This role requires a self-starter with strong attention to detail, collaboration, communication, and problem-solving skills. Prior marketing communications and/or agency experience, preferably in financial services, is preferred.
📋 Key Responsibilities
✅ Develop and implement Owned Channel strategies for Fidelity.com, focusing on enhancing customer experience and driving business results
✅ Collaborate with user experience (UX) copywriters and designers, as well as cross-channel marketing partners to create and execute campaigns
✅ Pull results from dashboards to determine campaign effectiveness and use data to make strategic recommendations
✅ Manage and coordinate marketing campaigns and Owned Channel initiatives, including decisioning which combination of owned channels and messages are most appropriate for the target audience and strategic communication objectives
✅ Work with data & analytics teams and technology teams to build and launch new capabilities to test and deploy communications
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management, data analysis, and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent with 8+ years of experience or Master's with 6+ years of experience in marketing, advertising, and/or marketing communications
Experience: 8+ years of experience in marketing, advertising, and/or marketing communications, with a focus on owned channels and digital marketing
Required Skills:
- Proven experience implementing Owned marketing campaigns, with specific emphasis on email, .com, targeting onsite messages, and mobile
- Outstanding project/program management and problem-solving capabilities
- Deep understanding of web metrics and ability to identify strategies to accelerate KPIs
- A/B testing experience, including building out testing strategy and ability to think critically about user optimization
- Ability to successfully handle challenges and build trust in every interaction
Preferred Skills:
- Agency experience
- Experience with Agile principles
- Experience working with data & analytics teams and technology teams to build and launch new capabilities
- Excellent PowerPoint, Excel, Outlook, Word skills, with prior experience with JIRA and Adobe suite a plus
- Knowledge of Financial Service Industry and Fidelity's Products and Services
ASSUMPTION: Candidates with a strong background in digital marketing, project management, and data analysis will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 (based on industry standards for a Senior Manager role in the financial services sector with 8+ years of experience)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) plan with company match
- Tuition assistance and professional development opportunities
- Generous time off and paid holidays
Working Hours: Full-time, with a hybrid work arrangement (on-site every other week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the financial services sector. Actual compensation may vary based on factors such as experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Fidelity Investments is a leading provider of investment management, retirement planning, portfolio guidance, brokerage, and many other financial products and services. They operate in a highly competitive and regulated environment.
Company Size: Fidelity Investments has over 10,000 employees globally, providing a large and diverse work environment.
Founded: Fidelity Investments was founded in 1946 and has since grown to become one of the largest and most respected financial services companies in the world.
Company Description:
- Fidelity Investments is a privately-held company with a strong focus on customer-centricity and innovation
- The company offers a wide range of financial products and services, catering to both individual investors and institutional clients
- Fidelity is known for its strong brand, extensive research capabilities, and commitment to helping customers achieve their financial goals
Company Specialties:
- Retirement planning and services
- Investment management and portfolio guidance
- Online trading and brokerage services
- Asset management and mutual funds
- Cash management and banking services
- Stock plan services and employee benefits consulting
- Business news and wealth management
Company Website: http://www.fidelity.com
ASSUMPTION: Fidelity Investments is a well-established and respected company in the financial services industry, with a strong focus on customer-centricity and innovation.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a high degree of expertise and experience in marketing, digital marketing, and project management.
Reporting Structure: The Senior Manager, Owned Marketing (Fidelity.com) role reports directly to the Head of Owned Marketing and works closely with cross-functional teams, including communications strategy, creative, paid channel, production, and project management teams.
Work Arrangement: This role follows a hybrid work arrangement, with employees required to be on-site every other week.
Growth Opportunities:
- Potential to move into a leadership or management role within the marketing department or other areas of the business
- Opportunities to work on high-impact projects and initiatives that drive business results and enhance customer experience
- Access to professional development and training opportunities to grow skills and advance career
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Fidelity Investments has a modern, collaborative office space with state-of-the-art technology and amenities to support employee productivity and well-being.
Office Location(s): The primary office for this role is in Smithfield, RI, with the option to work remotely on a hybrid basis.
