Senior Manager, Performance Content

📌 Core Information

🔹 Job Title: Senior Manager, Performance Content

🔹 Company: Cohere

🔹 Location: New York, United States

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: 2025-04-16

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Remote-Flexible)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a content strategy to position Cohere as a premier Secure AI solution for businesses
• Creating compelling content targeting C-level executives and decision-makers at Global 2000 companies
• Collaborating cross-functionally with Product Marketing, Web, Analytics, and Sales teams
• Leading and mentoring content creators, providing guidance and support

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the B2B sales cycle and content marketing.

📋 Key Responsibilities

✅ Develop and execute a comprehensive global content strategy that aligns with Cohere's business goals

✅ Create compelling and informative content pieces, including blog posts, whitepapers, eBooks, newsletters, infographics, and more

✅ Ensure content is optimized for search engines and aligns with Cohere's brand voice and tone

✅ Develop content that supports customers at every stage, from acquisition to renewal, including product education, guides, webinars, and best practices

✅ Lead and mentor content creators, providing guidance and support to ensure high-quality content production

✅ Partner closely with Product Marketing, Web, Analytics, and Sales teams to ensure content aligns with product messaging, web strategy, and sales strategy

✅ Partner with the Events team to lead the creation of engaging webinar and event content, working with subject matter experts to deliver valuable insights and demonstrations of Cohere's product capabilities

✅ Foster a collaborative environment, working closely with demand generation, product marketing, and sales teams to support their needs and goals

✅ Stay updated on industry trends, competitor activities, and emerging technologies to inform content strategy and keep Cohere at the forefront of the Secure AI space

✅ Develop a framework for measuring the impact of content on pipeline creation, working across teams and stakeholders

✅ Leverage data and analytics to assess campaign performance, optimize strategies, and make informed editorial decisions

✅ Track and analyze the performance of content on a weekly basis, framing ROI in terms of deal flow and revenue

✅ Continually iterate the content slate to maximize its impact on business goals

✅ Measure and analyze the performance of content across various channels, identifying areas for improvement and optimizing future materials

ASSUMPTION: This role requires a strong focus on data-driven decision-making, continuous improvement, and a deep understanding of the content marketing funnel.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field

Experience: 15+ years of experience developing and executing successful content strategies, preferably in a B2B technology or SaaS environment. 5+ years of experience managing and leading a content team.

Required Skills:

• Excellent writing and editing skills, with the ability to create compelling narratives and adapt content for different formats and audiences
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously
• Proficiency in content creation tools, SEO best practices, and analytics platforms
• A deep understanding of the B2B sales cycle and the role of content in driving pipeline and revenue
• Passion for Secure AI and its potential to transform businesses

Preferred Skills:

• Experience with AI or machine learning technologies
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in AI or machine learning technologies and/or multiple languages may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Estimated based on industry standards for a Senior Manager role in New York)

Benefits:

• Open and inclusive culture and work environment
• Weekly lunch stipend, in-office lunches, and snacks
• Full health and dental benefits, including a separate budget to take care of mental health
• 100% parental leave top-up for 6 months for employees based in Canada, the US, and the UK
• Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement
• Remote-flexible, offices in Toronto, New York, San Francisco, and London, and co-working stipend
• 6 weeks of vacation

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in New York. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on Secure AI solutions for businesses

Company Size: 201-500 employees (Mid-size company, offering a balance between growth opportunities and established processes)

Founded: 2019 (Relatively young company, focused on innovation and growth)

Company Description:

• Cohere is the leading security-first enterprise AI company, building cutting-edge foundation models and end-to-end AI products designed to solve real-world business problems
• The company partners closely with businesses to deliver seamless integration, full customization, and easy-to-use solutions for their workforce and customers
• Cohere's all-in-one platform offers enterprises the highest levels of data security, privacy, and optionality to deploy across all major cloud providers, private cloud environments, or on-premises

Company Specialties:

• Natural Language Processing
• Machine Learning
• Artificial Intelligence

Company Website: http://cohere.com

ASSUMPTION: Cohere's focus on security, customization, and ease of use sets it apart in the enterprise AI space, offering applicants a unique opportunity to work on innovative solutions for real-world business problems.

📊 Role Analysis

Career Level: Senior Manager (Experienced professional with significant leadership responsibilities)

Reporting Structure: This role reports directly to the VP of Marketing and leads a team of content creators

Work Arrangement: Hybrid (Remote-Flexible, with offices in Toronto, New York, San Francisco, and London)

Growth Opportunities:

• Potential to grow into a VP or Director role as the company expands its marketing efforts
• Opportunities to work on diverse projects and collaborate with cross-functional teams
• Chance to develop leadership and mentoring skills by managing a team of content creators

ASSUMPTION: This role offers significant growth potential, as Cohere continues to expand its marketing efforts and solidify its position in the enterprise AI space.

