Senior Manager, Product Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Product Marketing

🔹 Company: JustPark

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-Time, On-site

🔹 Category: Technology, Information and Internet

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with potential hybrid opportunities)

🚀 Job Overview

Key aspects of this role include:

• Driving consumer product marketing initiatives across JustPark
• Orchestrating multi-channel campaigns and ensuring cross-functional execution
• Collaborating with senior stakeholders across the business to influence product development
• Maximizing revenue opportunities by driving repeat bookings and sticky adoption

ASSUMPTION: This role requires a strategic mindset with a bias for execution and continuous improvement, as well as excellent organizational and communication skills to succeed in a fast-paced, ambiguous environment.

📋 Key Responsibilities

✅ Voice of the User: Focussing on key customer segments, be the voice of the user within the company by working with analytics teams and building out a research program to garner user insights and create a complete understanding of different user needs and pain points

✅ Influence the Product Roadmap: Work with the Product team to influence the product roadmap and ensure we are building the right product for the right audience that drives consumer revenues

✅ Value Proposition and Positioning: Develop the value proposition and positioning of product features. Create the messaging for target audiences, and work with the CRM team to personalize user journeys

✅ GTM Strategy and Management: Ownership of the GTM strategy for product feature launches, and revenue growth product marketing campaigns. Working closely with the Senior Integrated Marketing Manager, you’ll own the GTM strategy and partner on the execution of the campaign ensuring that there is a rigorous process followed to launch, track performance, iterate on learnings and scale campaigns as the company grows

✅ Cross-Functional Collaboration: Working closely with the Senior Integrated Marketing Manager, consult closely with channel owners (e.g., content, performance, CRM) to ensure campaign positioning and messaging is clear and consistent

✅ Performance Monitoring & Reporting: Collaborate with the Analytics team to develop KPIs for Product Marketing campaigns and track performance. Build out a presentation format for the sharing of results during and after the campaign, ensuring there is a platform for the sharing of insights post-campaign to inform future activities

✅ Identify Growth Opportunities: Partner with Product, analytics and Marketing teams to identify revenue growth opportunities and execute strategies for always-on acquisition growth and conversion

ASSUMPTION: This role requires a strong problem-solving ability and comfort working in fast-paced, ambiguous environments to succeed in driving consumer product marketing initiatives and ensuring flawless cross-functional execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of experience in product marketing, ideally in marketplace or consumer tech companies, or high-growth environments

Required Skills:

• Experience of creating a product marketing strategy for 1 or more products
• Experience of delivering direct to consumer product marketing campaigns
• History of leading successful go-to-market campaigns that drive subscription growth, and / or product growth
• Experience of working with finance teams to develop business cases that define targets and ROI
• Experience using data to inform and prioritize strategic decisions
• Experience briefing in and giving feedback to creative teams
• Experience with running qualitative UXR insights studies to help gain user insights and understanding
• Experience collaborating with product managers and product organisations to drive alignment and shared launch roadmaps

Preferred Skills:

• Familiarity with a broad range of marketing disciplines including content, performance, CRM, and brand
• Strong problem-solving ability and comfort working in fast-paced, ambiguous environments
• A strategic mindset with a bias for execution and continuous improvement
• A collaborative team player with a proactive, solutions-first mindset

ASSUMPTION: Candidates with a proven track record in leading successful go-to-market campaigns and using data to inform strategic decisions will be most successful in this role.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (based on industry standards for a Senior Manager role in London)

Benefits:

• Competitive healthcare package & other wellness offerings!
• Simplifying journeys so you can breathe easier: a range of travel related benefits for you to take advantage of such such as parking credit and much more!
• Recharge your batteries: lunches, snacks, drinks & other sustenance provided for you in the office & a generous holiday policy. Watch our video from our very own chef and longest-standing employee
• We look out for your family: enhanced parental leave offerings and childcare benefits
• Look after the pennies!: 401k/pension offerings & referral schemes to continue growing our team
• Success is best when it's shared!: regular social activities and opportunities to spend time with your colleagues outside of work on us!

