Senior Manager, Paid Search

📌 Core Information

🔹 Job Title: Senior Manager, Paid Search

🔹 Company: New Engen

🔹 Location: Seattle, WA, USA (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Portfolio management and long-term strategy success
• Driving effective campaign strategies and innovative practices
• Coaching and developing team members, balancing workload, and staffing needs
• Fostering new account growth, driving scale, improvement, and profitability
• Acting as a subject matter expert in best practices, market trends, and digital marketing methodologies

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and deep expertise in paid advertising to drive success across multiple client accounts.

📋 Key Responsibilities

✅ Responsible for portfolio management and long-term strategy success

✅ Drives highly effective campaign strategies and innovative practices

✅ Coaches and develops team members, balancing workload and staffing needs

✅ Actively fosters new account growth, driving scale, continuous improvement, and profitability

✅ Holds deep understanding and nuances of each account, steering strategic solutions for complex ideas and campaign strategies

✅ Subject matter expert in best practices, market trends, professional concepts, and digital marketing methodologies

✅ Oversees multi-client book of business, supported by a team of 6+ specialists and associates

✅ Accountable for the development of Sr Associates & Managers, with oversight over specialist & associate development within the team

✅ Limited involvement in tactical execution, except as absolutely necessary

✅ Accountable for P&L within the book of business

✅ Accountable for client relationships with both direct POC and at the executive level

✅ Drives high-level strategy within the book of business

✅ Deep understanding of cross-channel digital marketing ecosystem

✅ Able to steer resources across the organization, involve supplementary teams, councils, etc. to drive client success

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to ensure client success and team development.

🎯 Required Qualifications

Education: 4-year degree or equivalent experience

Experience: 7+ years of related experience, i.e., paid advertising and experience building campaigns; AdWords, Search, as well as Facebook a plus

Required Skills:

• Proven success in maintaining effective client relationships at all levels
• Project management experience requiring management across the enterprise and significant impact
• Ability to develop highly advanced concepts and complex solutions based on professional principles and theories
• Demonstrated adaptive communication approach and success in navigating various audiences, styles, and cultural nuances
• Excellent presentation skills to audiences and clients of varying sizes and levels
• Established track record of analytical ability to interpret data and insights, identify trends, and recommendations; knowledge of statistics and probability

Preferred Skills:

• Experience with Google Ads and Facebook Ads platforms
• Familiarity with marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
• Background in digital marketing strategy and cross-channel campaign management

ASSUMPTION: Candidates should have a strong background in paid advertising, proven leadership skills, and a data-driven approach to decision-making.

💰 Compensation & Benefits

Salary Range: $95,000 - $105,000 (USD) per year

Benefits:

• Remote work environment with flexible hours
• Unlimited PTO
• Comprehensive health benefits
• 401(k) with company match
• Pet care perks & insurance
• Parental leave & family support
• Learning & career development
• Employee wellness programs
• Commuter & transit benefits
• Exclusive employee discounts

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate's qualifications and experience uniquely.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising & Marketing

Company Size: Medium (201-500 employees) - Offers a structured yet agile work environment with opportunities for growth and collaboration.

Founded: 2016 - A relatively young agency with a strong focus on digital marketing and innovation.

Company Description:

• New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey.
• They maximize, measure, and repeat customer journey impact through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise.
• Their expertise spans various digital marketing channels, including SEM, Google Shopping, social media, and Amazon advertising.

Company Specialties:

• Digital Marketing
• SEM
• Google Shopping
• Social Media Advertising (Facebook, Instagram, LinkedIn, SnapChat, Twitter)
• Amazon Advertising
• Technology & Marketing Experimentation
• Creative & Consulting Services
• Strategy & Execution
• Research & Insights

Company Website: http://www.newengen.com

ASSUMPTION: New Engen is a dynamic and growing agency with a strong focus on digital marketing and innovation, offering opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-Senior level - This role offers significant responsibility and the opportunity to make a substantial impact on the company's success.

Reporting Structure: The Senior Manager, Paid Search will oversee a team of 6+ specialists and associates, with the primary goal of driving client success and team development.

Work Arrangement: Remote OK - This role can be performed remotely, with flexible hours and a focus on results and outcomes.

Growth Opportunities:

• Potential to advance to a Director or VP level role within the Paid Media team or broader organization.
• Opportunities to expand expertise and take on additional responsibilities as the team and client base grow.
• Chance to work with and learn from experienced digital marketing professionals across various disciplines.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills, expand expertise, and take on additional responsibilities as the team and client base grow.

🌍 Location & Work Environment

Office Type: Remote OK - This role can be performed remotely, with no requirement to be based in the company's headquarters in Seattle, WA.

Office Location(s): 1300 N Northlake Way, Suite 200, Seattle, WA 98103, US (Headquarters)

Geographic Context:

• The Seattle area offers a mix of urban and outdoor living, with a vibrant tech industry and a high cost of living.
• Seattle is home to several major tech companies and has a thriving digital marketing scene.
• The Pacific Northwest is known for its natural beauty, with easy access to mountains, forests, and water activities.

