📌 Core Information
🔹 Job Title: Senior Manager, Paid Social
🔹 Company: MiQ Digital
🔹 Location: Los Angeles, CA
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (LA office)
🚀 Job Overview
Key aspects of this role include:
- Managing a growing portfolio of omnichannel clients across various social media platforms
- Delivering strategic proposals and driving campaign success from day one
- Monitoring campaign performance and profitability to optimize results
- Building client-facing reports and presenting key data trends and insights
- Collaborating with cross-functional teams to drive operational excellence and growth
ASSUMPTION: This role requires a strong background in Paid Social Media campaign management, with a focus on Meta, TikTok, and LinkedIn. The ideal candidate will have experience in an agency setting, managing multiple clients and product lines simultaneously.
📋 Key Responsibilities
✅ Manage a growing portfolio of omnichannel clients, leading efforts on Meta (Facebook/Instagram), TikTok, LinkedIn, Pinterest, Snap, Reddit, and more
✅ Deliver strategic proposal responses highlighting native and MiQ Advanced Social capabilities, avails, pricing estimates, and benchmarks for new incoming opportunities
✅ Own all Social activation across campaigns, including campaign setup, creative trafficking, pixel development, and more, setting each campaign up for success from day one
✅ Monitor ongoing pacing, performance, and profitability across all Paid Social campaigns
✅ Pull data to build consolidated client-facing reporting via Excel to best highlight key data trends and insights across the entire activation
✅ Use critical thinking and analytical skills to analyze complex data sets to make decisions that beat client goals
✅ Support advanced measurement opportunities via native and third-party solutions to tell bigger, omnichannel performance stories and exchange learnings between Social and Programmatic
✅ Help build processes, templates, and practices that scale the ability to drive operational excellence across all responsibilities
✅ Mentor and collaborate with junior team members supporting your book of business to support growth and elevation for you and your teammates
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. The ideal candidate will be comfortable managing multiple clients and campaigns simultaneously, while also being able to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Business, or a related field
Experience: 3+ years of experience managing Paid Social Media campaigns, with a focus on Meta, TikTok, and LinkedIn
Required Skills:
- Proven experience building and analyzing large datasets in Excel and BI tools
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
- Ability to work in an agency setting, managing multiple clients and product lines simultaneously
Preferred Skills:
- Experience in key verticals such as Commerce/Retail, Travel, B2B, Pharma, Non-Profit/Political
- Fluency in additional social media platforms (e.g., Pinterest, Snapchat, Reddit, X)
ASSUMPTION: Candidates with a strong background in Paid Social Media campaign management and experience in an agency setting are encouraged to apply. Familiarity with MiQ's core values and a passion for driving results are essential for success in this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $125,000 (USD) per year (LA-based estimate)
Benefits:
- Hybrid work environment
- New hire orientation with job-specific onboarding and training
- Internal and global mobility opportunities
- Competitive healthcare benefits
- Bonus and performance incentives
- Generous annual PTO, paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives
- Employee resource groups designed to connect people across all MiQ regions, drive action, and support communities
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The provided salary range is an estimate based on industry standards for a Senior Manager role in the Advertising & Marketing field, with a focus on Paid Social Media campaign management. Benefits are subject to change and may vary based on location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: Mid-sized (501-1,000 employees)
Founded: 2010
Company Description:
- MiQ is a programmatic media partner for marketers and agencies, specializing in enterprise analytics, technology platforms, and brand solutions
- The company leverages the best buying platforms, ad inventory, and audience intelligence to deliver first-class service and unmatched performance on brand and agency ad campaigns
- MiQ's agnostic approach and sophisticated AI technology ensure unbiased decisions that never compromise on reach, ROI, quality, or insight
Company Specialties:
- Enterprise Analytics
- Technology platform
- Programmatic
- Brand Solutions
- Performance Solutions
- Media Analytics
- Omnichannel
- Marketing
- Advertising
- Data Science
- and Analytics
Company Website: wearemiq.com
ASSUMPTION: MiQ's focus on programmatic media and data-driven insights makes it an attractive choice for candidates interested in the intersection of advertising, technology, and data analysis. The company's commitment to fostering a welcoming culture and promoting diversity, equity, and inclusion is an added benefit for potential employees.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Head of Paid Social or a similar senior manager position
Work Arrangement: Hybrid, with a requirement to be on-site in Los Angeles, CA, as needed
Growth Opportunities:
- Potential to grow into a leadership role within the Paid Social team or expand into other areas of the business
- Opportunities for internal mobility and career progression within MiQ's global organization
- Chance to work on high-impact projects and make a significant contribution to the company's success
ASSUMPTION: This role offers a unique opportunity for candidates with a strong background in Paid Social Media campaign management to join a growing team and make a significant impact on the company's success. With MiQ's commitment to fostering a welcoming culture and promoting diversity, equity, and inclusion, this role presents an excellent opportunity for career growth and development.
