📌 Core Information
🔹 Job Title: Senior Manager, Product Marketing
🔹 Company: CSG
🔹 Location: United States Remote, Canada Remote, Ireland Remote, Spain Remote, Sweden Remote, United Kingdom Remote
🔹 Job Type: Full-Time
🔹 Category: Product Marketing
🔹 Date Posted: 2025-06-24
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Supporting product positioning, go-to-market planning, and marketing assets for CSG’s products and solutions.
- Liaising between Product Management, Strategic Solution Units, and customers to craft compelling value propositions and product/solution messaging.
- Driving demand and adoption through effective product/solution positioning, market differentiation, and customer-focused messaging.
- Collaborating with cross-functional teams to develop and execute go-to-market strategies, sales plays, and other enablement materials.
- Managing assigned marketing budgets and resources to drive optimized investment and ROI.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a matrixed, cross-functional environment.
📋 Key Responsibilities
✅ Contribute to aligning CSG’s product positioning, value proposition, and market differentiation to specific industry and customer needs to drive demand and adoption.
✅ Gather information and insights to develop buyer personas, positioning, and messaging that connect with target audiences.
✅ Collaborate with Marketing, Go To Market teams, Strategic Solution Units, Sales, and Product Management teams to plan and deliver product launches and go-to-market strategies.
✅ Develop and execute plans to convert leads and maximize market opportunities through outbound marketing or customer-facing activities.
✅ Build necessary tools and materials to support the Sales organization in driving go-to-market strategies.
✅ Manage assigned marketing budgets and resources to drive optimized investment and ROI.
✅ Provide day-to-day leadership, coaching, and performance management for a high-performing team.
ASSUMPTION: This role requires a balance of strategic thinking, project management, and team leadership skills to succeed.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or Communications, or equivalent experience
Experience: 7+ years of product marketing experience in a B2B technology environment
Required Skills:
- Familiarity with the Pragmatic Marketing Framework
- Experience supporting large, complex product launches
- Excellent writing, organization, and project management skills
- Strong ability to identify, qualify, and prioritize prospects
- Ability to be flexible and adaptable to evolving clients and business needs
- Capability to operate in a multi-cultural environment
- Ability to read, write, speak, and understand the English language in a business environment
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and additional language fluency could provide a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: $127,153.84 - $203,447.54 per year
Benefits:
- Work from Home
- Employee Belonging Groups
- Healthcare: Dental, Medical, and Vision
- Paid Vacation, Volunteer, and Holiday Time Off
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Product Marketing Manager role with 7+ years of experience in a B2B technology environment.
📌 Applicant Insights
🔍 Company Context
Industry: CSG operates in the Individual and Family Services industry, providing mental health and intellectual/developmental disability services throughout Central and Northeastern Pennsylvania.
Company Size: CSG has 1,001-5,000 employees, offering a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: 1972, with a history of providing community-based mental health and intellectual/developmental disability services.
Company Description:
- CSG offers specialized programs and services to meet the needs of the individuals they serve, including adult and children mental health, autism, and IDD services.
- The company is committed to providing services that empower individuals and promote independence and wellness.
- CSG takes pride in its caring, dignified setting that promotes growth and provides opportunities for the individuals they serve to reach their full potential.
Company Specialties:
- Adult mental health services
- Child and youth mental health services
- Intellectual and Developmental Disability services
Company Website: http://www.csgonline.org
ASSUMPTION: CSG’s focus on community-based services and empowering individuals creates a unique work environment that prioritizes care and growth.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring strategic thinking, leadership, and experience in product marketing.
Reporting Structure: The Senior Manager, Product Marketing will report directly to the Head of Product Marketing and collaborate with various cross-functional teams, including Product Management, Strategic Solution Units, and Sales.
Work Arrangement: This role is remote-friendly, with the option to work from various locations across the United States, Canada, Ireland, Spain, Sweden, and the United Kingdom.
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work on diverse products and solutions across various industries
- Possibility to advance to a director or vice president role within the product marketing organization
ASSUMPTION: CSG’s mid-sized company structure and diverse product portfolio offer ample opportunities for growth and development within the product marketing organization.
