Senior Manager, Product Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Product Marketing

🔹 Company: Microchip Technology Inc.

🔹 Location: Burnaby, British Columbia, Canada

🔹 Job Type: On-site, Full-time

🔹 Category: Semiconductor Manufacturing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (with up to 50% travel)

🚀 Job Overview

Key aspects of this role include:

• Leading a team to drive the strategic management of ADAS and Display connectivity product line
• Representing Microchip as a thought leader in the Automotive SerDes Alliance (ASA) and ADAS connectivity sector
• Collaborating cross-functionally to define product requirements and take new products to market
• Managing the entire product lifecycle, from concept to end-of-life, ensuring alignment with market needs and company objectives
• Conducting market research and competitive analysis to identify trends, opportunities, and threats in the automotive connectivity sector

ASSUMPTION: This role requires a high level of industry knowledge and experience in product management and marketing within the automotive semiconductor sector. It also involves significant travel, up to 50% of the time.

📋 Key Responsibilities

✅ Lead and mentor a team of product marketing and product line managers, fostering a collaborative and high-performance culture

✅ Represent Microchip as a thought leader, driving the direction of ASA-ML and ADAS & Display connectivity as it gets adopted in automotive and other applications

✅ Own the entire product lifecycle for ASA devices, ensuring alignment with market needs and company objectives

✅ Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats in the automotive connectivity sector

✅ Develop and execute comprehensive marketing strategies and product roadmaps to enhance product positioning, drive demand, and achieve revenue targets

✅ Work closely with engineering, sales, and customer support teams to ensure product development aligns with market requirements and customer feedback

✅ Build and maintain strong relationships with key stakeholders, including customers, partners, and industry alliances, to promote ASA devices and influence industry standards

ASSUMPTION: This role involves a high degree of cross-functional collaboration and stakeholder engagement, requiring strong communication and interpersonal skills.

🎯 Required Qualifications

Education: Bachelor's or Master’s degree in Computer or Electrical Engineering. An MBA would be an asset.

Experience: A minimum of 10 years of relevant automotive semiconductor industry experience in product management and product marketing.

Required Skills:

• Proven experience managing products through their life-cycle, from concept to volume production
• Deep knowledge of automotive connectivity standards and in-vehicle networking technologies including ASA-ML, GSML, FPDLink, Automotive Ethernet and Zonal architectures
• Experience managing key ecosystem alliances
• Strong leadership skills with a track record of managing and developing high-performing teams
• Excellent analytical, strategic thinking, and problem-solving abilities
• Exceptional communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels
• Familiarity with key stakeholders and decision makers at automotive OEMs and Tier1s
• Ability to travel internationally approximately 30% of the time

Preferred Skills:

• Experience working with Automotive Ethernet and Zonal architectures
• Fluency in multiple languages

ASSUMPTION: Given the specific industry and role requirements, candidates should have a strong background in automotive connectivity standards and a proven track record in product management and marketing.

💰 Compensation & Benefits

Salary Range: The annual base salary range for this position is $107,000 - $226,000 USD. The range is dependent on numerous factors including job location, skills, and experience.

Benefits:

• Health Benefits
• Retirement Savings Plans
• Restricted Stock Units
• Quarterly Bonus Payments
• IESPP Program

Working Hours: Full-time, typically 40 hours per week, with up to 50% travel required.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the semiconductor industry. The benefits listed are based on the company's careers page and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Microchip Technology Inc. operates in the Semiconductor Manufacturing industry, which is a crucial sector for technology and electronics companies worldwide. The industry is characterized by rapid innovation and intense competition.

Company Size: Microchip Technology Inc. has 10,001+ employees, making it a large organization. This size offers opportunities for career growth and diverse experiences but may also have more structured processes and hierarchies.

Founded: Microchip Technology Inc. was founded in 1989 and has since grown into a leading supplier of smart, connected, and secure embedded control solutions.

Company Description:

• Microchip Technology Inc. is a leading semiconductor supplier of smart, connected, and secure embedded control solutions.
• The company's easy-to-use development tools and comprehensive product portfolio enable customers to create optimal designs that reduce risk while lowering total system cost and time to market.
• Microchip serves more than 125,000 customers across the industrial, automotive, consumer, aerospace and defense, communications, and computing markets.

Company Specialties:

• PIC® Microcontrollers
• dsPIC® Digital Signal Controllers
• Analog & Interface
• Memory
• Embedded Wireless
• Wireless Audio
• Embedded Security
• Touch & Gesture Sensing
• RF Front End
• Real-Time Clocks
• Development Systems
• Automotive
• USB & Ethernet
• Computing
• and FPGAs

Company Website: www.microchip.com

ASSUMPTION: Microchip Technology Inc. is a well-established company with a strong presence in the semiconductor industry. Its extensive product portfolio and customer base provide a solid foundation for growth and innovation.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of experience, expertise, and leadership.

Reporting Structure: The Senior Manager, Product Marketing will likely report directly to the Vice President of Marketing or a similar executive role and oversee a team of product marketing and product line managers.

Work Arrangement: This role is on-site, with up to 50% travel required. The travel requirement is due to the need to represent Microchip at industry events, conferences, and customer meetings worldwide.

Growth Opportunities:

• As a senior manager, there may be opportunities to progress to a vice president or director role within the marketing department or take on broader responsibilities within the organization.
• Microchip's Leadership Passage Programs support career growth, with over a thousand people enrolled annually.
• The company's strong sense of community and commitment to employee development provide ample opportunities for professional growth.

ASSUMPTION: Given the senior level of this role, there are significant opportunities for career advancement within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Microchip's office in Burnaby, British Columbia, Canada, is a large, modern facility with a collaborative work environment.

