Senior Manager, Partner Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Partner Marketing

🔹 Company: Nike

🔹 Location: Hilversum, Netherlands

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a team to establish Partner Marketing strategic direction for a specific marketplace partner
• Developing and executing annual partner marketing strategies and plans
• Ensuring excellent campaign execution through consumer insights and integrated journeys
• Evaluating campaign performance and implementing learnings for upcoming stories
• Collaborating with cross-functional teams, including Consumer Construct, Partner Management, and Retail Marketing

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of sports, athletes, and youth culture. The ideal candidate will thrive in a high-pace, evolving environment and excel at dealing with complexity and change.

📋 Key Responsibilities

✅ Lead development and execution of annual partner marketing strategies & plans, through the lens of account positioning, focusing on Innovation, Sport and Cultural Moments, Athletes, Catalysts and Communities

✅ Drive long-term product & consumer journeys through collaboration with Consumer Construct, cross-functional partner team (Merchandising, Sales, Planning, Finance, etc.) and Partner Management teams

✅ Ensure excellent campaign execution through consumer insights, integrated journeys, and elevated retail and digital experiences

✅ Lead, coach, and inspire your team of Partner Marketing lead professionals, senior professionals, and/or specialists and establish and drive a culture of mentorship & partnership across your (extended) team.

✅ Manage centralized budget, trade terms and operations while evaluating campaign performance for continuous improvement

ASSUMPTION: This role involves a high level of strategic planning, team leadership, and cross-functional collaboration. The ideal candidate will have a proven track record in brand, retail, or digital marketing and a passion for sports, athletes, and youth culture.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in brand, retail, or digital marketing, with a focus on sports, athletes, and youth culture

Required Skills:

• Deep understanding of sports, athletes, sportswear (youth culture) and their communities, with proven ability to interpret their motivations and challenges to inform marketing strategies
• Proven track record of successfully managing projects in one or multiple marketing functions, including brand management, retail, or digital marketing
• Agile mindset and ability to manage multiple and shifting priorities based on brand and business priorities
• Strong leadership skills, with the ability to inspire and guide teams with passion, empathy, and commitment
• Knowledge of sport, entertainment, fashion, streetwear, and retail industries

Preferred Skills:

• Experience working with marketplace partners, such as JD Sports, Footlocker, Zalando, Intersport, or Key Sports/Specialty Sports
• Fluency in multiple languages

ASSUMPTION: The ideal candidate will have a strong understanding of brand, retail, and digital marketing, along with a passion for sports and youth culture. They must thrive in a fast-paced environment and excel at managing complexity and change.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (Based on industry standards for a Senior Manager role in Marketing in the Netherlands)

Benefits:

• Competitive benefits package, including health insurance, pension plan, and employee discounts on Nike products
• Opportunities for professional development and growth within the company
• Dynamic and inclusive work environment

Working Hours: Full-time, 40 hours per week. Flexible working hours and remote work options may be available, depending on the role and team needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in Marketing in the Netherlands. The actual salary may vary depending on the candidate's experience, skills, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Nike is a multinational corporation that designs, develops, manufactures, and sells footwear, apparel, equipment, accessories, and services. The company is headquartered in Beaverton, Oregon, and has a significant presence in the Netherlands, with its European headquarters located in Hilversum.

Company Size: Nike has over 10,000 employees in the Netherlands and more than 75,000 employees worldwide. As a large corporation, Nike offers a wide range of career opportunities and a diverse work environment.

Founded: Nike was founded in 1964 by Bill Bowerman and Phil Knight. The company has since grown into one of the world's leading sports apparel and footwear brands.

Company Description:

• Nike is committed to redefining the future of sport through a comprehensive approach to environmental sustainability
• The company invests in innovative materials, reduces waste in manufacturing processes, embraces circular design, implements energy-efficient practices, and engages in water stewardship initiatives
• Nike fosters a culture of innovation, creativity, and collaboration, with a strong focus on empowering athletes and inspiring consumers worldwide

Company Specialties:

• Footwear manufacturing
• Sports apparel and equipment
• Retail and e-commerce
• Sports marketing and sponsorships

Company Website: Nike.com

ASSUMPTION: Nike's commitment to environmental sustainability and innovation sets it apart in the sports apparel and footwear industry. The company's large size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Director, Partner Marketing (Men's NSW, Women’s NSW, or Performance) and works alongside teams of other (Senior) Partner Marketing Managers, Lead Professionals, and Specialists. The role also collaborates with cross-functional teams, including Consumer Construct, Partner Management, and Retail Marketing.

Work Arrangement: This role is on-site, with the primary work location being the Nike European headquarters in Hilversum, Netherlands. However, some flexibility may be available for remote work, depending on the role and team needs.