Geographic Context:
- Smithfield, RI is located in the northeastern United States, with easy access to major cities such as Boston, MA, and Providence, RI
- The area offers a mix of urban and rural living options, with a range of housing, dining, and entertainment options
- The cost of living in Smithfield, RI is generally lower than in major metropolitan areas, providing an affordable option for employees
Work Schedule: Full-time, with a hybrid work arrangement (on-site every other week)
ASSUMPTION: The hybrid work arrangement provides employees with the flexibility to balance work and personal responsibilities, while still maintaining a strong connection to the on-site team and company culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth behavioral and skills-based interview with the hiring manager and/or team members
- Final interview with the Head of Owned Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Problem-solving and analytical skills
- Project management and organizational skills
- Communication and collaboration skills
- Customer-centric mindset and ability to understand and address customer needs
- Technical skills, including proficiency with relevant marketing tools and platforms
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Be prepared to discuss specific examples of your experience with Owned marketing campaigns, project management, and data analysis
- Showcase your ability to work collaboratively with cross-functional teams and manage multiple priorities
- Demonstrate your understanding of the financial services industry and Fidelity's products and services
- Follow up with the hiring manager or HR team after your interview to express your interest in the role
ATS Keywords: Owned Marketing, Digital Marketing, Project Management, Data Analysis, A/B Testing, Customer Experience, Financial Services, Fidelity Investments
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) systems (e.g., Salesforce, HubSpot)
- Data analytics and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, JIRA, Trello)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team and the project, but strong proficiency with relevant marketing, data analytics, and project management tools is essential.
👔 Cultural Fit Considerations
Company Values:
- Put customers first
- Act with integrity
- Collaborate effectively
- Innovate and adapt
- Excel and lead
Work Style:
- Customer-centric and data-driven
- Collaborative and team-oriented
- Agile and adaptable
- Results-focused and accountable
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you have a strong customer focus and the ability to understand and address customer needs?
- Are you comfortable working in a fast-paced, highly matrixed environment with multiple priorities?
- Do you have strong problem-solving and analytical skills, with the ability to make data-driven decisions?
- Are you an effective communicator and collaborator, with the ability to work well with cross-functional teams?
- Do you have a passion for innovation and continuous improvement?
ASSUMPTION: Fidelity Investments values candidates who are customer-focused, collaborative, and results-driven, with a strong commitment to innovation and continuous improvement.
⚠️ Potential Challenges
- The role requires a high degree of collaboration and communication with cross-functional teams, which can be challenging in a fast-paced, matrixed environment
- The role involves managing multiple priorities and projects simultaneously, which can be stressful and demanding
- The role requires a strong understanding of the financial services industry and Fidelity's products and services, which may require additional training and onboarding
- The hybrid work arrangement may present challenges in maintaining a strong connection to the on-site team and company culture
ASSUMPTION: Candidates should be prepared to manage multiple priorities, work effectively in a matrixed environment, and maintain a strong connection to the on-site team and company culture in a hybrid work arrangement.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Digital Marketing Manager role, with a focus on Owned Channels and customer experience
- Compared to other marketing roles, this position requires a strong focus on data analysis, project management, and collaboration with cross-functional teams
- Career paths for this role may include progression into leadership or management positions within the marketing department or other areas of the business
ASSUMPTION: This role is unique in its focus on Owned Channels and customer experience, requiring a strong background in digital marketing, project management, and data analysis.
📝 Sample Projects
- Developing and implementing a comprehensive Owned Channel strategy for Fidelity.com, focusing on enhancing customer experience and driving business results
- Managing and coordinating a large-scale marketing campaign, including collaboration with cross-functional teams and execution partners
- Conducting A/B testing to optimize user experience and drive user engagement on Fidelity.com
- Analyzing web metrics and customer data to identify trends and opportunities for improvement in customer experience and business results
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Senior Manager, Owned Marketing (Fidelity.com) role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Owned Marketing team and the broader marketing department?
- How does this role fit into the overall marketing strategy and roadmap for Fidelity.com?
- What are the key priorities and initiatives for the Owned Marketing team in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What are the key challenges and opportunities facing the Owned Marketing team and the broader marketing department in the next 12-24 months?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, and demonstrate your interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Fidelity Careers website
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for your interview by researching Fidelity Investments, the financial services industry, and the specific requirements of the role
- Follow up with the hiring manager or HR team after your interview to express your interest in the role
- If selected for the final round, be prepared to present a strategic plan for enhancing customer experience and driving business results through Owned Channels
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
