📌 Core Information
🔹 Job Title: Senior Manager, Performance Marketing
🔹 Company: Carta
🔹 Location: New York, New York
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Setting winning strategies for paid media across all segments
- Optimizing channel efficacy and improving ROAS
- Architecting predictable and efficient pipeline
- Fostering a culture of innovation and driving team excellence
- Standardizing paid media planning, budgeting, and reporting
ASSUMPTION: This role requires a strategic and analytical thinker with a strong background in B2B demand generation and performance marketing. Experience managing direct reports and familiarity with various marketing tools is essential.
📋 Key Responsibilities
✅ Set winning strategies for paid media across all segments
✅ Optimize channel efficacy and improve ROAS
✅ Architect predictable and efficient pipeline
✅ Foster a culture of innovation and drive team excellence
✅ Standardize paid media planning, budgeting, and reporting
ASSUMPTION: The role involves a mix of strategic planning, data analysis, and team management. Strong communication and leadership skills are crucial for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree required
Experience: 7-10 years of experience in B2B demand generation or performance marketing, with at least 3 years in a leadership role
Required Skills:
- Strategic and analytical thinking
- Fluency in ad platforms and networks (e.g., Google Ads, Google Display Network, GA4)
- Familiarity with marketing automation and attribution tools (e.g., Marketo Measure, Bizible, Salesforce)
- Experience using data visualization tools (e.g., Looker, Tableau)
- Comfortable with ABM platforms and DSPs (e.g., 6Sense, Demandbase, ZoomInfo MarketingOS)
Preferred Skills:
- SaaS experience across SMB, Mid-Market, and Enterprise segments
- Understanding of marketing mix modeling and predictive analytics
ASSUMPTION: While a Bachelor's degree is required, relevant work experience and skills are more important for success in this role.
💰 Compensation & Benefits
Salary Range: $174,000 - $218,000 per year (San Francisco, CA and New York, NY)
Benefits:
- Equity for all full-time roles
- Exceptional benefits
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is for San Francisco, CA and New York, NY. Final offers may vary based on geography, candidate experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on private capital markets
Company Size: 1,001-5,000 employees
Founded: 2012 (based on LinkedIn profile)
Company Description:
- Carta develops purpose-built software that transforms traditional accounting into a powerful growth engine
- Supports nearly 7,000 funds and SPVs, representing nearly $130B in assets under management
- Trusted by more than 40,000 companies in over 160 countries
- Offers a connected ecosystem of tools linking key players in private equity and venture
Company Specialties:
- Cap Table Management
- Equity Management
- 409A Valuations
- FAS123R/ASC 718 Reports
- Private and Public Markets
- Founders and Compensation
- Stock Option Exercising and Tender offers
Company Website: http://www.carta.com
ASSUMPTION: Carta is a well-established company in the private capital market space, offering a comprehensive suite of tools for fund management and private businesses.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports to the Director of Demand Generation
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow within the marketing team or explore other leadership roles within Carta
- Opportunity to work on high-impact projects and drive strategic initiatives
- Chance to mentor and develop junior team members
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the marketing team and across the broader organization.
🌍 Location & Work Environment
Office Type: On-site, with multiple locations worldwide
Office Location(s): New York, NY (primary for this role)
Geographic Context:
- New York, NY: A major financial hub with a vibrant tech industry
- Access to public transportation and numerous amenities
- Carta's offices are located in the heart of the city, offering a dynamic work environment
Work Schedule: Standard business hours, with flexibility for the right candidate
ASSUMPTION: The New York office provides a dynamic and engaging work environment, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Partner
- Interview with the Hiring Manager (Director of Demand Generation)
- Final interview with the VP of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Leadership and team management abilities
- Familiarity with marketing tools and platforms
Application Tips:
- Highlight relevant experience and achievements in performance marketing and demand generation
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions focusing on leadership, strategic planning, and data analysis
ATS Keywords: Performance Marketing, Demand Generation, Paid Media, Strategic Planning, Data Analysis, Team Management, Marketing Automation, Attribution Tools, ABM Platforms, DSPs
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, analytical skills, and leadership abilities, as well as their familiarity with relevant marketing tools and platforms.
🛠️ Tools & Technologies
- Ad platforms and networks (e.g., Google Ads, Google Display Network, GA4)
- Marketing automation and attribution tools (e.g., Marketo Measure, Bizible, Salesforce)
- Data visualization tools (e.g., Looker, Tableau)
- ABM platforms and DSPs (e.g., 6Sense, Demandbase, ZoomInfo MarketingOS)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily to manage and optimize paid media campaigns.
👔 Cultural Fit Considerations
Company Values:
- Helpful: Cartans go out of their way to help each other and our customers
- Relentless: Cartans don't give up easily when facing challenges
- Unconventional: Cartans think outside the box and challenge the status quo
- Kind: Cartans treat each other and our customers with kindness and respect
Work Style:
- Collaborative: Cartans work together across teams to achieve common goals
- Data-driven: Cartans make decisions based on data and analytics
- Innovative: Cartans continuously seek new and better ways to solve problems
Self-Assessment Questions:
- Do you have experience leading a team in a B2B demand generation or performance marketing role?
- Are you comfortable using data and analytics to inform strategic decisions?
- Do you thrive in a collaborative, innovative work environment?
ASSUMPTION: Carta values employees who are helpful, relentless, unconventional, and kind, with a strong work ethic and a data-driven approach to problem-solving.
⚠️ Potential Challenges
- Managing a team across multiple time zones and locations
- Keeping up with the latest trends and best practices in performance marketing and demand generation
- Balancing strategic planning with day-to-day tactical execution
- Working in a fast-paced, dynamic startup environment
ASSUMPTION: These challenges require strong leadership, adaptability, and a strategic mindset to overcome.
📈 Similar Roles Comparison
- Compared to other Senior Manager, Performance Marketing roles, this position offers a unique opportunity to work in a fast-growing, well-funded startup focused on the private capital market
- Carta's focus on data-driven decision-making and continuous innovation sets it apart from more traditional marketing organizations
- Career progression may vary depending on the company's growth and the individual's performance
ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and team management, with the potential for significant growth and impact.
📝 Sample Projects
- Developing and executing a multi-channel, full-funnel media plan to drive pipeline growth across all business units
- Optimizing channel efficacy and improving ROAS through A/B testing and data analysis
- Standardizing paid media planning, budgeting, and reporting processes to improve efficiency and scalability
ASSUMPTION: These projects require a strong understanding of performance marketing tactics, data analysis, and strategic planning.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the performance marketing team currently, and how can this role address them?
- How does Carta support the professional development and growth of its marketing team members?
- What is the company's long-term vision for the performance marketing team, and how does this role fit into that plan?
- How does Carta measure the success of its performance marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does it support employees' well-being?
ASSUMPTION: These questions help assess the company's commitment to its employees' growth, the team's priorities, and the role's long-term potential.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in performance marketing and demand generation
- Prepare for behavioral and situational interview questions focusing on leadership, strategic planning, and data analysis
- Research Carta's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager or talent partner one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