Work Schedule: Full-time (40 hours/week) with flexible scheduling - This role offers a flexible work schedule, with a focus on results and outcomes rather than hours worked.

ASSUMPTION: The remote work arrangement and flexible scheduling offer candidates the opportunity to balance work and personal life effectively.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Director or VP of Paid Media
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Technical expertise in paid advertising and digital marketing
• Communication and presentation skills
• Data-driven decision-making and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Be prepared to discuss specific examples of your experience in paid advertising, campaign management, and team leadership.
• Showcase your understanding of the digital marketing landscape and trends in your application materials.
• Demonstrate your ability to think strategically and solve complex problems in your interview responses.

ATS Keywords: Paid Advertising, Campaign Management, Team Leadership, Digital Marketing, Strategic Planning, P&L Management, Client Relationship Management, Cross-Channel Marketing, Market Trends, Innovation, Analytics, Presentation Skills

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and technical skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Google Ads (AdWords)
• Facebook Ads
• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello, JIRA)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies listed are not exhaustive and may vary depending on the specific needs of the role and the client base.

👔 Cultural Fit Considerations

Company Values:

• BE THE GOOD - Act with integrity, humility, and altruism inside and outside our company. Promote diversity, equity, inclusion, and belonging in every aspect of our business. Cultivate a safe workplace where everyone feels respected, engaged, and able to reach their full potential.
• EXPERTISE - Take pride in our work, holding ourselves to a high standard of execution excellence. Continuously work to expand our skills and master our craft. Our approach sets a precedent and reverberates throughout our always-changing industry, inspiring adaptation among brands, platforms, and agencies.
• GROWTH MINDSET - Bias towards action, starting with \"what is possible?\" instead of being stuck in scarcity. Embrace challenges and welcome feedback as opportunities to improve what we do and how we do it. Find joy in the process and are fueled by our curiosity to master complex problems. We aren't afraid to take calculated risks or operate in ambiguity, recognizing that imperfection is a part of progress.
• EMPATHETIC DIRECTNESS - Provide feedback with courage, openness, and empathy - internally and externally, across departments, and at all levels. Do the right thing, even when it's hard. Aim to understand (not judge) and teach (not take over). Our feedback is empirical and focuses on behaviors and outcomes.
• ALL IN - New Engen is our company. We believe in what we are building together and put the team first in order to accomplish our shared goals. We reject apathy and cynicism and do everything we can to help each other win. Being All In is not about the hours we log, nor does it mean that we agree on every decision. Rather, it is a mentality of common purpose that guides how we engage, reach consensus, and show up for our clients and teammates.

Work Style:

• Collaborative and team-oriented, with a focus on collective success
• Data-driven and analytical, with a strong emphasis on continuous improvement
• Adaptable and flexible, with a willingness to take on new challenges and learn new skills
• Proactive and self-motivated, with a strong work ethic and a bias towards action

Self-Assessment Questions:

• How do you align with New Engen's company values, particularly 'BE THE GOOD' and 'ALL IN'?
• How do you navigate various audiences, styles, and cultural nuances in your communication approach?
• How do you balance the need for strategic thinking with the ability to execute tactical tasks when necessary?
• How do you approach feedback and continuous improvement in your work?
• How do you balance the need for autonomy and independence with the ability to work collaboratively within a team?

ASSUMPTION: Candidates should demonstrate a strong alignment with New Engen's company values and a willingness to embrace the company's collaborative and data-driven work style.

⚠️ Potential Challenges

• Managing a multi-client book of business with varying priorities and demands
• Balancing strategic thinking and tactical execution, as needed
• Navigating a dynamic and evolving digital marketing landscape
• Managing a team with varying levels of experience and expertise
• Working remotely, with the need for strong communication and self-motivation

ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to succeed in this role.

📈 Similar Roles Comparison

• Compared to other Senior Manager, Paid Search roles, this position offers a broader range of responsibilities, including team management and strategic planning, as well as a focus on driving client success and team development.
• In the broader digital marketing landscape, this role offers a unique blend of strategic, leadership, and technical skills, with a strong focus on driving client success and team development.
• Career-wise, this role offers significant growth potential, with opportunities to advance to a Director or VP level role within the Paid Media team or broader organization.

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, with a strong focus on driving client success and team development.

📝 Sample Projects

• Developing and executing a comprehensive paid advertising strategy for a new client, driving significant growth in revenue and market share
• Leading a team to optimize and scale an existing paid advertising campaign, resulting in a 25% increase in ROI
• Conducting a thorough audit of a client's paid advertising accounts, identifying and implementing improvements to drive better performance and efficiency

ASSUMPTION: These sample projects demonstrate the strategic, leadership, and technical skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the primary challenges facing the Paid Media team currently, and how does this role address them?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its paid advertising campaigns, and how does this role contribute to those metrics?
• What opportunities are there for collaboration and knowledge-sharing with other teams within the organization?

ASSUMPTION: These questions help assess the role's fit with the candidate's skills, experience, and career goals, as well as the company's culture and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your strategic thinking, leadership, and technical expertise in paid advertising and digital marketing.
• Prepare for your interview by researching New Engen's company values, work style, and the digital marketing landscape, as well as practicing your responses to common interview questions.
• Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.