Senior Manager, Product Marketing (AMP)

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📌 Core Information

🔹 Job Title: Senior Manager, Product Marketing (AMP)

🔹 Company: Infillion

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: 📦 Product Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving go-to-market strategies for Infillion’s advanced media products
• Bridging product development and customer engagement
• Creating compelling narratives and strategic storytelling
• Ensuring alignment with business objectives

ASSUMPTION: This role requires significant strategic oversight to align product marketing with overall corporate goals, reflecting Infillion's competitive edge in adtech.

📋 Key Responsibilities

✅ Develop and execute comprehensive GTM plans for product launches

✅ Craft compelling messaging that highlights Infillion’s unique differentiation

✅ Conduct market research and track competitor activities

✅ Develop sales and training materials to empower Sales and Customer Success teams

✅ Produce impactful content such as blogs, webinars, and whitepapers

✅ Collaborate with cross-functional teams to drive alignment and product-market fit

✅ Measure and optimize product marketing initiatives

✅ Develop customer success stories and testimonials

ASSUMPTION: The responsibilities suggest a high degree of cross-functional collaboration and strategic influence, likely requiring candidates to have both leadership and detailed execution skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA a plus)

Experience: 5-7+ years in Product Marketing, with a specific focus on data-driven advertising spaces

Required Skills:

• In-depth knowledge of the adtech and omnichannel advertising landscape
• Proficiency in using martech platforms
• Strong analytical and storytelling skills

Preferred Skills:

• Programmatic and PMP experience
• Experience creating customer-facing, impactful materials

ASSUMPTION: The qualifications indicate a preference for candidates with a robust background in adtech, possibly benefiting those with prior leadership in a tech-centric organization.

💰 Compensation & Benefits

Salary Range: $120,000 - $135,000 annually

Benefits:

• 100% company-paid health, dental, and vision coverage
• Unlimited paid time off
• Opportunities for profit sharing, bonuses, and ownership

Working Hours: Standard 40-hour work week, with possible flexibility

ASSUMPTION: The competitive salary and comprehensive benefits suggest that Infillion values highly skilled professionals who contribute significantly to its strategic goals.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees, indicating a medium-sized organization with potential for close-knit team dynamics

Founded: 2008

Company Description:

• Renowned for simplifying the customer journey with advanced tech solutions
• A recognized leader with a focus on innovation and media excellence
• Strong client base of over 1,400 leading agencies and brands

Company Specialties:

• Location intelligence
• Connected TV solutions
• Identity-based and engagement advertising

Company Website: https://infillion.com

ASSUMPTION: Infillion's profile as a highly awarded ad-tech company suggests a fast-paced environment where innovation and adaptability are highly valued.

📊 Role Analysis

Career Level: Senior Management Role, requiring strategic oversight and decision-making capabilities

Reporting Structure: Reports to the VP, Product Marketing for the Media Business Unit

Work Arrangement: Primarily on-site, promoting teamwork and collaboration

Growth Opportunities:

• Enhance strategic marketing skills in a top-tier adtech firm
• Engage with cutting-edge media solutions
• Potential for career advancement in leadership roles

ASSUMPTION: The structured reporting and growth potential indicate an environment supportive of professional development and upward mobility.

🌍 Location & Work Environment

Office Type: On-site corporate offices, facilitating direct team interaction

Office Location(s): Based in the heart of New York City, NY 10003

Geographic Context:

• Situated in a major global media hub
• Access to diverse cultural and professional opportunities
• Network with leading adtech and media professionals

Work Schedule: Regular business hours with options for flexible scheduling as needed

ASSUMPTION: The central location in NYC signifies Infillion's strategic positioning to capitalize on media and advertising trends.

💼 Interview & Application Insights

Typical Process:

• Initial phone screening
• Technical and behavioral interviews
• Final round involves a presentation or case study assessment

Key Assessment Areas:

• Analytical and strategic thinking
• Communication effectiveness
• Leadership and team collaboration skills

Application Tips:

• Highlight experience in data-driven advertising in your resume
• Prepare examples of past success in strategic product marketing
• Demonstrate strong understanding of adtech and advanced media solutions

ATS Keywords: Product Marketing, Data-driven Advertising, Go-to-Market Strategy, Analytical Skills

ASSUMPTION: The interview process is structured to rigorously assess strategic fit and depth of industry knowledge.

🛠️ Tools & Technologies

• Martech platforms
• Sales Asset Management platforms
• Data analytics tools

ASSUMPTION: The role likely demands familiarity with various marketing technologies to drive effective strategies and outcomes.

👔 Cultural Fit Considerations

Company Values:

• Innovation in technology and strategy
• Commitment to diversity and inclusion
• Client-centric approaches

Work Style:

• Collaborative and inclusive
• Fast-paced and tech-driven
• Focused on strategic growth and market influence

Self-Assessment Questions:

• Do I have a strong understanding of the adtech and omnichannel market?
• Can I effectively communicate complex ideas to diverse audiences?
• Am I adaptable to a fast-paced corporate environment?

ASSUMPTION: A robust understanding of the company culture suggests strong alignment with innovative and client-focused professionals seeking to drive change in the adtech space.

⚠️ Potential Challenges

• Navigating a competitive and rapidly changing adtech environment
• Aligning various product teams on strategic initiatives
• Balancing long-term strategic projects with immediate sales support needs
• Ensuring consistent communication among cross-functional teams

ASSUMPTION: Challenges indicate a need for proactive problem-solving skills and strong cross-departmental communication abilities.

📈 Similar Roles Comparison

• Senior Manager roles in other tech companies often require similar product marketing skills
• Opportunities for greater direct impact in smaller, agile firms
• Differences may include the scale and scope of product lines managed

ASSUMPTION: Similar roles demand adaptable marketing skills, with distinct challenges based on company size and market focus.

📝 Sample Projects

• Developing a GTM strategy for a new media product launch
• Revamping sales materials aligned with new strategic narratives
• Creating content campaigns that drive market engagement

ASSUMPTION: These projects exemplify the strategic and creative demands typical of senior marketing roles in adtech.

❓ Key Questions to Ask During Interview

• What are the key performance indicators for this role?
• How does this position contribute to the company's strategic objectives?
• Can you provide examples of past successful product marketing initiatives here?
• What is the expected timeline for major project implementations?
• How does the company support professional development within this role?

ASSUMPTION: Questions should focus on aligning personal skills with company strategy and understanding role expectations in a dynamic market.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume and cover letter highlight relevant experience and skills
• Prepare for a possible portfolio review or case study presentation
• Follow up within two weeks if you have not received feedback
• Be prepared to discuss your strategic thinking and marketing acumen

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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