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Senior Manager, Paid Search

Brainlabs
Full-time
On-site
Argentina
πŸ’Έ Paid Advertising (PPC, SEM)

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Manager, Paid Search

πŸ”Ή Company: Brainlabs

πŸ”Ή Location: Buenos Aires, Argentina

πŸ”Ή Job Type: Full Time, Permanent

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: May 9, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Delivering best-in-class Paid Search campaigns for clients
  • Defining campaign delivery plans and measurement targets
  • Optimizing campaigns and contributing to process improvement
  • Mentoring and growing the knowledge of others in the practice

ASSUMPTION: This role requires a strong background in Paid Search and a proven track record of delivering successful campaigns. The ideal candidate will be passionate about their craft and eager to share their knowledge with others.

πŸ“‹ Key Responsibilities

βœ… Using your practice knowledge, you will be responsible for delivering highly successful, brilliant campaigns that outperform KPIs, to budget and on-time.

βœ… You’ll start to define campaign delivery plans and measurement targets.

βœ… You’ll effectively track and optimize campaigns.

βœ… You’ll be a point of contact for our clients on day-to-day tasks and deliverables

βœ… You’ll develop and implement, as well as follow guidelines and processes contributing to ideas around automation or process improvement.

βœ… You’ll actively contribute to developing best-practice roadmap so that our Paid Search offering is continually developing.

βœ… You’ll mentor others across the practice helping to grow capability and knowledge.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Strong organizational skills and the ability to prioritize tasks are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-4+ years of experience in Paid Search with a strong track record of optimizing campaigns

Required Skills:

  • Excellent presentation skills and strong data analysis and reporting skills
  • Strong attention to detail, methodical and process orientated
  • Confident, dynamic, engaging and authentic communicator
  • Passionate about growing the knowledge of those around you
  • Good understanding about how other channels work and optimise together

Preferred Skills:

  • Fluency in Spanish (for communication with local clients and team members)
  • Experience with automation tools and platforms

ASSUMPTION: While not explicitly stated, fluency in Spanish may be beneficial for this role due to the location in Argentina. Additionally, experience with automation tools can help streamline processes and improve efficiency.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Senior Manager role in Argentina, the estimated salary range is ARS 250,000 - ARS 350,000 per month (USD 2,250 - USD 3,150).

Benefits:

  • Health insurance
  • Retirement plan
  • Employee assistance program
  • Learning and development opportunities

Working Hours: Full-time, with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may vary and are subject to change.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Brainlabs is a global media agency specializing in High-Performance media planning and buying. They focus on delivering profitable and sustained business impact for their clients.

Company Size: Brainlabs has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Brainlabs was founded in 2012 and has since grown into a leading independent media agency with offices worldwide.

Company Description:

  • Brainlabs is culture-first, with a strong emphasis on winning together as a team
  • They use data and technology to drive business impact for their clients
  • Brainlabs is committed to equal opportunity and fostering a diverse and inclusive workplace

Company Specialties:

  • PPC (Pay-Per-Click) advertising
  • Google Analytics
  • Programmatic advertising
  • Paid social media advertising
  • Conversion rate optimization (CRO)
  • Search engine optimization (SEO)
  • Google Marketing Platform
  • Consultancy services
  • Tech and creative services
  • Data science and data strategy
  • Influencer marketing
  • Media strategy and planning
  • Organic social media management
  • Digital out-of-home (DOOH) advertising
  • Retail media
  • TV and audio advertising

Company Website: http://www.brainlabsdigital.com

ASSUMPTION: Brainlabs' diverse range of specialties allows them to provide comprehensive media solutions for their clients. Their commitment to data-driven decision-making and continuous learning makes them a strong competitor in the industry.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, with opportunities for growth and development within the company.

Reporting Structure: The Senior Manager, Paid Search will report directly to the Head of Paid Search and work closely with the Paid Search team and other departments within the agency.

Work Arrangement: This role is on-site, with the option to work remotely on a case-by-case basis, depending on the team's needs and the candidate's qualifications.

Growth Opportunities:

  • Progression to a leadership role within the Paid Search team or the wider agency
  • Expanding skills and expertise through learning and development opportunities
  • Gaining experience in managing and mentoring team members

ASSUMPTION: Brainlabs' focus on continuous development and growth provides ample opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: Brainlabs' Buenos Aires office is a collaborative and dynamic workspace, with a focus on fostering creativity and innovation.

