📌 Core Information
🔹 Job Title: Senior Manager, Paid Social
🔹 Company: MiQ Digital
🔹 Location: Washington, DC
🔹 Job Type: Full-time, Hybrid
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing a portfolio of omnichannel clients across various social media platforms
- Delivering strategic proposals and campaign activations
- Monitoring campaign performance and profitability
- Collaborating with cross-functional teams to drive operational excellence
- Mentoring junior team members to support growth and elevation
ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign management, and team leadership. Candidates should be comfortable wearing multiple hats and adaptable to a dynamic work environment.
📋 Key Responsibilities
✅ Manage a growing portfolio of omnichannel clients to lead efforts on Meta (Facebook/Instagram), TikTok, LinkedIn, Pinterest, Snap, Reddit, and more.
✅ Deliver strategic proposal responses that highlight native & MiQ Advanced Social capabilities, avails, pricing estimates and benchmarks for new incoming opportunities.
✅ Own all Social activation across campaigns including campaign setup, creative trafficking, pixel development and more - setting each campaign up for success from day 1
✅ Monitor the ongoing pacing, performance, and profitability across all our Paid Social campaigns
✅ Pull data to build consolidated client facing reporting via excel to best highlight key data trends and insights across our entire activation
✅ Use critical thinking & analytical skills to analyze complex data sets to make decisions to beat client goals
✅ Support advanced measurement opportunities via native and third party solutions to tell bigger, omnichannel performance stories and exchange learnings between Social and Programmatic
✅ Help build processes, templates, and practices that scale our ability to drive operational excellence across all responsibilities
✅ Mentor and collaborate with junior team members supporting your book of business to support growth and elevation for you and your teammates
ASSUMPTION: This role requires a strong attention to detail, excellent organizational skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 3+ years of experience managing Paid Social Media campaigns
Required Skills:
- Experience building and analyzing large datasets in Excel and BI tools
- Expertise in managing campaigns in Meta (Facebook & Instagram), TikTok, and LinkedIn
- Experience supporting an agency setting covering several clients/product lines at a time
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
Preferred Skills:
- Experience in additional social media platforms such as Pinterest, Snapchat, Reddit, and/or X
- Experience in key verticals: Commerce/Retail, Travel, B2B, Pharma, Non-Profit/Political
- Fluency in additional languages
ASSUMPTION: Candidates with a proven track record in Paid Social campaign management and a strong analytical background are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $125,000 per year (based on New York City market rates)
Benefits:
- Hybrid work environment
- New hire orientation with job-specific onboarding and training
- Internal and global mobility opportunities
- Competitive healthcare benefits
- Bonus and performance incentives
- Generous annual PTO, paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives
- Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is based on market rates for the New York City area and may vary for positions outside of this location. The benefits package is competitive and designed to support employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: MiQ Digital operates in the Advertising & Marketing industry, focusing on programmatic media solutions for marketers and agencies.
Company Size: MiQ has 501-1,000 employees globally, providing a mid-sized company environment that offers opportunities for growth and collaboration.
Founded: MiQ was founded in 2010, with a strong focus on programmatic expertise and a commitment to driving excellence in the industry.
Company Description:
- MiQ is a programmatic media partner for marketers and agencies, specializing in enterprise analytics, technology platforms, and omnichannel marketing solutions.
- The company leverages sophisticated AI and industry expertise to deliver unbiased decisions that optimize reach, ROI, quality, and insight for brand and agency ad campaigns.
- MiQ has the largest footprint of TV data and solutions across all channels and verticals, making it a leading player in the programmatic industry.
Company Specialties:
- Enterprise Analytics
- Technology Platform
- Programmatic
- Brand Solutions
- Performance Solutions
- Media Analytics
- Omnichannel Marketing
- Advertising & Data Science
Company Website: wearemiq.com
ASSUMPTION: MiQ's focus on programmatic expertise and data-driven decision-making sets it apart in the advertising industry. Candidates should be comfortable working with large datasets and leveraging AI to drive campaign performance.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring strategic thinking, team leadership, and strong campaign management skills.
Reporting Structure: The Senior Manager, Paid Social will report directly to the Head of Paid Social and will oversee a team of junior team members supporting their book of business.
Work Arrangement: This role is hybrid, with a mix of on-site and remote work. The specific work arrangement will be discussed during the interview process.
Growth Opportunities:
- As MiQ continues to expand its social media offerings, there will be opportunities for the Senior Manager, Paid Social to grow into a leadership role or take on additional responsibilities.
- MiQ's global presence and internal mobility opportunities provide candidates with the chance to explore new roles and advance their careers within the company.
