📌 Core Information
🔹 Job Title: Senior Manager, Paid Social
🔹 Company: MiQ Digital
🔹 Location: Chicago, IL
🔹 Job Type: Hybrid
🔹 Category: Advertising Services
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing a portfolio of omnichannel clients across various social media platforms
- Delivering strategic proposals and campaign setups
- Monitoring campaign performance and profitability
- Building client-facing reports and analyzing complex data sets
- Collaborating with junior team members and supporting growth opportunities
ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong communication to manage client relationships and drive campaign success.
📋 Key Responsibilities
✅ Manage a growing portfolio of omnichannel clients to lead efforts on Meta (Facebook/Instagram), TikTok, LinkedIn, Pinterest, Snap, Reddit, and more.
✅ Deliver strategic proposal responses that highlight native & MiQ Advanced Social capabilities, avails, pricing estimates and benchmarks for new incoming opportunities.
✅ Own all Social activation across campaigns including campaign setup, creative trafficking, pixel development and more - setting each campaign up for success from day 1
✅ Monitor the ongoing pacing, performance, and profitability across all our Paid Social campaigns
✅ Pull data to build consolidated client facing reporting via excel to best highlight key data trends and insights across our entire activation
✅ Use critical thinking & analytical skills to analyze complex data sets to make decisions to beat client goals
✅ Support advanced measurement opportunities via native and third party solutions to tell bigger, omnichannel performance stories and exchange learnings between Social and Programmatic
✅ Help build processes, templates, and practices that scale our ability to drive operational excellence across all responsibilities
✅ Mentor and collaborate with junior team members supporting your book of business to support growth and elevation for you and your teammates
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team management, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Business, or a related field
Experience: 3+ years of experience managing Paid Social Media campaigns
Required Skills:
- Proven experience building and analyzing large datasets in Excel and BI tools
- Experience managing campaigns in Meta (Facebook & Instagram), TikTok, and LinkedIn
- Strong analytical skills and attention to detail
- Ability to work in an agency setting covering several clients/product lines at a time
Preferred Skills:
- Experience in key verticals: Commerce/Retail, Travel, B2B, Pharma, Non-Profit/Political
- Familiarity with additional social media platforms: Pinterest, Snapchat, Reddit, and/or X
ASSUMPTION: Candidates should have a strong foundation in Paid Social Media campaign management and be comfortable working with large datasets and various social media platforms.
💰 Compensation & Benefits
Salary Range: $100,000 - $125,000 (USD) per year (New York-specific, may vary for other locations)
Benefits:
- Hybrid work environment
- New hire orientation with job-specific onboarding and training
- Internal and global mobility opportunities
- Competitive healthcare benefits
- Bonus and performance incentives
- Generous annual PTO, paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives
- Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities
Working Hours: Full-time, 40 hours per week
ASSUMPTION: Salary range is specific to New York and may vary for other locations. Benefits are subject to change and may vary by region.
📌 Applicant Insights
🔍 Company Context
Industry: MiQ Digital operates in the Advertising Services industry, focusing on programmatic media solutions for marketers and agencies.
Company Size: MiQ Digital has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: MiQ Digital was founded in 2010 and has since grown to become a leading programmatic media partner with a global presence.
Company Description:
- MiQ Digital specializes in enterprise analytics, technology platforms, and brand and performance solutions
- The company offers omnichannel marketing and advertising services, leveraging data science and analytics to drive performance
- MiQ Digital is committed to fostering a welcoming culture that values diversity, equity, and inclusion
Company Specialties:
- Enterprise Analytics
- Technology platform
- Programmatic
- Brand Solutions
- Performance Solutions
- Media Analytics
- Omnichannel
- Marketing
- Advertising
- Data Science
- and Analytics
Company Website: wearemiq.com
ASSUMPTION: MiQ Digital's focus on data-driven decision-making and commitment to a welcoming culture make it an attractive place to work for individuals seeking a dynamic and innovative environment.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, team leadership, and strong communication skills.
Reporting Structure: The Senior Manager, Paid Social will report directly to the Head of Social Media and oversee a team of junior social media traders.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work.
Growth Opportunities:
- As MiQ Digital continues to expand its social media offerings, there may be opportunities for the Senior Manager, Paid Social to grow into a leadership role or take on additional responsibilities
- The company's global presence and internal mobility opportunities provide ample room for career growth and development
ASSUMPTION: This role offers a unique opportunity to grow with the company and make a significant impact on its expanding social media capabilities.
🌍 Location & Work Environment
Office Type: MiQ Digital's Chicago office is a hybrid work environment, offering a mix of on-site and remote work options.
