Senior Manager, PR and Brand Marketing

📌 Core Information

🔹 Job Title: Senior Manager, PR and Brand Marketing

🔹 Company: Pulse Advertising GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time, Hybrid (3 office days per week)

🔹 Category: Advertising & Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with remote flexibility (2 remote days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading a cross-channel brand and communications strategy for Pulse Advertising
• Managing multi-channel communication campaigns with a strong B2B focus
• Driving Pulse’s social presence on platforms like TikTok, Instagram, and LinkedIn
• Producing and publishing compelling PR content that earns real media attention
• Conceptualizing and executing standout brand and press events

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of social media trends and B2B communications.

📋 Key Responsibilities

✅ Develop and lead a cross-channel brand and communications strategy that positions Pulse Advertising as a leading voice in the media landscape, with a strong focus on social-first storytelling

✅ Create and manage multi-channel communication campaigns—from newsletters and social content to industry reports—with a strong B2B focus

✅ Drive Pulse’s social presence on platforms like TikTok, Instagram, and LinkedIn, while positioning our founders and leaders as influential voices in the industry

✅ Produce and publish compelling PR content that earns real media attention

✅ Conceptualize and execute standout brand and press events that bring our vision to life and put Pulse on the radar of industry leaders and media

ASSUMPTION: This role requires a high level of creativity, strong project management skills, and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5+ years of hands-on international experience in PR, marketing, or brand management—either in-house or at an agency

Required Skills:

• Proven expertise in social media, PR, and brand management
• Strong leadership and team management skills
• Excellent communication and presentation skills
• Strong network of media contacts
• Ability to thrive in fast-paced environments
• Bilingual or multilingual proficiency (English is a must, German is a plus)

Preferred Skills:

• Experience working with global brands
• Familiarity with the advertising industry
• Knowledge of the German market

ASSUMPTION: Candidates with a strong portfolio demonstrating their ability to create and execute successful PR and brand marketing campaigns will be highly competitive.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (AI-estimated based on experience level and market rates for similar roles in Berlin)

Benefits:

• Work abroad from any Pulse office (London, Paris, Milan, Hamburg, or Berlin)
• Career development coaching
• Global get-togethers
• Hybrid and flexible working options (2 remote days per week)
• Central office locations
• Dog-friendly offices

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work remotely 2 days per week

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Pulse Advertising operates in the advertising services industry, focusing on social media marketing for global consumer brands.

Company Size: With 146 employees, Pulse Advertising is a mid-sized company that offers a dynamic and collaborative work environment.

Founded: Pulse Advertising was founded in 2014 and has since grown to become a global leader in social media marketing.

Company Description:

• Pulse Advertising helps the world’s most exciting brands grow through social media marketing
• The company works with multi-national consumer brands at the headquarter, regional, and local market level
• Pulse Advertising is uniquely positioned through its international setup, globalized team structure, and deep social media expertise

Company Specialties:

• Social Media Marketing
• Influencer Marketing
• Social Strategy
• Social Media Management
• Paid Social and Performance Marketing

Company Website: www.pulse-advertising.com

ASSUMPTION: Pulse Advertising's focus on social media marketing and global brands makes it an attractive option for candidates interested in the advertising industry and international work environments.

📊 Role Analysis

Career Level: This role is a senior management position, offering the opportunity to lead a team and shape the narrative around Pulse Advertising.

Reporting Structure: The Senior Manager, PR and Brand Marketing will report directly to the founders and executive team and lead a team of PR and marketing professionals.

Work Arrangement: This role follows a hybrid work arrangement, with 3 office days and 2 remote days per week.

Growth Opportunities:

• Potential to grow within the company as Pulse Advertising continues to expand globally
• Opportunity to work with and learn from industry leaders and influencers
• Chance to develop and refine skills in PR, brand marketing, and team management

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in PR and brand marketing within a global organization.

🌍 Location & Work Environment

Office Type: Pulse Advertising's offices are modern, collaborative spaces designed to foster creativity and innovation.

Office Location(s): Berlin, Germany (with additional offices in London, Paris, Milan, and Hamburg)

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene
• Berlin is well-connected by public transportation, making it easy to commute to and from the office

Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM. Employees are expected to be available during these hours for meetings and collaboration.

ASSUMPTION: Berlin's dynamic and multicultural environment, along with Pulse Advertising's modern office spaces, creates an engaging and inspiring work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site or virtual interview with the hiring manager and team members
• Final interview with the founders or executive team

Key Assessment Areas:

• Cultural fit and alignment with Pulse Advertising's values
• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and presentation skills
• Portfolio and case study presentations (if applicable)

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or case studies demonstrating your ability to create and execute successful PR and brand marketing campaigns
• Research Pulse Advertising and the advertising industry to show your enthusiasm and understanding of the company and its mission

ATS Keywords: Social Media, PR, Brand Management, B2B Communications, Content Campaigns, Thought Leadership, Media Relations, Event Planning, Team Leadership, Trending Topics, Storytelling, Communication, Networking, Fast-Paced Environment, Online Culture, Real-World Events

ASSUMPTION: Pulse Advertising's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on strategic thinking and leadership abilities.

🛠️ Tools & Technologies

• Social media platforms (TikTok, Instagram, LinkedIn, etc.)
• PR and marketing software (e.g., Muck Rack, Brand24, Hootsuite, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Microsoft Office Suite or Google Workspace

ASSUMPTION: Candidates should be comfortable using social media platforms and relevant PR and marketing software, as well as project management tools for team collaboration.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Integrity
• Expertise
• Growth

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you a strong communicator with excellent presentation skills?
• Do you have a proven track record of creating and executing successful PR and brand marketing campaigns?
• Are you comfortable working with global brands and international teams?

ASSUMPTION: Candidates who are creative, collaborative, and results-driven will be well-suited to Pulse Advertising's work environment and company culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to the dynamic nature of social media trends and platforms
• Working with global brands and international teams, which may require travel and flexible working hours
• Balancing the demands of B2B communications with consumer-focused social media marketing

ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and work effectively with diverse teams in a global organization.

📈 Similar Roles Comparison

• This role is unique in its focus on both B2B communications and consumer-facing social media marketing
• Compared to traditional PR roles, this position requires a stronger focus on social media trends and storytelling
• In contrast to brand marketing roles, this position emphasizes B2B communications and thought leadership

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other PR and brand marketing positions in the industry.

📝 Sample Projects

• Developing and executing a global social media campaign for a major consumer brand
• Creating and managing a thought leadership series featuring industry experts and influencers
• Planning and executing a high-profile press event to launch a new product or service

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that candidates can expect in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall strategy and growth plans?
• What are the key priorities for this role in the first 90 days?
• How does Pulse Advertising support the professional development and growth of its employees?
• What are the most significant challenges facing the PR and brand marketing team, and how can this role address them?
• How does Pulse Advertising measure the success of its PR and brand marketing efforts?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they will be working with, as well as the expectations and priorities for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or case studies demonstrating your ability to create and execute successful PR and brand marketing campaigns
• Research Pulse Advertising and the advertising industry to show your enthusiasm and understanding of the company and its mission
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.