Senior Manager, Product Content Management (Global Asset Management)

📌 Core Information

🔹 Job Title: Senior Manager, Product Content Management (Global Asset Management)

🔹 Company: Bank of Montreal

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: On-site

🔹 Category: Financial Services

🔹 Date Posted: 2025-07-07

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing product content on BMO GAM’s Content Management System (Seismic) to connect and deliver information/communications to GAM sales teams.
• Preparing, publishing, and optimizing product marketing content to meet business goals.
• Ensuring content is Compliance-approved, timely, and aligned with BMO GAM’s brand and style principles.
• Building and maintaining content management processes to improve engagement, consistency, and user experience.
• Developing content management solutions and making recommendations based on an understanding of the business strategy and stakeholder needs.
• Maximizing Seismic capabilities for automation/efficiency and user engagement.
• Providing advice and guidance to Product and Sales on implementation of content management solutions.
• Supporting the planning and implementation of content management operational programs.
• Reviewing and organizing content to ensure appropriate placement, categorization, and design.
• Educating users and stakeholders on content management processes and related principles.

ASSUMPTION: This role requires a strong understanding of asset management, content management systems, and stakeholder engagement. The ideal candidate will have experience in a similar role and be comfortable working with various teams to ensure content is accurate, engaging, and compliant.

📋 Key Responsibilities

✅ Builds and manages product content on BMO GAM’s Content Management System (Seismic) to connect and deliver information/communications to GAM sales teams.

✅ Helps prepare, publish, and optimize product marketing content to meet business goals.

✅ Partners with stakeholders to ensure that content is Compliance-approved, timely, and aligned with BMO GAM’s brand and style principles.

✅ Creates, maintains, and improves content management processes to positively impact engagement, consistency, and user experience and optimize execution.

✅ Develops content management solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.

✅ Maximizes Seismic capabilities for automation/efficiency and user engagement.

✅ Provides advice and guidance to Product and Sales on implementation of content management solutions.

✅ Provides input into the planning and implementation of content management operational programs.

✅ Reviews and organizes content to ensure appropriate placement, categorization, and design.

✅ Ensures BMO’s brand standards and digital content guidelines and standards are adhered to, with a focus on consistency of user experience, by applying standards and knowledge of contextual information.

✅ Educates users and stakeholders on the process and tools for the content management intake and maintenance processes, and related content management principles, programs, approaches, solutions.

✅ Executes work to deliver timely, accurate, and efficient service.

✅ Develops knowledge related to tools and technologies for executing content management processes and/or area of specialty (e.g., Seismic).

✅ Builds effective relationships with internal/external stakeholders (e.g., Product/Product Marketing, Investment Specialists/teams, BMO GAM Digital, Sales).

✅ Supports development and execution of strategic initiatives in collaboration with internal and external stakeholders.

✅ Provides input and analysis for the continuous improvement of content management processes and procedures.

✅ Participates in continuous improvement initiatives including planning, designing, and implementing new processes.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams to ensure content is accurate, engaging, and compliant.

🎯 Required Qualifications

Education: Bachelor's degree in a related field (e.g., Marketing, Communications, Business).

Experience: 4-6 years of experience in asset management (Mutual Funds, ETFs, Private Market/Alternative Investments).

Required Skills:

• Hands-on experience with Seismic content management: creating templates, content management, automation, analytics.
• Strong communication skills, both written and verbal.
• Proven ability to build and maintain effective relationships with internal and external stakeholders.
• Experience with content management processes and procedures.
• Familiarity with BMO’s brand standards and digital content guidelines.

Preferred Skills:

• Experience with project management tools (e.g., Asana, Trello, JIRA).
• Fluency in multiple languages.

ASSUMPTION: The ideal candidate will have a strong background in asset management and content management, with a proven track record of success in a similar role. They will be comfortable working with various teams and stakeholders to ensure content is accurate, engaging, and compliant.

💰 Compensation & Benefits

Salary Range: $69,000.00 - $129,000.00 per year

Benefits:

• Health Insurance
• Tuition Reimbursement
• Accident Insurance
• Life Insurance
• Retirement Savings Plans

Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for remote work)

ASSUMPTION: The salary range provided is based on industry standards for a Senior Manager role in the financial services sector. Benefits may vary based on the employee's location and length of service.

📌 Applicant Insights

🔍 Company Context

Industry: Bank of Montreal (BMO) is a leading North American financial services provider, offering a wide range of personal and commercial banking, wealth management, and investment banking products and services.

Company Size: BMO is a large company with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: 1817, in Montreal, Quebec, Canada

Company Description:

• BMO is committed to helping its customers make the most of their money by providing them with the right advice and solutions to meet their financial needs.
• The company's vision is to be the bank that defines great customer experience, helping customers make the most of their money by providing them with the right advice and solutions.
• BMO is dedicated to being a responsible corporate citizen, focusing on environmental sustainability, community investment, and diversity and inclusion.