🌍 Location & Work Environment
Office Type: Remote-friendly, with no physical office requirement
Office Location(s): United States, Canada, Ireland, Spain, Sweden, United Kingdom
Geographic Context:
- CSG operates in multiple countries, allowing for a diverse and global work environment
- Remote work offers flexibility and the ability to balance work and personal life
- The company’s focus on community-based services may require occasional travel to client sites or events
Work Schedule: Full-time, with a flexible work arrangement that prioritizes results and outcomes over strict hours
ASSUMPTION: CSG’s remote-friendly work environment and global presence provide unique opportunities for candidates seeking flexibility, diversity, and international exposure.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Recruiter (Cassie Alexander)
- Behavioral and technical assessment
- Final interview with the hiring manager and/or other team members
- Background check and offer extension
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Cross-functional collaboration and communication skills
- Leadership and team management abilities
- Adaptability and flexibility in a matrixed environment
- Alignment with CSG’s mission, values, and company culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant product marketing experience and achievements
- Prepare for behavioral and technical assessment questions by reviewing CSG’s products, services, and company values
- Research CSG’s industry and competition to demonstrate your understanding of the market landscape
- Practice common product marketing interview questions and develop thoughtful responses
ATS Keywords: Product Marketing, Go-To-Market Strategy, Sales Enablement, Market Differentiation, Competitive Analysis, Product Launch, B2B Marketing, Strategic Thinking, Cross-Functional Collaboration, Team Leadership
ASSUMPTION: CSG’s hiring process is designed to assess candidates’ product marketing expertise, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- Product management tools (e.g., Asana, Jira, Trello)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
ASSUMPTION: CSG’s use of marketing automation and collaboration tools requires candidates to have experience with these technologies or a willingness to learn.
👔 Cultural Fit Considerations
Company Values:
- Impact: Always help and empower others, whether they’re colleagues or customers
- Integrity: Do what’s right for our customers and our people while being authentic
- Inspiration: Be bold in the way you think and passionate about the work you do
Work Style:
- Collaborative and cross-functional, with a focus on driving results and outcomes
- Adaptable and flexible, with a willingness to pivot and adjust strategies as needed
- Customer-focused, with a deep understanding of industry and customer needs
Self-Assessment Questions:
- How do you embody CSG’s values in your daily work?
- How do you approach collaborating with cross-functional teams to drive results and outcomes?
- How do you stay up-to-date with industry trends and customer needs in a rapidly evolving market?
ASSUMPTION: CSG’s values-driven culture and collaborative work style require candidates to demonstrate a strong fit with the company’s mission and core principles.
⚠️ Potential Challenges
- Managing multiple products and solutions across diverse industries
- Balancing strategic thinking with day-to-day project management and team leadership
- Operating effectively in a matrixed, cross-functional environment
- Adapting to a remote-friendly work arrangement and maintaining productivity
ASSUMPTION: CSG’s dynamic and fast-paced work environment presents unique challenges that require candidates to be adaptable, strategic, and results-driven.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position requires a balance of strategic thinking, project management, and team leadership skills
- CSG’s focus on community-based services and empowerment sets it apart from other companies in the industry
- This role offers a unique opportunity to work on diverse products and solutions across various industries
ASSUMPTION: CSG’s unique focus on community-based services and empowerment creates a distinct work environment that sets it apart from other companies in the industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch, including positioning, messaging, and sales enablement materials
- Conducting competitive analysis and customer research to inform product positioning and differentiation
- Managing a team to execute a product launch campaign, including event planning, collateral development, and lead generation
ASSUMPTION: CSG’s diverse product portfolio and focus on community-based services offer unique project opportunities for candidates seeking to make an impact in the industry.
❓ Key Questions to Ask During Interview
- How does CSG differentiate its products and services in the market, and how can I contribute to this effort?
- What are the key priorities for the first 90 days in this role, and how can I hit the ground running?
- How does CSG support the professional development and growth of its product marketing team members?
- What are the most challenging aspects of working in a remote-friendly environment, and how does CSG address these challenges?
- How does CSG measure the success of its product marketing efforts, and how can I contribute to improving these metrics?
ASSUMPTION: Asking thoughtful and strategic questions demonstrates your interest in the role and commitment to CSG’s success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through http://www.csgonline.org/careers
- Tailor your resume and cover letter to highlight relevant product marketing experience and achievements
- Prepare for behavioral and technical assessment questions by reviewing CSG’s products, services, and company values
- Research CSG’s industry and competition to demonstrate your understanding of the market landscape
- Practice common product marketing interview questions and develop thoughtful responses
- Follow up with the Recruiter (Cassie Alexander) one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
