Senior Manager, Product Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Product Marketing

🔹 Company: Measured

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for Measured's platform
• Collaborating cross-functionally to build awareness, drive adoption, and increase customer value realization
• Building trusted relationships with customers to uncover success stories and bring their voice into product and marketing narratives
• Conducting market research and competitive analysis to inform product positioning and roadmap alignment
• Creating high-quality customer-facing and sales enablement content
• Equipping the GTM team with materials and messaging to accelerate deal velocity and improve win rates

ASSUMPTION: This role requires a balance of strategic thinking, exceptional storytelling, and strong customer engagement skills. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various teams.

📋 Key Responsibilities

✅ Lead product launches and lifecycle campaigns, partnering with cross-functional teams to build awareness, drive adoption, and increase long-term value realization of customers

✅ Gain deep knowledge of Measured’s platform and methodology to communicate technical value with clarity and confidence

✅ Build trusted relationships with customers to uncover success stories, collect strategic insights, and bring the voice of the customer into product and marketing narratives

✅ Analyze customer needs, industry trends, and competitors to drive product positioning and roadmap alignment

✅ Produce high-quality customer-facing and sales enablement content including blogs, white papers, demos, videos, decks, and one-pagers

✅ Equip the GTM team with materials and messaging to accelerate deal velocity and improve win rates

ASSUMPTION: This role involves a mix of strategic planning, customer engagement, and content creation. The ideal candidate will be comfortable wearing multiple hats and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in product marketing, customer marketing, or a related role, preferably in SaaS or ad tech

Required Skills:

• Proven ability to engage directly and professionally with enterprise customers, build advocacy, and deliver impactful customer stories
• Ability to develop positioning and plans that align with broader business objectives
• Exceptional writing and communication skills with a knack for turning complex ideas into clear, compelling content
• Familiarity with tools such as Google Workspace, Tableau, and marketing automation platforms
• Excels in fast-moving environments, demonstrating initiative and a growth-oriented mindset

Preferred Skills:

• Experience with advertising attribution, marketing measurement, or related fields
• Fluency in additional languages

ASSUMPTION: Candidates with experience in SaaS or ad tech are preferred, but exceptional candidates from other backgrounds may also be considered.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Manager, Product Marketing role in the United States)

Benefits:

• 100% Remote
• Total Rewards - Compelling compensation packages that include flexible time off, regional paid holidays, and regional health and wellness plans where available
• Social Engagement - virtual engagement, knowledge sharing, and more
• Giving Back - Opportunities to volunteer and impact our communities through Measured for Good initiatives
• Culture - Integrity, diversity & belonging, and award-winning technology

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: Measured is a leading provider of incrementality-based media effectiveness platforms for enterprise brands, operating in the advertising services industry

Company Size: Measured is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment

Founded: Measured was founded in 2017 and has since grown to manage, test, plan, and optimize over $20 billion in full-funnel media investments

Company Description:

• Measured is the pioneer and leader of incrementality-based media measurement and optimization
• The company offers an AI-powered, all-in-one platform that helps marketers prove the incremental impact of their advertising and maximize ROI
• Measured values curiosity, integrity, aiming for the extraordinary, customer obsession, and employee belonging

Company Specialties:

• Advertising Attribution
• Marketing Measurement
• Marketing Attribution
• Advertising Analytics
• Incrementality Testing
• Incrementality Measurement
• Media Measurement
• Multi-Touch Attribution
• Cross-Channel Attribution
• Media Optimization
• Geo-testing

Company Website: www.measured.com

ASSUMPTION: Measured's focus on incrementality-based media measurement sets it apart from competitors and offers unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may have team members reporting to them

Work Arrangement: 100% Remote, with the option to work from any location within the United States

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Chance to make a significant impact on Measured's go-to-market strategy and customer success

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to make a significant impact on Measured's success.

🌍 Location & Work Environment

Office Type: Remote (No physical office required)

Office Location(s): N/A

Geographic Context:

• Measured has multiple offices across the United States, as well as international locations in Canada and India
• The company offers a 100% remote work arrangement, allowing employees to work from any location within the United States
• Measured's remote work culture fosters collaboration and connectivity among team members

Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results and productivity

ASSUMPTION: Measured's remote work arrangement offers employees the flexibility to balance work and personal responsibilities while maintaining a strong connection to the company and its mission.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team to discuss the role and assess cultural fit
• Interview with the hiring manager (CMO) to discuss the role's responsibilities and requirements
• Interview with a cross-functional team member to assess the candidate's skills and fit within the team
• Final interview with the CEO to discuss the company's mission, vision, and values

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Customer engagement and communication skills
• Content creation and storytelling abilities
• Adaptability and initiative in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your content creation and customer engagement work to showcase during interviews
• Research Measured's company culture and values to demonstrate your fit with the organization

ATS Keywords: Product Marketing, Customer Marketing, Go-To-Market Strategy, Content Creation, Customer Engagement, Cross-Functional Collaboration, Marketing Measurement, Advertising Attribution

ASSUMPTION: Measured's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Google Workspace (G Suite)
• Tableau
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Measured uses a variety of tools and technologies to support its marketing efforts and facilitate collaboration among team members.

👔 Cultural Fit Considerations

Company Values:

• Curiosity
• Integrity
• Aiming for the extraordinary
• Customer obsession
• Employee belonging

Work Style:

• Collaborative and cross-functional
• Fast-paced and adaptable
• Focused on results and productivity
• Committed to diversity, equity, and inclusion

Self-Assessment Questions:

• How do you embody Measured's values in your daily work?
• How do you approach building relationships with customers and stakeholders?
• How do you adapt to changing priorities and work environments?

ASSUMPTION: Measured's company culture is built on a foundation of curiosity, integrity, and a commitment to customer success. Candidates who align with these values and work styles will thrive in the organization.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously in a fast-paced environment
• Balancing strategic thinking with tactical execution
• Adapting to a remote work arrangement and maintaining strong connections with team members
• Keeping up with industry trends and competitive landscape in the advertising services sector

ASSUMPTION: Measured's Senior Manager, Product Marketing role presents unique challenges and opportunities for growth and development.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position places a strong emphasis on customer engagement and advocacy
• Measured's focus on incrementality-based media measurement sets this role apart from similar positions in other organizations
• This role offers significant growth opportunities and the chance to make a substantial impact on Measured's success

ASSUMPTION: Measured's Senior Manager, Product Marketing role is unique in its focus on incrementality-based media measurement and customer engagement, offering candidates a distinctive opportunity to grow and make an impact.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product feature
• Creating a customer success story or case study to showcase Measured's impact on a client's business
• Conducting market research and competitive analysis to inform product positioning and roadmap alignment

ASSUMPTION: Measured's Senior Manager, Product Marketing role involves a diverse range of projects, from strategic planning to tactical execution and customer engagement.

❓ Key Questions to Ask During Interview

• How does Measured differentiate itself from competitors in the advertising services sector?
• What are the most pressing challenges facing the marketing department, and how can this role address them?
• How does Measured support the growth and development of its employees?
• What is the company's long-term vision for its product marketing efforts, and how does this role fit into that strategy?
• How does Measured foster a culture of diversity, equity, and inclusion?

ASSUMPTION: Measured's interview process provides candidates with the opportunity to ask thoughtful questions and gain a deeper understanding of the company's mission, values, and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your content creation and customer engagement work to showcase during interviews
• Research Measured's company culture and values to demonstrate your fit with the organization
• Follow up with Measured's HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.