Senior Manager, Performance Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Performance Marketing

🔹 Company: Jiffy

🔹 Location: United States (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Driving full-funnel marketing strategy across multiple channels
• Collaborating with General Managers to understand market trends and customer behaviors
• Optimizing digital marketing campaigns and improving funnel efficiency
• Expanding the marketing tech stack and automating operations
• Working with data science teams to build marketing performance data structures

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and hands-on execution. The ideal candidate will have a strong background in acquisition marketing and a passion for growth hacking.

📋 Key Responsibilities

✅ Lead the expansion of the media investment program into a full-funnel strategy while driving acquisition across multiple channels

✅ Collaborate with General Managers to understand market trends, customer behaviors, and competitive landscapes

✅ Assess, optimize, implement, and continuously improve digital marketing strategies including paid search, SEO, display, email, retargeting, and paid social

✅ Drive monthly planning and forecasting of programmatic marketing budget and manage tightly to define CAC and volume targets

✅ Identify, prioritize, and lead real-time, iterative marketing campaign optimization efforts while automating marketing operations to improve funnel efficiency

✅ Continuously expand the portfolio of digital marketing tech stack in order to automate reporting, analytics, and experimentation

✅ Work with the data science team to build marketing performance data and reporting structures and execute marketing-related technology tasks such as customer segmentation and audience building for effective targeting, attribution, etc.

✅ Explore and implement new partnerships to expand the reach and impact of marketing initiatives and maintain strong relationships with external traffic generators to drive quality traffic to digital assets

✅ Continuously evaluate and adopt the latest marketing technologies, trends, and best practices to stay ahead in the competitive landscape

✅ Work with marketing, product, and creative teams to continuously improve and test new creative assets and landing pages

ASSUMPTION: This role requires a high level of ownership, initiative, and adaptability to thrive in a fast-paced, highly ambiguous entrepreneurial culture.

🎯 Required Qualifications

Education: Bachelor’s degree in Economics, Marketing, or a related field

Experience: 5-8 years in acquisition marketing with a proven track record of driving measurable growth through data-driven strategies

Required Skills:

• Mastery of metrics, data analysis, and tools like Google Analytics, SQL, and Excel
• Strong quantitative and qualitative analytical skills
• Entrepreneurial spirit with a love for growth hacking, experimentation, and continuous learning
• High level of integrity and accountability, with a commitment to excellence in all deliverables
• Proficiency in marketing technologies, analytics tools, and programmatic advertising

Preferred Skills:

• Experience building dashboards or analytics programs
• Desire to work in a fast-paced, highly ambiguous entrepreneurial culture

ASSUMPTION: Candidates with a strong background in data analysis and a passion for growth hacking will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Manager role with 5-8 years of experience in acquisition marketing)

Benefits:

• Generous compensation and employer-paid benefits (Medical, Vision, and Dental)
• Annual wellness and professional development stipend
• Perks of getting lots of clothing!

Working Hours: Full-time (40 hours/week) with flexible hours and a remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion. Jiffy is the #1 US online reseller of blank imprintable clothing, focusing on providing superior value and customer service.

Company Size: 11-50 employees. As a mid-sized company, Jiffy offers a more intimate work environment with ample opportunities for growth and impact.

Founded: Over a decade ago, with a clear mission to use technology to combine an unparalleled level of customer service with the fastest delivery in the blank apparel industry.

Company Description:

• Jiffy.com is the #1 US online reseller of blank imprintable clothing
• Launched over a decade ago with a mission to use technology to combine an unparalleled level of customer service with the fastest delivery in the blank apparel industry
• Helps millions of creators, makers, and entrepreneurs bring their ideas to life with quality products and materials

Company Specialties:

• Ecommerce
• Promotional Products
• Apparel and Fashion

Company Website: jiffy.com

ASSUMPTION: Jiffy's focus on customer service and fast delivery sets it apart in the competitive blank apparel industry.

📊 Role Analysis

Career Level: Senior Manager. This role involves leading a team and driving strategic initiatives to improve marketing performance and acquisition.

Reporting Structure: Reports directly to the CMO and works closely with General Managers. This role requires strong collaboration and communication skills to succeed.