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for hybrid work arrangements)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in London. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: JustPark operates in the technology, information, and internet industry, focusing on transforming the way people park by offering faster, smarter solutions for drivers and destinations globally.

Company Size: JustPark is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment where individual contributions can make a significant impact.

Founded: JustPark was founded in 2006 and has since grown to become a leading parking platform, connecting millions of drivers to parking spaces and empowering operating partners to deliver exceptional parking experiences.

Company Description:

• JustPark is transforming the way people park, offering faster, smarter solutions for drivers and destinations globally.
• The platform makes it simple for drivers to find, book, and pay for parking—while empowering operating partners to deliver exceptional parking experiences.
• In the UK, more than 14 million drivers trust JustPark to reserve parking spaces, with a car parked every two seconds via the platform. Across the Atlantic, JustPark powers over $1 billion in booking volume for more than 500 customers in North America, parking over 40 million vehicles annually at landmark venues including Mercedes-Benz Stadium, The Greek Theatre, the Rose Bowl, and the Las Vegas Convention Center.
• The platform equips operators with the tools to streamline operations, reduce costs, and unlock actionable insights. With decades of innovation, JustPark is redefining parking, one space at a time.

Company Specialties:

• Parking technology
• Marketplace
• Mobile app
• Airport parking
• Stadium parking
• Car parks
• Property
• Sharing economy

Company Website: JustPark Website

ASSUMPTION: JustPark's focus on innovation and growth presents exciting opportunities for professionals seeking to make a significant impact in the parking technology industry.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Senior Director, Brand and Product Marketing and collaborates closely with various teams, including Product, Analytics, and Marketing.

Work Arrangement: This role is primarily on-site, with potential hybrid opportunities. The working hours are typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for hybrid work arrangements.

Growth Opportunities:

• As a new role in the team, there is significant potential for growth and impact in driving consumer product marketing initiatives and ensuring flawless cross-functional execution.
• JustPark's global expansion presents opportunities for career progression as the company grows.
• The collaborative and dynamic work environment encourages professional development and skill-building.

ASSUMPTION: This role offers a unique opportunity for a driven and organized Senior Manager to make a significant impact on JustPark's consumer product marketing efforts and contribute to the company's continued growth and success.

🌍 Location & Work Environment

Office Type: JustPark's offices are modern, collaborative spaces designed to foster creativity and productivity.

Office Location(s): Kentish Town Road, 106-110, London, England NW1 9PX, GB and 1717 McKinney Ave, 800, Dallas, Texas 75202, US

Geographic Context:

• London, England, United Kingdom: JustPark's headquarters is located in the vibrant and multicultural city of London, offering a wealth of cultural, culinary, and entertainment options.
• Dallas, Texas, United States: JustPark's US office is situated in the heart of the bustling city of Dallas, providing easy access to various amenities and attractions.

Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for hybrid work arrangements.

ASSUMPTION: JustPark's offices provide a modern, collaborative work environment that supports productivity and creativity, with the added benefit of being located in vibrant and culturally rich cities.

💼 Interview & Application Insights

Typical Process:

• First-stage: 30-minute virtual video interview via Google Meet with the People Team to discuss the role and learn more about the candidate's experience.
• Second-stage: 45-minute virtual video interview via Google Meet with the Hiring Manager.
• Third-stage: A marketing task to be completed at-home, relevant to the role and efficient, with a maximum length of 3-4 hours.
• Final-stage: A 1-hour final interview in the Camden office (or virtually if necessary) to meet the team and manager in-person, present the task, and cover final interview-type questions.

Key Assessment Areas:

• Candidates' understanding of the role and their fit within the team.
• Candidates' problem-solving abilities and strategic mindset.
• Candidates' communication and collaboration skills.
• Candidates' relevant experience and accomplishments in product marketing.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and accomplishments in product marketing.
• Prepare for behavioral and situational interview questions that assess your problem-solving abilities, strategic mindset, and communication skills.
• Research JustPark and the parking technology industry to demonstrate your enthusiasm and understanding of the role and company.