Office Location(s): Building 4, 2 Old St Yard, London, EC1Y 2BP, GB (global headquarters); 90 Broad Street, Suite 1701, New York City, NY 10004, US (North American headquarters); 2355 Westwood Blvd, #1826, Los Angeles, CA 90064, US (West Coast office); 7 Straits View, #12-00, Marina One East Tower, Singapore, 018936, SG (Asian headquarters); 135 Liberty St, Suite 300, Toronto, Ontario M6K 1A7, CA (Canadian office); Mundaitz Kalea, 10 bajo 4, San SebastiΓ‘n, Basque Country, ES (European office); 4 Hing Yip St, The Wave, Kwun Tong District, Kowloon, HK (Asian office)

Geographic Context:

  • Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million people
  • The city is known for its vibrant culture, rich history, and diverse neighborhoods
  • Buenos Aires is a major hub for business, finance, and technology in Latin America

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for remote work on a case-by-case basis

ASSUMPTION: Brainlabs' global presence and diverse office locations provide opportunities for candidates to work in different environments and gain international experience.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the HR department
  • Skills interview with the Paid Search team
  • Final interview with the Head of Paid Search

Key Assessment Areas:

  • Technical skills and knowledge in Paid Search
  • Communication and presentation skills
  • Problem-solving and analytical skills
  • Cultural fit and alignment with Brainlabs' values

Application Tips:

  • Highlight your relevant experience and achievements in Paid Search
  • Tailor your resume and cover letter to emphasize your skills and qualifications for this role
  • Prepare examples of successful campaigns you've managed and the results you've achieved
  • Research Brainlabs' company culture and values to demonstrate your fit with the organization

ATS Keywords: Paid Search, campaign delivery, data analysis, process improvement, automation, mentoring, client communication, presentation skills, attention to detail, continuous learning

ASSUMPTION: Brainlabs' interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values. Preparation and research are key to success in the application process.

πŸ› οΈ Tools & Technologies

  • Google Ads platform
  • Google Analytics
  • Google Marketing Platform
  • Automation tools (e.g., Google Ads Scripts, third-party automation platforms)
  • Data visualization tools (e.g., Tableau, Power BI)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the team's needs. Familiarity with Google Ads and Google Analytics is essential, while experience with other tools and platforms is a plus.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Winning together
  • Continuous development
  • Data-driven decision-making
  • Innovation and creativity
  • Integrity and accountability

Work Style:

  • Collaborative and team-oriented
  • Data-driven and results-focused
  • Continuously learning and adapting
  • Innovative and creative
  • Accountable and responsible

Self-Assessment Questions:

  • How do you embody Brainlabs' value of winning together in your approach to work?
  • Can you provide an example of a time when you used data to drive a business decision or improve a process?
  • How do you stay up-to-date with the latest trends and best practices in Paid Search?

ASSUMPTION: Brainlabs' culture is centered around winning together, continuous development, and data-driven decision-making. Candidates who embody these values and demonstrate a strong work ethic and commitment to excellence are likely to thrive in the organization.

⚠️ Potential Challenges

  • Managing multiple campaigns and clients simultaneously
  • Keeping up with the latest trends and best practices in Paid Search
  • Balancing the need for data-driven decision-making with the need for creativity and innovation
  • Working in a fast-paced and dynamic environment

ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a commitment to continuous learning.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Senior Manager, Paid Search roles, this position offers a unique opportunity to work in a global media agency with a strong focus on data-driven decision-making and continuous learning
  • Brainlabs' global presence and diverse range of specialties provide opportunities for career growth and development that may not be available in smaller or more specialized agencies
  • This role offers a competitive salary and benefits package, with opportunities for progression and advancement within the company

ASSUMPTION: Brainlabs' Senior Manager, Paid Search role offers a unique opportunity for candidates to work in a global media agency with a strong focus on data-driven decision-making and continuous learning. The company's global presence and diverse range of specialties provide opportunities for career growth and development that may not be available in smaller or more specialized agencies.

πŸ“ Sample Projects

  • Developing and implementing a new campaign delivery plan for a major client, resulting in a 20% increase in conversions and a 15% reduction in cost-per-acquisition
  • Optimizing a large-scale Paid Search campaign using automation tools and data analysis, leading to a 30% increase in click-through rate and a 25% reduction in cost-per-click
  • Managing a team of Paid Search specialists to deliver a comprehensive rebranding campaign for a major client, resulting in a 50% increase in brand awareness and a 30% increase in website traffic

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a Senior Manager, Paid Search at Brainlabs. Successful candidates will have experience in similar projects and be able to provide specific examples of their achievements.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30-60-90 days?
  • How does Brainlabs support the professional development and growth of its employees?
  • Can you describe the team dynamics and work environment in the Paid Search department?
  • How does Brainlabs approach collaboration and communication with clients?
  • What are the opportunities for career progression within the Paid Search team and the wider agency?

ASSUMPTION: These questions are designed to provide insight into the role's priorities, the company's culture, and the opportunities for growth and development within the organization.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of successful campaigns you've managed and the results you've achieved
  • Research Brainlabs' company culture and values to demonstrate your fit with the organization
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.