📌 Core Information
🔹 Job Title: Senior Manager, Performance Marketing - Canada
🔹 Company: DoorDash Canada
🔹 Location: Toronto, ON
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: July 13, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving full-funnel growth for DoorDash Canada's performance marketing across consumer, merchant, and dasher audiences.
- Owning and developing the performance marketing strategy and roadmap to consistently beat acquisition goals.
- Collaborating with cross-functional teams, including Brand, Product, Analytics, and Finance, to launch impactful campaigns.
- Pushing boundaries in performance marketing by experimenting with AI, modeling LTV, and co-creating with Product.
- Growing and mentoring a high-performing team, leading with clarity, energy, and deep ownership.
ASSUMPTION: This role requires a strategic leader who can level up the performance marketing function across the board, from smarter measurement to sharper creative and tighter tech integration.
📋 Key Responsibilities
✅ Own and develop DoorDash Canada’s performance marketing strategy and roadmap to drive full-funnel growth and beat acquisition goals.
✅ Collaborate with cross-functional teams, including Brand, Product, Analytics, and Finance, to launch performance campaigns that are insightful and impactful.
✅ Push boundaries in performance marketing by reimagining attribution, experimenting with AI, modeling LTV, and co-creating with Product to turn insight into product features.
✅ Craft smarter media strategies by partnering with in-house experts and agency leads to optimize across every channel.
✅ Grow and mentor a high-performing team, leading with clarity, energy, and deep ownership.
✅ Move fast and make smart calls using data, instincts, and judgment to operate like an owner in a fast-paced, high-growth environment.
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and leadership to drive results and grow the team.
🎯 Required Qualifications
Education: Bachelor’s degree or higher; MBA a plus
Experience: 8+ years of experience in performance or growth marketing with deep expertise across paid digital, offline, and emerging media.
Required Skills:
- Proven success driving a multi-channel acquisition roadmap (Paid Search, Paid Social, Offline, etc.) and driving measurable business impact.
- Strong command of the evolving media landscape and the ability to adapt strategies so that channel mix, messaging, and creative resonate with core audiences.
- Fluency in attribution, LTV, and incrementality (including media mix modeling), and can break down complex analysis into clear decisions.
- Highly data-driven mindset with strong analytical rigor—comfortable drawing clear lines between marketing investment and business outcomes.
- Hands-on experience with A/B testing, conversion rate optimization, and building metrics-driven marketing programs.
- Experience leading technical innovation in marketing—measurement, AI, modeling, and Product-integrated campaigns.
- Excellent stakeholder management, cross-functional collaboration, and communication skills, especially across Brand, Product, Analytics, Creative, and Finance.
- Comfort when navigating ambiguity and making sound, strategic decisions in a fast-paced, evolving environment.
Preferred Skills:
- Experience in the food delivery or e-commerce industry.
- Fluency in French.
ASSUMPTION: Candidates should have a strong background in performance marketing, with a proven track record of driving growth and a deep understanding of the marketing funnel.
💰 Compensation & Benefits
Salary Range: CAD 150,000 - 200,000 per year (Based on industry standards for a senior manager role in Toronto)
Benefits:
- Premium Healthcare
- Wellness Expense Reimbursement
- Paid Parental Leave
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a senior manager role in Toronto, with consideration for the experience and qualifications required for this position.
📌 Applicant Insights
🔍 Company Context
Industry: DoorDash operates in the Software Development industry, focusing on local logistics, restaurant delivery, on-demand delivery, and e-commerce.
Company Size: DoorDash is a large company with 10,001+ employees, providing ample opportunities for career growth and collaboration.
Founded: DoorDash was founded in 2013 and has since grown to become a publicly-traded company.
Company Description:
- DoorDash empowers local economies by connecting people with local businesses through its on-demand delivery platform.
- The company focuses on providing exceptional customer service, supporting local merchants, and creating opportunities for Dashers (independent contractors who deliver for DoorDash).
- DoorDash is committed to growing and empowering a more inclusive community within its company, industry, and cities.
Company Specialties:
- Local Logistics
- Restaurant Delivery
- On-Demand Delivery
- E-commerce
Company Website: careersatdoordash.com
ASSUMPTION: DoorDash is a well-established company with a strong presence in the on-demand delivery market, offering applicants a dynamic work environment and opportunities for growth.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Head of Marketing, Canada.
Work Arrangement: On-site, with the opportunity for occasional remote work.
