📌 Core Information
🔹 Job Title: Senior Manager, Paid Social
🔹 Company: MiQ Digital
🔹 Location: Atlanta, GA
🔹 Job Type: Full-Time
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Mid-Senior Level (2-5 years)
🔹 Remote Status: Hybrid (On-site and Remote)
🚀 Job Overview
Key aspects of this role include:
- Managing a growing portfolio of omnichannel clients across various social media platforms
- Delivering strategic proposals and responses for new opportunities
- Campaign setup, creative trafficking, and pixel development
- Monitoring campaign performance, pacing, and profitability
- Building and analyzing large datasets in Excel and BI tools
- Collaborating with junior team members to support growth and elevation
- Defining best practices and processes to scale operational excellence
ASSUMPTION: This role requires a strong background in Paid Social Media campaign management, with a focus on Meta (Facebook/Instagram), TikTok, and LinkedIn. Experience in other platforms like Pinterest, Snapchat, Reddit, and X is a plus.
📋 Key Responsibilities
✅ Manage a growing portfolio of omnichannel clients, leading efforts on Meta (Facebook/Instagram), TikTok, LinkedIn, Pinterest, Snap, Reddit, and more
✅ Deliver strategic proposal responses highlighting native and MiQ Advanced Social capabilities, avails, pricing estimates, and benchmarks for new incoming opportunities
✅ Own all Social activation across campaigns, including campaign setup, creative trafficking, pixel development, and more, setting each campaign up for success from day one
✅ Monitor the ongoing pacing, performance, and profitability across all Paid Social campaigns
✅ Pull data to build consolidated client-facing reporting via Excel to best highlight key data trends and insights across the entire activation
✅ Use critical thinking and analytical skills to analyze complex data sets to make decisions to beat client goals
✅ Support advanced measurement opportunities via native and third-party solutions to tell bigger, omnichannel performance stories and exchange learnings between Social and Programmatic
✅ Help build processes, templates, and practices that scale the ability to drive operational excellence across all responsibilities
✅ Mentor and collaborate with junior team members supporting your book of business to support growth and elevation for you and your teammates
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple clients and campaigns effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 3+ years of experience managing Paid Social Media campaigns, with a focus on Meta (Facebook/Instagram), TikTok, and LinkedIn
Required Skills:
- Proven experience building and analyzing large datasets in Excel and BI tools
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
- Ability to manage multiple clients and campaigns simultaneously
- Proven ability to work independently and in a team environment
Preferred Skills:
- Experience in key verticals such as Commerce/Retail, Travel, B2B, Pharma, Non-Profit/Political
- Fluency in additional languages
ASSUMPTION: Candidates with experience in an agency setting covering several clients/product lines at a time are strongly preferred.
💰 Compensation & Benefits
Salary Range: $100,000 - $125,000 (for New York-based candidates)
Benefits:
- Hybrid work environment
- New hire orientation with job-specific onboarding and training
- Internal and global mobility opportunities
- Competitive healthcare benefits
- Bonus and performance incentives
- Generous annual PTO, paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives
- Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is specific to New York-based candidates. For candidates in other locations, the range may vary based on the applicable geographic differential and the company's bonus and commission structures.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: Medium (501-1,000 employees)
Founded: 2010
Company Description:
- MiQ is a programmatic media partner for marketers and agencies, specializing in enterprise analytics, technology platforms, and brand and performance solutions
- The company leverages the best buying platforms, ad inventory, and audience intelligence to deliver first-class service and unmatched performance on brand and agency ad campaigns
- MiQ's technology puts sophisticated AI in the hands of industry experts to make unbiased decisions that never compromise on reach, ROI, quality, or insight
Company Specialties:
- Enterprise Analytics
- Technology platform
- Programmatic
- Brand Solutions
- Performance Solutions
- Media Analytics
- Omnichannel
- Marketing
- Advertising
- Data Science
- and Analytics
Company Website: wearemiq.com
ASSUMPTION: MiQ is a well-established company in the advertising and marketing industry, with a strong focus on programmatic media and data-driven insights.