🌍 Location & Work Environment

Office Type: Hybrid (Combination of remote and on-site work)

Office Location(s): New York, United States (Primary location for this role)

Geographic Context:

• New York is a major hub for technology and business, offering ample networking opportunities and a diverse talent pool
• The city's vibrant culture and amenities provide a stimulating work environment
• New York's time zone (EST) allows for effective collaboration with teams in other major cities, such as Toronto, San Francisco, and London

Work Schedule: Standard business hours, with flexibility for remote work

ASSUMPTION: New York's status as a major tech hub and its diverse talent pool make it an ideal location for a Senior Manager, Performance Content role, offering ample opportunities for collaboration and growth.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager (VP of Marketing) to discuss the role's responsibilities and requirements
• Presentation or case study to evaluate the candidate's content creation and strategy skills
• Final interview with key stakeholders to assess the candidate's fit within the team and company

Key Assessment Areas:

• Content creation and strategy skills
• Leadership and team management abilities
• Understanding of the B2B sales cycle and content marketing funnel
• Alignment with Cohere's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your content strategy, leadership, and B2B marketing experience
• Include specific examples of successful content campaigns you've managed, emphasizing their impact on pipeline generation and revenue growth
• Demonstrate your understanding of Cohere's mission and values, and explain how your skills and experience make you a strong fit for the role

ATS Keywords: Content Strategy, Content Creation, B2B Marketing, Leadership, Pipeline Generation, Revenue Growth, Secure AI, Enterprise AI

ASSUMPTION: Cohere's interview process is designed to assess the candidate's strategic thinking, leadership skills, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Content creation tools (e.g., Google Docs, Microsoft Word, Adobe Creative Suite)
• SEO best practices and analytics platforms (e.g., Google Analytics, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: Proficiency in content creation tools, SEO best practices, and analytics platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Open and inclusive culture
• Collaboration and teamwork
• Continuous learning and improvement
• Customer focus and excellence
• Integrity and accountability

Work Style:

• Data-driven and results-oriented
• Strategic and forward-thinking
• Collaborative and team-focused
• Adaptable and responsive to change
• Passionate about Secure AI and its potential to transform businesses

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment, and are you comfortable managing multiple projects simultaneously?
• Are you passionate about Secure AI and its potential to transform businesses?
• Do you have strong leadership skills and experience managing a team of content creators?
• Are you comfortable working with cross-functional teams and stakeholders to align content with product messaging, web strategy, and sales strategy?
• Do you have a proven track record of driving pipeline generation and revenue growth through content marketing?

ASSUMPTION: Cohere values candidates who are passionate about Secure AI, strategic thinkers, and strong leaders with a proven track record in content marketing.

⚠️ Potential Challenges

• Managing a team of content creators remotely, requiring strong leadership and communication skills
• Keeping up with industry trends, competitor activities, and emerging technologies in the fast-panging AI landscape
• Balancing the need for high-quality content with the demands of a fast-paced, data-driven environment
• Navigating a mid-size company's growth and organizational changes

ASSUMPTION: These challenges can be overcome with strong leadership, adaptability, and a deep understanding of the content marketing landscape.

📈 Similar Roles Comparison

• Unlike traditional content marketing roles, this position requires a strong focus on driving pipeline generation and revenue growth through content strategy and execution
• Compared to other Senior Manager roles, this position offers significant growth potential as Cohere continues to expand its marketing efforts and solidify its position in the enterprise AI space
• Career paths for this role may include progression into VP or Director positions, as well as opportunities to specialize in specific content marketing disciplines

ASSUMPTION: This role offers unique opportunities for growth and specialization in the enterprise AI content marketing space.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, including blog posts, whitepapers, webinars, and email campaigns
• Creating a series of thought leadership articles targeting C-level executives in the finance industry, highlighting Cohere's innovative AI solutions for fraud detection and risk management
• Managing a team of content creators to produce a quarterly industry report, analyzing trends and insights in the enterprise AI landscape

ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the Senior Manager, Performance Content role at Cohere.

❓ Key Questions to Ask During Interview

• Can you describe the company's plans for expanding its marketing efforts and how this role fits into those plans?
• How does the content team collaborate with other departments, such as Product Marketing, Sales, and Customer Success, to ensure alignment with business goals?
• What are the key priorities for the first 30, 60, and 90 days in this role?
• How does Cohere support the professional development and growth of its employees, particularly in the marketing department?
• What are the biggest challenges facing the content team, and how can this role help address them?

ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, the company's culture, and the team's dynamics, enabling you to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.ashbyhq.com/cohere/cbd27738-33f6-4931-9a91-b7c31064639b
• Tailor your resume and cover letter to highlight your content strategy, leadership, and B2B marketing experience, with specific examples of successful content campaigns
• Prepare a presentation or case study showcasing your content creation and strategy skills, focusing on pipeline generation and revenue growth
• Follow up with the hiring manager (VP of Marketing) one week after submitting your application to express your interest in the role and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.