Senior Manager-PM Digital Marketing
Bank of Montreal
Full-time
On-site
Toronto, Ontario, Canada
🌐 Digital Marketing
📌 Core Information
- Job Title: Senior Manager-PM Digital Marketing
- Company: Bank of Montreal
- Location: Toronto, Ontario, Canada
- Job Type: On-site
- Category: Marketing
🚀 Job Overview
Key aspects of this role include:
- Leading a team of Salesforce Marketing Cloud developers to deliver marketing automation campaigns.
- Acting as a subject matter expert on complex builds and maintaining standards for marketing automation processes.
- Defining and maintaining standards, processes, and procedures for marketing automation campaigns.
- Investigating and resolving deliverability issues and ensuring accurate and timely delivery.
- Documenting outcomes, reporting progress, and communicating results and recommendations to key stakeholders.
- Govern content and production of all marketing automation assets, ensuring adherence to brand, privacy, and security policies.
- Understanding of governance and compliance requirements as they relate to legislation.
- Monitoring and minimizing unsubscribe/bounce/complaint rates and ensuring spam regulation compliance.
- Providing post-campaign reporting and analysis, monitoring campaign performance, and providing strategic direction based on industry best practices and trends.
- Automating data flow between existing databases and Salesforce Marketing Cloud.
- Implementing and deploying test strategies and conducting QA to ensure accuracy of code development, journey mapping, and deployment by segment.
- Deploying advanced email strategies, including preferences, segmentation, dynamic content, and triggered emails as required.
- Overseeing team members' onboarding, training, and upskilling to allow for growth opportunities.
- Acting as a lead and SME on complex builds.
ASSUMPTION: This role requires a strong background in marketing automation, Salesforce Marketing Cloud, and HTML development. The ideal candidate will have experience leading teams and managing projects, as well as a deep understanding of email marketing best practices and compliance regulations.
📋 Key Responsibilities
- Team Leadership:
- Oversee a team of Salesforce Marketing Cloud developers, providing guidance, mentorship, and support.
- Maintain best practice standards for builds and oversee approvals on all major campaigns.
- Onboard, train, and upskill team members to allow for growth opportunities.
- Act as a lead and SME on complex builds.
- Service Levels:
- Define and maintain standards, processes, and procedures for marketing automation campaigns.
- Investigate and resolve deliverability issues and ensure accurate and timely delivery.
- Adhere to a production schedule and provide regular status updates to key stakeholders.
- Document outcomes, report progress, and communicate results and recommendations to key stakeholders.
- Brand & Customer Experience:
- Govern content and production of all marketing automation assets, ensuring adherence to brand, privacy, and security policies.
- Understand governance and compliance requirements as they relate to legislation.
- Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance.
- Reporting:
- Provide post-campaign reporting and analysis.
- Monitor campaign performance and metrics.
- Provide strategic direction based on industry best practices and trends.
- Database Marketing:
- Understand database marketing and CRM programs and procedures.
- Automate data flow between existing databases and Salesforce Marketing Cloud.
- Implement and deploy test strategies and conduct QA to ensure accuracy of code development, journey mapping, and deployment by segment.
- Governance and Compliance:
- Be a subject matter expert on digital communication best practices, including creative, performance, and CAN SPAM compliance.
- Execute processes to ensure compliance with regulations.
- Risk Management and Control:
- Provide subject matter input into the effectiveness of marketing automation journey mapping and email deployment initiatives via Salesforce Marketing Cloud and implement changes quickly to resolve issues.
- Identify areas of concern to be completed or escalated as needed to the Scrum Master and Senior Manager.
ASSUMPTION: This role requires strong leadership, project management, and technical skills. The ideal candidate will have experience in marketing automation, Salesforce Marketing Cloud, and HTML development, as well as a deep understanding of email marketing best practices and compliance regulations.
🎯 Required Qualifications
- Education:
- An undergraduate degree in computer science or a recognized equivalent.
- Experience:
- 7-10+ years of experience as an HTML developer with Salesforce Marketing Cloud experience – journey builder, automation studio, AdStudio, etc.
- Prior experience in a leadership role (i.e., technical or direct reports) is an asset.
- Required Skills:
- Strong knowledge of email development best practices.
- Strong written and oral communication skills – must be able to communicate technical direction, discuss and incorporate stakeholder feedback, and communicate issues found and solutions clearly.
- Excellent data analysis, problem-solving, and troubleshooting skills.