ASSUMPTION: This role offers a unique opportunity for candidates to join MiQ at the ground floor of its social media expansion and play a critical role in shaping the company's success in this area.
🌍 Location & Work Environment
Office Type: MiQ's Washington, DC office is a hybrid work environment, with a mix of on-site and remote work options.
Office Location(s): 261 5th Ave, Floor 26, New York, New York 10016, US
Geographic Context:
- The Washington, DC area offers a vibrant and diverse cultural scene, with numerous museums, theaters, and historical sites.
- The region is home to many advertising and marketing agencies, providing ample networking and professional development opportunities.
- The cost of living in Washington, DC is generally higher than the national average, with housing and transportation costs being particularly notable.
Work Schedule: The work schedule for this role is typically Monday through Friday, with flexibility for remote work as needed.
ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to manage their time effectively between on-site and remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the Talent team
- On-site or virtual interview with the hiring manager
- Final interview with the Head of Paid Social
- Background check and onboarding
Key Assessment Areas:
- Campaign management skills and experience
- Analytical and problem-solving skills
- Strategic thinking and proposal development
- Leadership and team management skills
- Alignment with MiQ's core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with Paid Social campaign management and your approach to data analysis
- Research MiQ's company culture and values to demonstrate your fit for the organization
- Prepare questions to ask the interviewer about the role, team dynamics, and MiQ's social media expansion plans
ATS Keywords: Paid Social, Campaign Management, Data Analysis, Meta Advertising, TikTok Advertising, LinkedIn Advertising, Strategic Proposals, Team Leadership, MiQ Digital
ASSUMPTION: MiQ's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's core values. Candidates should be prepared to demonstrate their expertise in Paid Social campaign management and their ability to thrive in a dynamic, collaborative work environment.
🛠️ Tools & Technologies
- Excel and BI tools (e.g., Tableau, Power BI)
- Social media advertising platforms (e.g., Meta Business Manager, TikTok Ads Manager, LinkedIn Campaign Manager)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Google Workspace, Microsoft 365)
ASSUMPTION: Candidates should be comfortable working with a variety of tools and technologies, and be open to learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- We do what we love - Passion
- We figure it out - Determination
- We anticipate the unexpected - Agility
- We always unite - Unite
- We dare to be unconventional - Courage
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Data-driven and analytical
- Strategic and forward-thinking
- Committed to excellence and continuous improvement
Self-Assessment Questions:
- How do you align with MiQ's core value of 'We do what we love - Passion' in your approach to Paid Social campaign management?
- Describe a time when you demonstrated 'We figure it out - Determination' in a challenging campaign scenario.
- How do you approach 'We anticipate the unexpected - Agility' in your daily work and campaign management?
ASSUMPTION: Candidates should be able to demonstrate their alignment with MiQ's core values and explain how their work style meshes with the company's culture.
⚠️ Potential Challenges
- The dynamic nature of the social media landscape may require candidates to adapt quickly to new platforms and trends
- The role may involve managing multiple clients and campaigns simultaneously, requiring strong organizational skills and time management
- Candidates may need to work with limited resources and tight deadlines, necessitating a strong focus on efficiency and prioritization
- The hybrid work arrangement may present challenges in terms of communication and collaboration, requiring candidates to be proactive and adaptable
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to demonstrate their ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Compared to other Paid Social Manager roles, this position offers a unique opportunity to join MiQ at the ground floor of its social media expansion and shape the company's success in this area
- MiQ's focus on programmatic expertise and data-driven decision-making sets it apart in the advertising industry, providing candidates with a unique skill set and competitive advantage
- Career progression in this role may involve moving into a leadership position or taking on additional responsibilities as MiQ's social media offerings continue to grow
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a strategic proposal for a new client, highlighting MiQ's advanced social capabilities and avails
- Managing a complex campaign across multiple social media platforms, requiring strong organizational skills and attention to detail
- Analyzing campaign performance data to identify trends and insights, and making data-driven decisions to optimize results
ASSUMPTION: Candidates should be prepared to discuss their experience with relevant projects and how they demonstrate the skills and qualifications required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into MiQ's overall social media expansion plans?
- What are the most challenging aspects of managing a portfolio of omnichannel clients, and how can I best prepare to succeed in this area?
- How does MiQ support the professional development and growth of its employees?
- What is the team structure and dynamic for the Paid Social team, and how does this role fit into the broader organization?
ASSUMPTION: Candidates should come prepared with thoughtful questions that demonstrate their interest in the role and eagerness to contribute to MiQ's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching MiQ's company culture and values, and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
- If you are not selected for this role, consider reaching out to the hiring manager or Talent team to inquire about other opportunities within the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