Company Specialties:

• Personal Banking
• Commercial Banking
• Wealth Management
• Capital Markets
• Asset Management

Company Website: https://www.bmo.com/

ASSUMPTION: BMO is a well-established and respected financial institution with a strong brand and a commitment to customer service and community involvement.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Head of Product Content Management for Global Asset Management.

Work Arrangement: On-site, with flexibility for remote work as needed.

Growth Opportunities:

• Advancement to a Director or Vice President role within the Product Content Management team.
• Transition to a similar role within another division of BMO, such as Wealth Management or Commercial Banking.
• Expansion of responsibilities to include additional regions or product lines.

ASSUMPTION: This role offers significant opportunities for career growth and development within BMO's Global Asset Management division and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with open-concept workstations and dedicated meeting rooms.

Office Location(s): 100 King Street West, Toronto, Ontario, Canada

Geographic Context:

• Toronto is the capital city of Ontario and the largest city in Canada, with a diverse and multicultural population.
• The city is known for its vibrant arts and culture scene, world-class attractions, and a wide range of dining and entertainment options.
• Toronto has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for remote work)

ASSUMPTION: The office environment at BMO is collaborative and inclusive, with a strong focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission.
• Phone or video screen with the hiring manager.
• In-person or virtual interview with the hiring manager and a panel of stakeholders.
• Final round interview with the Head of Product Content Management for Global Asset Management.

Key Assessment Areas:

• Content management experience and expertise.
• Stakeholder engagement and communication skills.
• Problem-solving and analytical skills.
• Understanding of asset management and financial services industry.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of BMO's brand and values in your application materials.
• Prepare for behavioral interview questions that focus on your experience with content management, stakeholder engagement, and problem-solving.
• Research BMO's Global Asset Management division and be ready to discuss how your skills and experience align with the company's goals and objectives.

ATS Keywords: Seismic, Content Management, Asset Management, Stakeholder Engagement, Product Marketing, Compliance, Brand Standards, Digital Content, Process Improvement, Automation, Analytics

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.

🛠️ Tools & Technologies

• Seismic (Content Management System)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The ideal candidate will have experience with Seismic and other relevant content management, project management, and analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Respectful
• Responsible
• Integrity
• Teamwork

Work Style:

• Collaborative
• Inclusive
• Agile
• Data-driven
• Innovative

Self-Assessment Questions:

• How do you ensure that content is compliant with brand standards and regulatory requirements?
• Can you provide an example of a time when you had to manage multiple stakeholders with competing priorities?
• How do you approach continuous improvement and process optimization in your work?

ASSUMPTION: BMO values candidates who are customer-focused, respectful, responsible, and team-oriented, with a strong work ethic and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple stakeholders with competing priorities and ensuring content is compliant with brand standards and regulatory requirements.
• Keeping up with industry trends and best practices in content management and asset management.
• Balancing the need for efficiency and automation with the need for personalized and engaging content.
• Adapting to changes in the organization's structure and priorities.

ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively and contribute to the continuous improvement of content management processes and procedures.

📈 Similar Roles Comparison

• This role is similar to a Content Manager or Content Strategist role within a financial services organization, but with a focus on asset management and a broader scope of responsibilities.
• Compared to similar roles in other industries, this role requires a strong understanding of asset management and financial services industry trends and best practices.
• Career progression in this role could lead to a similar role within another division of BMO or a more senior role within Global Asset Management.

ASSUMPTION: This role offers unique opportunities for career growth and development within BMO's Global Asset Management division and the broader financial services industry.

📝 Sample Projects

• Developing and implementing a new content management process to improve engagement and user experience for GAM sales teams.
• Creating and maintaining Seismic templates and content to support the launch of a new product or fund.
• Conducting a content audit and making recommendations for improvement based on an analysis of user data and stakeholder feedback.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from process improvement and content creation to data analysis and stakeholder engagement.

❓ Key Questions to Ask During Interview

• Can you describe the current content management processes and how they are being optimized for efficiency and user engagement?
• How does this role collaborate with other teams and stakeholders within Global Asset Management and BMO more broadly?
• What are the biggest challenges facing the content management team, and how can this role help address them?
• How does BMO support the professional development and career growth of its employees, particularly in this role?
• What are the key performance indicators (KPIs) for this role, and how are they measured and reported?

ASSUMPTION: These questions will help you better understand the role's responsibilities, the team's dynamics, and the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral interview questions that focus on your experience with content management, stakeholder engagement, and problem-solving.
• Research BMO's Global Asset Management division and be ready to discuss how your skills and experience align with the company's goals and objectives.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.