📌 Core Information
🔹 Job Title: Senior Manager, Paid Social
🔹 Company: MiQ Digital
🔹 Location: Dallas, TX
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Dallas, TX)
🚀 Job Overview
Key aspects of this role include:
- Managing a portfolio of omnichannel clients across various social media platforms
- Delivering strategic proposals and campaign activations
- Monitoring campaign performance and profitability
- Building client-facing reports and driving operational excellence
ASSUMPTION: This role requires a strong background in Paid Social Media campaign management and a solid understanding of various social media platforms.
📋 Key Responsibilities
✅ Manage a growing portfolio of omnichannel clients to lead efforts on Meta (Facebook/Instagram), TikTok, LinkedIn, Pinterest, Snap, Reddit, and more.
✅ Deliver strategic proposal responses that highlight native and MiQ Advanced Social capabilities, avails, pricing estimates, and benchmarks for new incoming opportunities.
✅ Own all Social activation across campaigns including campaign setup, creative trafficking, pixel development, and more - setting each campaign up for success from day 1.
✅ Monitor the ongoing pacing, performance, and profitability across all our Paid Social campaigns.
✅ Pull data to build consolidated client-facing reporting via Excel to best highlight key data trends and insights across our entire activation.
✅ Use critical thinking and analytical skills to analyze complex data sets to make decisions to beat client goals.
✅ Support advanced measurement opportunities via native and third-party solutions to tell bigger, omnichannel performance stories and exchange learnings between Social and Programmatic.
✅ Help build processes, templates, and practices that scale our ability to drive operational excellence across all responsibilities.
✅ Mentor and collaborate with junior team members supporting your book of business to support growth and elevation for you and your teammates.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple clients and campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 3+ years of experience managing Paid Social Media campaigns
Required Skills:
- Experience building and analyzing large datasets in Excel and BI tools
- Proven experience managing campaigns in Meta (Facebook & Instagram), TikTok, and LinkedIn
- Experience supporting an agency setting covering several clients/product lines at a time
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
Preferred Skills:
- Experience in key verticals: Commerce/Retail, Travel, B2B, Pharma, Non-Profit/Political
- Fluency in additional languages (Spanish, French, German, etc.)
ASSUMPTION: Candidates with experience in additional social media platforms (Pinterest, Snapchat, Reddit, X) and familiarity with advanced measurement solutions will be highly valued.
💰 Compensation & Benefits
Salary Range: $100,000 - $125,000 (USD) per year (New York, NY only)
Benefits:
- Hybrid work environment
- New hire orientation with job-specific onboarding and training
- Internal and global mobility opportunities
- Competitive healthcare benefits
- Bonus and performance incentives
- Generous annual PTO, paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives
- Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities
Working Hours: Full-time (40 hours/week)
ASSUMPTION: Salary range is specific to New York, NY. For other locations, please refer to the MiQ Pay Philosophy for more information.
📌 Applicant Insights
🔍 Company Context
Industry: MiQ Digital operates in the Advertising Services industry, focusing on programmatic media solutions for marketers and agencies.
Company Size: MiQ Digital has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: MiQ Digital was founded in 2010, with over a decade of experience in the programmatic advertising landscape.
Company Description:
- MiQ Digital specializes in programmatic media solutions, leveraging the best buying platforms, ad inventory, and audience intelligence to deliver first-class service and unmatched performance on brand and agency ad campaigns.
- The company's agnostic approach ensures unbiased decisions that never compromise on reach, ROI, quality, or insight.
- With the largest footprint of TV data and solutions across all channels and verticals, MiQ Digital leads the programmatic industry and makes it better.
Company Specialties:
- Enterprise Analytics
- Technology platform
- Programmatic
- Brand Solutions
- Performance Solutions
- Media Analytics
- Omnichannel
- Marketing
- Advertising
- Data Science
- and Analytics
Company Website: www.wearemiq.com
ASSUMPTION: MiQ Digital's focus on programmatic media solutions and commitment to excellence make it an attractive employer in the advertising industry.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring a proven track record in Paid Social Media campaign management and a strong understanding of the advertising industry.
Reporting Structure: The Senior Manager, Paid Social will report directly to the Head of Social Media and collaborate with cross-functional teams, including trading, strategy, and client services.
Work Arrangement: This is a hybrid role, requiring on-site presence at the Dallas, TX office.
Growth Opportunities:
- As MiQ Digital continues to expand its Social Media offerings, there will be opportunities for the Senior Manager, Paid Social to grow within the team or explore other roles within the organization.
- With a strong focus on internal mobility, MiQ Digital encourages employees to explore new opportunities as they become available.
ASSUMPTION: This role offers significant growth potential as MiQ Digital continues to invest in and expand its Social Media capabilities.
