📌 Core Information
🔹 Job Title: Senior Manager-Product Marketing (Provider Productivity Platform)
🔹 Company: Innovaccer Inc.
🔹 Location: Noida, Uttar Pradesh, India
🔹 Job Type: On-site
🔹 Category: Healthcare Technology
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 6-8 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Shaping go-to-market strategy for Innovaccer’s Productivity Solutions
- Creating compelling messaging and positioning for products
- Driving product launches and sales enablement
- Collaborating with cross-functional teams to execute responsibilities
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Create compelling messaging and positioning for our products, translating complex technical features into clear value propositions for the healthcare industry
✅ Lead product launches, including creating messaging, communications, sales enablement decks, and customer facing assets for all solutions in the Value Based Care Pillar
✅ Build excellent customer facing collaterals such as first call decks, whitepapers, blogs and more
✅ Create content for Innovaccer events, industry events, webinars, and more
✅ Collaborate with demand generation and content marketing teams to create impactful marketing campaigns
✅ Develop and deliver sales trainings, including Sales Plays, product demos, sales resources and more
✅ Conduct market research to understand customer needs, competitive landscape, and industry trends
✅ Partner with product management to influence the product roadmap based on market insights and customer feedback
✅ Analyze marketing metrics and provide data-driven recommendations to optimize go-to-market efforts
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven analysis to drive product success.
🎯 Required Qualifications
Education: Bachelor's degree required; MBA or advanced degree in a related field preferred
Experience: 6-8 years of product marketing experience in B2B SaaS or Enterprise Software, preferably in Healthcare Technology
Required Skills:
- Excellent written and verbal communication skills, with the ability to translate complex technical concepts into compelling stories
- Proficiency in creating highly visually-appealing marketing assets such as pitch decks, brochures , and sales collateral
- Data-driven mindset with experience using analytics to inform decision-making and measure marketing impact
- Strong collaboration skills and ability to work effectively with cross-functional teams
- Experience with Physician Engagement, Healthcare AI, Data Management, Data Warehousing solutions is a plus
Preferred Skills:
- Healthcare industry knowledge and experience
- Proven track record of developing successful go-to-market strategies and product launches
ASSUMPTION: Candidates with a strong background in product marketing, excellent communication skills, and a data-driven mindset will excel in this role.
💰 Compensation & Benefits
Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Generous Leave Benefits: Enjoy generous leave benefits of up to 40 days
- Parental Leave: Experience one of the industry’s best parental leave policies to spend time with your new addition
- Sabbatical Leave Policy: Want to focus on skill development, pursue an academic career, or just take a break? We’ve got you covered
- Health Insurance: We offer health benefits and insurance to you and your family for medically related expenses related to illness, disease, or injury
- Pet-Friendly Office: Spend more time with your treasured friends, even when you’re away from home. Bring your furry friends with you to the office and let your colleagues become their friends, too. Noida office only
- Creche Facility for children: Say goodbye to worries and hello to a convenient and reliable creche facility that puts your child’s well-being first. India offices
Working Hours: 40 hours per week, with flexibility for overlap with US Pacific Time Zone
ASSUMPTION: The estimated salary range is based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Innovaccer operates in the Healthcare Technology industry, focusing on activating the flow of healthcare data to empower providers, payers, and government organizations
Company Size: Innovaccer has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth
Founded: Innovaccer was founded in 2014, with a mission to deliver intelligent and connected experiences that advance health outcomes
Company Description:
- Innovaccer activates the flow of healthcare data, empowering providers, payers, and government organizations to deliver intelligent and connected experiences that advance health outcomes
- The Healthcare Intelligence Cloud equips every stakeholder in the patient journey to turn fragmented data into proactive, coordinated actions that elevate the quality of care and drive operational performance
- Leading healthcare organizations like CommonSpirit Health, Atlantic Health, and Banner Health trust Innovaccer to integrate a system of intelligence into their existing infrastructure— extending the human touch in healthcare
Company Specialties:
- Quality Reporting
- Interoperable Data Lake
- Drilled Down Contract Performance
- population health
- Health Equity
- value-based care
- healthIT
- healthtech
- customer relationship management
- and pharmacy
Company Website: https://www.innovaccer.com
ASSUMPTION: Innovaccer is a well-established company in the Healthcare Technology industry, with a strong focus on data-driven solutions and customer success.