Office Location(s): 6350 Metral Drive, Burnaby, British Columbia, Canada

Geographic Context:

• Burnaby is the third-largest city in British Columbia, located immediately east of Vancouver.
• The city offers a mix of urban and suburban living, with easy access to outdoor recreation and cultural amenities.
• Burnaby has a mild, oceanic climate, with cool, wet winters and warm, dry summers.

Work Schedule: The work schedule is typically Monday to Friday, 8:30 AM to 5:00 PM, with flexibility for the role's travel requirements.

ASSUMPTION: The work environment at Microchip's Burnaby office is likely to be dynamic and collaborative, with a strong focus on innovation and customer success.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the hiring manager or a member of the marketing team
• On-site or virtual final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Industry knowledge and experience in product management and marketing within the automotive semiconductor sector
• Leadership skills and ability to manage and develop high-performing teams
• Communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels
• Strategic thinking and problem-solving abilities
• Alignment with Microchip's mission, values, and company culture

Application Tips:

• Highlight relevant industry experience and achievements in your resume, with a focus on product management and marketing within the automotive semiconductor sector.
• Tailor your cover letter to demonstrate your understanding of the role's requirements and your fit with Microchip's company culture.
• Prepare for interview questions that assess your industry knowledge, leadership skills, and strategic thinking abilities.

ATS Keywords: Automotive SerDes Alliance, ASA-ML, ADAS, Display connectivity, product management, product marketing, team leadership, market analysis, strategic planning, cross-functional collaboration, stakeholder engagement, semiconductor industry, automotive connectivity standards, in-vehicle networking technologies

ASSUMPTION: The interview process for this role will likely be comprehensive, with a strong focus on assessing the candidate's industry knowledge, leadership skills, and cultural fit with Microchip's organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Product lifecycle management (PLM) software (e.g., Arena, Jama)
• Industry-specific tools and technologies (e.g., automotive connectivity standards, in-vehicle networking technologies)

ASSUMPTION: The specific tools and technologies required for this role will depend on the candidate's area of focus within the product marketing department and the company's current technology stack.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Customer Focus
• Quality
• Respect
• Empowerment
• Collaboration
• Accountability
• Diversity
• Excellence

Work Style:

• Microchip's work style is characterized by a strong focus on innovation, collaboration, and customer success.
• The company values a dynamic, fast-paced work environment that encourages continuous learning and growth.
• Microchip's culture supports a healthy work-life balance, with flexible work arrangements and a commitment to employee well-being.

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment that requires strong leadership and strategic thinking?
• Are you comfortable with frequent travel and the ability to work independently in different time zones?
• Do you have a strong understanding of the automotive semiconductor industry and its connectivity standards?
• Are you able to build and maintain strong relationships with key stakeholders, including customers, partners, and industry alliances?

ASSUMPTION: Candidates who are a strong cultural fit for Microchip will demonstrate a strong alignment with the company's values, a passion for innovation, and a commitment to customer success.

⚠️ Potential Challenges

• The role requires a high degree of industry knowledge and experience in product management and marketing within the automotive semiconductor sector.
• The travel requirement (up to 50% of the time) may present challenges for candidates with family or personal commitments that limit their ability to travel extensively.
• The role involves managing a team and working with cross-functional groups, which may require strong leadership and communication skills to navigate potential conflicts or differing priorities.
• The dynamic and fast-paced work environment may be challenging for candidates who prefer a more structured or predictable work setting.

ASSUMPTION: Candidates should carefully consider their personal and professional priorities when evaluating this role, as it may present unique challenges related to industry knowledge, travel requirements, and work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on the Automotive SerDes Alliance (ASA) and ADAS connectivity sector, with a specific emphasis on the ASA-ML chipset.
• Similar roles in the industry may focus on different automotive connectivity standards or have a broader product portfolio, but they are likely to share many of the same core responsibilities and required qualifications.
• Career progression in this role may involve moving into a vice president or director role within the marketing department or taking on broader responsibilities within the organization, such as general management or strategic planning.

ASSUMPTION: Candidates should carefully consider the unique aspects of this role and how they align with their career goals and industry interests.

📝 Sample Projects

• Developing a comprehensive marketing strategy and product roadmap for the ASA-ML chipset, including market segmentation, positioning, and competitive analysis
• Managing the product lifecycle for ASA devices, from concept to end-of-life, ensuring alignment with market needs and company objectives
• Conducting market research and competitive analysis to identify trends, opportunities, and threats in the automotive connectivity sector, with a focus on ASA-ML and other relevant standards

ASSUMPTION: The specific projects for this role will depend on the candidate's area of focus within the product marketing department and the company's current product portfolio and market priorities.

❓ Key Questions to Ask During Interview

• Can you describe the current product roadmap for the ASA-ML chipset and how my contributions could impact its success?
• How does the marketing team collaborate with other departments, such as engineering and sales, to ensure product development aligns with market requirements and customer feedback?
• What are the key priorities for the first 90 days in this role, and how can I best support the team in achieving them?
• How does Microchip support the professional development and growth of its employees, particularly in senior management roles?
• What are the most significant challenges facing the automotive connectivity sector in the near future, and how can this role help address them?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their understanding of the role's requirements and their fit with Microchip's company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume to highlight relevant industry experience and achievements in product management and marketing within the automotive semiconductor sector.
• Write a cover letter that demonstrates your understanding of the role's requirements and your fit with Microchip's company culture.
• Prepare for interview questions that assess your industry knowledge, leadership skills, and strategic thinking abilities.
• Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.