📌 Core Information
🔹 Job Title: Senior Manager, Paid Search & Social
🔹 Company: Tinuiti
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Overseeing the complete lifecycle of paid search campaigns, including strategic planning, launch, and operational management.
- Leading a team of paid search and paid social marketers, providing guidance, setting objectives, and fostering their professional development.
- Managing client relationships, ensuring client satisfaction, and delivering best-in-class products.
- Actively engaging in testing keywords, ad copies, landing pages, and third-party tools to enhance campaign performance.
- Collaborating with cross-channel leaders to maximize the broader picture and impact of campaigns.
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and client management skills. It is ideal for an experienced professional looking to grow their career in paid search and social marketing.
📋 Key Responsibilities
✅ Oversee the complete lifecycle of paid search campaigns, including strategic planning, launch, and operational management.
✅ Lead a team of paid search and paid social marketers, providing guidance, setting objectives, and fostering their professional development.
✅ Manage client relationships, ensuring client satisfaction and delivering best-in-class products.
✅ Actively engage in testing keywords, ad copies, landing pages, and third-party tools to enhance campaign performance.
✅ Collaborate with cross-channel leaders to maximize the broader picture and impact of campaigns.
✅ Conduct weekly 1:1 meetings with team members to offer ongoing support and ensure adherence to scorecard tasks.
✅ Effectively manage daily budget tracking and implement bid rule strategies for campaigns, ad groups, and keywords, optimizing bids regularly.
✅ Utilize reporting, analytics, and trend tools on a daily basis to track campaign results, conduct data analysis, and present findings in weekly client calls.
ASSUMPTION: This role requires a strong understanding of paid search and paid social marketing strategies, as well as excellent leadership and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7-10 years of experience in Paid Search and Paid Social roles, with a proven track record of executing successful campaigns with budgets of $1 million or more. 2-3 years of team management experience preferred.
Required Skills:
- Proven experience in managing and overseeing campaign types beyond Paid Search, including PMAX (additional advantage if experienced with Display, Video, App, Shopping, Demand Gen, etc.)
- Demonstrated success analyzing data and using analytics tools to drive marketing decisions
- Advanced computer skills including Google Suite, Microsoft Excel & PowerPoint
- Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams
- Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives
Preferred Skills:
- Possession of Google Ads Search Certification, showcasing proficiency and commitment to industry-standard practices. Additional relevant certifications are considered advantageous (namely Google Display, Video, App, and/or Shopping)
ASSUMPTION: Candidates with a strong background in paid search and paid social marketing, as well as relevant certifications and team management experience, are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $100,000 - $125,000 USD. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data.
Benefits:
- Unlimited PTO
- Healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts)
- Retirement (Match up to 4% of your contributions at 100% with immediate vesting)
- Perks and Wellness (Fringe, Forma, Thankful giving, Equity)
- Learning and Development (Mentor program and more)
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The final salary offer may vary based on the interview process and market data.
📌 Applicant Insights
🔍 Company Context
Industry: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees.
Company Size: Tinuiti has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Tinuiti was founded in 2004 and has since grown to become a leading player in the advertising services industry.
Company Description:
- Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works.
- Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it.
- With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.
Company Specialties:
- Facebook
- Amazon
- Google
- Instagram
- Streaming
- Analytics
- and Mobile Apps
Company Website: http://www.tinuiti.com
ASSUMPTION: Tinuiti's focus on data-driven decision making and commitment to eliminating waste in marketing campaigns sets it apart in the industry.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of expertise and leadership skills.
Reporting Structure: The Senior Manager, Paid Search & Social will report directly to the Director of Paid Media and oversee a team of paid search and paid social marketers.
Work Arrangement: This role is 100% remote, offering flexibility and the ability to work from anywhere in the United States.
Growth Opportunities:
- As Tinuiti continues to grow, there may be opportunities for the Senior Manager, Paid Search & Social to take on additional responsibilities or advance to a director-level role.
- The company offers a mentor program and other learning and development opportunities to support employee growth.
ASSUMPTION: This role provides an excellent opportunity for an experienced paid search and paid social marketing professional to grow their career in a dynamic and fast-growing industry.
🌍 Location & Work Environment
Office Type: Tinuiti offers a fully remote work environment, with no physical office required.
Office Location(s): N/A (100% remote)
Geographic Context:
- The United States has a diverse range of cities and regions, each with its unique culture and cost of living.