- Preferred Skills:
- Knowledge of SQL.
- Experience with Advertising Studio.
ASSUMPTION: The ideal candidate will have a strong background in marketing automation, Salesforce Marketing Cloud, and HTML development, as well as experience in a leadership role. They should also have strong communication, data analysis, and problem-solving skills.
💰 Compensation & Benefits
- Salary Range: $84,000.00 - $156,000.00 (USD)
- Pay Type: Salaried
- Benefits:
- Health Insurance
- Tuition Reimbursement
- Accident Insurance
- Life Insurance
- Retirement Savings Plans
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a senior manager role in digital marketing with the required experience level and location. The benefits package is competitive and includes health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services
- Company Size: 10,001+ employees
- Founded: 1817 (as Bank of Montreal)
- Company Description: At Bank of Montreal, banking is our personal commitment to helping people at every stage of their financial lives. Our incredible team of over 46,000 people is just the tip of the iceberg. You should get to know us. We’re here to help.
- Company Specialties: Personal Banking, Commercial Banking, Wealth Management, Capital Markets, and Asset Management
📊 Role Analysis
- Career Level: Senior Manager
- Reporting Structure: This role reports directly to the Senior Manager, Digital Marketing.
- Work Arrangement: On-site, full-time
- Growth Opportunities: This role offers opportunities to lead a team, manage projects, and gain experience in digital marketing, with potential for career advancement within the company.
🌍 Location & Work Environment
- Office Type: Corporate office
- Office Location: First Canadian Place, 100 King Street, Toronto, ON M5X 1A1, CA
- Geographic Context: Toronto is a multicultural city with a vibrant downtown core and numerous neighborhoods. It offers a mix of urban and suburban living options.
- Work Schedule: Standard business hours, with flexibility for project needs.
ASSUMPTION: This role is based in Toronto, Ontario, Canada, and requires on-site work. The ideal candidate will be comfortable working in an office environment and have flexibility to work additional hours as needed.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission
2. Phone or video screening
3. In-depth behavioral and technical interviews
4. Final round with senior leadership
- Key Assessment Areas:
1. Technical skills in marketing automation, Salesforce Marketing Cloud, and HTML development
2. Leadership and project management skills
3. Communication and problem-solving skills
4. Knowledge of email marketing best practices and compliance regulations
- Application Tips:
1. Tailor your resume to highlight relevant skills and experience for this role.
2. Prepare for behavioral interview questions that focus on your leadership, project management, and technical skills.
3. Research the company and industry to demonstrate your understanding and enthusiasm for the role.
4. Follow up with the recruiter after your interview to express your interest in the position.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud (Journey Builder, Automation Studio, AdStudio)
- HTML Development
- AMPScript
- SQL (asset)
- Email Marketing Platforms (e.g., Mailchimp, Constant Contact)
- Project Management Tools (e.g., Asana, Trello, Jira)
👔 Cultural Fit Considerations
- Company Values: Boldly Grow the Good in business and life, putting customers first, working together, and being accountable.
- Work Style: Collaborative, innovative, and customer-focused, with a strong commitment to diversity, equity, and inclusion.
Self-Assessment Questions:
1. How do you align with the company's value of 'Boldly Grow the Good' in your approach to digital marketing?
2. How do you ensure that your work style supports a diverse, inclusive, and collaborative team environment?
3. How do you balance the need for innovation with the importance of adhering to brand, privacy, and security policies?
ASSUMPTION: The ideal candidate will have a strong cultural fit with the company's values and work style, demonstrating a commitment to boldly growing the good, putting customers first, working together, and being accountable.
⚠️ Potential Challenges
1. Managing a team with varying levels of experience and expertise in marketing automation and Salesforce Marketing Cloud.
2. Balancing the need for innovation with the importance of adhering to brand, privacy, and security policies.
3. Ensuring accurate and timely delivery of marketing automation campaigns while maintaining high-quality standards.
4. Managing stakeholder expectations and communicating effectively with both technical and non-technical team members and clients.
📈 Similar Roles Comparison
1. Senior Marketing Automation Manager (Financial Services Industry): This role is similar to the Senior Manager-PM Digital Marketing role, with a focus on managing a team of marketing automation specialists and ensuring the delivery of high-quality campaigns. However, this role may have a broader scope, including responsibility for marketing automation strategy and roadmap development.
