Senior Manager, Product Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Product Marketing

🔹 Company: Manulife

🔹 Location: Singapore

🔹 Job Type: On-site

🔹 Category: 📦 Product Marketing

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading end-to-end product marketing initiatives to create client-centric product collaterals and campaigns.
• Developing marketing strategies that align Manulife’s value propositions with customer needs.
• Driving customer acquisition and retention through innovative product marketing approaches.
• Enhancing brand engagement with existing customers by serving as a trusted partner throughout their life journey.

ASSUMPTION: The role requires a balance between strategic leadership and practical implementation skills, given the comprehensive responsibility for product marketing initiatives and collaboration with diverse teams.

📋 Key Responsibilities

✅ Lead the development and execution of marketing campaigns for new product launches, focusing on customer centricity.

✅ Collaborate with internal teams and external agencies to create effective marketing materials and strategies.

✅ Develop clear and compelling messaging that simplifies complex solutions into easy-to-understand client values.

✅ Monitor initiative performance and utilize data analysis to provide insights and recommendations for optimization.

✅ Support sponsorship and partnership executions to amplify brand awareness.

✅ Ensure adherence to Manulife’s brand standards in all creative assets.

✅ Contribute to the overall Brand, Content, and Propositions strategy.

✅ Support bancassurance and advisory partners on marketing initiatives.

ASSUMPTION: The responsibilities highlight a need for multidisciplinary skills, including data analysis, stakeholder management, and creative design, to fulfill the diverse requirements of the role.

🎯 Required Qualifications

Education: University degree in a related field.

Experience: Minimum 5 years in a marketing role, particularly in Branding, Advertising, and Product Marketing.

Required Skills:

• Customer-centric mindset for campaign implementation
• Compelling storytelling ability
• Competency in integrated marketing communications

Preferred Skills:

• Experience in the Finance/Insurance industry
• Expertise in digital and social media marketing

ASSUMPTION: Experience in the Finance/Insurance industry is preferred due to the company’s sector, which necessitates familiarity with industry-specific marketing practices.

💰 Compensation & Benefits

Salary Range: Not specified. Typically, competitive compensation is expected for a senior management role in a reputable company like Manulife.

Benefits:

• Comprehensive health insurance
• Retirement savings plans
• Continuing education support

Working Hours: 40 hours per week, with potential flexibility in terms of hybrid working arrangements.

ASSUMPTION: Benefits likely align with industry standards for senior roles, emphasizing work-life balance and professional development incentives.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance, part of the broader financial services sector.

Company Size: 10,001+ employees, offering expansive resources and diverse career pathways.

Founded: Not specified.

Company Description:

• Global leader in financial services with a focus on simplifying life decisions.
• Operations across Canada, Asia, Europe, and the U.S.
• Manages over $1.3 trillion in assets, serving millions of customers worldwide.

Company Specialties:

• Insurance and risk management
• Investment management
• Retirement planning

Company Website: http://www.manulife.com

ASSUMPTION: The company's global presence suggests abundant opportunities for international career mobility and cross-functional engagements.

📊 Role Analysis

Career Level: Senior management, involving strategic leadership and operational oversight.

Reporting Structure: Reports to the Head of Brand, Content & Propositions.

Work Arrangement: On-site with some flexibility for hybrid working arrangements.

Growth Opportunities:

• Potential for leadership advancement in a global organization.
• Opportunities to drive innovative marketing strategies and initiatives.
• Exposure to cross-cultural and international projects.

ASSUMPTION: Given the strategic nature of the role, there is likely significant capacity for career growth and influence within the company.

🌍 Location & Work Environment

Office Type: Corporate office setting, conducive for collaborative work and strategic planning.

Office Location(s): 51 Bras Basah Rd, Singapore 189554, SG

Geographic Context:

• Located in a major business and commercial hub in Singapore.
• Access to a diverse pool of talents and resources.
• Vibrant city life with multicultural influences.

Work Schedule: Standard workweek, with facilities to support hybrid work where applicable.

ASSUMPTION: The dynamic urban location supports business networking and innovative collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial application submission through Manulife’s careers portal.
• Phone screening with HR representative.
• On-site or virtual interviews with management and team members.

Key Assessment Areas:

• Marketing strategy and execution capabilities
• Leadership and team collaboration skills
• Analytical thinking and data-driven decision-making

Application Tips:

• Highlight relevant industry experience in finance and insurance.
• Emphasize storytelling and communication skills in your application.
• Prepare examples of successful marketing campaigns you've led.

ATS Keywords: Product Marketing, Branding, Advertising, Storytelling, Customer Engagement

ASSUMPTION: The interview process is likely comprehensive to assess both technical skills and cultural alignment within the company.

🛠️ Tools & Technologies

• Content management systems (CMS) for marketing materials.
• Customer relationship management (CRM) tools.
• Analytical platforms for data-driven insights.

ASSUMPTION: Familiarity with digital marketing tools and platforms is imperative for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession and dedication to customer satisfaction.
• Integrity and ethical practice.
• Commitment to diversity and inclusion.

Work Style:

• Agile mindset and adaptive to change.
• Collaborative approach to teamwork.
• Proactive and solution-oriented attitude.

Self-Assessment Questions:

• How do you prioritize customer-centric strategies in your work?
• What experience do you have with leading marketing campaigns?
• How have you previously worked within cross-functional teams?

ASSUMPTION: The cultural environment emphasizes integrity and collaboration, aligning with the company’s global mission and values.

⚠️ Potential Challenges

• Navigating complex marketing landscapes in the financial sector.
• Balancing innovative marketing strategies with regulatory compliance.
• Ensuring brand consistency across global markets.
• Coordinating across diverse geographical teams and time zones.

ASSUMPTION: Challenges are likely inherent to the responsibility of maintaining brand integrity while pushing creative boundaries.

📈 Similar Roles Comparison

• Generally requires similar marketing leadership and strategy across different industries.
• In finance, a deeper understanding of financial products is needed compared to other sectors.
• Emphasis on regulatory knowledge and risk mitigation is more significant in this role.

ASSUMPTION: While core marketing skills overlap, industry-specific requirements can vary greatly, especially between finance and other sectors.

📝 Sample Projects

• Launching a major marketing campaign for a new insurance product.
• Developing a digital-first customer engagement initiative.
• Executing a cross-regional brand awareness campaign.

ASSUMPTION: Previous project examples likely illustrate innovation in marketing strategies and successful stakeholder collaboration.

❓ Key Questions to Ask During Interview

• How does Manulife define success for this role?
• What are the biggest challenges currently facing the marketing team?
• How does the company support career development and growth?
• Can you describe the team dynamic and company culture?
• How can I contribute most effectively to Manulife’s goals?

ASSUMPTION: These questions are designed to gain deeper insights into the company culture, team expectations, and growth potential.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a tailored resume highlighting relevant experience.
• Craft a compelling cover letter that addresses the key competencies mentioned in the listing.
• Be ready to discuss your strategic approach to product marketing during interviews.
• Provide examples of past successes and learnings in similar roles.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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