📊 Role Analysis
Career Level: Mid-Senior Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Paid Social or a similar manager
Work Arrangement: Hybrid (On-site and Remote)
Growth Opportunities:
- Potential to grow into a leadership role as the Paid Social team expands
- Opportunities to work on diverse campaigns across various industries and platforms
- Chance to collaborate with and learn from experienced team members and industry experts
ASSUMPTION: This role offers significant growth potential as MiQ continues to expand its Paid Social capabilities and presence in the market.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and Remote)
Office Location(s): 120 Ottley Dr NE, G Unit, Atlanta, GA 30324
Geographic Context:
- Atlanta, GA is a major hub for the advertising and marketing industry in the Southeast United States
- The city offers a diverse range of cultural, recreational, and entertainment options
- Atlanta has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: Atlanta's vibrant advertising and marketing industry, combined with its diverse cultural scene and mild climate, makes it an attractive location for professionals in the field.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent team
- On-site or virtual interview with the hiring manager
- Final interview with the Head of Paid Social or a similar executive
- Background check and offer extension
Key Assessment Areas:
- Experience managing Paid Social Media campaigns
- Analytical and problem-solving skills
- Communication and collaboration skills
- Ability to manage multiple clients and campaigns simultaneously
- Alignment with MiQ's core values
Application Tips:
- Highlight relevant experience managing Paid Social Media campaigns on platforms like Meta (Facebook/Instagram), TikTok, and LinkedIn
- Demonstrate strong analytical and problem-solving skills through examples from previous roles
- Tailor your resume and cover letter to emphasize your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your experience managing multiple clients and campaigns
ATS Keywords: Paid Social Media, Campaign Management, Meta Advertising, TikTok Advertising, LinkedIn Advertising, Data Analysis, Excel, BI Tools, Client Management, Collaboration, Problem Solving
ASSUMPTION: MiQ's application process is designed to assess candidates' relevant experience, skills, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Excel
- BI Tools (e.g., Tableau, Power BI)
- Meta Ads Manager
- TikTok Ads Manager
- LinkedIn Campaign Manager
- Additional platform-specific tools (e.g., Pinterest Ads, Snapchat Ads, Reddit Ads)
ASSUMPTION: This role requires proficiency in Excel and BI tools, as well as experience using platform-specific advertising tools for Meta, TikTok, and LinkedIn.
👔 Cultural Fit Considerations
Company Values:
- We do what we love - Passion
- We figure it out - Determination
- We anticipate the unexpected - Agility
- We always unite - Unite
- We dare to be unconventional - Courage
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you share MiQ's core values, and how have you demonstrated them in your previous roles?
- How do you approach managing multiple clients and campaigns simultaneously, and how have you balanced their needs and priorities in the past?
- How do you stay organized and focused when working on multiple projects or tasks at once?
ASSUMPTION: MiQ values candidates who are passionate, determined, agile, collaborative, and courageous, with a strong work ethic and a results-driven mindset.
⚠️ Potential Challenges
- Managing a growing portfolio of clients and campaigns may require long hours and tight deadlines
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or stable work environment
- Collaborating with multiple stakeholders, including clients, team members, and executives, may require strong communication and interpersonal skills
- Atlanta's humid subtropical climate may be uncomfortable for candidates who prefer cooler or drier weather
ASSUMPTION: This role may present challenges related to workload, work environment, stakeholder management, and climate, depending on the individual's preferences and experiences.
📈 Similar Roles Comparison
- This role differs from other Paid Social Media Manager positions in its focus on managing a growing portfolio of omnichannel clients and defining best practices for MiQ's expanding Paid Social capabilities
- As a mid-sized company, MiQ offers a more collaborative and agile work environment compared to larger advertising agencies or corporations
- This role provides an opportunity to grow within the Paid Social team as MiQ continues to expand its presence in the market
ASSUMPTION: This role offers unique growth opportunities and a more collaborative work environment compared to similar positions in larger organizations or more established advertising agencies.
📝 Sample Projects
- Developing and executing a strategic proposal response for a new incoming opportunity, highlighting native and MiQ Advanced Social capabilities, avails, pricing estimates, and benchmarks
- Managing the activation of a large-scale campaign across multiple social media platforms, including campaign setup, creative trafficking, and pixel development
- Analyzing campaign performance data to identify trends, insights, and opportunities for optimization, and presenting findings to clients and internal stakeholders
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on strategic thinking, campaign management, data analysis, and client communication.
❓ Key Questions to Ask During Interview
- How does MiQ support the growth and development of its Paid Social team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does MiQ collaborate with clients to ensure their campaigns meet their objectives and KPIs?
- What are the most challenging aspects of managing a growing portfolio of omnichannel clients, and how does MiQ address them?
- How does MiQ foster a culture of innovation and continuous learning within its Paid Social team?
ASSUMPTION: These key questions help candidates better understand the role's expectations, priorities, and challenges, as well as MiQ's approach to client management, team growth, and cultural development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching MiQ's company culture, values, and recent campaigns
- If selected for an on-site or virtual interview, dress professionally and arrive on time (or log in early for virtual interviews)
- Follow up with the hiring manager or talent team within 24 hours after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
