📌 Core Information
🔹 Job Title: Senior Manager, Payer Marketing
🔹 Company: Biogen
🔹 Location: Cambridge, Massachusetts, United States
🔹 Job Type: Full-time
🔹 Category: Biotechnology Research
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading market access strategy and payer/reimbursement marketing initiatives for specialty franchise brands
- Ensuring alignment with US brand teams and global value & access teams
- Developing value narrative and executing multichannel campaigns
- Collaborating with field teams and vendors to deliver impactful tactics and programs
- Managing vendor agency of record and regulatory/legal materials review process
ASSUMPTION: This role requires a strong understanding of healthcare delivery and payment systems in the US, as well as excellent communication and project management skills.
📋 Key Responsibilities
✅ Lead the market access strategy and development of payer and reimbursement marketing initiatives for therapies within the specialty franchise
✅ Ensure alignment and coordination of Market Access & Reimbursement strategies with the US Brand teams
✅ Establish value narrative and execute multichannel campaign to deliver it; liaise with Global Value & Access / HEOR teams and US Brand teams to build messaging tailored to various stakeholders, including government and private payers, health plans, and PBMs
✅ Collaborate with National/Regional Account teams and field reimbursement teams to understand field needs; design and execute impactful tactics and programs
✅ Develop strategies and frameworks for access and reimbursement engagement. Develop pull/push-through strategies and tactics and roll out to the field reimbursement team effectively
✅ Develop the annual brand plan from a Market Access and Reimbursement perspective, while ensuring alignment with the US brand and global teams
✅ Manage our vendor agency of record as well as the regulatory & legal materials review process to ensure fulfillment and execution of projects and tactics within budget
ASSUMPTION: This role involves a high degree of collaboration and influence, requiring strong interpersonal and communication skills.
🎯 Required Qualifications
Education: Bachelor’s degree required; MBA preferred
Experience: 5+ years pharma and/or biotech commercial experience; minimum 2 years in payer/reimbursement/patient services space
Required Skills:
- Strong understanding of health care delivery and payment/insurance systems in the US
- Strong project management skills with the ability to independently drive projects forward, establish budgets and timelines
- Strong interpersonal skills - builds relationships by identifying common goals and engaging in a transparent, trust-building manner
- Heightened ability to collaborate, influence, and work with a wide array of internal and external stakeholders to successfully deliver results
- Experience managing multiple demands and priorities on time and under business constraints
- Experience managing key commercial processes that are critical to business performance, including brand planning and positioning, value proposition development, and pricing/reimbursement strategy
Preferred Skills:
ASSUMPTION: Given the role's focus on payer marketing and reimbursement, candidates with experience in these areas are strongly preferred.
💰 Compensation & Benefits
Salary Range: $144,000 - $193,000. Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Benefits:
- Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- Paid vacation and end-of-year shutdown time off
- Paid holidays and personal significance days
- Paid sick time
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
- Employee Resource Groups participation
Working Hours: Full-time position with standard business hours, Monday through Friday, with some flexibility for meetings and project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's skills, experience, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research. Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patients’ lives and to create value for shareholders and their communities.
Company Size: Biogen has approximately 7,000 employees worldwide, making it a mid-sized organization. This size allows for a balance between a well-established business and an environment where individual contributions make a significant impact.
Founded: Biogen was founded in 1978 and is headquartered in Cambridge, Massachusetts, with international headquarters in Baar, Switzerland. It has world-class manufacturing facilities in North Carolina and Solothurn, Switzerland.
Company Description:
- Biogen discovers, develops, and delivers innovative therapies worldwide for people living with serious neurological, autoimmune, and rare diseases.
- The company's portfolio of medicines includes industry firsts and best-in-class products, such as AVONEX® (interferon beta-1a), PLEGRIDY® (peginterferon beta-1m), TECFIDERA® (dimethyl fumarate), and TYSABRI® (natalizumab).
- Biogen is committed to advancing science through its extensive clinical development program and a pipeline of potential new medicines.
Company Specialties:
- Neurology
- Autoimmune diseases
- Rare diseases
- Biotechnology research and development
Company Website: http://www.biogen.com
ASSUMPTION: Biogen's focus on innovative science and transformative therapies creates an environment where employees can make a significant impact on patients' lives.
📊 Role Analysis
Career Level: Senior Manager. This role is a senior-level position within the commercial organization, reporting directly to the Head of Market Access and Reimbursement.
Reporting Structure: The Senior Manager, Payer Channel Marketing will report directly to the Head of Market Access and Reimbursement and will work closely with US Brand teams, Global Value & Access teams, and field reimbursement teams.
Work Arrangement: This is an on-site position based at Biogen's headquarters in Cambridge, Massachusetts. Some flexibility may be available for remote work, but the role requires regular on-site presence for collaboration and meetings.
Growth Opportunities:
- As a senior-level role, this position offers opportunities for career progression within the commercial organization or into other senior leadership roles within Biogen.
- The dynamic and innovative nature of Biogen's work environment provides ample opportunities for professional development and growth.
- Biogen's global presence and diverse portfolio of therapies offer opportunities for international assignments or work on different brands and therapeutic areas.
