I

Senior Manager Product Marketing

Infineon
Full-time
On-site
Shanghai, Shanghai, China
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Manager Product Marketing

πŸ”Ή Company: Infineon Technologies

πŸ”Ή Location: Shanghai, China

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Semiconductor Manufacturing

πŸ”Ή Date Posted: June 19, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Engaging with customers in China to understand their requirements and provide optimal solutions
  • Shaping the product roadmap in collaboration with regional teams
  • Prioritizing product roadmap based on business case, customer urgency, and competitor landscape
  • Developing market introduction plans and pricing strategies for new products
  • Leading a team and collaborating with regional marketing, field application engineering, and R&D experts

ASSUMPTION: This role requires a high level of customer engagement and collaboration with various teams, making strong communication and leadership skills essential.

πŸ“‹ Key Responsibilities

βœ… Engage deeply with customers in China in different applications and work out optimal solutions according to their requirements

βœ… Capture and consolidate these product requirements and shape the product roadmap in close collaboration with our regional sales/marketing and technical marketing teams in China

βœ… Take prioritization decision of product roadmap based on business case, customer urgency as well as competitor landscape

βœ… Develop and present compelling storyline of new product idea to management for key milestone release

βœ… Develop market introduction plans to enable successful Go-to-Market activities and design-ins at key customers in close collaboration with our regional marketing team

βœ… Select pricing strategy and define the initial pricing guidance of new products

βœ… Team-up with our experts in China in regional marketing, field application engineering and R&D

ASSUMPTION: This role involves frequent travel within China and occasionally to Germany, requiring flexibility and adaptability.

🎯 Required Qualifications

Education: Degree in electrical engineering, physics, or related fields

Experience: 5+ years of related working experience in a company (electronic environment), with related experience in power semiconductor industry as a plus

Required Skills:

  • Confident communication and presentation skills in English
  • Mandarin as mother language, basic knowledge of German as a plus
  • Frequent travel in China and occasionally to Germany

Preferred Skills:

  • Experience in leading a team

ASSUMPTION: Given the role's focus on customer engagement and collaboration, strong interpersonal skills and cultural awareness are crucial for success.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role in Shanghai typically falls between Β₯500,000 - Β₯800,000 per year, based on experience and industry standards. This estimate does not include potential bonuses or equity compensation.

Benefits:

  • Health, dental, and vision insurance
  • Retirement savings plan with company match
  • Generous time-off policies
  • Employee discounts and perks

Working Hours: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 6:00 PM. Occasional overtime may be required due to frequent travel and customer demands.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Infineon Technologies operates in the semiconductor manufacturing industry, focusing on power systems and IoT solutions.

Company Size: Infineon is a large organization with over 10,000 employees globally, providing ample opportunities for growth and collaboration.

Founded: Infineon was founded in 1999 and has since grown to become a global leader in its industry.

Company Description:

  • Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT
  • The company is committed to driving decarbonization and digitalization through its innovative semiconductor solutions
  • Infineon offers a supportive work environment that celebrates individuality and provides long-term growth opportunities

Company Specialties:

  • Energy Efficiency
  • Mobility
  • Security
  • Decarbonization and digitalization
  • Internet of Things

Company Website: www.infineon.com

ASSUMPTION: Infineon's focus on sustainability and innovation creates an exciting work environment for professionals seeking to make a positive impact.

πŸ“Š Role Analysis

Career Level: This role is a senior management position, requiring strategic thinking and decision-making skills.

Reporting Structure: The Senior Manager Product Marketing reports directly to the regional management team and collaborates with various departments, including sales, marketing, and technical marketing.

Work Arrangement: This role is on-site, with frequent travel within China and occasional travel to Germany required.

Growth Opportunities:

  • Potential career progression to a regional or global leadership role within product marketing
  • Expanding expertise in the power semiconductor industry and related technologies
  • Developing leadership and management skills through team collaboration and mentoring

ASSUMPTION: Given Infineon's global presence and diverse product portfolio, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Infineon's Shanghai office is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): No. 4, Lane 55, Chuanhe Road, Pudong, Shanghai 201210, China

Geographic Context:

  • Shanghai is a bustling metropolis with a rich cultural heritage and vibrant business environment
  • The city offers numerous entertainment, dining, and recreational options for residents
  • Shanghai is well-connected by public transportation, making it easy to commute to work

Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with occasional overtime required for travel and customer demands.

ASSUMPTION: Shanghai's dynamic business environment and cultural diversity create an exciting backdrop for this role, offering numerous opportunities for personal and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the hiring manager
  • On-site interviews with cross-functional teams
  • Final round with senior leadership

Key Assessment Areas:

  • Customer engagement and understanding
  • Strategic thinking and decision-making
  • Communication and presentation skills
  • Leadership and team management
  • Industry knowledge and technical expertise

Application Tips:

  • Tailor your resume to highlight relevant experience and skills for this role
  • Prepare examples of your customer engagement and strategic decision-making experiences
  • Demonstrate your understanding of the power semiconductor industry and Infineon's products
  • Showcase your proficiency in English and Mandarin through well-crafted responses to interview questions

ATS Keywords: Product Marketing, Customer Engagement, Product Roadmap, Business Case Analysis, Market Introduction, Pricing Strategy, Team Leadership, Communication Skills, Presentation Skills, Electrical Engineering, Mandarin, English, Travel, Collaboration, Technical Marketing, Sales Support

ASSUMPTION: Infineon's hiring process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a collaborative, dynamic work environment.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Customer Relationship Management (CRM) software (e.g., Salesforce)
  • Project management tools (e.g., Asana, Trello)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies required for this role are standard for the industry and can be easily adapted by candidates with relevant experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Performance
  • Trust
  • Responsibility

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on customer success
  • Adaptable and open to change

Self-Assessment Questions:

  • Do you thrive in a dynamic, collaborative work environment?
  • Are you comfortable with frequent travel and occasional overtime?
  • Do you possess strong communication and presentation skills in English and Mandarin?

ASSUMPTION: Infineon values diversity and inclusion, seeking candidates who can contribute to a positive, supportive work environment.

⚠️ Potential Challenges

  • Frequent travel within China and occasionally to Germany may be demanding and require adaptability
  • Balancing customer demands and internal priorities may require strong time management and prioritization skills
  • Working in a large, global organization may present challenges in navigating complex decision-making processes
  • Keeping up with the latest industry trends and technologies may require continuous learning and development

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a commitment to continuous learning and growth.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on the power semiconductor industry and Infineon's product portfolio
  • Similar roles in other semiconductor companies may have different product focuses or regional responsibilities
  • Career progression in this role may follow a path towards regional or global leadership within product marketing

ASSUMPTION: While this role shares similarities with other product marketing positions, its unique focus on the power semiconductor industry sets it apart.

πŸ“ Sample Projects

  • Developing a market introduction plan for a new power semiconductor product in China
  • Conducting customer interviews to understand their requirements and pain points
  • Presenting a business case for a new product idea to senior leadership

ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities candidates can expect in this role.

❓ Key Questions to Ask During Interview

  • How does this role contribute to Infineon's overall strategy and mission?
  • What are the biggest challenges facing the product marketing team in the next 12 months, and how can this role address them?
  • How does Infineon support the professional development and growth of its employees?
  • What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
  • How does Infineon foster a culture of innovation and collaboration within its teams?

ASSUMPTION: These questions are designed to provide insight into the role's strategic importance, career growth opportunities, and company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your relevant experience and skills for this role
  • Prepare examples of your customer engagement and strategic decision-making experiences
  • Follow up with the hiring manager, Lucy Shi, within one week of application submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.