Work Arrangement: Remote, with flexible hours. This role offers the opportunity to work from anywhere in the United States.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to learn and develop skills in data analysis, marketing strategy, and team management
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers ample opportunities for growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Remote. This role does not require a physical presence in an office, allowing for greater flexibility and work-life balance.

Office Location(s): United States (Remote)

Geographic Context:

• The United States offers a diverse range of markets and customer segments for this role to engage with
• The remote work arrangement allows for a more flexible and inclusive work environment
• The company's headquarters are in Whitby, Ontario, Canada, but this role can be based anywhere in the United States

Work Schedule: Full-time (40 hours/week) with flexible hours. This role requires a strong work ethic and the ability to manage time effectively.

ASSUMPTION: The remote work arrangement offers greater flexibility and the opportunity to work from anywhere in the United States.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the CMO to discuss the role, responsibilities, and strategic vision
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with key stakeholders to discuss fit and next steps

Key Assessment Areas:

• Data analysis and problem-solving skills
• Strategic thinking and marketing acumen
• Cultural fit and alignment with company values
• Leadership and team management skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the company and its mission in your application materials
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
• Be ready to discuss your approach to data analysis and marketing strategy in the context of this role

ATS Keywords: Performance Marketing, Acquisition Marketing, Digital Marketing, Data Analysis, Growth Hacking, Marketing Strategy, Campaign Optimization, Customer Segmentation, Analytics Tools, Programmatic Advertising, A/B Testing, Automation

ASSUMPTION: The application process for this role will focus on assessing the candidate's strategic thinking, data analysis skills, and cultural fit.

🛠️ Tools & Technologies

• Google Analytics
• SQL and Excel
• Programmatic advertising platforms
• Marketing automation tools (e.g., Customer.io, MailChimp, HubSpot)
• Customer segmentation and audience building tools
• Attribution and analytics tools (e.g., Mixpanel, Hotjar)

ASSUMPTION: The ideal candidate will have experience with a variety of marketing technologies and tools, with a focus on data analysis and automation.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Entrepreneurial

Work Style:

• Fast-paced and highly ambiguous
• Focused on growth and continuous learning
• Collaborative and team-oriented
• Data-driven and results-oriented

Self-Assessment Questions:

• How do you stay up-to-date with the latest marketing technologies and trends?
• Can you provide an example of a time when you used data to drive a marketing decision or strategy?
• How do you approach A/B testing and experimentation in your marketing efforts?

ASSUMPTION: Candidates who are passionate about growth hacking, data analysis, and continuous learning will be a strong fit for Jiffy's entrepreneurial culture.

⚠️ Potential Challenges

• Managing a remote team and ensuring effective communication and collaboration
• Balancing strategic thinking with hands-on execution in a fast-paced environment
• Adapting to a highly ambiguous and entrepreneurial work culture
• Staying up-to-date with the latest marketing technologies and trends

ASSUMPTION: The ideal candidate will be comfortable with ambiguity, adaptable, and able to thrive in a fast-paced, entrepreneurial environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Director of Marketing, but with a focus on performance marketing and acquisition
• In comparison to other marketing roles, this position requires a strong background in data analysis and a passion for growth hacking
• Career progression from this role could lead to a leadership position within the marketing department or a broader role within the company

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department and the company as a whole.

📝 Sample Projects

• Developing and implementing a full-funnel marketing strategy to drive acquisition across multiple channels
• Optimizing digital marketing campaigns to improve funnel efficiency and reduce CAC
• Expanding the marketing tech stack to automate reporting, analytics, and experimentation
• Building marketing performance data structures and executing marketing-related technology tasks

ASSUMPTION: The ideal candidate will have experience with a variety of marketing projects and be able to demonstrate their ability to drive results through data-driven strategies.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall growth strategy?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to data analysis and marketing strategy, and how can this role contribute to its success?
• How does the company foster a culture of innovation and continuous learning?

ASSUMPTION: The ideal candidate will ask thoughtful questions that demonstrate their interest in the role and the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
• Be ready to discuss your approach to data analysis and marketing strategy in the context of this role
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.