2. Senior Marketing Automation Specialist (E-commerce): This role is similar to the Senior Manager-PM Digital Marketing role, with a focus on managing marketing automation campaigns for e-commerce platforms. The key difference is the industry-specific context and the need to integrate marketing automation with e-commerce platforms and other digital marketing channels.
3. Senior Digital Marketing Manager (Enterprise): This role is similar to the Senior Manager-PM Digital Marketing role, with a broader scope that includes responsibility for overall digital marketing strategy and execution. The key difference is the level of responsibility and the need to manage multiple digital marketing channels and teams.
📝 Sample Projects
1. Email Marketing Campaign: Develop and execute an email marketing campaign to promote a new banking product, targeting existing customers and prospects. This project requires strong email HTML development skills, knowledge of email marketing best practices, and experience with email marketing platforms.
2. Marketing Automation Journey: Design and implement a marketing automation journey to onboard new customers, ensuring a seamless and personalized experience. This project requires strong knowledge of marketing automation best practices, experience with Salesforce Marketing Cloud, and the ability to integrate data from multiple sources.
3. Triggered Email Campaign: Develop and execute a triggered email campaign to engage customers based on specific behaviors or events. This project requires strong email HTML development skills, knowledge of email marketing best practices, and experience with email marketing platforms and marketing automation tools.
💡 Key Questions to Ask During Interview
1. Role Responsibilities: Can you describe the day-to-day responsibilities of this role and how they align with my skills and experience?
2. Team Dynamics: How does this role fit into the overall digital marketing team structure, and what is the team's dynamic like?
3. Company Culture: How does the company's culture support work-life balance, and what initiatives are in place to promote diversity, equity, and inclusion?
4. Professional Development: What opportunities are available for professional growth and development within this role and the company?
5. Performance Metrics: How are the success of marketing automation campaigns and the performance of the team measured, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: The ideal candidate will ask thoughtful questions that demonstrate their understanding of the role, the company, and the industry, as well as their enthusiasm for the opportunity.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://jobs.bmo.com/ca/en/job/R250013024/Senior-Manager-PM-Digital-Marketing).
2. Tailor your resume to highlight relevant skills and experience for this role.
3. Prepare for behavioral interview questions that focus on your leadership, project management, and technical skills.
4. Research the company and industry to demonstrate your understanding and enthusiasm for the role.
5. Follow up with the recruiter after your interview to express your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Senior Manager-PM Digital Marketing
- Company: Bank of Montreal
- Location: Toronto, Ontario, Canada
- Job Type: On-site
- Category: Marketing
🚀 Job Overview
Key aspects of this role include:
- Leading a team of Salesforce Marketing Cloud developers to deliver marketing automation campaigns.
- Acting as a subject matter expert on complex builds and maintaining standards for marketing automation processes.
- Defining and maintaining standards, processes, and procedures for marketing automation campaigns.
- Investigating and resolving deliverability issues and ensuring accurate and timely delivery.
- Documenting outcomes, reporting progress, and communicating results and recommendations to key stakeholders.
- Govern content and production of all marketing automation assets, ensuring adherence to brand, privacy, and security policies.
- Understanding of governance and compliance requirements as they relate to legislation.
- Monitoring and minimizing unsubscribe/bounce/complaint rates and ensuring spam regulation compliance.
- Providing post-campaign reporting and analysis, monitoring campaign performance, and providing strategic direction based on industry best practices and trends.
- Automating data flow between existing databases and Salesforce Marketing Cloud.
- Implementing and deploying test strategies and conducting QA to ensure accuracy of code development, journey mapping, and deployment by segment.
- Deploying advanced email strategies, including preferences, segmentation, dynamic content, and triggered emails as required.
- Overseeing team members' onboarding, training, and upskilling to allow for growth opportunities.
- Acting as a lead and SME on complex builds.
ASSUMPTION: This role requires a strong background in marketing automation, Salesforce Marketing Cloud, and HTML development. The ideal candidate will have experience leading teams and managing projects, as well as a deep understanding of email marketing best practices and compliance regulations.
📋 Key Responsibilities
- Team Leadership:
- Oversee a team of Salesforce Marketing Cloud developers, providing guidance, mentorship, and support.
- Maintain best practice standards for builds and oversee approvals on all major campaigns.
- Onboard, train, and upskill team members to allow for growth opportunities.
- Act as a lead and SME on complex builds.
- Service Levels:
- Define and maintain standards, processes, and procedures for marketing automation campaigns.
