📌 Core Information
🔹 Job Title: Senior Manager, Paid Social Media Activation
🔹 Company: LEGO Group
🔹 Location: Boston Hub
🔹 Job Type: Full-Time, Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading regional paid social media strategy and activation for the LEGO Group in the Americas.
- Managing a team of paid social media specialists to ensure campaign quality and alignment with global standards.
- Collaborating with global and regional teams to integrate global strategy with local execution.
- Analyzing campaign performance and providing data-driven insights to optimize media investment.
- Contributing to global knowledge sharing and strategy refinement.
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and team leadership.
📋 Key Responsibilities
✅ Serve as the key regional partner to Business Unit Leads, overseeing paid social media timelines, campaign execution, and performance updates, with a strong focus on YouTube and other Paid Social platforms.
✅ Translate global marketing plans into tailored regional paid social media strategies, guiding platform mix, budget allocation, targeting, ad formats, and flighting while ensuring alignment with global governance standards and regional goals.
✅ Manage and provide direction for a regional team that oversees paid social media campaigns in the Americas as the team expands, ensuring alignment with global standards and elevating campaign quality.
✅ Oversee media team's pacing, performance, and campaign health, collaborating with analytics teams on reporting, brand lift studies, and performance storytelling for optimizations and insights.
✅ Co-create internal playbooks and systems to support the growth of in-house media capabilities, improving workflow and clarity through cross-functional collaboration.
✅ Analyze cost-efficiency by tactic/platform to identify areas for smarter media investment.
✅ Contribute to global knowledge sharing by packaging regional findings and collaborating with other regional leads on strategy refinement.
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring strong organizational and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: Extensive hands-on experience in digital advertising within brand, agency, ad tech, or platform-side roles, with a strong focus on YouTube and social media.
Required Skills:
- Proven ability to lead a team of individual contributors or demonstrated leadership potential in managing projects/initiatives with cross-functional teams.
- Proficiency with social buying platforms such as Google Ads/DV360, Meta Ads Manager, TikTok Ads, Pinterest, Sprinklr, and other major social platforms.
- Strong skills in campaign analysis, insights, and optimization recommendations, with an analytical approach to distill data into actionable insights.
- Experience managing paid social campaigns across YouTube, Meta, TikTok, Pinterest, and emerging platforms, demonstrating comfort in translating strategic goals into actionable media plans.
- Adaptability to thrive in environments with evolving processes and structures, energized by building something new and shaping foundational ways of working.
Preferred Skills:
- Background in digital media planning or account management at a brand, agency, or media partner, with some hands-on campaign activation experience.
- Familiarity with advertising on made-for-kids content and COPPA compliance.
ASSUMPTION: Candidates should have a strong background in digital advertising, with a focus on social media, and proven leadership abilities. Familiarity with the LEGO brand and its target audience would be an asset.
💰 Compensation & Benefits
Salary Range: $124,706 - $187,060 per year, based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including prior experience, skills, expertise, location, internal equity, and other considerations permitted by law.
Benefits:
- Family Care Leave: Enhanced paid leave options for those important times.
- Insurances: All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing: Access to the Headspace App and various wellbeing initiatives and programs run by local teams.
- Colleague Discount: Generous colleague discount on LEGO products.
- Bonus: Rewarded through our bonus scheme when goals are reached and if eligible.
Working Hours: Full-time, with an average of 3 days per week in the office.
ASSUMPTION: The salary range provided is an estimate based on market data and the company's compensation philosophy. The final offer may vary based on the candidate's qualifications and the company's assessment of their fit for the role.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically toy production and distribution.
Company Size: The LEGO Group is a large, family-owned company with over 19,000 employees worldwide. This size allows for extensive resources and opportunities for career growth but may also mean a more structured and hierarchical work environment.
Founded: 1932, in Billund, Denmark. The company has since expanded globally, with regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore.
Company Description:
- The LEGO Group is the company behind the world’s most loved LEGO® bricks, with a mission to inspire and develop the builders of tomorrow.
- The company remains proudly family-owned, with headquarters in Billund, Denmark, and regional hubs around the world.
- The LEGO Group is committed to creating play experiences that are sold in over 130 countries worldwide, with a focus on learning-through-play and creativity.
Company Specialties:
- LEGO Bricks
- Educational concepts
- Consumer Experiences
- Digital Play Experiences
- Learning-through-Play
- Creativity and Imagination
Company Website: LEGO Group Careers
ASSUMPTION: The LEGO Group is a well-established and respected brand in the toy industry, with a strong focus on innovation, creativity, and learning-through-play. The company's family-owned nature may contribute to a unique company culture and values.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic decision-making, team leadership, and cross-functional collaboration.
Reporting Structure: The Senior Manager, Paid Social Media Activation will report directly to the Global Media Activation Lead and work closely with regional Business Unit Leads and global marketing teams.
Work Arrangement: Hybrid, with an average of 3 days per week in the office. This arrangement allows for flexibility and work-life balance while maintaining team cohesion and collaboration.
Growth Opportunities:
- As the Global Media Activation team is newly formed, there are opportunities for the Senior Manager to shape the team's structure and processes, contributing to the LEGO Group's advertising excellence.
- With the company's global presence and expansion plans, there may be opportunities for international relocation or career progression within the media activation team or other departments.