ATS Keywords: Product Marketing, Campaign Management, User Insights, GTM Strategy, Cross-Functional Collaboration, Performance Monitoring, Data Analysis, Communication Skills, Problem-Solving, Strategic Mindset, Team Collaboration, Consumer Tech, Market Research, Stakeholder Influence, Creative Feedback

ASSUMPTION: JustPark's interview process is designed to assess candidates' fit for the role and the company, with a focus on problem-solving abilities, strategic mindset, and communication skills.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration platforms (e.g., Google Workspace, Slack)

ASSUMPTION: JustPark uses a variety of marketing automation, CRM, data analysis, project management, and communication tools to streamline workflows and drive marketing success.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: JustPark prioritizes the needs and preferences of its customers, both drivers and operating partners, to deliver exceptional parking experiences.
• Innovative: JustPark fosters a culture of continuous improvement and embraces new technologies and approaches to transform the parking industry.
• Collaborative: JustPark encourages cross-functional collaboration and teamwork to drive marketing success and ensure flawless execution.

Work Style:

• Agile: JustPark operates in a fast-paced and dynamic environment, requiring team members to be adaptable and responsive to change.
• Data-driven: JustPark uses data to inform strategic decisions and optimize marketing campaigns.
• Creative: JustPark values innovative thinking and encourages team members to approach challenges with a creative mindset.

Self-Assessment Questions:

• Do you align with JustPark's customer-centric value, and how have you demonstrated this in your previous roles?
• Are you comfortable working in a fast-paced, dynamic environment, and can you provide an example of a time when you successfully adapted to change?
• How do you approach data-driven decision-making, and can you share an example of a time when you used data to inform a strategic marketing campaign?

ASSUMPTION: JustPark's customer-centric, innovative, and collaborative culture provides an ideal environment for driven and organized professionals seeking to make a significant impact on consumer product marketing initiatives.

⚠️ Potential Challenges

• Working in a fast-paced, ambiguous environment may require strong problem-solving abilities and adaptability.
• Collaborating with various teams and stakeholders may necessitate excellent communication and collaboration skills.
• Driving consumer product marketing initiatives may require a strategic mindset and the ability to prioritize and execute on multiple projects simultaneously.
• JustPark's global expansion may present unique challenges and opportunities for growth and career progression.

ASSUMPTION: JustPark's fast-paced and dynamic work environment may present challenges for candidates who prefer structured and predictable work environments.

📈 Similar Roles Comparison

• JustPark's Senior Manager, Product Marketing role differs from related positions in that it focuses specifically on driving consumer product marketing initiatives and ensuring flawless cross-functional execution.
• JustPark's role requires a strong understanding of the parking technology industry and the ability to influence product development to maximize revenue opportunities.
• Career paths for this role may include progression to Director or Vice President of Product Marketing, as well as opportunities to specialize in specific aspects of product marketing or transition into other marketing disciplines.

ASSUMPTION: JustPark's Senior Manager, Product Marketing role offers unique opportunities for growth and career progression within the consumer product marketing space.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product feature, driving user adoption, and measuring campaign performance.
• Conducting user research to gain insights into customer needs and pain points, and using these insights to inform product development and marketing strategies.
• Collaborating with cross-functional teams to launch a product marketing campaign, ensuring consistent messaging and branding across channels.

ASSUMPTION: JustPark's Senior Manager, Product Marketing role offers a variety of projects and initiatives that drive consumer product marketing success and contribute to the company's continued growth and expansion.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
• How does JustPark approach cross-functional collaboration, and what are the key stakeholders for this role?
• What are the most significant challenges facing the consumer product marketing team, and how can this role address these issues?
• How does JustPark support the growth and development of its employees, and what opportunities exist for professional advancement within the company?
• What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?

ASSUMPTION: JustPark's interview process provides an opportunity for candidates to gain insights into the company's culture, team dynamics, and growth prospects, as well as to assess their fit for the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and accomplishments in product marketing.
• Prepare for behavioral and situational interview questions that assess your problem-solving abilities, strategic mindset, and communication skills.
• Research JustPark and the parking technology industry to demonstrate your enthusiasm and understanding of the role and company.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.