📌 Core Information
🔹 Job Title: Senior Manager, Payer Marketing
🔹 Company: Biogen
🔹 Location: Cambridge, Massachusetts, United States
🔹 Job Type: Full-time
🔹 Category: Biotechnology Research
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing payer and reimbursement marketing strategies to support brand objectives
- Collaborating with cross-functional teams to align market access strategies with brand teams
- Crafting value narratives and executing multichannel campaigns to engage various stakeholders
- Managing vendor agencies and regulatory/legal materials review processes
- Driving annual brand plans from a market access and reimbursement perspective
ASSUMPTION: This role requires a strong understanding of healthcare delivery and payment systems in the US, as well as excellent project management, interpersonal, and collaboration skills.
📋 Key Responsibilities
✅ Lead the market access strategy and development of payer and reimbursement marketing initiatives for therapies within the specialty franchise
✅ Ensure alignment and coordination of market access and reimbursement strategies with US brand teams
✅ Establish value narrative and execute multichannel campaigns to deliver it; liaise with global value and access/HEOR teams and US brand teams to build messaging tailored to various stakeholders
✅ Collaborate with national/regional account teams and field reimbursement teams to understand field needs; design and execute impactful tactics and programs
✅ Develop strategies and frameworks for access and reimbursement engagement; develop pull/push-through strategies and tactics and roll out to the field reimbursement team effectively
✅ Develop the annual brand plan from a market access and reimbursement perspective, while ensuring alignment with the US brand and global teams
✅ Manage our vendor agency of record as well as the regulatory & legal materials review process to ensure fulfillment and execution of projects and tactics within budget
ASSUMPTION: This role involves managing multiple demands and priorities on time and under business constraints, requiring strong organizational skills and the ability to work effectively in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree required; MBA preferred
Experience: 5+ years of pharma and/or biotech commercial experience; minimum 2 years in payer/reimbursement/patient services space
Required Skills:
- Strong understanding of healthcare delivery and payment/insurance systems in the US
- Strong project management skills with the ability to independently drive projects forward, establish budgets and timelines
- Strong interpersonal skills - builds relationships by identifying common goals and engaging in a transparent, trust-building manner
- Heightened ability to collaborate, influence, and work with a wide array of internal and external stakeholders to successfully deliver results
- Experience managing key commercial processes that are critical to business performance, including brand planning and positioning, value proposition development, and pricing/reimbursement strategy
Preferred Skills:
ASSUMPTION: Given the role's focus on payer marketing and reimbursement, candidates with experience in these areas and a strong understanding of the US healthcare system will be most successful.
💰 Compensation & Benefits
Salary Range: $144,000 - $193,000. Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Benefits:
- Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- Paid vacation, holidays, sick time, and maternity/parental leave
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on business needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the biotechnology sector. Actual compensation may vary based on factors such as relevant skills, experience, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Biogen operates in the Biotechnology Research industry, focusing on pioneering innovative science to deliver new medicines that transform patients' lives and create value for shareholders and communities.
Company Size: Biogen is a mid-sized company with approximately 7,000 employees worldwide, providing a stable and resourceful environment while fostering an innovative and collaborative culture.
Founded: Biogen was founded in 1978 and is headquartered in Cambridge, Massachusetts, with international headquarters in Baar, Switzerland.
Company Description:
- Biogen discovers, develops, and delivers innovative medicines worldwide for people living with serious neurological, autoimmune, and rare diseases.
- The company's portfolio of medicines includes first-in-class treatments for multiple sclerosis, Alzheimer's disease, spinal muscular atrophy, and other rare diseases.
- Biogen is committed to advancing science and fostering an inclusive and diverse workplace to ensure that its employees can thrive and make a meaningful impact.
Company Specialties:
- Neurology
- Autoimmune diseases
- Rare diseases
- Biotechnology research and development
Company Website: http://www.biogen.com
ASSUMPTION: Biogen's focus on innovative science and transformative medicines requires employees who are passionate about making a difference in patients' lives and committed to working collaboratively to achieve excellence.
📊 Role Analysis
Career Level: This role is at the senior manager level, offering opportunities for strategic decision-making, team leadership, and cross-functional collaboration.
Reporting Structure: The Senior Manager, Payer Marketing reports directly to the Director, Payer Channel Marketing and works closely with cross-functional teams, including brand teams, market access, and reimbursement.
Work Arrangement: This role is on-site, with the expectation of working from the company's headquarters in Cambridge, Massachusetts, or another approved Biogen office location. Flexible work arrangements may be considered based on business needs and individual circumstances.
Growth Opportunities:
- Progression to a director or vice president role within the market access or commercial organization
- Expansion into global market access or brand leadership roles
- Development of expertise in specific therapeutic areas or functional specialties
ASSUMPTION: Biogen's focus on innovation and growth provides ample opportunities for employees to develop their skills, take on new challenges, and advance their careers within the organization.