- The LEGO Group's commitment to learning and development may provide opportunities for professional growth and skill-building.
ASSUMPTION: This role offers a unique opportunity to shape the future of digital advertising for the LEGO Group in the Americas, with potential for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: The LEGO Group's Boston Hub is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 555 Taylor Road, Enfield, CT 06082, US
Geographic Context:
- The Boston Hub is located in Enfield, Connecticut, a suburb of Hartford, with easy access to major highways and public transportation.
- The area offers a mix of urban and rural living, with nearby access to cultural attractions, outdoor recreation, and family-friendly communities.
- Connecticut has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Full-time, with an average of 3 days per week in the office. The hybrid work arrangement allows for flexibility in managing work-life balance while maintaining team cohesion and collaboration.
ASSUMPTION: The Boston Hub offers a modern, collaborative work environment with easy access to amenities and recreational opportunities. The hybrid work arrangement provides flexibility and work-life balance while maintaining team cohesion and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the LEGO Group's careers portal.
- Phone or video screening to assess cultural fit and basic qualifications.
- In-depth behavioral and technical interviews with hiring managers and team members to evaluate skills and experience.
- Final round interviews with senior leadership to discuss the role's fit with the candidate's career goals and the company's long-term vision.
- Background check and reference check upon offer acceptance.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Leadership and team management abilities.
- Technical proficiency in social media advertising and relevant platforms.
- Analytical skills and data-driven decision-making.
- Cultural fit with the LEGO Group's values and work environment.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, using specific examples and quantifiable achievements.
- Demonstrate your understanding of the LEGO Group's brand and target audience in your application materials.
- Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role.
- Research the LEGO Group's company culture and values to show your fit for the organization.
ATS Keywords: Digital Advertising, Social Media Advertising, YouTube, Campaign Execution, Team Leadership, Budget Allocation, Performance Analysis, Cross-Functional Collaboration, Media Strategy, Data Analysis, Optimization Recommendations, Social Buying Platforms, Adaptability, Communication, Project Management, COPPA Compliance
ASSUMPTION: The LEGO Group's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization. By tailoring your application materials and preparing for interviews, you can increase your chances of success in the hiring process.
🛠️ Tools & Technologies
- Google Ads/DV360
- Meta Ads Manager
- TikTok Ads
- Pinterest
- Sprinklr
- YouTube
- Data visualization and analysis tools (e.g., Google Data Studio, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed are commonly used in digital advertising and media activation. Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Imagination
- Learning-through-play
- Collaboration
- Integrity
- Accountability
Work Style:
- Creative and innovative
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- How do you align with the LEGO Group's core values, particularly creativity and learning-through-play?
- How do you approach working in a hybrid environment, balancing remote work and in-office collaboration?
- How do you ensure the quality and effectiveness of campaigns when managing a team with varying levels of experience?
ASSUMPTION: The LEGO Group's company culture emphasizes creativity, collaboration, and learning-through-play. Candidates should demonstrate a strong fit with these values and be able to thrive in a hybrid work environment.
⚠️ Potential Challenges
- The LEGO Group's global presence may require collaboration with teams across different time zones, potentially impacting communication and project management.
- The role may involve managing a team with varying levels of experience, requiring strong leadership and mentoring skills.
- The hybrid work arrangement may present challenges in maintaining team cohesion and collaboration, requiring proactive communication and engagement.
- The role may involve working with emerging social media platforms, requiring adaptability and a willingness to learn new tools and technologies.
ASSUMPTION: While the LEGO Group offers a unique and exciting work environment, candidates should be aware of potential challenges and be prepared to navigate them effectively.
📈 Similar Roles Comparison
- Compared to other senior-level media activation roles, this position offers a unique opportunity to shape the future of digital advertising for a globally recognized brand.
- The LEGO Group's focus on learning-through-play and creativity sets it apart from other toy or consumer goods companies, offering a more innovative and engaging work environment.
- Career progression in the LEGO Group may involve international relocation or cross-functional moves, providing diverse growth opportunities within the organization.
ASSUMPTION: This role offers a unique blend of strategic decision-making, team leadership, and cross-functional collaboration, with a strong focus on creativity and learning-through-play.
📝 Sample Projects
- Developing and executing a regional paid social media strategy for a new LEGO product launch, driving brand awareness and sales.
- Optimizing campaign performance for an existing LEGO product, improving return on ad spend and market share.
- Managing a team to create and execute a global social media campaign for a LEGO event or partnership, ensuring consistency and alignment with global brand guidelines.
ASSUMPTION: These sample projects illustrate the strategic, tactical, and team management aspects of the Senior Manager, Paid Social Media Activation role, demonstrating the breadth and depth of responsibilities.
❓ Key Questions to Ask During Interview
- How does the LEGO Group support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the LEGO Group approach diversity, equity, and inclusion in its hiring and workplace practices?
- What are the most rewarding aspects of working at the LEGO Group, according to current employees?
- How does the LEGO Group measure the success of its paid social media campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and provides an opportunity to assess the fit between your career goals and the organization's long-term vision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: LEGO Group Careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using specific examples and quantifiable achievements.
- Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role.
- Research the LEGO Group's company culture and values to show your fit for the organization.
- Follow up with the hiring team one week after submitting your application to inquire about the status of your application, if you have not heard back.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