- Investigate and resolve deliverability issues and ensure accurate and timely delivery.
- Adhere to a production schedule and provide regular status updates to key stakeholders.
- Document outcomes, report progress, and communicate results and recommendations to key stakeholders.
- Brand & Customer Experience:
- Govern content and production of all marketing automation assets, ensuring adherence to brand, privacy, and security policies.
- Understand governance and compliance requirements as they relate to legislation.
- Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance.
- Reporting:
- Provide post-campaign reporting and analysis.
- Monitor campaign performance and metrics.
- Provide strategic direction based on industry best practices and trends.
- Database Marketing:
- Understand database marketing and CRM programs and procedures.
- Automate data flow between existing databases and Salesforce Marketing Cloud.
- Implement and deploy test strategies and conduct QA to ensure accuracy of code development, journey mapping, and deployment by segment.
- Governance and Compliance:
- Be a subject matter expert on digital communication best practices, including creative, performance, and CAN SPAM compliance.
- Execute processes to ensure compliance with regulations.
- Risk Management and Control:
- Provide subject matter input into the effectiveness of marketing automation journey mapping and email deployment initiatives via Salesforce Marketing Cloud and implement changes quickly to resolve issues.
- Identify areas of concern to be completed or escalated as needed to the Scrum Master and Senior Manager.
ASSUMPTION: This role requires strong leadership, project management, and technical skills. The ideal candidate will have experience in marketing automation, Salesforce Marketing Cloud, and HTML development, as well as a deep understanding of email marketing best practices and compliance regulations.
🎯 Required Qualifications
- Education:
- An undergraduate degree in computer science or a recognized equivalent.
- Experience:
- 7-10+ years of experience as an HTML developer with Salesforce Marketing Cloud experience – journey builder, automation studio, AdStudio, etc.
- Prior experience in a leadership role (i.e., technical or direct reports) is an asset.
- Required Skills:
- Strong knowledge of email development best practices.
- Strong written and oral communication skills – must be able to communicate technical direction, discuss and incorporate stakeholder feedback, and communicate issues found and solutions clearly.
- Excellent data analysis, problem-solving, and troubleshooting skills.
- Preferred Skills:
- Knowledge of SQL.
- Experience with Advertising Studio.
ASSUMPTION: The ideal candidate will have a strong background in marketing automation, Salesforce Marketing Cloud, and HTML development, as well as experience in a leadership role. They should also have strong communication, data analysis, and problem-solving skills.
💰 Compensation & Benefits
- Salary Range: $84,000.00 - $156,000.00 (USD)
- Pay Type: Salaried
- Benefits:
- Health Insurance
- Tuition Reimbursement
- Accident Insurance
- Life Insurance
- Retirement Savings Plans
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a senior manager role in digital marketing with the required experience level and location. The benefits package is competitive and includes health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services
- Company Size: 10,001+ employees
- Founded: 1817 (as Bank of Montreal)
- Company Description: At Bank of Montreal, banking is our personal commitment to helping people at every stage of their financial lives. Our incredible team of over 46,000 people is just the tip of the iceberg. You should get to know us. We’re here to help.
- Company Specialties: Personal Banking, Commercial Banking, Wealth Management, Capital Markets, and Asset Management
📊 Role Analysis
- Career Level: Senior Manager
- Reporting Structure: This role reports directly to the Senior Manager, Digital Marketing.
- Work Arrangement: On-site, full-time
- Growth Opportunities: This role offers opportunities to lead a team, manage projects, and gain experience in digital marketing, with potential for career advancement within the company.
🌍 Location & Work Environment
- Office Type: Corporate office
- Office Location: First Canadian Place, 100 King Street, Toronto, ON M5X 1A1, CA
- Geographic Context: Toronto is a multicultural city with a vibrant downtown core and numerous neighborhoods. It offers a mix of urban and suburban living options.
- Work Schedule: Standard business hours, with flexibility for project needs.