📊 Role Analysis
Career Level: This role is at the senior manager level, offering opportunities for strategic decision-making and team leadership
Reporting Structure: The Senior Manager-Product Marketing reports to the Sr Director of PMM and works closely with product management, sales, customer success, and marketing teams
Work Arrangement: This is an on-site role based in Noida, India, with flexibility for overlap with US Pacific Time Zone
Growth Opportunities:
- Potential to influence the product roadmap and shape the company’s go-to-market strategy
- Opportunities to collaborate with and learn from cross-functional teams
- Possibility to advance to a director-level role in the future
ASSUMPTION: This role offers a unique blend of strategic decision-making, team leadership, and cross-functional collaboration, providing ample opportunities for professional growth.
🌍 Location & Work Environment
Office Type: Innovaccer’s Noida office is situated in a posh techspace, equipped with various amenities to support the work environment
Office Location(s): 2nd and 9th Floor, Tower 3, Candor Techspace, Rajat Vihar, Block B, Industrial Area, Sector 62, Noida, Uttar Pradesh 201309, India
Geographic Context:
- Noida is a bustling city in the Indian state of Uttar Pradesh, located near the capital, New Delhi
- The city offers a mix of urban and suburban living, with easy access to major transportation networks
- Noida is home to numerous multinational corporations and tech companies, providing ample opportunities for professional networking
Work Schedule: Innovaccer follows a five-day work schedule, allowing employees to efficiently carry out their tasks and collaborate effectively within their teams
ASSUMPTION: Noida offers a vibrant and dynamic work environment, with easy access to major transportation networks and numerous professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final round interview with the hiring manager and relevant team members
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Communication and presentation skills
- Data-driven mindset and analytical skills
- Cultural fit and alignment with Innovaccer’s values
Application Tips:
- Tailor your resume and cover letter to highlight relevant product marketing experience and skills
- Prepare a portfolio or examples of your past work, showcasing your ability to create compelling messaging and marketing assets
- Research Innovaccer’s products and target audience to demonstrate your understanding of the role and the company
ATS Keywords: Product Marketing, B2B SaaS, Enterprise Software, Healthcare Industry Knowledge, Go-to-Market Strategies, Product Launches, Communication Skills, Marketing Assets Creation, Data-Driven Mindset, Collaboration Skills, Market Research, Sales Training, Healthcare AI, Data Management, Data Warehousing
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on product marketing expertise, communication skills, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: This role requires proficiency in marketing automation platforms, customer relationship management software, and data analysis tools to effectively execute responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: We put patients first in everything we do
- Innovative: We embrace change and continuously improve
- Collaborative: We work together to achieve common goals
- Accountable: We take ownership and deliver on our commitments
- Data-driven: We make decisions based on data and insights
Work Style:
- Dynamic and fast-paced environment
- Strong focus on collaboration and teamwork
- Data-driven decision-making and continuous improvement
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you align with Innovaccer’s patient-centric value, and how have you demonstrated this in your past roles?
- Describe a time when you had to adapt to a significant change in your work environment. How did you approach this, and what was the outcome?
- How do you prioritize and manage multiple projects and deadlines in a dynamic work environment?
ASSUMPTION: Innovaccer values a patient-centric approach, collaboration, and data-driven decision-making. Candidates who demonstrate these values and adaptability will likely be a strong fit for the company culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in the product roadmap or market demands
- Collaborating effectively with cross-functional teams across different time zones
- Balancing strategic decision-making with hands-on execution of marketing tasks
ASSUMPTION: This role presents unique challenges that require strong time management, adaptability, and collaboration skills to succeed.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a unique blend of strategic decision-making, team leadership, and cross-functional collaboration
- Innovaccer’s focus on data-driven solutions and patient-centric care sets it apart from other healthcare technology companies
- This role provides opportunities for career growth and advancement within the company
ASSUMPTION: This role offers a unique blend of strategic decision-making, team leadership, and cross-functional collaboration, providing ample opportunities for professional growth and advancement within the company.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch, including messaging, positioning, and sales enablement materials
- Creating a comprehensive marketing campaign to drive customer engagement and adoption for an existing product
- Conducting market research to understand customer needs and competitive landscape, and using insights to inform product roadmap decisions
ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the Senior Manager-Product Marketing role at Innovaccer.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader product marketing strategy for Innovaccer’s Productivity Solutions?
- What are the key priorities for the first 90 days in this role?
- How does Innovaccer support the professional growth and development of its product marketing team members?
- What are the most significant challenges facing the product marketing team currently, and how can this role help address them?
- How does Innovaccer measure the success of its product marketing efforts, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These key questions help candidates better understand the role, the team, and the company, enabling them to make informed decisions about their application and potential fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant product marketing experience and skills
- Prepare a portfolio or examples of your past work, showcasing your ability to create compelling messaging and marketing assets
- Research Innovaccer’s products and target audience to demonstrate your understanding of the role and the company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