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities as DoorDash Canada grows.
- Opportunities to collaborate with cross-functional teams and contribute to the company's overall success.
- Possibility to transition into a leadership role within the marketing organization as the company expands.
ASSUMPTION: This role offers a unique opportunity to make a significant impact on DoorDash Canada's growth and provides ample room for career advancement.
🌍 Location & Work Environment
Office Type: DoorDash Canada's office is located in Toronto, ON, with a collaborative and dynamic work environment.
Office Location(s): 150 King Street West, Suite 200, Toronto, ON M5H 1J9, Canada
Geographic Context:
- Toronto is the most populous city in Canada and the provincial capital of Ontario.
- The city offers a diverse range of cultural attractions, vibrant neighborhoods, and a thriving food scene.
- Toronto is a major hub for technology and innovation, providing ample opportunities for professional growth and networking.
Work Schedule: Full-time, with flexible hours to accommodate team meetings and collaboration.
ASSUMPTION: Toronto provides an ideal location for this role, offering a diverse and dynamic work environment, as well as ample opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the recruitment team.
- Behavioral and situational interview with the hiring manager.
- Case study or project presentation, followed by a final interview with the hiring manager and a member of the leadership team.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Ability to analyze data and make data-driven decisions.
- Leadership and team management skills.
- Cultural fit and alignment with DoorDash's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to performance marketing and provide examples of your past successes.
- Research DoorDash's mission, values, and company culture to demonstrate your fit for the organization.
ATS Keywords: Performance Marketing, Growth Marketing, Customer Acquisition, Multi-Channel Acquisition, Attribution, LTV, Incrementality, Media Mix Modeling, A/B Testing, Conversion Rate Optimization, Stakeholder Management, Cross-Functional Collaboration, Leadership, Mentoring, Analytics, Product Integration
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, data analysis skills, leadership abilities, and cultural fit with DoorDash.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- Attribution modeling tools (e.g., AppsFlyer, Adjust)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in various marketing tools and technologies to effectively manage performance marketing campaigns and analyze data.
👔 Cultural Fit Considerations
Company Values:
- Empower local economies
- Act with empathy
- Rely on data and logic
- Move with urgency
- Be resourceful and scrappy
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and dynamic
- Results-oriented and accountable
Self-Assessment Questions:
- Do you have a strong understanding of the evolving media landscape and the ability to adapt strategies to resonate with core audiences?
- Are you comfortable navigating ambiguity and making sound, strategic decisions in a fast-paced, evolving environment?
- Do you thrive in a collaborative, cross-functional work environment and enjoy working with diverse teams?
ASSUMPTION: DoorDash values candidates who align with their mission, act with empathy, and demonstrate a strong work ethic, data-driven mindset, and collaborative spirit.
⚠️ Potential Challenges
- Managing a high-performing team in a fast-paced, evolving environment.
- Balancing strategic thinking with hands-on execution and leadership.
- Navigating a competitive landscape and driving consistent growth in performance marketing.
- Adapting to changes in the media landscape and consumer behavior.
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strategic and adaptable leader who can thrive in a dynamic environment.
📈 Similar Roles Comparison
- Unlike other performance marketing roles, this position focuses on driving growth for a specific region (Canada) and requires a deep understanding of the local market and consumer behavior.
- DoorDash operates in a highly competitive landscape, with established competitors and emerging players in the on-demand delivery market.
- Career progression in this role may involve expanding the team, taking on additional responsibilities, or transitioning into a leadership role within the marketing organization.
ASSUMPTION: This role offers a unique opportunity to drive growth and make a significant impact on DoorDash Canada's performance marketing efforts, with ample room for career advancement.
📝 Sample Projects
- Developing and executing a multi-channel acquisition strategy to drive user growth in Toronto.
- Optimizing attribution modeling to improve the accuracy of marketing spend allocation and maximize ROI.
- Launching a new product feature or service and measuring its impact on user engagement and retention.
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of this role, requiring a strong understanding of performance marketing, data analysis, and campaign execution.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing DoorDash Canada's performance marketing efforts, and how can this role address them?
- How does this role collaborate with cross-functional teams, and what are the key priorities for the first 90 days?
- What opportunities exist for growth and career advancement within the marketing organization at DoorDash?
- How does DoorDash support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, while providing valuable insights into the position and its requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview by researching DoorDash's mission, values, and company culture, and be ready to discuss your approach to performance marketing.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