🌍 Location & Work Environment
Office Type: Hybrid, with a requirement to be on-site in Los Angeles, CA, as needed
Office Location(s): 5510 Lincoln Blvd, Suite 450, Los Angeles, CA 90094, US
Geographic Context:
- Los Angeles is the second-largest city in the United States, with a diverse population and a thriving entertainment, tech, and creative industries
- The city offers a mix of urban and suburban living options, with a mild Mediterranean climate year-round
- Los Angeles is known for its traffic congestion, so candidates should be prepared to commute or consider alternative transportation options
Work Schedule: Full-time, with flexibility for remote work
ASSUMPTION: Los Angeles' vibrant and diverse culture, along with its thriving entertainment and tech industries, makes it an attractive location for candidates interested in Paid Social Media campaign management. The hybrid work arrangement offers flexibility while still allowing for in-person collaboration and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with a member of the talent acquisition team
- In-depth phone or video interview with the hiring manager or a member of the Paid Social team
- On-site or virtual interview with additional team members or stakeholders
- Final interview with the Head of Paid Social or a similar senior manager position
- Background check and offer extension
Key Assessment Areas:
- Experience managing Paid Social Media campaigns, with a focus on Meta, TikTok, and LinkedIn
- Analytical and problem-solving skills
- Communication and collaboration skills
- Ability to work in an agency setting, managing multiple clients and product lines simultaneously
- Alignment with MiQ's core values and company culture
Application Tips:
- Highlight your experience managing Paid Social Media campaigns, with a focus on Meta, TikTok, and LinkedIn
- Demonstrate your analytical and problem-solving skills through examples from your previous roles
- Tailor your resume and cover letter to emphasize your relevant experience and skills
- Prepare for behavioral and situational interview questions that focus on your ability to manage multiple clients and campaigns simultaneously
- Research MiQ's core values and be prepared to discuss how your personal values align with the company's
ATS Keywords: Paid Social Media Campaign Management, Meta Advertising, TikTok Advertising, LinkedIn Advertising, Campaign Setup, Creative Trafficking, Pixel Development, Performance Monitoring, Reporting, Analytical Skills, Problem-Solving, Collaboration, Agency Setting
ASSUMPTION: MiQ's application process is designed to assess candidates' relevant experience and skills, with a focus on their ability to manage multiple clients and campaigns simultaneously. Candidates should be prepared to provide specific examples of their experience and demonstrate their alignment with MiQ's core values.
🛠️ Tools & Technologies
- Excel
- BI Tools (e.g., Tableau, Power BI)
- Social media advertising platforms (e.g., Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager)
- Campaign management tools (e.g., Google Ads, Microsoft Advertising)
- Data visualization and reporting tools (e.g., Looker, Domo)
ASSUMPTION: This role requires proficiency in Excel and BI tools, as well as experience with social media advertising platforms and campaign management tools. Familiarity with data visualization and reporting tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- We do what we love - Passion
- We figure it out - Determination
- We anticipate the unexpected - Agility
- We always unite - Unite
- We dare to be unconventional - Courage
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and analytical
- Adaptable and resilient
- Creative and innovative
Self-Assessment Questions:
- Do you have a passion for Paid Social Media campaign management and a strong desire to learn and grow in this role?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you have strong analytical and problem-solving skills, with a proven track record of driving results through data-driven insights?
- Are you a collaborative team player, with excellent communication and communication skills?
- Do you align with MiQ's core values and company culture, and are you excited about the opportunity to contribute to the company's success?
ASSUMPTION: MiQ's company culture is characterized by its commitment to fostering a welcoming environment, promoting diversity, equity, and inclusion, and encouraging employees to do what they love. Candidates should be prepared to demonstrate their alignment with MiQ's core values and company culture during the interview process.
⚠️ Potential Challenges
- Managing multiple clients and campaigns simultaneously can be challenging and time-consuming
- Keeping up with the latest trends and best practices in the fast-paced world of Paid Social Media can be difficult
- Working in an agency setting may require flexibility and the ability to juggle multiple priorities and deadlines
- Los Angeles' traffic congestion can make commuting to the office challenging
ASSUMPTION: While this role presents exciting opportunities for career growth and development, candidates should be prepared to face potential challenges, such as managing multiple clients and campaigns simultaneously and keeping up with the latest trends in the fast-paced world of Paid Social Media.
📈 Similar Roles Comparison
- This role is unique in its focus on Paid Social Media campaign management, with a specific emphasis on Meta, TikTok, and LinkedIn
- Compared to other roles in the industry, this position offers a unique opportunity to join a growing team and make a significant impact on the company's success
- Career paths for this role may include progression into leadership positions within the Paid Social team or expansion into other areas of the business
ASSUMPTION: While this role shares similarities with other Paid Social Media campaign management positions, its focus on Meta, TikTok, and LinkedIn, as well as its unique opportunity to join a growing team and make a significant impact on the company's success, sets it apart from other roles in the industry.
📝 Sample Projects
- Developing and executing a comprehensive Paid Social Media strategy for a major retail client, driving significant increases in sales and brand awareness
- Managing a complex, multi-channel campaign for a B2B client, optimizing performance across multiple platforms and achieving cost savings of over 20%
- Collaborating with a cross-functional team to develop and launch a new product line for a non-profit client, exceeding all performance targets and driving significant brand engagement
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and challenges that candidates can expect to face in this role, from developing and executing comprehensive Paid Social Media strategies to managing complex, multi-channel campaigns and collaborating with cross-functional teams to drive results.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Paid Social team currently, and how can this role help address them?
- How does this role fit into the broader Paid Social team structure, and what opportunities are there for growth and development?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does MiQ support the professional development and growth of its employees?
- What are the most important qualities and skills for success in this role, and how does the company measure and evaluate them?
ASSUMPTION: Asking these key questions during the interview process will help candidates better understand the role's responsibilities, expectations, and opportunities for growth and development. It will also demonstrate their interest in and commitment to the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on Paid Social Media campaign management, Meta, TikTok, and LinkedIn
- Prepare for behavioral and situational interview questions that focus on your ability to manage multiple clients and campaigns simultaneously
- Research MiQ's core values and be prepared to discuss how your personal values align with the company's
- Follow up with the hiring manager or a member of the talent acquisition team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