Office Location(s): 330 N Wabash Ave, Suite 1660, Chicago, IL 60611
Geographic Context:
- Chicago is the third most populous city in the United States, offering a diverse range of cultural, recreational, and professional opportunities
- The city's central location and major transportation hubs make it an ideal place for businesses to thrive
- Chicago's vibrant tech industry and strong job market make it an attractive place for job seekers
Work Schedule: Full-time, with a mix of on-site and remote work
ASSUMPTION: Chicago's dynamic business environment and MiQ Digital's hybrid work arrangement provide an ideal setting for this role, offering a blend of collaboration and flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent team to discuss the role and assess cultural fit
- On-site or virtual interview with the hiring manager to discuss the role in more detail and assess skills and experience
- Final interview with senior leadership to discuss the role's fit within the organization and make a hiring decision
Key Assessment Areas:
- Candidates' understanding of the Paid Social Media landscape and their ability to manage campaigns across multiple platforms
- Candidates' analytical skills and ability to interpret and present data-driven insights
- Candidates' communication and collaboration skills, both written and verbal
- Candidates' alignment with MiQ Digital's core values and company culture
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on Paid Social Media campaign management and data analysis
- Tailor your cover letter to demonstrate your understanding of the role and your fit with MiQ Digital's company culture
- Prepare examples of your work, such as campaign reports or data analyses, to showcase your skills and accomplishments
- Follow up with the hiring manager after your interview to reiterate your interest in the role and address any remaining questions
ATS Keywords: Paid Social Media, Campaign Management, Data Analysis, Excel, BI Tools, Meta Advertising, TikTok Advertising, LinkedIn Advertising, Strategic Planning, Team Leadership
ASSUMPTION: MiQ Digital's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's core values.
🛠️ Tools & Technologies
- Excel
- BI Tools (e.g., Tableau, Power BI)
- Social Media Advertising Platforms (e.g., Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager)
- Data Analysis Tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in the Paid Social Media landscape.
👔 Cultural Fit Considerations
Company Values:
- We do what we love - Passion
- We figure it out - Determination
- We anticipate the unexpected - Agility
- We always unite - Unite
- We dare to be unconventional - Courage
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Entrepreneurial and innovative
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you demonstrate your passion for Paid Social Media and staying up-to-date with industry trends?
- Can you provide an example of a time when you had to figure something out and how you approached it?
- How do you balance strategic thinking with tactical execution in your current role?
ASSUMPTION: MiQ Digital's values and work style emphasize a dynamic, collaborative, and data-driven culture, making it an attractive place for individuals who thrive in fast-paced, innovative environments.
⚠️ Potential Challenges
- The fast-paced nature of the Paid Social Media landscape may require candidates to adapt quickly to new platforms, trends, and best practices
- Managing a portfolio of clients with varying needs and expectations may present unique challenges in prioritization and time management
- The hybrid work arrangement may require candidates to balance remote work and on-site collaboration effectively
- Chicago's competitive job market may present challenges in attracting and retaining top talent
ASSUMPTION: These potential challenges are inherent to the role and the broader advertising industry, and candidates should be prepared to navigate them with resilience and adaptability.
📈 Similar Roles Comparison
- Compared to related roles, such as Paid Social Media Manager or Social Media Specialist, this role requires a higher level of strategic thinking, team leadership, and campaign management experience
- Industry-specific context: The Paid Social Media landscape is constantly evolving, with new platforms and features emerging regularly. Candidates should be prepared to stay up-to-date with the latest trends and best practices
- Career path comparison: This role offers a clear path for career growth and development, with opportunities to take on additional responsibilities or move into leadership positions as the company expands its social media offerings
ASSUMPTION: This role offers a unique blend of strategic, tactical, and leadership responsibilities, setting it apart from related positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive social media strategy for a major retail client, including campaign setup, creative trafficking, and pixel development
- Analyzing and optimizing campaign performance for a B2B client, resulting in a 25% increase in ROI
- Collaborating with the data science team to develop advanced measurement opportunities for a non-profit client, driving a 15% increase in donations
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Senior Manager, Paid Social, showcasing the role's strategic, tactical, and collaborative nature.
❓ Key Questions to Ask During Interview
- How does MiQ Digital support the growth and development of its social media capabilities, and how does this role contribute to that growth?
- Can you describe the team structure and dynamics of the social media team, and how does this role fit within that structure?
- How does MiQ Digital foster a culture of collaboration and innovation, and how does this role contribute to that culture?
- What are the key priorities for the first 90 days in this role, and how can I best prepare to address them?
- How does MiQ Digital approach work-life balance, and how does this role fit within that approach?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in Paid Social Media campaign management and data analysis
- Write a cover letter that demonstrates your understanding of the role and your fit with MiQ Digital's company culture
- Prepare examples of your work, such as campaign reports or data analyses, to showcase your skills and accomplishments
- Follow up with the hiring manager after your interview to reiterate your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