- Tinuiti's remote work policy allows employees to live and work anywhere in the United States, providing flexibility and the ability to choose a location that best fits their personal and professional needs.
- Some popular cities for remote workers in the United States include San Francisco, New York, Chicago, and Austin, among many others.
Work Schedule: Full-time (40 hours/week) with flexible scheduling and unlimited PTO
ASSUMPTION: Tinuiti's remote work policy provides employees with the flexibility to balance their personal and professional lives, while also allowing the company to attract and retain top talent from across the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Interview with the hiring manager
- Final interview with the Director of Paid Media
- Background check and offer extension
Key Assessment Areas:
- Experience and expertise in paid search and paid social marketing
- Leadership and team management skills
- Client management and communication skills
- Data analysis and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with paid search and paid social marketing campaigns, as well as your approach to team management and client relationships.
- Demonstrate your understanding of Tinuiti's unique approach to marketing and commitment to eliminating waste in campaigns.
ATS Keywords: Paid Search, Paid Social, Team Leadership, Client Management, Data Analysis, Campaign Optimization, Google Ads, Cross Channel Collaboration, Strategic Planning, Client Education, Professional Development
ASSUMPTION: Tinuiti's interview process is designed to assess candidates' relevant experience and skills, as well as their cultural fit with the company's values and mission.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Microsoft Excel & PowerPoint
- Third-party tools for testing and optimization
ASSUMPTION: This role requires proficiency in Google Ads and other relevant tools and technologies for paid search and paid social marketing.
👔 Cultural Fit Considerations
Company Values:
- Unleash Greatness
- Never Stop Learning
- Ignite Your Passion
- Thankful Living
- Inspire Innovation & Change
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you align with Tinuiti's core values, particularly 'Unleash Greatness' and 'Never Stop Learning'?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a collaborative and data-driven work environment, and are you committed to continuous learning and improvement?
ASSUMPTION: Tinuiti's values and work style emphasize a culture of growth, innovation, and continuous learning, making it an ideal fit for candidates who are passionate about their work and committed to professional development.
⚠️ Potential Challenges
- Managing a remote team and fostering a collaborative work environment can be challenging, requiring strong communication and leadership skills.
- Keeping up with the latest trends and best practices in paid search and paid social marketing can be demanding, requiring continuous learning and adaptation.
- Balancing the demands of client management, team leadership, and campaign optimization can be stressful, requiring strong time management and prioritization skills.
- The remote work environment may present challenges in maintaining work-life balance and staying connected with colleagues.
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and time management skills, as well as a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- This role is unique in its focus on both paid search and paid social marketing, as well as its emphasis on team leadership and client management.
- Compared to other senior management roles in the advertising services industry, this role offers a competitive salary range and comprehensive benefits package.
- Career progression in this role may lead to opportunities in director-level or other senior leadership positions within Tinuiti.
ASSUMPTION: This role offers a unique opportunity for experienced paid search and paid social marketing professionals to grow their careers in a dynamic and fast-growing industry.
📝 Sample Projects
- Developing and executing a comprehensive paid search and paid social marketing strategy for a major e-commerce client, including keyword research, ad copy testing, and landing page optimization.
- Managing a team of paid search and paid social marketers to execute a large-scale campaign for a major retail client, including budget management, bid rule strategies, and performance optimization.
- Conducting a thorough analysis of a client's paid search and paid social marketing campaigns to identify areas for improvement and implementing strategic changes to enhance performance.
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that the Senior Manager, Paid Search & Social may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the paid search and paid social marketing teams?
- How does Tinuiti support the professional development and growth of its employees, particularly in senior management roles?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Tinuiti measure the success of its paid search and paid social marketing campaigns, and how is this information used to inform strategic decision-making?
- What is the company's approach to work-life balance and employee well-being, particularly in a remote work environment?
ASSUMPTION: These key questions will help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through http://www.tinuiti.com/careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your experience with paid search and paid social marketing campaigns, team management, and client relationships.
- Prepare for your interviews by researching Tinuiti's unique approach to marketing and commitment to eliminating waste in campaigns, as well as your own alignment with the company's values and work style.
- If selected for a final interview, be prepared to discuss your approach to strategic planning, campaign optimization, and team leadership.
- Follow up with the hiring manager within 24 hours after your final interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
