📌 Core Information
🔹 Job Title: Senior Manager - Product Marketing
🔹 Company: PropertyGuru Group
🔹 Location: Singapore, Kuala Lumpur
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive go-to-market strategies for PropertyGuru's key products and solutions
- Crafting compelling product narratives that highlight unique value propositions and resonate with PropertyGuru’s target audiences
- Conducting market research and customer feedback analysis to inform marketing strategies and product improvements
- Collaborating with cross-functional teams to maximize product success and drive product adoption
ASSUMPTION: This role requires a strategic and customer-focused mindset, with a proven track record in product marketing and a strong analytical skillset.
📋 Key Responsibilities
✅ Develop and execute comprehensive go-to-market strategies for PropertyGuru's key consumer and B2B products and solutions, ensuring alignment with overall business objectives
✅ Craft compelling product narratives that highlight unique value propositions and resonate with PropertyGuru’s target audiences in our 2-sided marketplace
✅ Work with our researchers to conduct market research and customer feedback analysis to inform marketing strategies and product improvements
✅ Understand what is needed in terms of tools, training, and resources to empower the sales team to communicate product value effectively
✅ Serve as a key liaison between marketing, product, sales, and customer success to ensure alignment.
ASSUMPTION: This role involves a high degree of collaboration and cross-functional communication to drive product success.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
Experience: 7+ years of experience in product marketing, with a proven track record in senior roles
Required Skills:
- Exceptional written and verbal communication skills
- Ability to think strategically while executing tactically
- Strong analytical skills with the ability to interpret complex data sets and generate actionable insights
- Collaborative mindset with strong project management skills
Preferred Skills:
- Experience in B2B or technology sectors
ASSUMPTION: Candidates with relevant industry experience and a strong analytical background are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: SGD 120,000 - 180,000 per annum (Estimated, based on industry standards for senior product marketing roles in Singapore)
Benefits:
- Hybrid flexible working that focuses on outcomes over hours
- Holistic rewards package covering financial, physical, and mental health
- Multi-directional career development across all levels
- Inclusive benefits like equal paternity leave, supporting all employees in work-life balance
Working Hours: 40 hours per week, with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for senior product marketing roles in Singapore. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: PropertyGuru is a leading PropTech company in Southeast Asia, operating in the real estate and technology sectors
Company Size: 1,001-5,000 employees (LinkedIn)
Founded: 2007
Company Description:
- PropertyGuru is Southeast Asia’s leading PropTech company, empowering property seekers with more than 2.1 million real estate listings, in-depth insights, and solutions
- The company operates leading property marketplaces and award-winning mobile apps across its core markets
- PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia since its launch in Singapore in 2007
Company Specialties:
- Real Estate Portal
- Asia Property Expert
- Property Portal
- Technology
- digital
- Proptech
- Internet
- Singapore
- Malaysia
- Thailand
- PropertyGuru.com.sg
- PropertyGuru.com.my
- DDproperty.com
- Southeast Asia
- Asia Property Awards
- Singapore Property Awards
- Malaysia Property Awards
- Indonesia Property Awards
- and Thailand Property Awards
Company Website: PropertyGuruGroup.com
ASSUMPTION: PropertyGuru Group is a well-established PropTech company with a strong presence in Southeast Asia, offering a range of products and services to property seekers and industry professionals.
📊 Role Analysis
Career Level: Senior Individual Contributor
Reporting Structure: This role does not have direct reports
Work Arrangement: Hybrid (Flexible hours, with a focus on outcomes over hours)
Growth Opportunities:
- Potential career progression into management or leadership roles within the marketing department
- Opportunities to work on high-impact initiatives and own the product marketing strategy for PropertyGuru
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (Combination of on-site and remote work)
Office Location(s): Singapore, Kuala Lumpur
Geographic Context:
- Singapore: A global financial hub with a multicultural environment and a strong focus on technology and innovation
- Kuala Lumpur: The capital city of Malaysia, offering a mix of traditional and modern culture, with a growing tech industry
Work Schedule: Flexible hours, with a focus on outcomes over hours
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Behavioral and technical interviews
- Final round with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving
- Communication and presentation skills
- Analytical skills and data interpretation
- Collaboration and cross-functional communication
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past accomplishments in product marketing, go-to-market strategies, and customer insights
- Research PropertyGuru Group and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Product Marketing, Go-To-Market Strategy, Positioning, Messaging, Customer Insights, Sales Enablement, Cross-Functional Collaboration, Analytical Skills, Project Management, Communication Skills
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and analytical abilities, as well as their cultural fit with PropertyGuru Group.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Results-oriented
- Adaptable and resilient
- Strong communication and collaboration skills
- Ability to work independently and in a team environment
Self-Assessment Questions:
- Do you have a proven track record in product marketing and go-to-market strategies?
- Are you comfortable working in a hybrid environment and collaborating with cross-functional teams?
- Do you thrive in a data-driven and results-oriented culture?
ASSUMPTION: PropertyGuru Group values candidates who are customer-focused, innovative, and collaborative, with a strong work ethic and a results-driven mindset.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic environment
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in the market and competitive landscape
- Balancing on-site and remote work responsibilities
ASSUMPTION: These challenges can be overcome by strong communication, collaboration, and adaptability, as well as a focus on outcomes and results.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a high degree of strategic influence and ownership of the product marketing function
- PropertyGuru Group's focus on data-driven decision-making and customer-centric approach sets it apart from other companies in the PropTech industry
- Career progression opportunities may vary depending on the organization's size and structure
ASSUMPTION: This role offers a unique opportunity to shape the product marketing strategy for a leading PropTech company in Southeast Asia.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, resulting in a 20% increase in user adoption within the first quarter
- Conducting customer research and analysis to inform product improvements, leading to a 15% increase in customer satisfaction scores
- Collaborating with cross-functional teams to create compelling product narratives and messaging, contributing to a 10% increase in sales qualified leads
ASSUMPTION: These sample projects demonstrate the candidate's ability to drive product success through strategic thinking, customer insights, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the current product marketing strategy and how this role fits into it?
- How does PropertyGuru Group support the professional development and growth of its employees?
- What are the biggest challenges facing the product marketing team, and how can this role help address them?
- How does PropertyGuru Group measure the success of its product marketing efforts, and what key performance indicators (KPIs) are most important?
- What is the company's approach to work-life balance, and how does it support employees in achieving it?
ASSUMPTION: These questions will help the candidate better understand the role, the team, and the company culture, as well as the expectations and priorities for this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: PropertyGuru.com
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past accomplishments in product marketing, go-to-market strategies, and customer insights
- Research PropertyGuru Group and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