Growth Opportunities:

• Advancement to a Director or Vice President role within the Partner Marketing team
• Expansion into other marketing or leadership roles within Nike's global organization
• Opportunities to work on high-profile campaigns and projects, gaining valuable experience and exposure

ASSUMPTION: This role offers significant growth opportunities within Nike's Partner Marketing team and the broader organization. The ideal candidate will be proactive, ambitious, and eager to take on new challenges and responsibilities.

🌍 Location & Work Environment

Office Type: Nike's European headquarters in Hilversum features a modern, collaborative work environment with state-of-the-art facilities and amenities.

Office Location(s): Hilversum, Netherlands

Geographic Context:

• Hilversum is a city in the province of North Holland, located approximately 20 kilometers southeast of Amsterdam
• The city is known for its vibrant cultural scene, with numerous museums, theaters, and music venues
• Hilversum offers a high quality of life, with excellent schools, healthcare facilities, and recreational opportunities

Work Schedule: The standard workweek is Monday through Friday, with core hours of 9:00 AM to 5:00 PM. However, the role may require flexibility to accommodate meetings and deadlines with international partners and teams.

ASSUMPTION: Nike's European headquarters in Hilversum provides a dynamic and engaging work environment, with easy access to cultural attractions and recreational opportunities. The role may require some flexibility in work hours to accommodate international collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the hiring manager and other team members
• Final interview with the Director, Partner Marketing

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management skills
• Cross-functional collaboration and stakeholder management
• Industry knowledge and passion for sports, athletes, and youth culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Nike's brand, values, and commitment to environmental sustainability
• Prepare examples of your past marketing campaigns and their outcomes, focusing on strategic planning, execution, and evaluation

ATS Keywords: Partner Marketing, Strategic Planning, Campaign Execution, Consumer Insights, Team Leadership, Cross-functional Collaboration, Sports, Athletes, Youth Culture, Retail Marketing, Brand Management, Digital Marketing

ASSUMPTION: The application process for this role is competitive, and applicants should be prepared to demonstrate their strategic thinking, leadership skills, and passion for sports, athletes, and youth culture.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud, Salesforce)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: The ideal candidate will have experience with relevant marketing, project management, and design tools. Familiarity with Nike's proprietary tools and platforms may also be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Innovate and experiment
• Embrace inclusion and diversity
• Be a force for growth

Work Style:

• Collaborative and team-oriented
• Agile and adaptable
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you passionate about sports, athletes, and youth culture?
• Can you effectively lead and manage a team, fostering a culture of mentorship and partnership?

ASSUMPTION: Nike fosters a culture of innovation, creativity, and collaboration. The ideal candidate will be a strong cultural fit, with a passion for sports, athletes, and youth culture, and a commitment to Nike's values and mission.

⚠️ Potential Challenges

• Managing multiple and shifting priorities in a fast-paced, evolving environment
• Dealing with complexity and change, both within the organization and the broader sports apparel and footwear industry
• Collaborating effectively with cross-functional teams and international partners
• Balancing the need for strategic planning with the demands of day-to-day campaign execution and management

ASSUMPTION: The ideal candidate will be proactive, adaptable, and resilient, with the ability to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• This role is unique within Nike's Partner Marketing team, as it focuses on a specific marketplace partner and lead Field(s) of Play (FoP)
• Compared to other Partner Marketing roles, this position requires a deeper understanding of the specific partner's business, retail channels, and consumer base
• Career progression in this role may involve expanding into other marketplace partners or advancing to a Director or Vice President role within the Partner Marketing team

ASSUMPTION: This role offers a unique opportunity to specialize in a specific marketplace partner and lead Field(s) of Play (FoP), with potential for career growth and development within Nike's Partner Marketing team.

📝 Sample Projects

• Developing and executing a seasonal marketing campaign for a specific marketplace partner, featuring Nike products, athletes, and services
• Evaluating the performance of a marketing campaign and implementing learnings for upcoming stories
• Collaborating with cross-functional teams to create integrated retail and digital experiences for a specific marketplace partner

ASSUMPTION: The ideal candidate will have experience with relevant marketing projects, with a focus on strategic planning, execution, and evaluation.

❓ Key Questions to Ask During Interview

• Can you describe the strategic priorities for this role in the first 90 days?
• How does this role collaborate with other teams within Nike's Partner Marketing organization?
• What are the key challenges and opportunities for this role, given the current market landscape and Nike's strategic priorities?
• How does Nike support the growth and development of its employees, particularly in leadership roles?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: The ideal candidate will be proactive and curious, with a strong desire to understand the role's strategic priorities, collaborative opportunities, and growth potential.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Nike careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their outcomes, focusing on strategic planning, execution, and evaluation
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.