🌍 Location & Work Environment
Office Type: Biogen's headquarters in Cambridge, Massachusetts, features a modern, collaborative work environment with state-of-the-art facilities and amenities.
Office Location(s): 225 Binney Street, Cambridge, MA 02142, US
Geographic Context:
- Cambridge is a vibrant, innovative city located in the Greater Boston area, known for its strong biotechnology and healthcare industries.
- The city offers a high quality of life, with excellent educational institutions, cultural attractions, and recreational opportunities.
- Cambridge is well-connected by public transportation, with easy access to downtown Boston and other nearby communities.
Work Schedule: The standard workweek is Monday through Friday, 9:00 AM - 5:00 PM, with flexibility based on business needs and individual circumstances.
ASSUMPTION: Biogen's Cambridge headquarters provides an ideal work environment for professionals seeking to be part of a dynamic, innovative, and collaborative community focused on transforming patients' lives.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the talent acquisition team
- Behavioral and situational interviews with hiring managers and cross-functional stakeholders
- Final interview with the director or vice president
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Collaboration and communication abilities
- Understanding of healthcare delivery and payment systems in the US
- Alignment with Biogen's mission, values, and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, using specific examples and quantifiable achievements
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and developing thoughtful responses that demonstrate your problem-solving skills, collaboration abilities, and strategic thinking
- Research Biogen's mission, values, and culture to ensure a strong fit and alignment with the company's goals and objectives
ATS Keywords: Payer marketing, market access strategy, reimbursement marketing, project management, interpersonal skills, collaboration, influencing, brand planning, value proposition development, pricing strategy, healthcare delivery, payment systems, US healthcare
ASSUMPTION: Biogen's recruitment process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best match for both the company and the individual.
🛠️ Tools & Technologies
- Veeva Vault
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Jira, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Biogen uses industry-standard tools and technologies to support its operations and enable effective collaboration among its teams.
👔 Cultural Fit Considerations
Company Values:
- Caring deeply about patients and their families
- Achieving excellence through innovation, collaboration, and continuous learning
- Changing lives by delivering transformative medicines and improving patient access
Work Style:
- Collaborative and inclusive, with a focus on teamwork and cross-functional partnerships
- Agile and adaptable, with a willingness to embrace change and take on new challenges
- Data-driven and analytical, with a commitment to making informed decisions based on evidence and insights
Self-Assessment Questions:
- How have you demonstrated your commitment to patient-centered care and improving patient access in your previous roles?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you approach continuous learning and professional development to stay current in the ever-evolving healthcare landscape?
ASSUMPTION: Biogen's culture is built on a foundation of caring, excellence, and innovation, with a strong commitment to improving patients' lives and driving meaningful change in the healthcare industry.
⚠️ Potential Challenges
- Managing multiple priorities and demands in a fast-paced, dynamic environment
- Navigating a complex and evolving healthcare landscape, with a focus on payer and reimbursement strategies
- Collaborating effectively with cross-functional teams, including brand teams, market access, and reimbursement
- Adapting to changes in the healthcare industry and regulatory environment
ASSUMPTION: These challenges require strong project management skills, adaptability, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Compared to other senior manager roles in payer marketing, this position offers a unique focus on specialty franchises and a strong emphasis on collaboration with cross-functional teams
- In the biotechnology industry, Biogen is known for its innovative approach to research and development, as well as its commitment to improving patient access and affordability
- Career paths in payer marketing can lead to director or vice president roles within market access or commercial organizations, as well as opportunities for global market access or brand leadership
ASSUMPTION: This role offers a unique blend of strategic decision-making, cross-functional collaboration, and a focus on innovative solutions to drive patient access and reimbursement.
📝 Sample Projects
- Developing and executing a comprehensive payer marketing strategy for a new specialty franchise launch, including market access strategy, value narrative, and multichannel campaign
- Collaborating with global value and access/HEOR teams to build tailored messaging for various stakeholders, including government and private payers, health plans, and PBMs
- Designing and executing impactful tactics and programs to engage field reimbursement teams and optimize the access and reimbursement process
ASSUMPTION: These projects demonstrate the role's focus on strategic planning, cross-functional collaboration, and innovative problem-solving to drive patient access and reimbursement.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader market access and commercial strategy for the specialty franchise?
- Can you describe the team structure and dynamics within the payer channel marketing function?
- How does Biogen support the professional development and growth of its employees, particularly in the market access and commercial organizations?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Biogen approach diversity, equity, and inclusion (DEI) in its hiring and workplace practices?
ASSUMPTION: These questions help applicants better understand the role's context, team dynamics, and growth opportunities, as well as Biogen's commitment to DEI and employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills, using specific examples and quantifiable achievements
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and developing thoughtful responses that demonstrate your problem-solving skills, collaboration abilities, and strategic thinking
- Research Biogen's mission, values, and culture to ensure a strong fit and alignment with the company's goals and objectives
- Follow up with the talent acquisition team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