🌍 Location & Work Environment
Office Type: MiQ Digital's Dallas, TX office is a hybrid work environment, offering a mix of on-site and remote work options.
Office Location(s): 3102 Oak Lawn Ave, #602, Dallas, TX 75219
Geographic Context:
- Dallas, TX is a major metropolitan area with a diverse economy and a thriving advertising industry.
- The city offers a range of cultural, entertainment, and recreational opportunities, making it an attractive place to live and work.
- With a cost of living slightly below the national average, Dallas provides an affordable option for professionals looking to advance their careers in the advertising industry.
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The hybrid work environment at MiQ Digital's Dallas, TX office offers a flexible and balanced approach to work-life integration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent team
- In-depth interview with the Hiring Manager and/or other team members
- Final interview with the Head of Social Media
- Background check and offer extension
Key Assessment Areas:
- Candidates' understanding of the Paid Social Media landscape and relevant platforms
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with MiQ Digital's core values
Application Tips:
- Highlight relevant experience and achievements in Paid Social Media campaign management
- Demonstrate a strong understanding of the advertising industry and relevant trends
- Showcase your ability to analyze complex data sets and make data-driven decisions
- Prepare thoughtful questions about the role, team, and company to ask during the interview
ATS Keywords: Paid Social Media, Campaign Management, Data Analysis, Excel, BI Tools, Meta Advertising, TikTok Advertising, LinkedIn Advertising, Creative Trafficking, Campaign Setup, Performance Monitoring, Reporting, Critical Thinking, Mentoring, Collaboration, Problem Solving, Organizational Skills, Entrepreneurial Mindset
ASSUMPTION: MiQ Digital's application process is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for the role and the organization.
🛠️ Tools & Technologies
- Excel and BI tools (e.g., Tableau, Power BI)
- Social media advertising platforms (e.g., Meta Business Manager, TikTok Ads Manager, LinkedIn Campaign Manager)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role are standard in the advertising industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- We do what we love - Passion
- We figure it out - Determination
- We anticipate the unexpected - Agility
- We always unite - Unite
- We dare to be unconventional - Courage
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Entrepreneurial and innovative
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you align with MiQ Digital's core values, particularly 'We do what we love' and 'We figure it out'?
- How comfortable are you working in a hybrid work environment, balancing on-site and remote work?
- How do you approach problem-solving and decision-making in a fast-paced, dynamic industry like advertising?
ASSUMPTION: MiQ Digital's company culture emphasizes passion, determination, agility, unity, and courage, with a strong focus on collaboration, data-driven decision-making, and continuous learning.
⚠️ Potential Challenges
- Managing multiple clients and campaigns simultaneously may require strong organizational skills and time management
- Keeping up with the rapidly evolving social media landscape and relevant trends may demand continuous learning and adaptation
- Balancing on-site and remote work in a hybrid work environment may present unique challenges and require strong self-motivation
- Working in the advertising industry may involve long hours and tight deadlines during peak campaign seasons
ASSUMPTION: These potential challenges can be mitigated with strong organizational skills, effective time management, continuous learning, and a commitment to work-life balance.
📈 Similar Roles Comparison
- Compared to other Senior Manager, Paid Social roles, this position offers a unique opportunity to help define best practices and drive operational excellence in a growing Social Media team
- In the advertising industry, MiQ Digital's focus on programmatic media solutions and commitment to excellence set it apart from other agencies and media partners
- Career progression in this role may lead to opportunities in Social Media strategy, leadership, or other related fields within the organization
ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, with significant growth potential as MiQ Digital continues to invest in and expand its Social Media capabilities.
📝 Sample Projects
- Developing and implementing a comprehensive campaign activation strategy for a major retail client across multiple social media platforms
- Analyzing campaign performance data to identify trends, optimize targeting, and maximize ROI for a B2B client
- Collaborating with cross-functional teams to create and execute a successful brand awareness campaign for a non-profit organization
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Senior Manager, Paid Social in this role.
❓ Key Questions to Ask During Interview
- How does MiQ Digital support the growth and development of its Social Media team members?
- What are the key priorities for the Social Media team in the first 90 days, and how can I contribute to their success?
- How does MiQ Digital foster a culture of collaboration and innovation within its teams?
- What opportunities exist for career growth and advancement within the Social Media team or other departments at MiQ Digital?
- How does MiQ Digital approach work-life balance and employee well-being, particularly in a hybrid work environment?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to MiQ Digital's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight relevant experience and achievements in Paid Social Media campaign management
- Prepare for the interview by researching MiQ Digital's company culture, values, and recent projects
- Practice common interview questions and develop thoughtful responses that demonstrate your skills and experience
- Follow up with the MiQ Digital Talent team within 24 hours after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