ASSUMPTION: Given Biogen's focus on innovation and growth, this role presents numerous opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Biogen's headquarters in Cambridge, Massachusetts, is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 225 Binney Street, Cambridge, MA 02142, US
Geographic Context:
- Cambridge is a vibrant, diverse city located in the Greater Boston area, known for its rich history, world-class educational institutions, and thriving biotechnology industry.
- The city offers a high quality of life, with excellent dining, cultural, and recreational opportunities.
- Cambridge is well-connected by public transportation, making it easy to commute from nearby suburbs or downtown Boston.
Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility for meetings and project deadlines.
ASSUMPTION: Biogen's Cambridge headquarters offers a dynamic, collaborative work environment that supports innovation and creativity.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Talent Acquisition team
- First-round interview with the hiring manager and a member of the Talent Acquisition team
- Second-round interview with additional stakeholders, including team members and/or other senior leaders
- Final-round interview with the Head of Market Access and Reimbursement
- Background check and offer extension
Key Assessment Areas:
- Understanding of healthcare delivery and payment systems in the US
- Project management skills and ability to drive projects forward
- Interpersonal and communication skills, including the ability to collaborate and influence stakeholders
- Alignment with Biogen's mission and values
Application Tips:
- Highlight relevant experience in payer marketing, reimbursement, or patient services within the pharmaceutical or biotechnology industry.
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications and key responsibilities listed in the job description.
- Prepare for behavioral interview questions that focus on your ability to manage projects, collaborate with stakeholders, and drive results in a fast-paced environment.
ATS Keywords: Payer Marketing, Market Access Strategy, Reimbursement Marketing, Project Management, Interpersonal Skills, Collaboration, Influence, Brand Planning, Value Proposition Development, Pricing Strategy, Healthcare Delivery Systems, Communication Skills, Detail Orientation, Decision-Making, Results Orientation, Vendor Management, Regulatory Compliance
ASSUMPTION: Biogen's interview process is designed to assess candidates' skills and cultural fit, with a focus on behavioral-based interview questions and a thorough evaluation of relevant experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
- Veeva Vault (preferred)
ASSUMPTION: The tools and technologies required for this role are standard for the pharmaceutical and biotechnology industries and can be learned through on-the-job training if necessary.
👔 Cultural Fit Considerations
Company Values:
- Patients First: We put patients at the center of everything we do.
- Innovation: We pioneer new ideas and approaches to transform patients' lives.
- Accountability: We take personal responsibility for our actions and their outcomes.
- Respect: We value and embrace diversity, fostering an inclusive and collaborative work environment.
- Integrity: We act with honesty and integrity in all our interactions.
Work Style:
- Collaborative: Biogen values a team-based approach to problem-solving and decision-making.
- Agile: The company embraces a dynamic and fast-paced work environment, requiring employees to adapt quickly to change.
- Data-driven: Biogen uses data and analytics to inform decision-making and drive results.
Self-Assessment Questions:
- How do you demonstrate a commitment to patients in your daily work?
- Can you provide an example of a time when you had to adapt quickly to a significant change in your work environment or priorities?
- How do you approach building and maintaining effective working relationships with a diverse range of stakeholders?
ASSUMPTION: Biogen's values and work style emphasize a patient-centric, innovative, and collaborative culture that prioritizes accountability, respect, and integrity.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require candidates to adapt quickly to changing priorities and demands.
- The need to collaborate with a wide array of internal and external stakeholders may present challenges in terms of communication and influence.
- The role requires a strong understanding of healthcare delivery and payment systems in the US, which may present a learning curve for candidates without relevant experience.
- The on-site nature of the role may present challenges for candidates who prefer a remote or hybrid work arrangement.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for professional growth and development.
📈 Similar Roles Comparison
- Compared to other senior-level payer marketing roles, this position offers a unique opportunity to work on a portfolio of innovative therapies within a leading biotechnology company.
- Biogen's focus on transformative therapies and commitment to innovation sets it apart from other pharmaceutical or biotechnology companies.
- This role offers a clear path for career progression within the commercial organization or into other senior leadership roles within Biogen.
ASSUMPTION: Given Biogen's unique focus on innovation and transformative therapies, this role presents a compelling opportunity for candidates seeking to make a significant impact on patients' lives.
📝 Sample Projects
- Developing and executing a market access strategy for a newly launched specialty franchise therapy, including pull/push-through strategies and tactics to optimize the access and reimbursement process.
- Collaborating with field reimbursement teams to understand their needs and design impactful tactics and programs to support brand objectives.
- Managing the vendor agency of record and regulatory/legal materials review process to ensure fulfillment and execution of projects and tactics within budget.
ASSUMPTION: These sample projects illustrate the dynamic and collaborative nature of the role, requiring candidates to balance strategic thinking with tactical execution.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader market access and reimbursement strategy for the specialty franchise?
- Can you describe the team structure and dynamics within the Market Access and Reimbursement organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Biogen support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is it supported within this role?
ASSUMPTION: These interview questions are designed to provide insight into the role's strategic fit, team dynamics, priorities, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in payer marketing, reimbursement, or patient services within the pharmaceutical or biotechnology industry.
- Prepare for behavioral interview questions that focus on your ability to manage projects, collaborate with stakeholders, and drive results in a fast-paced environment.
- Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