ASSUMPTION: This role is based in Toronto, Ontario, Canada, and requires on-site work. The ideal candidate will be comfortable working in an office environment and have flexibility to work additional hours as needed.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission
2. Phone or video screening
3. In-depth behavioral and technical interviews
4. Final round with senior leadership
- Key Assessment Areas:
1. Technical skills in marketing automation, Salesforce Marketing Cloud, and HTML development
2. Leadership and project management skills
3. Communication and problem-solving skills
4. Knowledge of email marketing best practices and compliance regulations
- Application Tips:
1. Tailor your resume to highlight relevant skills and experience for this role.
2. Prepare for behavioral interview questions that focus on your leadership, project management, and technical skills.
3. Research the company and industry to demonstrate your understanding and enthusiasm for the role.
4. Follow up with the recruiter after your interview to express your interest in the position.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud (Journey Builder, Automation Studio, AdStudio)
- HTML Development
- AMPScript
- SQL (asset)
- Email Marketing Platforms (e.g., Mailchimp, Constant Contact)
- Project Management Tools (e.g., Asana, Trello, Jira)
👔 Cultural Fit Considerations
- Company Values: Boldly Grow the Good in business and life, putting customers first, working together, and being accountable.
- Work Style: Collaborative, innovative, and customer-focused, with a strong commitment to diversity, equity, and inclusion.
Self-Assessment Questions:
1. How do you align with the company's value of 'Boldly Grow the Good' in your approach to digital marketing?
2. How do you ensure that your work style supports a diverse, inclusive, and collaborative team environment?
3. How do you balance the need for innovation with the importance of adhering to brand, privacy, and security policies?
ASSUMPTION: The ideal candidate will have a strong cultural fit with the company's values and work style, demonstrating a commitment to boldly growing the good, putting customers first, working together, and being accountable.
⚠️ Potential Challenges
1. Managing a team with varying levels of experience and expertise in marketing automation and Salesforce Marketing Cloud.
2. Balancing the need for innovation with the importance of adhering to brand, privacy, and security policies.
3. Ensuring accurate and timely delivery of marketing automation campaigns while maintaining high-quality standards.
4. Managing stakeholder expectations and communicating effectively with both technical and non-technical team members and clients.
📈 Similar Roles Comparison
1. Senior Marketing Automation Manager (Financial Services Industry): This role is similar to the Senior Manager-PM Digital Marketing role, with a focus on managing a team of marketing automation specialists and ensuring the delivery of high-quality campaigns. However, this role may have a broader scope, including responsibility for marketing automation strategy and roadmap development.
2. Senior Marketing Automation Specialist (E-commerce): This role is similar to the Senior Manager-PM Digital Marketing role, with a focus on managing marketing automation campaigns for e-commerce platforms. The key difference is the industry-specific context and the need to integrate marketing automation with e-commerce platforms and other digital marketing channels.
3. Senior Digital Marketing Manager (Enterprise): This role is similar to the Senior Manager-PM Digital Marketing role, with a broader scope that includes responsibility for overall digital marketing strategy and execution. The key difference is the level of responsibility and the need to manage multiple digital marketing channels and teams.
📝 Sample Projects
1. Email Marketing Campaign: Develop and execute an email marketing campaign to promote a new banking product, targeting existing customers and prospects. This project requires strong email HTML development skills, knowledge of email marketing best practices, and experience with email marketing platforms.
2. Marketing Automation Journey: Design and implement a marketing automation journey to onboard new customers, ensuring a seamless and personalized experience. This project requires strong knowledge of marketing automation best practices, experience with Salesforce Marketing Cloud, and the ability to integrate data from multiple sources.
3. Triggered Email Campaign: Develop and execute a triggered email campaign to engage customers based on specific behaviors or events. This project requires strong email HTML development skills, knowledge of email marketing best practices, and experience with email marketing platforms and marketing automation tools.
💡 Key Questions to Ask During Interview
1. Role Responsibilities: Can you describe the day-to-day responsibilities of this role and how they align with my skills and experience?
2. Team Dynamics: How does this role fit into the overall digital marketing team structure, and what is the team's dynamic like?
3. Company Culture: How does the company's culture support work-life balance, and what initiatives are in place to promote diversity, equity, and inclusion?
4. Professional Development: What opportunities are available for professional growth and development within this role and the company?
5. Performance Metrics: How are the success of marketing automation campaigns and the performance of the team measured, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: The ideal candidate will ask thoughtful questions that demonstrate their understanding of the role, the company, and the industry, as well as their enthusiasm for the opportunity.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://jobs.bmo.com/ca/en/job/R250013024/Senior-Manager-PM-Digital-Marketing).
2. Tailor your resume to highlight relevant skills and experience for this role.
3. Prepare for behavioral interview questions that focus on your leadership, project management, and technical skills.
4. Research the company and industry to demonstrate your understanding and enthusiasm for the role.
5. Follow up with the recruiter after your interview to express your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.